Launch your magic - Brave Business Academy

Launch your magic

© A Brave Brand | Esther de Charon de Saint Germain 2021 2

What is theirdesireWhat is theirobstacle

Your unfairadvantage

Your uniquebrand &marketing

Know what you sell

Always in connection

Create FREE launch

Set upwaitlist

Set uplaunch page

Connect emails

FindAmbassadors

Share yourMagic

Bring inproof

Focus onthe people

Share the What andWhy

Open doors to offer

Sell theHOW

Send outdailyemails

Bring clients& results asproof

Have a clear end time/date

Celebrateeach client

Create PAID offer

Who is it for?

Why you?

Always Worthy

Create buzz

Show up

Listen!

Be super visible


What is theirdesire

Choose:creating whilehosting

Choose:Ready beforeyou starts

Connect !

Start withlittle content

Prepare upsell

Downsellthe NextLevel

Sell the NextLevel

Listen!

1-1 sessionsMastermindYear ProgramNext Level

Gettestimonials

This is how you grow!- Collect numbers- Email open rates- ROI- Ad spentetc.






Understand your clients really well

What do they really desireThat might be different from whatthey sayDon't create what YOU like! Createwhat THEY need.

Talk to them!!

That thing youwent through

Your skills +personality +energy + ua +trust

combination of allabove

InterviewSend outquestionnaires Ask friends offriendsPolls in yourFacebook groupMeasure whatemail is beingopened the most

Who is it for?

Why you?

Always Worthy = Unconditional

Energy Connection

Space you create for clients


Who is it for?



Why you?


Alwaysconnected

Always Worthy

No fully understanding their desire= NO connection = NO sales

YOUR CLIENTS CAN'T SEE YOU

No self-love, Low self-worth = no sales = spiral down

Wrong audience = NO connection = NO sales

No fully understanding the obstacle= NO connection = NO sales

No fully understanding = NO connection = NO sales

No fully understanding YOU= NO connection = NO sales

No constantly refining, creating, building = NO connection = NO sales

Invisible = NO connection = NO sales

Energy Connection No energy connection, feeling disconnected = no sales = spiral down


What is theirdesire

What is theirobstacle

Your unfairadvantage?

What isyour uniquebrand &marketing?

How are you connected?

Who is it for?

Why you?

Your worthy actions?

Your energy connection


Program /Course / Service/ Membership/Product?What is the outcome of your offer?How long is your program? 21 days/ 4 weeks/5 weeks/ 6 weeksWhat is the price?Will there be an early bird?Where will you host it? How will you host it

1.2.3.4.5.6.7.

PREPARELaunch Event (Masterclass/free program / video’s etc)Write your emailsCollect social proofDrive Traffic Prepare Bonus for PAID course

1.2.

3.4.5.6.

Know what you sell

Create FREE launch

Set uplaunch page

Collectemails

Website Launch page inemail provider Collective launch page

TAKE AT LEAST 14/21 DAY TO COLLECT EMAILSFacebook adsChange your bannersWrite emailsWrite great posts Connect toambassadorsSet up events

or or

Take daily action on different platforms

WHERE YOUR CLIENTS ARE!


EXAMPLE: 5 DAY FREE PROGRAM HOW TOCONNECT WITH YOUR KIDS (you sell your ARTSCHOOL FOR KIDS AND PARENTS)

DAY 1: How to set the table for fun + share picDAY 2: The 5 minutes assignment + share picDAY 3: The best colors and tools + share picDAY 4: The 15 minutes assignments + share picDAY 5: Paint together CELEBRATION

- OPEN THE CART for 5 - 7 Days

LISTBUILDING

Create FREE launch

Get on PodcastsWrite blog posts for otherpeopleBecome a speaker for events Invite people in person WHAT ELSE CAN YOU DO?

1.2.

3.4.5.

Target Audience =Parents

2/3 reminder emails

5 assignment emails

1 EXTRA Celebrationcallemail to get people inOPEN CART call

5/7 Cart is Open Emails

2/5 Final Day emails

TIP: while doing your Free Offer stay in contact with your ONLINE audience


Great tipsPersonal stories'Wouldn't it be great if ....' ......

Focus in all your communication on the THINGyou're about to sell

1.2.3.4.

