L INDSEY POLLAK

LEVERAGING LINKEDIN FOR CAREER SUCCESS

W H A R T O N | N O V E M B E R 9 , 2 0 1 6

WELCOME

3 W AY S T O L E V E R A G E

S O C I A L M E D I A I N Y O U R J O B S E A R C H

1.  Enhance your professional image

2.  Conduct employer and industry research

3.  Build and maintain professional relationships

WHAT I S YOUR GOAL?

SOCIAL MEDIA I S ADDIT IVE

“Little choices make big impressions.”

- K E I T H F E R R A Z Z I , N E V E R E AT A L O N E

DETA I LS MATTER

1 PROFESSIONAL IMAGE

KEY ELEMENTS OF A STRONG JOB SEEKER BRAND ONLINE

1.  V i s i b i l i t y Are you visible and findable where recruiters and industry contacts are looking? 2 . D i f f e r e n t i a t i o n What are you known for? What knowledge, skills or experiences can you offer that other people can’t? 3 . C o n s i s t e n c y Is your image consistent across various professional situations, including your online persona and communications? 4 . A u t h e n t i c i t y Are you genuine in your image and outreach?

a. FIND YOUR ROLE MODELS

FIND YOUR ROLE MODELS

b. PRIORITIZE HEADLINE & PHOTO

b. PRIORITIZE HEADLINE & PHOTO

c. FOR CAREER CHANGERS

MBA Candidate at Vanderbilt Owen Graduate School of Management, Finance Focus, Mechanical Engineering Background

Greater New York City Area Financial Services

c. FOR CAREER CHANGERS

After five years as a mechanical engineer in the aerospace industry, Lindsey is currently pursuing an MBA at The Wharton School with a concentration in finance. Her strengths include…

FAQ: Should I have a background image

on my LinkedIn profile?

d. SUMMARY: PLAY TO YOUR STRENGTHS

d. SUMMARY: PLAY TO YOUR STRENGTHS

e. CURATE SKILLS & EXPERTISE

f . ADD SECTIONS…SPARINGLY

FAQ: Should I pay for a premium

LinkedIn account?

2RESEARCH

“Twitter is primarily a news system…a real-time

information network.”

- E V W I L L I A M S , T W I T T E R C O - F O U N D E R

CREATE A PERSONAL TWITTER NEWSFEED

DO THE SAME ON LINKEDIN

FOLLOW TOPICS

APPLY THIS KNOWLEDGE

•  Find reasons to reach out to new and old connections.

•  Discover new people and organizations.

•  Share/post articles to build your online image.

•  Build confidence and depth of knowledge.

3 NETWORKING

SOCIAL MEDIA NETWORKING DOS & DON’TS

•  DO research a person’s social media before reaching out.

•  DON’T assume that people check any of their profiles or

inboxes. If you meet first in person, it’s okay to ask.

•  DON’T ask directly for a job or overstep on the first outreach.

•  DON’T waste any time with spammers.

•  DO connect with friends, family, classmates and alums.

•  DO always use proper grammar, spelling and professional

etiquette.

DO: CUSTOMIZE L INKEDIN CONNECTION REQUESTS

DO: TAP INTO ALUMNI NETWORKS

DO: GET SPECIFIC

FAQ: Which connection requests

should I accept?

FAQ: Should I reach out to people who have viewed my profile?

RETURN TO YOUR GOAL

FAQ: How do I make time for all of

this social media?

MAKING TIME FOR SOCIAL MEDIA

•  Focus on one or two networks.

•  Make use of apps and tools

–  Hootsuite, TweetDeck, Buffer, other favorites?

•  Schedule 15 minutes a day for social media.

•  Consider routing all messages and alerts through your

email inbox.

•  Accept that you won’t see everything.

WHAT IS YOUR GOAL?

SOCIAL MEDIA TO-DO LIST

q  Update your LinkedIn headline and photo if needed.

q Create a Twitter and/or LinkedIn “newsfeed” of potential

employers and industry news/experts.

q Curate your Skills & Endorsements section.

q  Schedule 15 minutes a day for social media during your

job search.

q Connect with your friends, family and classmates.

@lindseypollak linkedin.com/in/lindseypollak lindseypollak.com/blog