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SOURCE: *Audit Bureau of Circulations (ABC) - annual period ending June 2017
The highest circulation UK meetings magazinewith 49% more reach than our nearest competitor
*SOURCE: Google Analytics - March 2018
Visited by conference and event professionals worldwide achieving an average of 50,646* unique users per month.
mobile website
Delivering news and promoting search engines including
24,609*16,503*
CONFERENCE & INCENTIVE TRAVEL
CONFERENCE NEWSCONFERENCE & MEETINGS WORLD : No ABC independently
verified circulation figure
The events industry’s leading portal
Six issues per year
Four issues per year
5%Scotland
2%Northern
4%Yorkshire8%
North West
6%East
Midlands
8%Midlands
3%East
Anglia
29%London
26%SouthEast
6%SouthWest
2%Wales
1%Northern Ireland
M eetings & Incentive Travel reaches a carefully targeted audience of corporate,
association and intermediary event organisers throughout the UK. Each issue of the magazine is sent to more than 17,000 requested readers. The balance of the circulation is rotated through the remaining sections of the database, totalling more than 30,000 named UK buyers. Unlike other meetings magazines, the printed copy of M&IT is not sent free of charge to SUPPLIERS or ADVERTISERS other than voucher copies, ensuring the highest quality buyer penetration.
UK circulation
Attendance of largest eventLess than 50 16%51 – 100 16%101 – 200 16%201 – 500 18%Over 500 34%
Type of eventConference/meeting 90%Training 55%Corporate hospitality 44%Product launch 35%Incentive travel 27%
Buyer profile
Where past events were heldUK 95%Europe 38%North America 21%Africa/Middle East 19%South America 16%Asia 19%Australasia 14%
Readership profile
Corporate buyers Intermediaries Association buyers
18%Intermediaries
19%Association
buyers
63%Corporate
buyers
Source: Audit Bureau of Circulations (July 16 – June 17)
Audited average circulation
24,609
THE BRITISH MEETINGS & EVENTS INDUSTRY SURVEY 2017/18
The following data is taken from The British Meetings & Events Industry Survey (BMEIS) 2017/18. It is the definitive buyer-side market research study and provides valuable information on the buying trends, forecasts and characteristics of nearly 350 event
organisers, from the corporate and not-for-profit association sectors.
The survey was undertaken by The Right Solution – the results analysed are based on online completions and telephone interviews with the respondents.
Average annual events budget
£131,151£188,043
Average daily delegate rate
£43.62£52.39
Average 24hr delegate rate
£127.55£151.05
Mean number of events per organiser
3234
Percentage of residential events
Average number of delegates
Meetings Industry Trade Shows attended
35% 27%
238at MAIN annual event
292at MAIN annual event
Organisers’ preferred venue incentives
43.1%
15.7%
13.7 %
56.8%
32.1%
24.1%
23.5%
15.7%
7.4%
Added value items within the costs agreed such as audio visual, organiser’s office etc
Discounts on multiple bookings
Discounts on long-term contracts
Other
62.7%
11.8%14.2%
Cash incentives
Incentive gifts/awards
5.9%
3.7%
Subvention available from the destination or venue
5.9%5.6%
Discounts on exchange rates
17.6%
6.2%
2.0%
2.5%
0.0%0.6%
The Meetings Show
IMEX, Frankfurt
IBTM, Barcelona
Corporate organisers Association organisers
More Fewer No Change
Volume of events expected in next 12 months
45% of corporates and 26% of associations held
events outside the uk
82% of corporate organisers and 75%
of association organisers say that BREXIT would not affect the number of events they organised
15.6%20.3%
15.6%11.6%
64.1%
72.8%
Access (road, rail links)
Price/value for money
Location (area of country)
Free Wi-Fi
Capacity of conference facilities
Quality of food
Quality of service
Availability
Parking on site
Quality of conference facilities
Dedicated technical support
Reputation
Previous experience of venue
Cleanliness of venue
Relationship with venue staff
Internal/external perceptions of the venue
and/or destination
Quality of bedrooms
Technical capability and expertise of staff
Staff awareness of needs
Compliance with your industry criteria
Team building activities available
Meeting environmental and green concerns
Leisure facilities
Recognised brand
Knowledge capital and local academics/experts
Key influencing factors
49.0%71.0%
39.2%61.7%
56.9%29.6%
33.3%38.9%
31.4%40.7%
31.4%24.7%
37.3%17.3%
25.5%21.0%
15.7%24.1%
19.6%16.0%
9.8%12.3%
7.8%12.3%
9.8%9.9%
9.8%4.9%
5.9%8.6%
9.8%3.1%
9.8%0.6%
5.9%2.5%
3.9%1.9%
2.0%3.7%
2.0%0.6%
2.0%0.0%
0.0%1.9%
0.0%1.2%
0.0%1.2%
Meetings & Incentive Travel
(M&IT)
Conference & Incentive Travel
(C&IT)
Conference News
Event
Conference & Meetings World
Publications consulted
52.9%
21.7%
43.1%
19.9%
15.7%
13.7%
11.8%
7.5%
7.8%
8.1%
Corporate organisers Association organisers
Trends & Spends fast facts
The agency view
TRENDS & SPENDS SURVEY 2018The data below is taken from M&IT’s annual Trends & Spends Survey, published
in May 2018, which analyses the overseas activities of the UK’s leading professional event management companies, looking at key trend indicators including budgets,
prices, duration, destination market share, origin of participants and other information critical to professional destination marketing organisations.
