1
5:43 Jason Rivera Your clients Welcome Back, Buffalo, New York More Information i GRITAPP Nathan Carella David Mulvey Jeremy Willis Antonio Drew Groups Portfolio Badges Connections Home Activities Messages Resources Settings Portfolio Take a look at this coach’s skills, past experiences and specialities. Reviews Read what people who have booked this coach before have been saying about him/her. Compare Compare the rates and services of the coaches we have in store for you. Certifications View the qualification proofs and certificates this coach has. Founders Mentor Venture Coaches Advisors Cameron Hotto Zay Ya Min Yin Elijah Tyson Abidul Alam Todd Sileo Alan Hunt Mahdi Ebnali BS in Finance BS in IT & Mgmt Founder & CEO, Co-founder, ColdSpace Venture Coach Professor, SEA PhD 2020, SEA ColdSpace MBA 2020, UB Blackstone Launchpad University at Buffalo University at Buffalo LEVERAGING TECHNOLOGY TO SHIFT THE PARADIGM OF SPORTS BUSINESS PROBLEM RESEARCH Too old, too late to catch up No support and motivation Time and accessibility constraints No league or team to join Don’t have the skills No opportunities KIDS ADULTS 35% 22% 16% 70% of kids under 13 and 33% of adults quit sports ! WHY? 4% 2% < 1% $73.5B Sports & Athletics Industry Personal Coaching $1B 56M Customers Number of High School and NCAA Participants in Sports, 2019 High School Participants NCAA Paarticipants Industry number of people in the US who participate in sports High School Athletes 8M 23.0% and higher - U.S Bureau of Labor Statistics Percentage of population engaged in sports and exercise on an average day by state, 2009-15 21.0% to 22.9% 19.0% to 20.9% 17.0% to 18.9% 15.0% to 16.9% 13.0% to 14.9% 12.9% and lower 197,505 HS Males Baseball Basketball Cross Country Football Golf Ice Hockey Lacrosse Soccer Swimming Tennis Track & Field Volleyball Water Polo Wrestling 171,761 HS Females NY Gym & Fitness $32.3B NCAA Athletes 460K MARKET RESEARCH 0 200000 400000 600000 800000 1000000 1200000 - NCAA h g PRODUCT DESIGN VALIDATION Email Interviews n-person Interviews Online Surveys Amateur Athletes Professional Athletes Athletic Coaches 7% 5% 93% 15% 2% 83% 95% I need and want a platform neither need nor want it unsure coaches online immerse in a dynamic athletic commun WHAT ? Meet hundreds of fellow athletes in your area, book Integrated Sporting Experience Take your athletic coaching career to the next level by connecting with a massive pool of athletes and sports enthusiasts online. Professional Online Presence HOW ? Graphics Logo & Layout ity. GRITAPP UI Design UX Testing Frontend Coding IDE Backend Code Hosting Database PRODUCT FUNCTIONS TM GRITAPP 5:43 Matthew Keaton Book now PREV NEXT View Packages 1 2 3 4 5 . . . 21 Syracuse, NY For Athletes Browse through a line-up of qualified coaches in any sports category ! Book any number of sessions at a set price. All transactions happen online ! Invite your sporty friends online or anybody in your area to book group sessions and enjoy discounts ! For Coaches Build your own profile and portfolio to showcase your skills and experiences ! Coach clients individually or in groups and multiply your income ! Earn badges to stand out among fellow coaches and build a killler athletic training career ! PRODUCT ANALYSIS Personalised Virtual Support TackleSport CoachUp Trainerize CoachMe+ GRITAPP Personalised In-person Training Real Time Messaging Superior Branding Online Profile Diverse Array of Sports Community Centric Ecosystem Online Group Booking Athlete Matching for Meetup Professional Athletic Portfolio Traditional Facilities/ Coaches Integrated Athletic Experience Advanced Management Technology Fundamental Management Features Individuality Fitocracy GameChanger Trainerize MetriFit CoachMe+ ClassPass My Fitness pal Kinetic CoachUp Hudl Gritapp TackleSport Community We strive to transform the athletic industry through a blend of entrepreneurial acumen and technology expertise. OBJECTIVE TEAM Acceptance into Blackstone Launchpad Inclusive Launc Accelerator Program Gritapp Mobile & Web App Ideation, Research & Plannin Graduating from the Program and Winning the Second Prize MILESTONES TIMELINE FINANCIAL PROJECTIONS September 2019 October - December 2019 December 2019 Downloads by Clients Downloads by Providers Total Downloads 80k (Amateur Players and 1.5M (Professional Athletic Coaches $1.3M 1.5M $1.4M Professional Athletes) and Personal Trainers) 70k $64k Year 5 Year 5 Year 5 1200k 1200k Revenue in US dollars 60k 50k 40k $32k 30k Revenue in US dollars 900k 600k $552k Revenue in US dollars 900k 600k $584k 20k $276k $284k 300k 300k $8k $82.8k $86k 10k $3.2k $800 $16.6k $17.4k 0 0 50 200 500 2000 4000 30 150 500 1000 2500 80 350 1000 3000 6500 0 Downloads with at least one booking Downloads (*) Total Downloads (previous conditions apply) * At least 8 sessions per booking At least one booking a month Each session at least $100 Figures are mostly rounded up. (One time booking fee for a new coach + 5% of + Monthly Subscription Fee One time membership fee) * Downloads BUSINESS TRAJECTORY Martial Arts Center Basketball Court Tennis Court Boxing Ring Fencing Club Binghamton University University at Buffalo University of Rochester Buffalo State College University at Albany Canisius College Daemen College Syracuse University High Schools & Colleges Facilties & Centers Facebook Instagram Website Channels Message Athletes Social Influencers Ambassadorship Media Coverage Paid Advertising Trainers Parents Partners Customers Fitness Center Swimming Pool Baseball Court PANASCI COMPETITION BUSINESS PLAN COMPETITION Accelerators & Competitions

