Listed Magazine - Fall

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Listed Magaizine Fall Issue

Text of Listed Magazine - Fall

  • LISTED

    NOW! SPOTLIGHT WE GET IT GOT IT DESIGN HIP COOL VERRAZZANO LOVE SLEEK CLASSIC BUSINESS DEL SUR OUT-AND-ABOUT GORGEOUS PEOPLE LUXURY VENDORS CULTURE SPARK INSIGHT REAL ESTATE SCOOP WHATS THE MARKET DOING? SANTA MONICA TOMORROW LUXURY PREMIERE MARKETING SOLD THE ULTIMATE SANTALUZ MARKETER X-CESS VIP ACCESS MICRO MARKET UPDATE THE CROSBY ESTATES NEIGHBORHOOD SCOOP BE IN THE KNOW SOLD YOUR REAL ESTATE CONNECTION EXPOSED! SEXY HOMES GOSSIP COUTURE WHATS SELLING? CLASSIC STRATEGIES SUCCESS HIP ULTIMATE DRAMA THE LAKES INSIDE EDITION IVY GATE INSIGHT TO CAMINO DEL SUR REAL ESTATE MODERN HOME ARCHITECTURAL STYLES OUR LUXURY VENDORS MIRASOL WHAT WERE REALLY UP TO DANGER DELUXE ART AVARON SLEEK DESIGN PREMIER CULTURE HIP Fall Issue

    NOW! SPOTLIGHT WE GET IT GOT IT DESIGN HIP COOL VERRAZZANO LOVE SLEEK CLASSIC BUSINESS DEL SUR OUT-AND-ABOUT GORGEOUS PEOPLE LUXURY VENDORS CULTURE SPARK INSIGHT REAL ESTATE SCOOP WHATS THE MARKET DOING? SANTA MONICA TOMORROW LUXURY PREMIERE MARKETING SOLD THE ULTIMATE SANTALUZ MARKETER X-CESS VIP ACCESS MICRO MARKET UPDATE THE CROSBY ESTATES NEIGHBORHOOD SCOOP BE IN THE KNOW SOLD YOUR REAL ESTATE CONNECTION EXPOSED! SEXY HOMES GOSSIP COUTURE WHATS SELLING? CLASSIC STRATEGIES SUCCESS HIP ULTIMATE DRAMA THE LAKES INSIDE EDITION IVY GATE INSIGHT TO CAMINO DEL SUR REAL ESTATE MODERN HOME ARCHITECTURAL STYLES OUR LUXURY VENDORS MIRASOL WHAT WERE REALLY UP TO DANGER DELUXE ART AVARON SLEEK DESIGN PREMIER CULTURE HIP

  • p. 2 | Fall 2011

    HOMESBYKATHARINA.cOM

    PAgE4PAgE11

    PAgE9

    PAgE10

    Dear Friends,

    Have we met? If not, we shouldYes. Real Estate has become more complex and challenging, but we embrace change and are here to outperform! I am very proud to represent our beautiful listings while offering a new, fresh approach and alternative to the real estate scene. We continue our movement through Summer of 2011 with in-depth market research, positioning and unique branding for all of our listings, ultimately attracting just the right buyers while creating new high sales comparables, increasing the value of your homes!

    As the market leader in promoting properties, I understand the power and possibilities of marketing. In this issue, I categorize Summer sales in the individual neighborhoods. I also share with you how I sold one of our latest listings within 24 hours, creating the highest marketed resale in that specific neighborhood this year. From there, get to know our luxury vendors and how we define our close relationships with them. I also share with you a few of my favorite new listings, and showcase some of my recent solds. Find out why our listing to sale time was the shortest on the market for the 92127 zipcode in 2010, and why we consistently represent the highest sales in your neighborhood!

