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CONNOISSEUR CLUB

CONNOISSEUR CLUBConnoisseur Club Membershipis available for four locations at The Leela Palaces Hotels and Resorts: Bangalore, Gurgaon, Kovalam and Mumbai.Card Benefits (valid at all locations)Discounts on Food1. 50% reduction when 2 persons dine.2. 33% reduction when 3 persons dine.3. 25% reduction when 4 persons dine.4. 20% reduction when 5& above persons dine.5. 20% reduction when the guest dines alone.Sunday Brunch discounts are as follows1. The Leela Mumbai Regular discounts.2. The Leela Palace Bangalore- No discounts.3. The Leela Kovalam Flat 20% discount.4. The Leela Ambience Gurgaon Hotel & Residences Flat 20% discount.

Silver Membership.

One - Complimentary Room night stay for two guests(Friday to Sunday, Deluxe Room Category)(Room + Breakfast basis, Non-Transferable)One Special Accommodation offer- Buy a Deluxe Room night at Rs 5000 + tax(Friday to Sunday)One - Complimentary Buffet Lunch for two at Spectra.One - 50% discount certificate on maximum up to 8 guests(Lunch on weekends.)Two Welcome drink certificates for maximum of 4 guests(Soft + Hard drinks.)One 1 Kg Birthday Cake,One A bottle of Sparkling Wine(Half Yearly.)Two - Avail a 50% Discount on a one hour Massage.One - Discount on Holiday Packages- Offering 15% discount on Summer Packages (01/ 04 30/09) Or 10% Discount on Winter Packages (01 / 10 31/ 03).

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Gold Membership.One Additional Complimentary night stay- (Transferable, Room + Breakfast basis, Friday to Sunday. Deluxe Room Category)Two - Certificates for an Executive Suite Night @ INR 10,000+ taxes.Two 30% Flat Discount on Food Bill.One - 50% discount on the food bill at Spectra on lunch or dinner.Two - 50% Discount for a one hour Massage.One-Discount on Holiday Packages- Offering 15% discount on Summer Packages (01/ 04 30 /09) Or 10% Discount on Winter Packages (01 / 10 31/ 03).One- Complimentary Ayurveda Massage.

Air Line Partners.The Leela Hotels and Resorts have 15 global airline partnership which are listed below:

Air France / KLM Flying Blue members are eligible for 500 miles for each stay at Leela hotel.

ANA Mileage Club members are eligible for 500 miles for each stay at a Leela hotel.

Gold tier member eligible for upgrade to next room category (subject to availability upon time of check-in).

Emirates - Skywards members are eligible for 500 miles for each stay at a Leela hotel.JET AIRWAYS

Complimentary use of health club, including steam, sauna and Jacuzzi where available., Upgrade to next room available in the same category upon request and subject to availability upon time of check-in.

Approach to Loyalty.

Attitudes towards the brand and company image also affect the customer mind to build relationships with the company.

Observation

Leela hotel maintains Microsoft Dynamics software to record a Purchase of its clients.The software helps to analyze the costs associated with servicing each customer. Demographic information.

CONNOISSEUR CUSTOMERS.

Calculating inertial CLVSnow-plow provides a solid foundation for doing the customer-lifetime value calculations. Below, we detail how to calculate customer lifetime value using a number of approaches:Summing historical revenue by customers over timeIncluding all revenue per customer across multiple channelsIncluding indirect value as well as direct revenue / profitInclude expected future value

SelectionAfter using the inertial CLV the customers are differentiated into three customer types like the A1 CATEGORY Customers, B1 CATEGORY Customers and C2 CATEGORY Customers. The ratio of costly customer should not be more than 18% in the LEELA HOTELS.