LEVERAGING TECHNOLOGY TO SHIFT THE PARADIGM OF … · LEVERAGING TECHNOLOGY TO SHIFT THE PARADIGM OF SPORTS BUSINESS PROBLEM RESEARCH Too old, too late to catch up No support and

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Page 1: LEVERAGING TECHNOLOGY TO SHIFT THE PARADIGM OF … · LEVERAGING TECHNOLOGY TO SHIFT THE PARADIGM OF SPORTS BUSINESS PROBLEM RESEARCH Too old, too late to catch up No support and

5:43

Jason Rivera

Your clients

Welcome Back,

Buffalo, New York More Information

i

GRITAPP

Nathan Carella David Mulvey Jeremy Willis Antonio Drew

Groups

Portfolio

Badges

Connections

Home Activities Messages Resources Settings

Portfolio Take a look at this coach’s skills, past experiences and specialities.

Reviews Read what people who have booked this coach before have

been saying about him/her.

Compare Compare the rates andservices of the coaches we have in store for you.

Certifications View the qualification proofs

and certificates this coach has.

Founders Mentor Venture Coaches Advisors

Cameron Hotto Zay Ya Min Yin Elijah Tyson Abidul Alam Todd Sileo Alan Hunt Mahdi Ebnali BS in Finance BS in IT & Mgmt Founder & CEO, Co-founder, ColdSpace Venture Coach Professor, SEA PhD 2020, SEA

ColdSpace MBA 2020, UB Blackstone Launchpad University at Buffalo University at Buffalo

LEVERAGING TECHNOLOGY TO SHIFT THE PARADIGM OF SPORTS BUSINESS PR

OBLE

M R

ESEA

RCH

Too old, too late to catch up

No support and motivation

Time and accessibility constraints

No league or team to join

Don’t have the skills

No opportunities

KIDS ADULTS

35% 22% 16%

70% of kids under 13 and 33% of adults quit sports !

WHY?4% 2%

< 1%

$73.5B Sports & Athletics Industry

Personal Coaching

$1B

56M

CustomersNumber of High School and NCAAParticipants in Sports, 2019

High School Participants

NCAA Paarticipants

Industry

number of people in theUS who participate in sports

High School Athletes

8M23.0% and higher

- U.S Bureau of Labor Statistics

Percentage of population engaged in sports andexercise on an average day by state, 2009-15

21.0% to 22.9% 19.0% to 20.9% 17.0% to 18.9% 15.0% to 16.9% 13.0% to 14.9% 12.9% and lower

