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Let’s Talk About MRI Communication

Nikola Stikov Montreal Neurological Institute

January 9, 2017

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Kuhn: Structure of Scientific Revolutions

Phase 1- Pre-paradigm phase Phase 2- Normal science Phase 3- Crisis Phase 4- Paradigm shift Phase 5- Post-Revolution

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Phase 1 – Pre-paradigm

Phase 1- It exists only once and is the pre-paradigm phase, in which there is no c o n s e n s u s o n a n y particular theory, though the research being carried out can be considered scientific in nature.

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Normal Science begins, in which puzzles are solved within the context of the dominant paradigm. As long as there is consensus within the discipline, normal science continues. Over time, progress in normal s c i e n c e m a y r e v e a l anomalies.

Phase 2 – Normal science

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Gatekeeping (peer-review) Dear Sir, We (Mr. Rosen and I) had sent you our manuscript for publication and had not authorized you to show it to specialists before it is printed. I see no reason to address the — in any case erroneous — comments of your anonymous expert. On the basis of this incident I prefer to publish the paper elsewhere. Respectfully,

Albert Einstein, 1936

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Academic Publishers

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Phase 3 – Crisis

Crises are often resolved within the context of normal science. However, after significant efforts of normal science within a paradigm fail, science may enter the next phase.

“Today I wouldn't get an academic job. It's as simple as that. I don't think I would be regarded as productive enough.”

Peter Higgs, 2014

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The Crisis

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The Crisis

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Phase 4 – Paradigm shift

Scientific revolution is the phase in which the underlying assumptions o f t h e f i e l d a r e reexamined and a new paradigm is established.

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Open-access

CON: Vanity journals will publish low-quality science to boost CVs and egos

PRO: Better access Faster Cheaper for libraries

Copyright: You can start reading open-access journals, but you can't stop reading the closed ones.

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Open science

•  Preprint archiving (arXiv, biorXiv)

•  Access (PLoS, Frontiers, EU, NIH, CIHR)

•  Open/paid peer review (Publons, eLife, Faculty of 1000, Veruscript, Collabra)

•  Replication studies / negative results (OHBM Replication Award, Reproducibility Project, Journal of Negative Results in Biomedicine)

•  Data/software sharing (Neurovault, DataDryad,

Github, OpenfMRI, Flywheel)

•  Preregistration (Cortex, BMC Psychology)

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Blogs

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Magnetic Resonance in Medicine Highlights

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How it all began

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•  Recruit interviewer, do a handshake

•  E-mail questions to Persons of Interest (POIs)

•  Conduct 20 min interview on Skype (2 on 2)

•  Transcribe and prepare draft (junior interviewer)

•  Edit draft (senior interviewer)

•  Ask POIs to edit draft and contribute audioslide

•  Post on Highlights webpage (Highlights Editor)

•  Promote (ISMRM, buzz team)

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Integration with Wiley

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Wiley Stats

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MRM Highlights on YouTube

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Facebook and Twitter

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Erwin Hahn

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Promotion

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Promotion

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Rigor in research: hot topic in neuroimaging

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COMMUNICATIONS TEAMS •  Social Media - Cyril Pernet •  Blog - Nikola Stikov

•  Media - Kevin Weiner

•  Website - Jeanette Mumford

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BLOG http://www.humanbrainmapping.org/blog

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SOCIAL MEDIA

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SOCIAL MEDIA METRICS

•  TWITTER 2283 Followers 48,100 Tweet Impressions

•  FACEBOOK 4231 Page Likes Reach of Posts: 27,981 677 Shares

•  LINKEDIN Individual page: 986 followers New Company page: 86 followers 2904 Impressions

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MEDIA

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MEDIA 16 OHBM Articles placed on

HuffPost Science HuffPost has 57.4 million site views per month.

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Matthew Bernstein Erika Raven Thomas Ernst Manh-Tung Vuong Karolina Urban Benjamin De Leener Samantha By Jessica McKay Luke Xie Hong Shang Xin Miao Alexander Raaijmakers John Celio Mathieu Boudreau Ryan Topfer Kevin Brindle Davide Piccini David Feinberg Erwin Hahn Sally Moran Giulia Ginami Tom Chenevert Stephen Patrick Nico van den Berg Li Feng Dariya Malyarenko Jan Sijbers Jonathan Polimeni Ricardo Otazo Niels Kuster

William Grissom Anuj Sharma Ivan Jambor Jussi Toivonen Isabell Steinseifer Zhou Jinyuan

