LinkedInA HILLSDALE COLLEGE CAREER SERVICES GUIDE

PURPOSE

IN THIS GUIDEYou’ve heard it a million times (so it wouldn’t hurt to hear it again): “Success is not just about what you know; it’s about who you know.” With LinkedIn, the world’s

easy steps to get connected now—and to turn those connections into opportunities.

Key Pointers

“Active participation on LinkedIn is the best way to say, ‘Look at me!’ without saying ‘Look at me!’” — Bobby Darnell

Interactive Business Card and Summary of Experience

Key pointers .........................1Build a professional

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Hillsdale College Career ServicesOld Knorr Student Center33 E. College St.Hillsdale, MI 49242(517) 607-2457careerservices@hillsdale.edu

or write a recommendation for a

your generosity is always rewarded (and, of course, it feels really good to help someone!).

6. Get noticed. Post regular statusupdates so that your network sees you at the top of their news feed. Every time you read an article in your field, post it to your network along with a short, valuable comment. You will begin to pop up more o�en in your network's feeds, which will help ensure that they know who you are and can see what you've been reading.

7. Do your homework. Before aninformational interview, a job interview,

1. 100% complete = 100% morelikely to get noticed. You can only build connections if people know you

business card, resume, and letters of recommendation all in one. Don’t be

through LinkedIn. Employers search

may also check LinkedIn to learn more about a candidate who has already applied for a position.

2. You’re more experienced thanyou think. so important because the more information you provide, the more

your experience, including summer jobs, internships, volunteer work, and student organizations. You never know what might catch someone’s eye.

3. Use your inbox. Networkingdoesn’t mean reaching out to

with trusted connections and then grow based on personal referrals. Start building your LinkedIn network by uploading your online address book and connecting to friends, relatives, internship colleagues, and professionals you know in the “real world.” Connect only to people who can speak to your professional work abilities and whose professional work

4. Join the “in” crowd. One way toform new online relationships is to join LinkedIn Groups. Start with the Hillsdale College Alumni Network—alums love to connect with former students—and then find volunteer or professional organizations you already belong to. as a member, you can comment on discussions, find excluxive job listings, and meet people who share common interests.5. Lend a (virtual) hand. As you buildconnections and group memberships, think about what you can do to support other people. Comment on a classmate’s status update, forward a job

adapted from university.linkedin.com

or a networking get-together, use LinkedIn to research the background and interests of the people you’re scheduled to meet. Access company pages to learn about organizations and their employees, and use Advanced

common with people you’re meeting or identify potential employers.

8. Now step away from the computer.

are only comfortable communicating online, so be sure to support your

online networking with real human contact. Set up phone calls, attend live events, and send snail mail notes to people you interact with on LinkedIn. Remember that online methods should supplement, not replace, in-person relationship-building.

capabilities that is designed to attract the attention of important people who are searching for you online—recruiters, networking

the larger industry groups related to the career they want to pursue.

8. Collect diverse recommendations.Nothing builds credibility like

recommendation associated with each

about soliciting recommendations from professors, internship coordinators, and colleagues, employers, and professional mentors.

9. Claim your unique LinkedIn URL.To increase the professional results that appear when people type your name into a search engine, set your LinkedIn

easier to include your LinkedIn URL in your e-mail signature—a great way to demonstrate your professionalism.

10. Share your work.

add examples of your writing, design work, or other accomplishments by displaying URLs or adding LinkedIn Applications. By including URLs, you can direct people to your professional website, blog, or online portfolio.

a PowerPoint or store a downloadable version of your resume.

headline. gives people a short, memorable way to understand who you are in a

slogan for your professional brand: “Student, National University,” or “Recent honors grad seeking marketing

students and recent alums you admire for ideas and inspiration.

2. Display an appropriate photo.LinkedIn is not Facebook or MySpace. If you choose to post a photograph—and we recommend that you do—select a professional, high-quality head shot of you alone. Party photos, cartoon avatars, and cute pics of your puppy are inappropriate.

Mentionall institutions you’ve attended. Include your major and minor if you have one, as well as highlights of your activities. It’s also appropriate to include study abroad and summer programs. Don’t be shy: your LinkedIn

strong GPA and any honors or awards.

4. Develop a professional summarystatement. Your summary statement

of your best-written cover letter:

internships, volunteer work, and extracurriculars. Present your summary statement in short blocks of text for easy reading. Bullet points are great, too.

5. Fill your “Specialties” section withkeywords. “Specialties” is the place to include key words and phrases that a recruiter might type into a search

are job listings that appeal to you and

the kinds of positions you want.

6. Update your status weekly. A greatway to stay on other people’s radar and enhance your professional image is to update your status weekly or more. Post about events you attend, projects you complete, professional books you read, or other news that you would tell someone at a networking reception or on a quick catch-up phone call.

7. Show your connectedness withLinkedIn Group badges. Joining Groups and displaying the group

to connect to people with whom you have something in common. Most students start by joining their university’s LinkedIn group as well as

Updated Fall 2016