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Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: [email protected] DEPARTMENT OF SOCIOLOGY

Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: [email protected]@gmail.com DEPARTMENT OF

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Page 1: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Making the News: If It Bleeds, It Leads

SOCI0067: Crime and the Media Lecture 2Dr. L. Cho, PhDE-mail: [email protected]

DEPARTMENT OF SOCIOLOGY

Page 2: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Announcements

Course blog: http://soci0067.wordpress.com/

Reading packet (around HK$66) can be picked up at the photocopy centre located at the Meng Wah Complex (next to Park n Shop)

Tutorial Sign-up Keep up with your journal entries

Page 3: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

HKU Student Media Usage Survey

Please fill it out!

Page 4: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Theories About Media and Crime

Relationship between media and crime

How do media affect people?

Do the media “cause” crime?

Page 5: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

What Do We Mean By Media?

Something that carries some kind of communication

Communication involves sending message from one or more senders to one or more receivers

Page 6: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Most Common Media

Newspapers, radio, TV, magazines, comics, books, films, billboards, photographs, recordings, telephones, video games, etc.

Page 7: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Including “New Media” Media created with the

help of modern computer processing power

Computer: internet, xanga, MySpace, Facebook, YouTube, Tudou, Baidu

Mobile phones MP3s, etc. More coverage of

“private affairs” with fewer restrictions

Bus Uncle Incident:

Available at: http://hk.youtube.com/watch?v=RSHziqJWYcM

Page 8: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

To Become “E-Famous”

Available at: http://www.wftv.com/video/15817921/index.html

Page 9: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Recorded Brutal Attack to Post on YouTube March 20, 2008 Polk County, Florida One 16 year old girl attacked by

group of girls (14-17 years old) Treated for concussion, damage

to her left eye and left ear, and numerous bruises,

Video taped with the intent to upload on MySpace and YouTube

April 7, 2008 tape released to media

Eight charged with battery and false imprisonment

Page 10: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Demand Stiff Punishments for Web Sites "I want stiffer punishments

for these shock Web sites that entice kids to make these videos so they can be famous on the Internet,"

-- Patrick (father of the victim) told The Ledger of Lakeland, Fla.

Page 11: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

YouTube Ban Video That “Incite Violence”

Sen. Joseph I. Lieberman (I-Conn.) criticized the site was too open to terrorist groups disseminating militant propaganda.

Videos will be deemed to be "inciting others to violence,"

YouTube removed some of the videos that marked with the logos of al-Qaeda

Refused to take down most of the videos on the senator's list

Existing guidelines prohibiting graphic violence and hate speech

Page 12: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

What Do We Mean By Crime?

Popularly perceived by the public as “deviant”

Behaviours “legally” deemed as an offense (murder, rape, assault, pick-pocketing, street scams)

Page 13: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

“Deviance is created by the imposition of a particular

definition of behaviour of a particular context”

Page 14: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Stealing Note Paper

Shelves of Supermarket From HKU library printer

Page 15: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Same Act Defined DifferentlySupermarket Arrested Charged with theft

HKU Internal discipline

Page 16: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Social context where the offence and deviance takes place is a central aspect of sociological

explanation

Page 17: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Cross Cultural Communication as Deviance

OK Signal Middle Finger

Thumbs Up Whistling

U.S. U.S. U.S. U.S.

Expresses approval

Offensive gesture

Hitch-hiking or show of approval

When happy

JAPAN KOREA NIGERIA EUROPE

Means you are asking for money

Used for pointing

Rude gesture

Sign of disapproval at public events

Page 18: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Including Sex Work

Not legally defined as crime

However, considered by many, though not all, in Hong Kong as deviant

Page 19: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Why Study Media and Crime?

Media is pervasive

Page 20: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Permeate All Aspects of Our Daily Life

Page 21: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Media Usage by Young People in the United States

A typical day: 3:04 hours a day watching TV 1:44 hours a day listening to music 1:02 hours a day using a computer 0:49 hours a day playing video games 0:43 hours a day reading 0:32 hours a day watching videos, DVDs 0:25 hours a day watching movies in a theatre 0:14 hours a day watching prerecorded TV

Total 6.7 hours using media of some form

2005 Kaiser media usage study for young people (ages 8 to 18)

Page 22: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

New Media Use

66% use instant messaging 64% downloaded music from the internet 48% streamed a radio station through the internet 39% have a cell phone 35% created a personal Web site or Web page 34% have a DVR such as TiVo in their homes 18% have an MP3 player 13% have a handheld device that connects to the Internet

2005 Kaiser media usage study for young people (ages 8 to 18)

Page 23: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

An Average American 9.2 hours using consumer media 62% households have video game equipment 50% households have newspaper subscription

Homes with children: 70% own video game system 18% of teenagers (13-17) read “often” 50% read sometimes, 32%

never read Teenagers spend 2.5 hours on a home computer 66% of U.S. children have a TV set in their bedroom Children spend about 28 hours watching TV (twice as much time

as they spend in school in a year)

Adapted from Popular Culture and the American Child site

Page 24: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Media is an Important Source of Knowledge

Media can create and reflect popular sentiment about crime

and justiceIn turn, influence social policy

Page 25: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Understanding Media’s Role in Constructing Our Reality

Nature and priorities of media as a business

How is media driven by organizational needs and/or political beliefs?