Thank you to the participating agencies
Ashfield Meetings & Events, Avenue Events, Avventura, BI Worldwide, Carlson Wagonlit Travel, Crown, drp, FIRST, FreemanXP, Ground Handling, Jack Morton Worldwide, Parallel Blue, Penguins, Purple Dog, The Climate Group, Top Banana, TTA, Venues & Events International, Worldspan
“With a vast amount of options to consider worldwide, Germany, Vienna and Rome still remain popular in bookings, due to their hub locations, good properties and competitive rates.
“One of the biggest trends is that clients are now willing to consider wild card options for the major European hubs, such as The Hague for Amsterdam and Palma, Sitges and Malaga instead of Madrid and Barcelona. Standalone and funky venues are also on the increase.”
“When we speak to our clients about international bookings, for them it’s about cost versus value. Although clients want to see cost savings, it’s important they can see where we can add additional value to their bookings. This is where our relationships with suppliers becomes invaluable and the ability to negotiate those additional extras for our clients to help make their meeting a success. “We saw a mix of international bookings in 2017 and from client briefs it was more about the location and convenience if a meeting, or for reward programmes they want a genuine, unique experience.”
Groups Participants Delegate nights Average group size Average duration
Long haul 574 57,849 162, 363 101 3 nights
Short haul 732 92,413 525,776 126 4 nights
Total groups: 1,306 Participants: 150,280 Delegate nights: 688,139
“There is constant pressure on budgets and delivering extra value for money. Hotels have to be smart in how they face up to this challenge in order to win events looking at the opportunity holistically. Second tier destinations and more ‘affordable’ countries are becoming popular as long as flight access is sufficient to provide relatively easy travel to the destination.
“There is a trend around creating an experience for the event or sense of destination. This translates either into immersive activities or the food and beverage option.”
Angie Dewey Ashfield Meetings & Events
Anita LoweVenues & Events International
Shaun CaseyBI Worldwide
Long haul by countryDelegate nights
Long haul by city/state/resortDelegate nights
Short haul by countryDelegate nights
Short haul by city/state/resortDelegate nights
Long haul by countryNumber of groups
Long haul by city/state/resortNumber of groups
Short haul by countryNumber of groups
Short haul by city/state/resortNumber of groups
USA 440
UAE 13
Azerbaijan/Canada 11
China/South Korea 10
India/Mexico/Singapore 8
Japan/South Africa/Taiwan 7USA 80%
Singapore 4%Indonesia 2%
Canada 2%China 2%
South Africa 1%Australia 1%
Thailand 1%India 1%
UAE 1%Others 5%
San Diego 22
Dallas 32
Denver 14
Atlanta 23
New York 24
Boston/Washington 21
Orlando 20
San Francisco 19
Indianapolis 16
Chicago 56San Diego 6%
Atlanta 6%
Dallas 5%
Orange County 4%
Washington DC 4%
Chicago 7%
Boston 4%Singapore 3%
National Harbor 3%
Others 55%
New York 3%
Spain 163
Italy 68
Switzerland 55
Germany 117
France 88
Netherlands 36
Austria 33
Portugal 25
Czech Republic 21
Greece/Sweden 20 Italy 29%
Spain 31%
Poland 11%
France 9%
Germany 4%
Finland 3%Czech Republic 2%
Greece 2%Switzerland 1%
Austria 1%Others 7%
Madrid 81
Barcelona 64
Munich 39
Paris 58
Amsterdam 26
Berlin/Rome/Vienna 30
Zurich 25
Lisbon/Prague 21
Frankfurt/Milan 22
Athens 19
Barcelona 10%
Katowice 8%Milan 7%
Amiens 6%
Helsinki 3%Prague 2%
Athens 2%
Madrid 20%
Rome 19%
Wroclaw 2%
Others 21%
Brazil 6
Australia/Oman 5
Thailand 4
Malaysia 3
MEETPIE.COMTop banner
Headline banner
Skyscraper
Mid page unit
Mid page unit
Meetpie.com is the events industry’s leading web portal with more than 50,646 unique visitors monthly to access the latest news, views, venue
information and jobs.
