Presentation!October 2014

Persuasion Technologies Sdn Bhd!Contact: Mr. Chu Tzu Ming Ms. Sue Khoo A: 50M-3 & 50N-3 Kelana Mall, Jalan SS 6/14, 47301 Petaling Jaya, Malaysia W: http://impersuasion.com/ T: +60126817759 E: suleng@impersuasion.com

SINGAPORE: Persuasion Technologies Pte Ltd 188 Keng Lee Road #2-02 Rochelle at Newton Singapore 308414 VIETNAM: 602/51A Dien Bien Phu, Ward 22, Binh Thanh District, Ho Chi Minh City

Our Mission

“Activating Offline, Acquiring and Driving Returning Customers Through Online Media Channels ”

WHO WE ARE

Persuasion Technologies was founded on 2009. One of 2 Malaysian companies who are Google Analytics Certified Partners.

Ø We consistently increase sales and client leads by over 20% after our implementations.

Ø Our team has been appointed as Google regional trainers

Ø Our skill sets cover Google Analytics & Adwords, online media buying and statistical analysis

Why us? Our aim is to assist our customers in increasing their online transactions by collecting meaningful and actionable data that will result in revenue generation.

Why you? Our customers want to know how to reach and convert potential buyers located regionally or globally and also how to increase repeat sales from big spenders. If that is YOU, we’d love to hear from you.

*Subject to terms and conditions

40 People Across Malaysia And Vietnam Chu Tzu Ming

v  Founder, Director of Product Development And Analytics v  Top tier consulting experience Deloitte Consulting, A.T Kearney v  Partner/CEO Venture Capital firm in Asia, Invested and IPO companies in London

Stock Exchange v  Adwords Certification Trainer SEA, Google Analytics Certified Individual, Google

Classroom Trainer Analytics, Adwords Google v  Founder Institute KL, Director v  MBA, UNSW, Exeter University

CK Wong v  Director Of Search v  PPC, SEO expert, Google Adwords and Analytics certified v  Adwords Certification Trainer across SEA v  MBA, University of Kent (Bsc)

Jason Khaw v  Director eCommerce and Operations v  Google Adwords Certified Partner v  Buyer at tesco Malaysia, v  Bsc in Business Sheffield Hallam University

SELECTED CLIENT LIST

eCommerce Hotels

Education

Non Profit

Brands

We focus on eCommerce Analytics

Retention And Ecommerce

Relative high social media penetration and retail sales market

Source:i-buy roadshop presentation

Characteristics

•  Mobile is main source of Internet access

•  Purchases expected to be about 40-50% from mobile in 2014

•  35% now smartphones •  Most prefer to shop at night •  Payment by credit card and

bank transfer

What is your AARRR? Acquisition Activation/Action Retention Referral Revenue

How do people find you?

What do you want people to do?

How do you get people interested?

How do you get people to tell others?

How does the business come in?

Source: Dave McClure – Startup Metrics for Pirates

Funnel – Drive New Users, Collect, Remarket

Touch Point

Search Ads Display Ads/

Returning Path 1st Time Visits

Repeat Visits

Forum/Display Remarketing

Landing Page

Name Email

“Headline”

Benefits •  Faster •  Better •  Cheaper Call to Action

Search Remarketing

Frequency of remarketing offers is crucial!

What Is Important? 1.  Annual Revenue –  Price X Qty [Frequency X No Of Customers] X 12

months 2. Where are my customers? 3. What is my Funnel? 4. What is the Customer Lifetime Value? 5.What is the target margin per customer? 6. What is the cost per customer acquisition? 7. What is the hit rate? (Conversion rate) 8. Every customer is different (Personalization)

It’s Free? - How can I sign up?

Key Google Analytics Features 1.  Goals 2.  Ecommerce tracking (Enhanced is good!) 3.  Multi channel funnels 4.  Segments + Standard Reports –  Segments by Converters/purchasers, Non-

Converters •  Reports -In-Page Analytics •  Reports – Sources

5. Use Google Tag Manager –  (eCommerce, Event tracking)

Setting Up Ecommerce Tracking

Set-Up Site Search

Key Metrics 1.  Returning Visitors % 2.  Returning Visitors % by Source 3.  Returning Customers % Of Revenue (Non

GA) 4.  Conversion Rate by Source 5.  Median Revenue Per Customer 12 months 6.  Frequency of Purchase Per Customer (Non

GA)

Returning Customers Are Key

Returning customer base growth will be important – 69% of revenue

How Do People Come Back To Buy?

Common mechanisms include remarketing, email remarketing, FB custom audiences.

Comparable - Sign Ups – Funnel Sources

Display and Facebook Drove email sign ups with a pop up on an ecommerce site. The only caveat is you need a good offer for the sign up (pop up or landing page) else conversions will be low. In our case, we didn’t have the pop-up until only a 7 days ago.

Comparable - Data - Transactions

Closers are Emails, Display Remarketing for this ecommerce site selling fashion apparel.

E-Commerce Tracking - Track Transaction Data

Sales Aug – RM64,610, 153 Transactions Sales Sept - RM45,690, 169 Transactions

Goals - Adding To Cart Drop off from payment method to success – 60%

Facebook Campaigns

MCF - Assisted Conversions

Facebook and Display Remarketing help with assists! Referrals are suspected to be FB Related campaigns

Facebook Campaigns

Channels That Work

Acquisition Facebook Paid Search Instagram

Assists Remarketing (FB/Adwords) Paid Search (Branded) Emails

Closers Emails Paid Search Facebook Others (Cart Abandonment)

Segment!

Top Campaigns

Top Sources Google Search/Display Emails Facebook

CONTACT

Mr. Chu Tzu Ming Director

Ms Sue Khoo Business Development Manager

M: +60126817759 E: suleng@impersuasion.com