Embed Size (px)
DESCRIPTION
London based design studio.
Citation preview
LOOK BOOKSELECTE D PR OJECTS
2014
two create look book
www.twocreate.co.uk
T W O C R E AT E
two create IS kNowN For ItS INtuItIVe DeSIGN aPProacH aND
PareD DowN aeStHetIc
two create Studio offers a full range of client services from product and
graphic design, including packaging and print, to branding, art direction
and spatial design.
two create was founded in 2002 by husband and wife team Lucy and tobie
Snowdowne. the couple met whilst studying product design at central
Saint Martins in London. the company now has a small team of dedicated
designers and a trusted network of creatives should collaboration be
required. two create is a young, trend aware, boutique consultancy, located
in Hackney, London. we are a small, dynamic agency, with the ability to react
quickly and adapt in order to meet a project’s requirements.
we are known for our intuitive design approach and pared down aesthetic,
but pride ourselves on our ability to become immersed in a client’s ideology
and brand strategies, producing innovative bespoke solutions tailored
to each brief.
INTRODUCTION
www.TwOCReaTe.CO.Uk/abOUT
O U R C L I E N T S
OUR ClIeNT base has beeN bUIlT ON gOOD ClIeNT RelaTIONs, pOsITIve wORD
Of mOUTh aND ReCOmmeNDaTIONs, IN aDDITION TO gOOD pRess.
Two Create has not worked in association with any creative agents. Our client
base has been built on good client relations, positive word of mouth and
recommendations, in addition to good press. we are a reliable agency with
client relationships spanning over 10 years.
we are proud to be able to say that our clients have included, amongst others:
•alliance boots •House of the Nobleman •givenchy •Belvedere Vodka•lvmh •Enlighten Research Laboratories •moët and Chandon •Muji
•Natural products worldwide •The Teenage Cancer Trust •hannah martin
•Mont Blanc •liberty london •Habitat •The macallan •MDF Italia
www.twocreate.co.uk/ProjectS/No7
No7 coSMetIcS
N o 7C O S M E T I C S
two create re-DeSIGN No7 SkINcare, coSMetIcS, SuNcare aND
waSHING & batHING.
No7 is currently the uk’s leading beauty brand, No1 in Skincare and no3 in
cosmetics. No7 is on sale in 19 International markets outside of the uk.
two create were invited to pitch on the re-design of No7 in 2008 after the
brand guardian saw our work for Givenchy win a wallpaper award earlier
that year. our pitch was successful and we were invited to attend a 3 day
brainstorming session with the brands internal team, technologists, scientists,
Pr company and advertising agency.
Following this session, we went on to produce several initial design directions
that were evaluated in consumer research (quantitative and qualitative,
Nationally & Internationally). the design directions were honed following
each round of research and developed by two create into 3-dimensional
forms (digitally and physically in the form of prototypes).
two create continued to evolve the design and were responsible for
producing the style guides and brand principles issued globally to the
artworking houses and suppliers working on No7. the process entailed
extensive research and problem solving to overcome navigational challenges
and improve application processes across 70 different pack formats.
two create worked on No7 core cosmetic and skincare lines, sun care,
washing & bathing and No7 Men (all primary and secondary packaging).
two create consulted with rFk architects on the No7 in-store design for
the re-brand and the International team on global variations of the designs.
www.twocreate.co.uk/Projects/No7
No7 skINcare
as part of our brief with No7, we were asked to add more coherence across
sub-categories and improve navigation at the point of sale and in use. No7
skincare has 2 categories -everyday and anti-ageing. the componentry for
the categories are the same, but the price point is higher on the anti-ageing
lines. two create were tasked to deliver 2 editions of the same products that
addressed this issue and in addition improve consumer navigability.
opaque white was utilized alongside pastel coloured lids, necks and bands
to communicate everyday skincare for oily, normal and dry skin types and
metallic pewter master batch parts in addition to metallic coloured bands
used to signify the higher priced anti-ageing products, that target different
aged skin. Both the rules and colours were conceived by two create
and verified in consumer research. Products for Day and Night were also
addressed with white signifying a day product and solid colour night, a
system carried over to the outer cartons to further aid navigation at the Pos.
www.twocreate.co.uk/ProjectS/No7
No7 batH & boDY
In addition to the core skincare and cosmetic lines, two create re-designed
No7’s bath & body range to be more luxurious and sensual, whilst No7 Men
has become cleaner, more professional and more masculine. In contrast to
the women’s lines, No7 Men features stronger, energising colours and
uppercase characters.
two create look book
www.twocreate.co.uk/ProjectS/HaNNaH-MartIN
H A N N A H M A R T I N
beSPoke DISPLaY aND PackaGING For oNe oF LoNDoN’S HotteSt jeweLLerY
DeSIGNerS.
two create merge the boundaries between display and packaging by
producing bespoke domes designed to serve as display and primary package
for Hannah’s lavish pieces. Handmade in black ash and blown glass, the
domes were designed as a contemporary take on the Victorian display case,
to echo Hannah’s love of taxidermy and the dark nature of her work.