How do they accomplish this?

Page 26: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Why Study Crime and the Media?

Crime is a basic staple of media

Internationally featured in all mass media forms

Page 27: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

2006 Local TV News Coverage (TVB & ATV)

• Economy (14.7% of local news): Seasonal economic figures (GDP, inflation, prices, salaries), business environment, government policies, corporate developments, fluctuations in market situation (equity, food supplies, gasoline);

Crime (14%): ICAC cases, customs actions of search and seizure, court verdicts and sentences, homicide, fraudulent acts, dead body found, illegal gambling. criminal damages, trafficking of drug, crime investigation, robberies, arson….etc.  

• Politics (13.7%): 71 rally, the re-emergence of Mrs Anson Chan and Mrs Regina Yip, Government responses to popular pressures for universal suffrage…etc.

• Accidents (12%): Fire accidents, car crashes, traffic jams, suicides, casualties due to drug abuses, pedestrian hurt by falling objects from nearby building, disruption of electricity supplies…etc.

• Health and Safety (11%): Resumption of supply of live stock from the mainland, impact of drug abuses on health, health issues associated with over-weight children, outbreak of bird flu, safety of elevators in KCRC, the ranking of killing diseases in Hong Kong….etc.

Adapted from Mr. To Yiu-ming’s Introduction to Journalism Course at HK Baptist University. Available at: http://www.hkbu.edu.hk/~jour/course/1120/

Page 28: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

2006 Local Newspaper Coverage (Apple Daily, Ming Pao, SCMP)

• Politics (18.7%)

• Crime (17.3)

• Accidents (16%)

• Economy (16%)

• Health and safety (5.3%)

Adapted from Mr. To Yiu-ming’s Introduction to Journalism Course at HK Baptist University. Available at: http://www.hkbu.edu.hk/~jour/course/1120/

Page 29: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Comparison

TV• Crime (14%) 

• Accidents (12%)

• Economy (14.7%)

• Politics (13.7%)

• Health and Safety (11%)

Newspapers• Crime (17.3%)

• Accidents (16%)

• Economy (16%)

• Politics (18.7%)

• Health and safety (5.3%)

Page 30: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

US Crime Coverage

7.1%

12%

20%

5.8%

9.5%

4.2% 4.7%

Page 31: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Hong Kong Violent Crime Statistics 2003 to 2007

Page 32: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

2006 Crime Coverage

Hong Kong Population nearly

7 million Violent Crimes 14,817

HK newspaper coverage of crime: 17.3%

Los Angeles Population nearly

3 million (2,936,101) Violent Crimes 87,940

US newspaper coverage of crime: 4.2%

Page 33: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Los Angeles County Crime Statistics 2006

Page 34: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Why Study Crime and the Media?

Does media give objective and neutral presentation of

reality?

Page 35: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Case Study #1

O.J. Simpson

Page 36: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Most publicized criminal trial in history June 12, 1994 Nicole Brown

Simpson and Ronald Goldman were found fatally stabbed outside Brown's Los Angeles apartment

Former American football star and actor

Brought to trial for the murder of his ex-wife Nicole Brown Simpson and her friend Ronald Goldman

Acquitted in 1995 after a lengthy trial, the longest jury trial in

California history.

Page 37: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

OJ Simpson June 27, 1994

Page 38: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Time Magazine Justification The Time cover made Simpson's face

darker, blurrier, and unshaven. Matt Mahurin, the illustrator at Time

Magazine who manipulated the police photo, said he "wanted to make it more artful, more compelling.”

An NBC poll taken in 2004 reported that, although 77% of 1,186 people sampled thought Simpson was guilty, only 27% of blacks in the sample believed so, compared to 87% of whites.

Page 39: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Break

Page 40: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

What is the Relationship Between

Crime and the Media?

Heated public debates since the early 1900s

Page 41: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

One Popular View

Media is a primary cause of crime in society

Page 42: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Distinction

Causality X causes Y. Whenever you have X,

you get Y

Correlation Y comes after X and is

possibly connected with it

Page 43: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Direct Effect

Sensational media encourages and accounts

for evil & violence

Page 44: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Implication

Censorship

Page 45: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Other Popular View

Media has little to no effect on crime

No need to censor

Page 46: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Effects Model (Stimuli-Response Model) 1920’s Psychologists into behaviourism

(view individual behaviour in response to a stimuli)

Period of great social change, immigration & urbanization

Related problems: breakdown of traditional values and family structure

Media seen as positive & powerful to promote change, improving society

People directly affected, absorb and follow what they hear and learn from media

Tend to accept neutrality and objectiveness media

Tend to quantify attitudes, behaviours, feelings, see what they study as “objective” and “real”

Lab test, lab test, lab test

Page 47: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Stanford Study

Bandura et al. (1950) Children shown film/cartoon with violence Children left in room to bash “Bobo” dolls