Get support and be a supporter Be each other's bonusInvite each other on your platform Advanced? Work with affiliates

Launch together!1.

2.3.4.

AmbassadorsFriends

Create PAIDoffer

Be Always on theRunway

Are you a Fast action taker who's not easily overwhelmed and LOVE achallenge?

Do you need time? Are you prone to overwhelmed and need calm focus?

- CREATE OFFER ON THE GO

- CREATE OFFER BEFORE START


Check great sales pagesSeduce: Use words and sentences that sell Focus on the OUTCOME Collect proof Take at least 2/3 daysCollect FAQShare with friendsGo for the 'I NEED TO CLICK' approach

PREPARE 1.

2.3.4.5.6.7.8.

Set upSALES page

Decide onHOW youyou deliveryour offer

Find the best platform for you

Get support on Upwork orFiverr

PREPARE1.

* we use WordPress withAccessally + connected to Stripeand Paypal

1.

Set upPaymentSystem

In your Facebook group with zoommeetingsOn your platform (Teachable, Kajabi,Thrive, etc) with Zoom meetings orFacebook Live All by email (with or without group)

OPTIONS

Whatever you decide go for the EASIESTSolution UPGRADE AFTER MONEY COMESIN


Canva/PicMonkey etc. Guest bloggingMedium/fellowbloggersSocial media Joint ventures/affiliatepartners YouTube/

Graphic tools:

Clubhouse etcVideo - Loom, Camtasia,Zoom

Your website Mailchimp . ActiveCampaign/Convertkit etcpageEventbrite pageLeadpages Free blog Etc. Camtasia, Zoom (or just golive)Facebook group Social Media Method: Freewebinars,challenge,masterclass, videosToolsCanva/Word/PagesMailchimp/Keynote/Loom/ Phone /Screenflow/Camtasia/ Lumen 5Keynote/Powerpoint

Your website/LeadpagesMailchimp etc.pageEventbrite page MORE elaboratethan landingspage free eventa shopping cart/stripe / PayPal/Thrive cart GREAT images

Reminders beforeyou start- Daily emailduring EventSelling- Open cart email- Daily email withgood content - Closing day 3emailsMailchimp /Active Campaign/ Convertkit

Facebook groupZoom/FacebookLiveWorkbooks/PDF’sCanva / Pages/Word Platform likeTeachable/Kajabi etc.Store video onVimeo orYouTube



WHY MANY PEOPLE NEVER GET PAST THIS STAGE

PERFECTIONISM- I can’t just sell something to anyone, it needs SO muchtweaking!

FEAR OF BEING JUDGED - I can’t go online because I have NOTHING to say

PROCRASTINATION- I Just have to make this course better- I promise to sell it AFTER I have found the perfect wayto sell it and the perfect…

OVERWHELM- I want to hide and cry

COMPARISONITIS - Everyone else is Better Than Me

LOW MONEY MINDSET- I can never make real money, I come from a poorfamily (enter your own money story here) I don’tdeserve it

LONELINESS-No connection, trying to do everything alone, out oftouch

SHAME- I told people I would do it and I already failed


Have Ambassadors

Show up

Share yourMagic

Focus onthe people

Listen!


Do the get the homework?Is it too much (remove) Listen to their obstacles because youneed those as a reflectionInform them about everything.Again and again. Repeat!

ADJUST WHEN NEEDED1.

2.3.

4.

SHARE ONLY THE OUTLINE NOT the full everything (check theDanger Zone)

Don't be afraid to say: that's not myexpertise.Be open, real, loving, centeredKeep your boundaries high and clear

SHARE FROM YOUR ZONE OF GENIUS 1.

2.3.

GET COMPANYBring in friends, your VA, to cheer youon, give feedback

BE AVAILABLE IN THE GROUPCommunicate, show what they getwhen they work with you.

Communication

COMMUNICATESend 1 email each day withhomework, or a reminder, people need that


Not feeling enough? Being afraid of judgment Not feeling 'whole'

BEING AFRAID AND/OR BE ENERGY FOOD 1.

2.3.

