Managing the Supply Chain

Question 1) Carry Out a SWOT analysis for a logistics or transport operation

Strengths－We can explain the Strengths of Kwoon Chung Motors Company, Limited with the following

points ：1. Kwoon Chung offers rental services of deluxe coaches to transfer passengers between the Hong

Kong International Airport and downtown hotels or other specific locations. Let passenger feel the

comfortable service.

2. Before the new bus captains embarks on driving duties, they are forewarned of traffic black spots

and are kept up to date on recent traffic developments through refresher courses provided to bus

captains. Provide the safety travel to consumer.

3. Kwoon Chung extensive experience in managing and operating bus services, bus-related and

transport business thus ensuring in particular that its businesses are being operated under effective

cost control system.

4. Operation efficient and effective deployment of its fleet of buses to maximize the utilization rate of

its fleet.

5. Kwoon Chung use internet to support consumer booking and partnership. Assist Kwoon Chung

promote the service impetus faster and precise

6. New Lantao Bus Co is only one support the bus service at Lantao Island.

Weaknesses－We can explain the Weaknesses of Kwoon Chung Motors Company, Limited with the

following point：1. The maintenance cost to be expensive, because insufficient horse power at the pitch.

2. Cannot book the vehicle on the net, technical support insufficiency.

3. The cost rise for many laborer works for maintenance and driver.

Opportunities－We can explain the Opportunities of Kwoon Chung Motors Company, Limited with the

following point：1. Purchase Trans Island Chinalink to provide are one of the major founding companies of “All China

Express” operating Wanchai, Mongkok, Kam Sheung Road to Shenzhen, Huanggang providing the

short haul cross border bus service. The consumers have check-in service when they haven’t arrived

the airport.

2. Kwoon Chung offered free shuttle bus service for the Heart-To-Heart Charity Walk, a fund-raising

event of Children’s Heart Foundation to set up eminent fame

3. Kwoon Chung supported and offered financial contribution to a project of Hong Kong Institution of

Vocational Education (Tsing Yi) in establishing the Hong Kong Centre for Transport and Logistics

(HKCTL) for the transport and logistics industry in Hong Kong. The mission of the centre is to

promote the study of transportation and logistics, technology transfer and sharing of good practices.

4. Kwoon Chung supported the “Have A Green Christmas” program jointly organized by The

Conservancy Association and The Repulse Bay Company Limited in sponsoring the seedlings

planted in the country park in a tree planting activity on Earth Day 2000 with an aim to promote

environmental conservation and to protect the natural forestation by preserving and planting of more

trees.

5. Kwoon Chung strong customer base and its relationship with a number of educational institutions

and major property developers in Hong Kong, most of such relationships have been established for

over 10 years.

6. To be as more environmental-friendly as possible, Kwoon Chung has been paying much

attention to environmental-friendly features such as environmental-friendly buses, petroleum,

and other related measures.

Threats－We can explain the Threats of Kwoon Chung Motors Company, Limited with the following

point：1. Lantao Island transport may be affected by the unpredictable traffic congestion.

2. Airport picks up service high competition. Morn competitor strives for market share.

3. Transport airport service fixes price high, guest will choose other transportation vehicle.