7
HaNNaH MartIN
two create look book
www.twocreate.co.uk/ProjectS/LIbertY-LoNDoN
LIbertY LoNDoN
L I B E R T Y L O N D O N
LIMIteD eDItIoN braSS FraMe LIGHtSat LIbertY’S ‘beSt oF brItISH’ SHow.
two create launch limited edition polished brass Frame lights at Liberty
department store’s ‘best of british’ show during the London
Design Festival 2006.
‘Frame’ is a computer bent table light that can be positioned from a
downlighter to an uplighter in 8 different configurations using the elbows
created by the bends. Frame was originally produced in polished steel by two
create and shortlisted for an oxo Peugeot Design award in 2003.
two create look book
www.twocreate.co.uk/ProjectS/GIVeNcHY
www.twocreate.co.uk/ProjectS/GIVeNcHY
GIVeNcHY
G I V E N C H Y
two create DeSIGN LIPStIck For couture ParISIaN braND, GIVeNcHY.
In 2006, Parfums Givenchy invited two create to pitch to design their new
signature lipstick alongside 1 other uk designer and 2 French Designers. a
lipstick should be the best seller in a couture make-up range and Givenchy’s
current offering, Lip! Lip! Lip! was under-performing.
two create was selected as the agency most capable of fulfilling the brief
based on the initial design concepts submitted. our aim was to create a
luxe objet d’art that would be a status symbol and icon of the future for
the brand. the outcome, named ‘rouge Interdit’, resembles a modern
and refined fashion accessory.
the black grosgrain ribbon references Givenchy’s couture heritage and is
used to remove the barrel from the sleeve with a feminine gesture. Givenchy
creates limited editions of the lipstick each season by updating the ribbon.
this clever initiative by two create has resulted in a design that has now
outlived all predecessors. two create’s design remains the signature lipstick
of Givenchy’s Le Make-up range and continues to perform well.
www.twocreate.co.uk/ProjectS/GIVeNcHY
two create were responsible for the physical form of the lipstick, it’s materials
and decoration including changing the orientation of the ‘Givenchy’ logo from
horizontal to vertical for more impact (a principle now implemented by the
brand). two create also worked on the outer carton, referencing the ribbon
texture via a multi-layered embossing.
two create went on to design and manufacture a bespoke handmade box to
house 9 shades of the lipstick as a luxurious gift for 100 of Givenchy’s chosen
recipients for it’s launch in 2007 and later designed a version of the pack
for Givenchy’s sheer lipstick, ‘rouge Interdit Shine’ and ‘Phenomen’eyes’ ball
brush mascara, both following ‘rouge Interdit’ styling.
rouge Interdit won a wallpaper* award in 2008.
GIVeNcHY
two create look book
www.twocreate.co.uk/ProjectS/PoISe
P O I S E
two create ProDuce LIMIteD eDItIoN couNterweIGHteD SteeL caNDLeStIck.
‘Poise’ is a counterweighted candlestick designed to balance over a
shelf or table edge. a contemporary twist on a traditional object.
Poise was originally prototyped and then auctioned by elle Decoration
Magazine for the charity Shelter and later produced as a limited edition
of 200 and exhibited in acqua di Parma’s ‘Scentsation’ show during the
Salone del Mobile in Milan 2004.
7
PoISe
two create look book
H O U S E O F T H E N O B L E M A N
ID aND corPorate StatIoNerY For LeaDING art curatIoN coMPaNY,
HouSe oF tHe NobLeMaN.
HouSe oF tHe NobLeMaN
www.twocreate.co.uk
two create were asked to design the new Identity and corporate Stationery
for ‘House of the Nobleman’, a leading art curation company based
in London. House of the Nobleman transforms luxury residential and
commercial properties into art exhibitions of scale and featuring works of
historical importance.
the identity was designed to add mystery and intrigue to the brand, it
included both a monogram logo mark and a separate logotype, to give a
flexible branding system that could be applied across all communications.
the corporate stationery used differing shades of grey, with gunmetal foil and
small elements of black, for a dark and sophisticated colour palette.
www.twocreate.co.uk/ProjectS/beLVeDere-VoDka
beLVeDere VoDka
B E LV E D E R E V O D K A
two create DeSIGN cocktaIL GLaSSware aND PuNcH bowL
For tHe LuxurY VoDka braND.
