King Seabrook King Seabrook ChapelChapel

PresentationPresentationPrinciples of Principles of MarketingMarketing Mr. Edward ArnoldMr. Edward Arnold

Mr. David JonesMr. David Jones

Mr. Vishal DesaiMr. Vishal Desai

King Seabrook ChapelKing Seabrook Chapel

The Chapel is a The Chapel is a 392 seat 392 seat auditorium with auditorium with stained glass stained glass windows and windows and located at Huston located at Huston Tillotson CollegeTillotson College

Executive SummaryExecutive Summary One means by which we find and maintain our God connectedness is through worship. One means by which we find and maintain our God connectedness is through worship.

Here on the Huston-Tillotson College Campus we gather each Thursday at 11:30am for Here on the Huston-Tillotson College Campus we gather each Thursday at 11:30am for praise and worship. The Gospel Choir serves as the chapel choir and renders music praise and worship. The Gospel Choir serves as the chapel choir and renders music for most of the worship services. Preachers and Pastors from throughout the city and for most of the worship services. Preachers and Pastors from throughout the city and State of various denominational affiliations are invited to share in the chapel State of various denominational affiliations are invited to share in the chapel experience.experience.

   There are three opportunities to gather with students and study the Word of God. It is There are three opportunities to gather with students and study the Word of God. It is

a time of fun and fellowship as persons seek to grow through study. a time of fun and fellowship as persons seek to grow through study.

The Gospel Choir performs weekly in Chapel and is often called on to perform at The Gospel Choir performs weekly in Chapel and is often called on to perform at various churches in the Austin community and the surrounding area The Choir meets various churches in the Austin community and the surrounding area The Choir meets each Monday evening at 6p.m. for rehearsal. each Monday evening at 6p.m. for rehearsal.

The Praise Dance Team is comprised of men and women who seek to offer their gift of dance for the glory of God. The group performs in Chapel on occasion and is often called on to perform in the community.    

The Council meets weekly to plan and review events for the semester. They generally The Council meets weekly to plan and review events for the semester. They generally open the semester with a CMAC Lock-in for the purpose of planning and focusing on open the semester with a CMAC Lock-in for the purpose of planning and focusing on the goals for the semester.  the goals for the semester.  

The College Chaplain is Rev. Donald E. Brewington, B.A., M.Div.; he is available for The College Chaplain is Rev. Donald E. Brewington, B.A., M.Div.; he is available for counseling and is there to be of service to you as you journey through your years at counseling and is there to be of service to you as you journey through your years at Huston-Tillotson.  The Chaplains office is located in King-Seabrook Chapel. Huston-Tillotson.  The Chaplains office is located in King-Seabrook Chapel. (Phone:512-505-3054;Email: debrewington@htc.edu)(Phone:512-505-3054;Email: debrewington@htc.edu)

King Seabrook Chapel King Seabrook Chapel Mission StatementMission Statement

The purpose of Campus Ministry is to help The purpose of Campus Ministry is to help nurture students in their faith and to aid nurture students in their faith and to aid in the developmental process as we as a in the developmental process as we as a College community strive to affect College community strive to affect students “Holistically”. We seek to students “Holistically”. We seek to challenge students intellectually, challenge students intellectually, emotionally socially and recreationally; emotionally socially and recreationally; we do that through a variety of means we do that through a variety of means such as retreats, travel opportunities, such as retreats, travel opportunities, bible studies, worship services, forums bible studies, worship services, forums and more. and more.

Description of the ChapelDescription of the Chapel Religious Life is a vital part of campus life on the Huston-Religious Life is a vital part of campus life on the Huston-

Tillotson College campus. Huston-Tillotson College is a church Tillotson College campus. Huston-Tillotson College is a church related institution with affiliation with the United Methodist related institution with affiliation with the United Methodist Church and the United Church of Christ. The ministry on our Church and the United Church of Christ. The ministry on our campus is ecumenical in nature in that we seek to minister to campus is ecumenical in nature in that we seek to minister to all students on campus regardless to their denominational all students on campus regardless to their denominational affiliation or religious faith. affiliation or religious faith.

There are a number of religious groups on campus; we have a There are a number of religious groups on campus; we have a Gospel Choir, Fellowship of Christian Athletes, and anywhere Gospel Choir, Fellowship of Christian Athletes, and anywhere from two to three bible studies. In an effort to better meet the from two to three bible studies. In an effort to better meet the needs of the broad number of students we have a Student needs of the broad number of students we have a Student Campus Ministry Advisory Council, the purpose of the Council Campus Ministry Advisory Council, the purpose of the Council is to help in the developing of programs that would appeal to is to help in the developing of programs that would appeal to the larger student body. the larger student body.