Alan Evans Lawrence Wald Michael Herbst T.A van der Velden Arend Heerschap James Pipe Nicholas Zwart Benjamin Zahneisen Roberta Kravitz Mark Griswold Emma Brink Hye Young Heo Dennis Klomp Zhi-Pei Liang Benedikt A Poser Bo Zhao Yi Wang David Pitt Kawin Setsompop Klaas Prüssmann Maximilian Häberlin Mark Chiew Gwendolyn Van Steenkiste

Randy Gollub Stephanie McGuire Kevin Weiner Cyril Pernet Nils Muhlert Thomas Yeo Panthea Heydari Lisa Nickerson Ekaterina Dobryakova Jessica Turner Jeanette Mumford Nikolaus Kriegeskorte Russ Poldrack Chris Gorgolewski Pierre Bellec Samir Das Kirstie Whitaker AmanPreet Badhwar David Poeppel Anissa Abi-Dargham

Garry Gold Brian Hargreaves Akshay Chaudhari David Reiter Richard Spencer Dongmei Wu Mark Haacke Roger Bourne Klaus Scheffler Philipp Ehses Jelle Veraart Els Fieremans Dmitry Novikov Sumeeth Vijay Jonathan Yunkou Wu Dean Sherry Bo Zhu Yogesh Mariappan Thijs Dhollander Marco Reisert Elias Kellner Valerij Kiselev Sebastiano Barbieri Harriet Thoeny Hojin Ha Mario Malave Sri Koundinyan David Zeng Sune Jesperssen Brian Hansen

Nora Volkow Tzipi Horowitz-Kraus Tim Behrens Daniel Wolpert Cameron Craddock Christophe Michel

Adam Elkhaled Melissa Terpstra Gulin Oz Armin Rund Christoph Aigner Mihir Pendse Manuel Murbach Eric Pierre Mark Griswold

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Why do this

•  Engagement/discussion forum

•  Connects researchers

•  Brings the science closer to the researchers/public

•  Adds value to papers

•  Makes scientists read about more papers

•  Develops grant writing and communication skills

•  Reduces noise in science communication

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Open science

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Phase 5 – Post-revolution Post-Revolution, the new paradigm's dominance is e s t a b l i s h e d a n d s o scientists return to normal science, solving puzzles within the new paradigm.

E-mail: stikov@gmail.com Twitter: @Stikov

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Matthew Bernstein Erika Raven Thomas Ernst Manh-Tung Vuong Karolina Urban Benjamin De Leener Samantha By Jessica McKay Luke Xie Hong Shang Xin Miao Alexander Raaijmakers John Celio Mathieu Boudreau Ryan Topfer Kevin Brindle Davide Piccini David Feinberg Erwin Hahn Sally Moran Giulia Ginami Tom Chenevert Stephen Patrick Nico van den Berg Li Feng Dariya Malyarenko Jan Sijbers Jonathan Polimeni Ricardo Otazo Niels Kuster

THANK YOU!

William Grissom Anuj Sharma Ivan Jambor Jussi Toivonen Isabell Steinseifer Zhou Jinyuan

Alan Evans Lawrence Wald Michael Herbst T.A van der Velden Arend Heerschap James Pipe Nicholas Zwart Benjamin Zahneisen Roberta Kravitz Mark Griswold Emma Brink Hye Young Heo Dennis Klomp Zhi-Pei Liang Benedikt A Poser Bo Zhao Yi Wang David Pitt Kawin Setsompop Klaas Prüssmann Maximilian Häberlin Mark Chiew Gwendolyn Van Steenkiste

Randy Gollub Stephanie McGuire Kevin Weiner Cyril Pernet Nils Muhlert Thomas Yeo Panthea Heydari Lisa Nickerson Ekaterina Dobryakova Jessica Turner Jeanette Mumford Nikolaus Kriegeskorte Russ Poldrack Chris Gorgolewski Pierre Bellec Samir Das Kirstie Whitaker AmanPreet Badhwar David Poeppel Anissa Abi-Dargham

Garry Gold Brian Hargreaves Akshay Chaudhari David Reiter Richard Spencer Dongmei Wu Mark Haacke Roger Bourne Klaus Scheffler Philipp Ehses Jelle Veraart Els Fieremans Dmitry Novikov Sumeeth Vijay Jonathan Yunkou Wu Dean Sherry Bo Zhu Yogesh Mariappan Thijs Dhollander Marco Reisert Elias Kellner Valerij Kiselev Sebastiano Barbieri Harriet Thoeny Hojin Ha Mario Malave Sri Koundinyan David Zeng Sune Jesperssen Brian Hansen

Nora Volkow Tzipi Horowitz-Kraus Tim Behrens Daniel Wolpert Cameron Craddock Christophe Michel

Adam Elkhaled Melissa Terpstra Gulin Oz Armin Rund Christoph Aigner Mihir Pendse Manuel Murbach Eric Pierre Mark Griswold