Banners for the web are available in 4 sizes for a minimum of one month.
A new banner appears each time the page is refreshed.
M&IT E-NEWSFLASH
EMAILMARKETING
Full HTML reporting provided
Design creation available
Optional hosting facilities
Reach more than 15,000 named buyers in the UK,
targeting top-quality event buyers.
Segment your campaign geographically, by buyer
type or by industry sector and easily measure your ROI
with instant feedback on your campaign.
M&IT e-newsflash is distributed to more than 27,000 event industry professionals twice per week with
up-to-the-minute news and opinion.
Banners for the e-newsflash are available in 4 sizes and
are for 100% of time.
l An experienced member of the M&IT team will be commissioned to write the supplement
l Introductory briefing meeting with a journalist to determine which aspects of the destination should be covered
l Result is high-quality, purpose-designed sales message, written to sponsor's requirements
M&IT undertakes to sell additional advertising in the supplement in order to increase the final size and impact. For each additional advert page sold, M&IT will offer one free additional page of editorial
For example, for a basic 8-page sponsorship, with an additional 4 advertising pages sold, M&IT will offer the sponsor an additional 4 free extra editorial pages, leading to a 16-page final supplement size
SUPPLEMENT PACKAGEThe ideal way to promote a destination – in print and online
Supplement Editorial Supplement Advertising
AdvertorialsAdvertorials are designed to look like an
editorial page with colour photographs. The client has full editorial control and copy can be written by the client or by a member of the
experienced M&IT editorial team
With a minimum size of eight pages, increasing
in multiples of four pages, supplements are
distributed to the 24,609 readers of M&IT and
promoted on meetpie.com
London strictly business
Is it still a buyers market?
The house rules
How to stop worrying and love your venue
Heavy industries
UK’s engineering & manufacturing hubs
September 2017
Our survey reveals female
eventprofs aren’t any closer
to that magic money tree
PLUS: 2017 AGENCY CHALLENGE REVIEW ITINERARY COSTA RICA SWISS MEETINGS
in this issue...
WOMEN, MIND THE
PAY GAP
M&IT Cover_September.indd 6
21/08/2017 10:05:18
themeetingsshow.com
You’re invited to attend the premier
event for the meetings industry in
the UK. Find your ticket inside...
700+EXHIBITORS
80+SEMINARS
3000+ATTENDEES
TMS17_02769_Bellyband_No_Personalisation_M&IT_AW.indd 1
23/02/2017 18:08
M&IT SPECIAL PROMOTIONS
You can review the different offers on this page and if you are interested in a price quote for one or more
special promotions, please contact the sales team on + (44) 1342 306762 or e-mail [email protected]
M&IT also offers advertisers the chance to opt for high impact special promotions in selected issues.
These vary from personalised belly bands, gatefolds, barndoor and cover flap promotions.
Belly band
Belly band/ DPS combo
3-page gatefold
4-pagegatefold
Hard card insert
Page mount or cover mount
False cover
Barn door
Cover flap
CAT Media | Fairway House | Portland Road | East Grinstead | West Sussex | RH19 4ET | United Kingdom+44 (0) 1342 306 762 | [email protected] | www.meetpie.com
For more information, contact [email protected]
Group therapyTeam building venues
Meet and retreatUK’s best spa incentives
Generation BrexFuture eventprofs look ahead
Beat the big event blues
2016 TRENDS & SPENDS
SURVEY INSIDE
May 2017
in this issue...
MEETINGSPLUS: EUROPEAN CONVENTION CENTRE PRICE SURVEY
May 2017
AMI_cover flap_jan.indd 1
21/04/2017 11:51:07
Belly band
Cover flap