What We Have Done Lonkey  USA  Inc.  

Our Own Brand “VIO” Private Label

The Liquid Hand Soap Market

0.0  200.0  400.0  600.0  800.0  1000.0  1200.0  1400.0  

Sales  ($  m

n)  

Liquid  Hand  Soap  Market  Sizes  in  2011  (1)    

2009  

2010  

2011  

0  

50  

100  

150  

200  

250  

300  

SoGsoap

 

Dial  

Bath&  

Body  

Works  

Purell  

Metho

d  

Jergen

s  

Ivory  

Purell  

The  Bo

dy  

Shop

 

Avon  

Sales  ($mn)  

North  America-­‐  Top  Liquid  Hand  Soap  Brands    in  2011  (1)  

0  

20  

40  

60  

80  

100  

120  

140  

160  

Sales  ($mn)  

Asia  Pacific-­‐  Top  Liquid  Hand  Soap  Brands  in  2011  (1)    

0.00%  

20.00%  

40.00%  

60.00%  

80.00%  

100.00%  

Yes   No   Don't  know/  no  answer  

Share  of  Respo

nden

ts  

Axis  Title  

U.S.  households:  Do  you  use  liquid  hand  soap?  (2)  

2011  

2012  

2013  

2014  

Source:  (1)  Data  provided  by  Euromonitor                                (2)  Surveyed  by  StaHsta.com  

Lonkey  USA  Inc.  

Two limitations- The Model of Creating Value

Business  Owners  

Buyers  in  Wholesales  or  Chain  Markets   Consumers  Manufactures  

Inquiry   P.O.   Delivery  

! CreaHng  products  based  on  EXPERIENCE,  INSPIRATION  or  MARKETING  RESEARCH  !   Purchasing  decisions  mostly  made  by  BUYERS  rather  than  CONSUMERS  !   Reduced  PROFIT  MARGIN  

!   Hindering  InnovaHon  !   Low-­‐Pricing  strategies  !   Consumers  refused  to  pay  !   Business  “go-­‐to-­‐the-­‐end”  

Hurdles  

Results  

B2B   B2C  

Lonkey  USA  Inc.  

Two Limitations- Homogeneous Product Design High-­‐End  Market:  Pricing  above  $10  

Massive  Market:  Pricing  between  $1-­‐10  

Dollar  Market:  Pricing  below  $1  

Carbtree&  Everlyn  

Dial   SoG  Soap   Bath&  Body  Works  

EO  

Mrs  Meyers’   Method  

Mistral   Jo  Malone  Caldrea  

VIO   Panrosa   Safety  Xtra  Care   Personal  Care  

Differengagon   Homogenizagon  

Separable  

Design  

Concept  

Liquid  Quality  

Brand  Effect  

Lonkey  USA  Inc.  

Our Strategies: C2B Model based on Internet

Lonkey  

Entertainment  Social  Admiragon  Customer

-­‐Made  Goods  Elegant  

Decors  

Customer  Experience  

Convenient  Shopping  

Data  Design  

Promogon  

CONSUMERS  

Feedback  

Human  Resource  

Lonkey  USA  Inc.  

Our Strategies: Customer Designed Hand Soaps in Zodiac Concept

Lonkey  USA  Inc.  

Online Interaction: Website Operation

Lonkey  Website  

Markegng  Promogon  

&  AD  

Social  Media  

Pargcipants  

Designers  

Register  &  Personal  Profile  

Fortune  Telling  

Amusing  Survey  

Zodiac  Match  up  

Other  Entertainments  

Register  &  Personal  Profile  

Design  Hand  Soap  for  Certain  

Zodiacs  

Database  

Submit  Public  

Exhibigon  &  Elecgon  

Selected  Designers  

Working  with  Us  

Markegng  Promogon  

&  AD  

Molding&  Prototype  

Online  Store  

Potengal  Customers  

Manufacturing  

Lonkey  USA  Inc.