You are shrinking, overgiving, tired, dizzy, lost

NOT UNDERSTANDING THE GAPYou give too much, people aregetting everything for free and don'tbuy anymore

NOT KNOWING YOUR YOUR ZONE OF GENIUS Trying to be everything for everyone *attentionpeople pleaser.Not stepping into your full power, makingyourself small 'I'm just a little girl'

LONELINESS You are all alone and don't feelsupported

YOU SHRINK AND DON'T HAVE CLEARBOUNDARIES, Some will ignore boundaries and:- Drag people out of your group- Post links- Make it their show- Hijack every conversation- Treat your launch at hunting territory

Have Ambassadors

Show up

Share yourMagic

Focus onthe people

Listen!

Share the What and Why

TIP: Your group, your launchyour boundaries, your magic!Remove people when theydrain your energy


Extra FB lives + Posts + Q & A in FB group

Day 7

Address Objections

FACEBOOKGROUP

5 DAYS

SIGN UP PAGECreate Awareness of your

Challenge/Launch 10/21 Daysbefore you start via Social

Media, Ads & Email, etc

WELCOME EMAIL

Email #1 - Before The ChallengeEmail #2 - Reminder

CART OPEN

Daily Email

Daily Email

Daily Email

Daily Email

Daily EmailExtra

celebrationemail email #1 cart open

Sales Page

Day 1

Fast action bonusExtra Gift or Early BirdDay 2

Day 3

Day 4

Day 5

Welcome buyers

Day 6

Social Proof

Add bonus

Case Study

LAST CHANCE

FAQEnergy High


Don't sell. Only wait

Don't get the hockey stick sales

Feeling alone or invisible

Exhausted

Angry: "Why don't they get it(because I get and it's great)

ALL YOUR BUTTONS WILL BE PUSHED GET READY FOR GROWTH

Total overwhelm: Too hard, toomuch, too complicated, forgetthings, etc.

Shame: Why don't they buy. I feelso ashamed

Self-hate: Why don't they buy,they hate me, that's because Isuck. I'm a horrible person and Istop now!


Who is it for?



Why you?


Know what you sell


Always Worthy

Create FREE launch

Create buzz

Set upwaitlist

Set uplaunch page

Connect emails

FindAmbassadors

Show up

Share yourMagic

Bring inproof

Focus onthe people

Listen!


Open doors to offer

Sell theHOW

Send outdailyemails

Bring clients& results asproof

Have a clear end time/date

Celebrateeach client

Be super visible

6 weeks

GET YOUR CALENDAR

3 weeks 5 days 7 days

Create PAID Offer


LET'S MAKE MONEY

SELL #1

IT'S YOUR TURN


LET'S MAKE MONEY

SELL #2


LET'S MAKE MONEY

SELL #3

LET'S MAKE MONEY

SELL #4



12 MONTH ONLINE BRAVE LEAP PROGRAMTWO BRAVE LAUNCH CYCLES OF COLLECTIVE LAUNCHING

WEEKLY COACHING

MONTHLY MINDSET COACHING

SHINE DARINGLY SELF-LOVE PROGRAM *LIVE!

THE PROVEN 100K LAUNCH ROADMAP

CREATE YOUR LEADMAGNET COPYWRITING A LAUNCH THAT

CONVERTS

MASTERCLASS THATCONVERTS

MAKE THE BESTGRAPHICS

CREATE AND WRITE THEBEST SOCIAL MEDIAPOSTS

CREATE SALES PAGESTHAT CONVERTS

PRESELL YOUR COURSE

SALES SCRIPTS

PROMOTIONAL EMAILSERIES (SWIPE COPY)

DONE FOR YOUCOLLECTIVE SALES PAGE

READY TO USE CANVAIMAGES

YOUR FAVORITE FACEBOOK COMMUNITY

WORKBOOKS AND SHEETS

CREATE YOUR PAID OFFER AND SELL IT

The BRAVE LEAP is the online Year Long Program that Finally brings all the elements together.

Mindset & Self-Love, Launch Strategy and Action-Taking. We know that sensitive, multi-passionate, fiercely bright women don’t fit many traditional A to Z business programs.

That’s why we created the Brave Leap for you, so that you can thrive, be successful, in love with yourself, have the impact you know you can have and make money doing what you were born to do.

The Brave Leap is open for you until February 28. We invite you to join before February 25 so you can benefit from the special Early Bird price.

Take my hand and Leap!

https://www.estherdecharon.com/brave-leap-program/http://

https://www.estherdecharon.com/brave-leap-program/

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Launch your magic - Brave Business Academy