    I hope you enjoy this edition of our magazine!

    xo,Katharina

    DRE#01301506

    Realtor Associate & Estate Marketing Specialist

    858.922.7355Info@HomesByKatharina.comTable of ConTenTs

    lIsTeD

    WHO WE AREMY STORY | 3

    LuxuRy VEndORsTERRA BEllA & cOKAS DIKO | 4-5

    stAy cuRREntupDATES IN YOuR MARKETplAcE | 6-7

    FEAtuREd PROPERtIEs JuST lISTED / JuST SOlD | 8-12

    sOLd sHOWcAsEREpRESENTED BY KATHARINA | 13-14

    LuxuRy REAL EstAtEA glOBAl NETwORK | 15

    LuxuRy VEndORSAMuEll ScOTT fINANcIAl | 16

    WE ARE AccEPtInG LIstInGs nOWpuT YOuRS HERE NEXT | 16

    REFEREncEsMY luXuRY VENDORS | 16

    F A L L 2 0 1 1 | V O L U M E 1 | I S S U E N O . 2

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    Liz Sofa starting at $1200

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  • Summermarket update

    Staying Currentin your marketplaCe

    p. 6 | Fall 2011 p. 7 | LISTED

    Quartiles

    real-tiMe MarKet PrOFile

    eaCH Quartile is 25% OF HOMes OrDereD BY PriCe

    The median lisT price in san dieGO, ca 92127 - ranchO BernardO This week

    is $799,950. demand measured By The markeT acTiOn index is increasinG

    and days-On-markeT is hOldinG sTeady. wiTh mOre prOperTies cOminG

    availaBle, cOndiTiOns are mildly pOsiTive. hOme sales have Been exceed-

    inG new invenTOry fOr several weeks. since This is a Buyers markeT pric-

    es are nOT yeT mOvinG hiGher as excess invenTOry is cOnsumed. hOwever,

    as The supply and demand Trends cOnTinue, The markeT mOves inTO The

    sellers zOne, and we are likely TO see upward pressure On pricinG.

    CaLL KaTharIna ThInnES aT 858.922.7355 for marKET TrEnDS In SpECIfIC nEIghborhooDS!

    Del sur

    avarOn santaluz

    tHe CrOsBY

    ivY Gate

    verrazzanO

    MirasOl

    ADDRESS Sq. fT. BED/BATH SAlE AMOuNT SAlE DATE15584 pASEO DEl SuR 2,623 4/3 $599,000/$590,000 05/19/118368 HAAlAND glN 2,000 4/3 $629,000/$610,000 05/10/1115764 VIA MONTENERO 2,077 4/3.5 $571,500 05/11/1115768 VIA MONTENERO 2,415 3/3 $676,000 05/05/1115776 VIA MONTENERO 2,077 4/3.5 $596,500 05/31/1115780 VIA MONTENERO 2,415 3/3 $639,000 05/06/1115723 SpREcKlES pl 2,047 3/2.5 $600,000 05/27/1115729 SpREcKlES pl 2165 4/3 $620,000 05/31/1115677 cONcORD RIDgE TER 1961 4/2.5 $546,000 05/27/1115694 cONcORD RIDgE TER 1930 3/2.5 $522,000 05/26/1115687 pASEO MONTENERO 2,047 3/3 $516,990/$525,109 06/29/118266 AuSTIN HIll cT 3,037 4/3 $679,000/$627,000 06/17/118347 KATHERINE clAIRE lN 1,930 3/2.5 $549,000/$517,000 06/23/1115682 BElTAIRE lN 3,105 3/4 $979,000/$950,000 06/30/118452 w. lOwER ScARBOROugH cT 2,772 3/3 $761,000/$816,026 06/23/11

