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ABOUT ITALIAN HERITAGE
“I'm not really happy, except when I am in my beloved villa”
Cicerone
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▪ About US
▪ Concept
▪ Partners
▪ Selection of references
Index
is a piece of Italy born out of the country’s beauty, landmarks and artisanship. It is where discerning ladies and gentlemen experience the excellence of Italian heritage in the Home of Elegance. La Villa is a sophisticated destination in Dubai for events, fashion, jewellery, interior design, bespoke creations and gourmet food. It aims to utterly change the way “Made in Italy” is experienced today. La Villa welcomes its guests in the discreet and charming area of Jumeirah. The front door opens to disclose a ground floor dedicated to male tailoring, business meetings and entertainment. The secluded first floor hosts the ladies fashion showroom. The entire Villa is a conceptual exercise where contemporary living fuses perfectly with centuries of Italian heritage. Pieces from the Italian artistic tradition create a harmonious interior design concept. And yet, La Villa is also an inspiring example of home automation where tradition combines with futuristic technology. All elements are integrated and manageable via tablets and mobile devices - including curtains, lightening, music, climate control and garage doors. La Villa has two mandates. It is a prime retail spot for high luxury and artisanship that attracts discerning buyers. But it is also a secluded community that gathers people wanting to develop virtuous relationships for both leisure and business. It assists superb quality innovative Italian brands in reaching international markets.
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About la villa
Have a look to our video and our brochure:
La Villa Video La Villa Brochure Featured on
The exciting concept of the Italian Villa of elegance is based on the combination of the following features:
CONCEPT
• Made in Italy selected offering
• Business opportunities hub
• Exclusivity of clients & services
• Luxury location
• Innovative marketing initiatives & dedicated events
• Augmented reality
• Skilled professionals
Made in Italy selected offering
• Our professionals constantly selects the excellence of Italian heritage to be exhibited in La Villa
• Every piece exhibited in La Villa is handmade, this ensures that two pieces are never the same. In every phase the concern of our partners is always the same: quality. The results is artifacts characterized by a timeless elegance
• Our guests walk on precious floors, sit on exclusive sofas while tasting gourmet food and chatting with their own personal shopper about the finest Italian fabrics, suits, accessories, jewels and bespoke creations
• Everything in this experience, including music and fragrances, represents achievable desires for the guests
• Our business model is about bringing the best of Italian brands and artisanship worldwide, building virtuous networks of B2B relationships
• La Villa act as business accelerator in order to allow discerning investors and customers in the GCC area to access to centuries of Italian heritage without needing to travel and investing in scouting activities
• Our professionals select companies in any craftsmanship fields (bespoke tailoring, jewellery, interior design, fit-out, equipment, art, gourmet food) testing their capability in terms of production and economic/financial/qualitative diligence
• La Villa makes Italian Heritage accessible, not just for the final consumers but also for local investors, ready to penetrate the market and do profitable business
Business opportunities hub
• La Villa welcomes its guests in the discreet and charming area of Jumeirah
• The front door opens to disclose a ground floor dedicated to interior design, man tailoring, business meetings and entertainment. The secluded first floor hosts the ladies fashion studio
• Touches of detail such as the inlaid marbles, nanotechnology mosaics, hand-painted walls, boiserie and resins ceiling
• Areas dimensions: • Ground floor, 300sqm • First floor, 300 sqm (including 2 small balconies) • Terrace, 350 sqm • Gourmet area, 100 sqm • Garden, 500 sqm
Luxury location
• Italian Villa of Elegance is a recognizable mark of incomparable quality and style
• It’s a home of elegance, where discerning ladies and gentlemen experience the excellence of Italian heritage
• Tastemakers from across the UAE are heading in for an invitation-only tour of La Villa and to be part of La Villa membership program
Exclusivity of clients & services
Marketing & events
• La Villa organizes periodical events to facilitate relationships and promote its brands
• During events La Villa brands will have t h e c h a n c e t o c r e a t e s m a l l exhibitions to show their products, services and performances
• La Villa professionals are constantly working on social media and digital m a r k e t i n g t o g e t a g r e a t e r engagement from clients and prospects
• Partnership with luxury concierge companies and multi-brand rewards programs allows La Villa to reach the right audience for its exclusive offer
The Villa will excite client’s senses through an unforgettable experience of augmented reality
Each client will enjoy his own experience, enriched by beautiful music, unique fragrances and Italian delicacies
In this context, clients will appreciate and touch products of exceptional quality. It will be also possible to interact and see the excellence of traditional production process in Italy with our own eyes
Augmented reality
• The journey is enriched by b e a u t i f u l m u s i c , u n i q u e f r a g r a n c e s a n d I t a l i a n delicacies
• La Villa is also an inspiring example of home automation where tradition combines with futuristic technology
• All elements are integrated and manageable via tablets and mobile devices - including curtains, lightening, music, climate control and doors
• La Villa is powered by one of the most awarded HF system in the world
Skilled professionals
• The team consists of highly experienced professionals and a creative team, with extensive knowledge in retail, finance, business consultancy, with one common goal, furthering the success of the company
• Every member is dedicated to enhancing the excellence, exclusivity and luxury imbued in the brands
• The team strives to constantly improve, avoid complacency, broaden their skill sets, uphold superior work ethics and initiate new ideas and ventures
Skilled professionalsStefano Giuliani CEO 15 years experience in Business Strategy
Paola Giuliani LAWYER & BD ITALY 15 years experience as Lawyer and Business Developer
Emma Limone CHIEF STRATEGIC OFFICER 10 years experience in Organization and Management Consulting
Sara Avanzini COMMUNICATION MANAGER 5 years experience in Strategic Marketing and Events
Quirino Santoro GRAPHIC DESIGNER
Hisham Wyne CONTENT EXPERT (Free lance) 10 experience in MC, Copy-writing, Content Consulting
Christian Farioli DIGITAL MARKETING EXPERT (Free lance) 15 years experience in Digital Marketing Strategy, Display Advertising, Mobile Marketing and Web Analytics
Jean Oosthuizen EVENT EXPERT (Free lance) 15 years experience Events Management, PR and Marketing
Partners