See you tube for re-enactment of Bandura study : http://hk.youtube.com/watch?v=ZeE_Ymzc1rE&feature=PlayList&p=DD6880672E8F6D40&playnext=1&index=12

Page 48: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Functionalists Account of Media

Aka “hypodermic syringe model”

Audience is passive Media “injects”

values and ideas to passive receiver, producing direct negative effect on behaviour

Page 49: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Apply Direct Effect Theory to Nude Photo Scandal

Page 50: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Critics of Direct Effect Model Most of these psychological research conducted in

labs under controlled conditions Fails to account for human interaction Fails to account for competing messages Recipients are mechanical and passive Unable to think for themselves Reduce behaviour as being due to only one factor

when multiple reasons for human action Measures “immediately response” only rather than

“long term” accumulative effects Lab condition, cannot replicate in real life situation

Page 51: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

How to Account for Aggressive Behaviour When Individual Does Not View/Read Media?

Page 52: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Critics of Direct Effect

Violent crime occurred before media became popular

No evidence show that remove violent media means no violence

See shows on tribal societies where there is violence but no T.V.

Page 53: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

In Hong Kong

Lots of popular movies and Chinese newspaper coverage show lots of blood & guts

Hong Kong has low incidence of violence, in particular murder.

Page 54: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

2006 Crime Coverage

Hong Kong Population nearly

7 million Violent Crimes 14,817

HK newspaper coverage of crime: 17.3%

Page 55: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Growing Frustration from 1960’s

Can’t show how or why people are influenced by the media…

So, changed research direction…

Page 56: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

What Does the Media Do to People?

What do people do with the media?

What is the purpose of media in people’s everyday life?

Page 57: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Audience is Not Passive,but Active Agents

Page 58: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Studies of British & American Soap Operas…

For viewers: TV watching is

functional Escapism, tension

release, enhance social interaction, personal identity…

Page 59: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Why Are People Not So Influenced?

Selective exposureSelective perception

Selective retention and recallMedia has few lessons on everyday

life – too removed

Page 60: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Rise of Reception Analysis (1980s)

Media doesn’t “control” individualsUses media as a resource

Select images and meanings that relate to wider experiences

Page 61: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Sociology Perspective: Critical of Direct Effect Approach

Limitations to direct effect / psychological Approach:

Media is not value neutral Media rooted in ideological beliefs Direct effect de-contexualize individual &

collective behaviour Behaviour must be understood in its social

context

Page 62: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Sociology Perspectives

People are active participants in media interpretive process

Functionalist: media is part of the structure and workings of society necessary for survival of society. Media stabilizes society (as oppose to cause change)

Marxist/conflict: Media allied to power structure, agents of political control

Page 63: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Cultural and Media Studies View

Focus less on effects, more on variation of responses to the content as part of broader cultural phenomenon. Focus on normality of media role in people’s lives rather than the dangerous effect.

How do media construct and censor certain behaviours in oppositional terms?

How does it promote moral lessons?

Page 64: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Criminology Perspective

Direct effect: TV retards higher cognitive functions, TV acts as stimuli

Indirect effect: media coverage on sex >>> lax attitude on sex >>> crime

Media part of political process: media pressuring state to “do something” about a problem. Does the public influence media or vice versa?

Page 65: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Criminology Perspective

Rational Choice: media is positive as audience learn about negative aspects of crime (deterrence)

Social Control: media reinforces conventional values (role of media in preventing crime)

Public Perception: media influence perception and fear of crime

Public Pressure: media influence what criminal justice system does

Page 66: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Social (Media) Construction of Reality

Assumption: Knowledge is subjective, variable, socially

based

Page 67: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Constructed Reality

Knowledge(sources of, shared meanings

PersonalExperiences

(direct,Experienced reality,

Fairly limited, butMost influential)

Significant Others

(peers, family,Friends)

Other SocialInstitutions

(schools, unions,church, govAgencies)

Mass Media(TV, movies,

Internet)

Page 68: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Shared symbolically

Collectively shared through language Others experienced is shared What people believe to be true is largely

acquired symbolically rather than actually experienced

We have limited experience, rely on media for information

Page 69: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

President Bush

Page 70: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Donald Tseng

Page 71: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Man Walking on the Moon

Page 72: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Media is BIG Business

Driven by profit Content and images

influenced by business motives

Need to present competing claims

Page 73: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

American Approach to Media and Crime

Social Constructionism

Page 74: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Competing Constructions

Claims – descriptions, assertions, stereotypes about nature and extent of problem

Claimsmakers – various interest groups who make specific claims, shape problem as they see it, morally, politically and financially driven

Secondary Claimsmakers – news media Ownership – who owns or come to own the

problem Links – linkage of one issue to other problems

Page 75: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Media Filter

What is majority view What is dramatic What will lead to

more business

Page 76: Making the News: If It Bleeds, It Leads SOCI0067: Crime and the Media Lecture 2 Dr. L. Cho, PhD E-mail: Lifcho@gmail.comLifcho@gmail.com DEPARTMENT OF

Happy New Year!

See you in two weeks