    ADDRESS Sq. fT. BED/BATH SAlE AMOuNT SAlE DATE15627 JuBE wRIgHT cOuRT 3,951 4/4.5 $1,400,000

    7774 DOug HIll 4,390 3/3.5 $1,315,000 05/06/118065 DOug HIll 4,655 4/4.5 $1,320,000 04/29/117990 DOug HIll 4,667 4/4.5 $2,025,000 05/16/1114850 ENcENDIDO 5,173 4/4.5 $2,225,000/$2,025,000 05/16/007572 NORTHERN lIgHTS 5,456 4/4.5 $1,899,900/$1,775,000 05/13/118129 SANTAluz VIllAgE gREEN S 2,924 2/2.5 $934,900/$935,000 05/06/1114316 SAlIDA DEl SOl 4,260 4/4.5 $1,295,000/$1,200,000 05/05/118415 RuN Of THE KNOllS 5,008 4/4.5 $1,100,000 05/12/1114744 ENcENDIDO 6,292 4/5.5 $2,490,000 06/30/1114386 cAMINITO lAzANJA 4,731 6/6.5 $1,350,000/$1,290,000 06/07/117862 E. ENTRADA DE luz 7,106 4/6.5 $2,730,000/$2,500,000 06/06/1114950 ENcENDIDO 6,526 4/4.5 $2,100,000 06/23/11 ADDRESS Sq. fT. BED/BATH SAlE AMOuNT SAlE DATE8144 TOp O THE MORNINg wY 5,064 5/5.5 $1,200,000/$1,232,000 05/31/117984 clAMBAKE DR 4,379 4/4.5 $1,849,000/$1,750,000 05/25/1116921 SIMplE MElODY lN 3,102 3/3.5 $790,900/$790,900 05/16/1117012 BluE SHADOwS lN 3,102 4/4 $800,073 05/17/118103 pAlE MOON RD 5,900 5/6 1,699,000/$1,580,000 06/07/11 ADDRESS Sq. fT. BED/BATH SAlE AMOuNT SAlE DATE9910 wINEcREST RD 4,205 4/4.5 $970,000 04/29/1110239 wINEcREEK RD 5,316 5/5.5 $1,100,00/$1,050,000 05/06/1110275 wINEcREEK RD 4,205 4/4.5 $1,060,000/$1.065,000 05/20/1116319 wINEcREEK RD 4,854 5/5.5 $1,300,000/$1,360,000 05/23/1110240 wINEcREEK cT 3,819 4/3.5 $1,089,900/$1,075,000 06/01/11 ADDRESS Sq. fT. BED/BATH SAlE AMOuNT SAlE DATE7717 VIA cORTONA 3,117 3/3.5 $699,000/$700,000 05/03/117685 cONcERTO lN 3,078 4/4 $799,000/$799,000 06/30/1114675 VIA Azul 2,696 4/3.5 $829,900/$805,000 06/03/117674 cONcERTO lN 3,342 5/4 $885,900/$810,000 06/24/11 ADDRESS Sq. fT. BED/BATH SAlE AMOuNT SAlE DATE14443 RANcHO DEl pRADO TRl 3,975 4/3.5 $1,019,900/$1,003,000 06/16/11

    *All sales were from the Multiple Listing Service and or compiled from local knowledge. FromMay 1, 2011 through June 31, 2011

    suMMer sales

    5 34898

    1023.0 5

    3.0

    3

    106

    4.0 67

    112

    7

    5

    0.50 - 1.0acre

    8

    $ 663,900

    1

    2

    67

    5.0

    4,501 -6,500 sqft

    34.0

    1931 6,501 -8,000 sqft

    66

    $ 499,900

    4.0

    1708,001 -

    10,000 sqft$ 857,000

    5.0$ 1,674,500

    8

    7

    3644

    We continue to see prices in this zip code hovering around thesecurrent levels, even though they bumped up a bit this week.Look for a persistent up-shift in the Market Action Index beforewe see prices move significantly from here.

    Home sales have been exceeding new inventory for several weeks.Since this is a Buyer's market prices are not yet moving higher asexcess inventory is consumed. However, as the supply and demandtrends continue, the market moves into the Seller's zone, and we arelikely to see upward pressure on pricing.

    Inventory is tightening and days-on-market is falling. The MarketAction Index shows demand heating up. These are relatively bullishsigns for prices.

    SAN DIEGO, CA 92127 -Real Living LifestylesExecutive Summary

    66

    3055

    3.0

    Monday September 12, 2011

    The median list price in SAN DIEGO, CA 92127 - Rancho Bernardothis week is $724,500.

    Investigate the market in quartiles -where each quartile is 25% of homesordered by price.

    Most expensive 25% of properties

    Upper-middle 25% of properties

    Lower-middle 25% of properties

    Least expensive 25% of properties

    Quartile Median Price Lot Size Beds Baths Age Inventory New Absorbed DOMSq. Ft.

    Real Living LIFESTYLES | 1-877-433-9469 | Lifestyles@RealLiving.com

    No change Strong upward trend Strong downward trendSlight upward trend Slight down