For the launch of their new macerated vodka, the world’s most luxurious
vodka brand asked two create to design a punch bowl for their new female
audience. the macerated vodka, unlike fruit flavoured vodkas is infused with
fruit vapour during the distilling process.
the unique flavour required a unique serving ritual. two create designed a
punch bowl inspired by the tea set. bespoke coupe glasses were designed to
mimic the form of a teacup and saucer.
the stainless steel punch bowl incorporates storage for the glasses, fruit and
ice with a bespoke ladle for elegant serving. the unique set was produced as
a limited edition for use in select venues across the uk.
two create look book
www.twocreate.co.uk/ProjectS/joY-oF-LIVING-(1)
T U R N I N G A C O R N E R
In 2011, London Design Guide editor Max Fraser set a challenge to a cross-
section of new and established uk designers to create an artwork that
expressed what the ‘joy of Living’ meant to them – using an a4 sheet of
graph paper. an exhibition at Somerset House launched the
project and each artwork was sold in aid of Maggie’s cancer caring centres.
www.twocreate.co.uk/ProjectS/joY-oF-LIVING-(1)
joY oF LIVING
C H A N G I N G D I R E C T I O N
two create’s submission statement: “we aimed to break the formality of
the graph paper by hand drawing a rotating tile spontaneously across the
grid. this reflects our pathway through life, where a series of decisions
take you through life’s twists and turns, making up a the bigger picture
as a whole. Like the artwork, life’s beauty comes from the diversity
and uniqueness of one’s path.”
two create look book
www.twocreate.co.uk/ProjectS/No7-MeNS
N o 7 M E N S
No7 aSkeD two create to re-DeSIGN tHeIr ‘For MeN’ GrooMING raNGe.
Following the successful redesign of No7 women’s ranges, the leading
beauty brand asked two create to rework their ‘For Men’ range.
No7 ‘For Men’ has taken cues from the women’s range, becoming bolder,
cleaner, and more professional. a new colour system aids navigation whilst
packs have become more functional and travel friendly. In contrast to
the women’s lines, No7 ‘For Men’ features stronger, energising
colours and uppercase characters.
7
PROJECT NAME GOES HERE
two create look book
www.twocreate.co.uk/ProjectS/MDF-ItaLIa
MDF ItaLIa
M D F I TA L I A
two create DeSIGN tHe SurFace cHaIr For ItaLIaN SuPer braND MDF ItaLIa.
Low seated armchair with single asymmetric armrest. the Surface
chair was originally conceived as part of a study on low level sitting.
Laser cut from a single sheet of aluminum, originally finished in cotton
carpet, shown here in natural 100% wool british felt. Finalist for best product
‘Furniture Design’, Design week awards 2003 and was produced by Italian
furniture super brand MDF Italia.
two create look book
T W O C R E AT E R E B R A N D
our receNt rebraND aND corPorate StatIoNerY.
every creative agency needs a brand as relevant and beautiful as the ones
they create for their clients. we recently updated our own brand elements
to reflect our values, bringing it more in line with the kind of work that we
do, creating a set of corporate stationery to make sure that every bit of
communication we send is on-brand and impactful.
7
PROJECT NAME GOES HERE
two create look book
eNLIGHteN
www.twocreate.co.uk/ProjectS/eNLIGHteN
E N L I G H T E N
braND ID aND StructuraL PackaGING DeSIGN For eNLIGHteN
reSearcH LaboratorIeS.
enlighten Smiles have been a client of two create since 2004. enlighten
research Laboratories was founded by a group of cosmetic dentists
to produce breakthrough professional ‘cosmeceutical’ dental products.
although currently only available from a dentist, they have plans
to penetrate the high street.
Initially two create were employed to design and artwork pack formats
and adverts for enlighten’s growing tooth whitening collection, then in
2009 enlighten approached us to rebrand their company to appeal to
both practitioners and consumers alike. two create developed the new
identity alongside new packaging to unite their product offering and a
bold coloured logo system was introduced to aid navigation. In addition,
two create art directed film and photo shoots, as well as setting style
guides for web and other collateral.
two create look book
www.twocreate.co.uk/ProjectS/joY-oF-LIVING
J OY O F L I V I N G
two create cuStoMISe aN aIrSwItcH tc LaMP to raISe MoNeY For caNcer
cHarItY MaGGIe’S.
Following on from the success of the initial ‘joy of Living’ project, which
raised a remarkable £30,000, Maggie’s and Max Fraser have teamed up with
Design junction to present a second charity initiative.
this time around, designers were invited to donate a domestic product they
had designed, be it a light, vase or mug and customise it in response to the
title ‘joy of Living’. two create customised a Mathmos airswitch tc lamp
with a one-off gold plated glass insert and entitled it ‘joy in a jar’.
two create originally designed the airswitch tc for Mathmos in 2005.
www.twocreate.co.uk/ProjectS/joY-oF-LIVING
joY oF LIVING
