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Making Imatra More Attractive for Russian Tourists
Grigory KharitidisNordica TravelNordica Centre for Business CooperationImatra, 11 February 2010
Agenda
• About our company and clients
• Attractiveness of Imatra for our clients Individuals and groups Corporate clients
• Marketing highlights and opportunities
• Business tours and technical visits
• Summary
About Us
Established 1999
Key services and solutions:• individual and group guided tours• business tourism • educational tourism• match-making services, technical visits and
international business programmes
About UsBroad partner network
• regional authorities St. Petersburg, Leningrad region, Helsinki, Stockholm, Savonlinna, Lappeenranta
• regional associations and unions healthcare, housing and utilities services, furniture
• public sectoruniversities, schools, hospitals, museums etc.
• big international companies Technopolis, Tikkurila, Coca-Cola, Estee Lauder
About Us & Imatra
• Imatra is definitely attractive for Russian tourists• Our annual Imatra sales: app. 600-800 nights
2 categories of clients:
• individuals and groups going for mini-breaks• companies and corporate clients arranging
conferences and incentive tours
Individuals & Groups
Imatra’s key attractiveness factors
• perfect recreational opportunities • villas and cabins to rent for mini-breaks• numerous outdoor activities• shopping and restaurants
Individuals & Groups
Imatra’s competitive advantages
• proximity to the boarder • clean environment• beautiful nature • safety • free parking
Individuals & Groups
Things to consider and to be improved:
• new remote villas and cabins on lake shores• better promotion of cultural and special events • direct scheduled bus line between St. Petersburg
and Imatra
Corporate Clients
Imatra’s attractiveness factors
• villas and cabins to rent for corporate events• numerous outdoor activities• conference facilities
Corporate Clients
Things to consider and to be improved:
• new hotel-type luxury villas• better promotion as perfect place for incentive
tours and corporate events
Marketing Highlights
2 on-the-surface marketing opportunities:
• perfect destination for mini-breaks with family and friends
• perfect place for incentive tours and corporate events
Seasonality Factors
winter spring summer autumn winter
Season
Dem
and
Individuals & Groups Corporate Clients
Company internal stats.
Marketing Highlights
More target groups to consider:
• admirers of cultural events • real estate buyers• companies going on business tours (BT) and
technical visits
BT&Technical Visits
A very promising marketing opportunity:
• Finland – nearest EU country with HQ goods and services
• Russian companies need to benchmark and adapt best practice
Benefits for the region:
• attracting business tourists• attracting potential investors, clients and business
partners
BT&Technical Visits
Nordica Centre for Business Cooperation:
• long record of arranging technical visits and business programmes
• Stockholm, Helsinki, Lappeenranta, Savonlinna
• company profiles: ICT, innovations, housing, healthcare, landscaping etc.
BT&Technical Visits
BT “EU Best Practice of Supporting Innovative Business”
11-14 April 2010, Stockholm-Lappeenranta
Summary
• Imatra is actually attractive for Russian tourists
• perfect place for mini-breaks, incentive and corporate events, BUT there are things to improve
• consider marketing Imatra as a place for:
admirers of cultural events buyers of real estate business tours and technical visits
K ii t o s !Nordica Travel
Nordica Centre for Business CooperationGrigory Kharitidis – Project manager
+ 7 (921) 631-36-26+ 7 (812) 312-99-00