197,505 HS Males

Baseball

Basketball

Cross Country

FootballGolf

Ice Hockey

Lacrosse

Soccer

Swimming

Tennis

Track & Field

Volleyball

Water Polo

Wrestling

171,761 HS Females

NY

Gym & Fitness

$32.3B

NCAA Athletes

460KMAR

KET R

ESEA

RCH

0

200000

400000

600000

800000

1000000

1200000

- NCAA

h g

PROD

UCT D

ESIG

N VA

LIDA

TION

Email Interviews

n-person Interviews

Online Surveys

Amateur Athletes Professional Athletes Athletic Coaches

7% 5%

93%

15% 2%

83% 95%

Ineed and want a platform

neither need nor want it unsure

coaches online immerse in a dynamic athletic commun

WHAT ? Meet hundreds of fellow athletes in your area, book

Integrated Sporting Experience

Take your athletic coaching career to the next level byconnecting with a massive pool of athletes and sports

enthusiasts online.

Professional Online Presence

HOW ?

Graphics Logo & Layoutity.

GRITAPP

UI Design UX Testing

Frontend

Coding IDE Backend

Code Hosting Database

PROD

UCT F

UNCT

IONS

TM

GRITAPP

5:43

Matthew Keaton

Book now

PREV NEXT

View Packages

1 2 3 4 5 . . . 21

Syracuse, NY

For Athletes

Browse through a line-up of qualified coaches in any sports category !

Book any number of sessions at a set price. All transactions happen online !

Invite your sporty friends online or anybody in your area to book group sessions and enjoy discounts !

For Coaches

Build your own profile and portfolio to showcase your skills and experiences !

Coach clients individually or in groups and multiply your income !

Earn badges to stand out among fellow coaches and build a killler athletic training career !

PROD

UCT A

NALY

SIS

Personalised Virtual Support

TackleSport CoachUp Trainerize CoachMe+ GRITAPP

Personalised In-person Training

Real Time Messaging

Superior Branding

Online Profile

Diverse Array of Sports

Community Centric Ecosystem

Online Group Booking

Athlete Matching for Meetup

Professional Athletic Portfolio

Traditional Facilities/Coaches

Integrated Athletic Experience

Advanced Management Technology

Fundamental Management Features

Individuality Fitocracy

GameChanger

Trainerize

MetriFit

CoachMe+

ClassPass

My Fitness pal

Kinetic

CoachUp

Hudl Gritapp

TackleSport

Community

We strive to transform the athletic industry through a blend of entrepreneurial acumen and technology expertise.

OBJECTIVE TEAM

Acceptance into Blackstone Launchpad Inclusive Launc

Accelerator Program

Gritapp Mobile & Web App Ideation, Research & Plannin

Graduating from the Programand Winning the Second Prize M

ILESTONES TIM

ELINE FINANCIAL PROJECTIONS

September 2019 October - December 2019 December 2019

Downloads by Clients Downloads by Providers Total Downloads 80k (Amateur Players and 1.5M (Professional Athletic Coaches $1.3M 1.5M $1.4M

Professional Athletes) and Personal Trainers)70k $64k

Year

5 Year

5

Year

5

1200k 1200k

Reve

nue

in U

S do

llars 60k

50k

40k $32k

30k

Reve

nue

in U

S do

llars

900k

600k $552k

Reve

nue

in U

S do

llars

900k

600k $584k

20k $276k $284k300k 300k

$8k $82.8k $86k10k $3.2k$800 $16.6k $17.4k 0 0

50 200 500 2000 4000 30 150 500 1000 2500 80 350 1000 3000 6500 0

Downloads with at least one booking Downloads (*) Total Downloads (previous conditions apply)*

At least 8 sessions per booking At least one booking a month Each session at least $100

Figures are mostly rounded up.(One time booking fee for a new coach + 5% of + Monthly Subscription FeeOne time membership fee) * Downloads

BUSINESS TRAJECTORY

Martial Arts Center

Basketball Court Tennis Court

Boxing RingFencing Club

Binghamton University University at Buffalo

University of RochesterBuffalo State College

University at Albany Canisius College

Daemen CollegeSyracuse University

High Schools & Colleges

Facilties & Centers

Facebook

Instagram

Website

Channels

Message

Athletes

Social Influencers

Ambassadorship

Media Coverage

Paid Advertising

Trainers

Parents

Partners

Customers

Fitness Center Swimming Pool

Baseball Court

PANASCI COMPETITION

BUSINESS PLAN COMPETITION

Accelerators & Competitions