The College Chaplain is Rev. Donald E. Brewington, B.A., The College Chaplain is Rev. Donald E. Brewington, B.A., M.Div.; he is available for counseling and is there to be of M.Div.; he is available for counseling and is there to be of service to you as you journey through your years at Huston-service to you as you journey through your years at Huston-Tillotson. The Chaplains office is located in King-Seabrook Tillotson. The Chaplains office is located in King-Seabrook Chapel. (Phone:512-505-3054;Email: debrewington@htc.edu)Chapel. (Phone:512-505-3054;Email: debrewington@htc.edu)

Current Marketing Current Marketing SituationSituation

If your idea of a chapel is a flat-floor, cottage-If your idea of a chapel is a flat-floor, cottage-sized room with two rows of short, hard pews sized room with two rows of short, hard pews and an aisle down the middle, with barely and an aisle down the middle, with barely enough room at the end for a pulpit and a enough room at the end for a pulpit and a couple of chairs, you might be taken aback by couple of chairs, you might be taken aback by the one that anchors the south end of the the one that anchors the south end of the Huston-Tillotson campus. It's a spacious, Huston-Tillotson campus. It's a spacious, gracious auditorium with sweeping curves and gracious auditorium with sweeping curves and an altar area large enough to host dozens of an altar area large enough to host dozens of choir members or a play with a full-fledged set, choir members or a play with a full-fledged set, which is perhaps the reason the King-Seabrook which is perhaps the reason the King-Seabrook is a popular site for many a community event, is a popular site for many a community event, choral concert, and theatre production.choral concert, and theatre production.

SWOT AnalysisSWOT Analysis

StrengthStrengthAffiliation with the United Methodist Affiliation with the United Methodist Church and the United Church of Church and the United Church of Christ. Christ. Religious groupsReligious groupsDeveloping programs for student Developing programs for student body.body.

WeaknessWeaknessPromotional EventsPromotional EventsStudents InvolvementStudents InvolvementUnawareness of the Location.Unawareness of the Location.Budget Availability.Budget Availability.

OpportunitiesOpportunitiesGrowth for multicultural eventsGrowth for multicultural eventsCommunity Development CenterCommunity Development Center

ThreatsThreatsCompetition from the existing event Competition from the existing event centers.centers.Location of the competitorLocation of the competitorTechnology FacilitiesTechnology Facilities

Marketing Objectives and Marketing Objectives and Related IssuesRelated Issues

The objective is to create a presence The objective is to create a presence in the community and be the number in the community and be the number one choice for community events to one choice for community events to promote all the cultural and promote all the cultural and entertainment shows like religious entertainment shows like religious diversity topics and discussions, diversity topics and discussions, fashion shows, charity events and fashion shows, charity events and also increasing attendance at church also increasing attendance at church prayer sessions.prayer sessions.

Overall Strategic Overall Strategic ApproachApproach

To create and awareness among the To create and awareness among the local community in and around East local community in and around East Austin.Austin.

Taking help from the existing religious Taking help from the existing religious organizations to spread the word about organizations to spread the word about the events happening in the chapel.the events happening in the chapel.

Creating a network of various cultural Creating a network of various cultural event organization to attract them for event organization to attract them for organizing events in the chapel.organizing events in the chapel.

Market Strategy AnalysisMarket Strategy Analysis

Analyze the type of events Analyze the type of events happening in Austin.happening in Austin.

Group of people involved in the Group of people involved in the events.events.

Companies sponsoring the event.Companies sponsoring the event.

Environmental AnalysisEnvironmental Analysis Demographic: 20-44 years: 43.1% (Census 2000). Median age is Demographic: 20-44 years: 43.1% (Census 2000). Median age is

32. Professional, technical and scientific services are the largest 32. Professional, technical and scientific services are the largest employment sectors in the area. employment sectors in the area.

Social & Cultural: Live Music Capital of the World. Looking for Social & Cultural: Live Music Capital of the World. Looking for land in the rolling hills? Or a loft downtown? A night with the land in the rolling hills? Or a loft downtown? A night with the blues? Or an evening of ballet? An art class? A plunge in a spring-blues? Or an evening of ballet? An art class? A plunge in a spring-fed pool? A sun-drenched afternoon of major college football? fed pool? A sun-drenched afternoon of major college football? One suggestion: Live in Austin.One suggestion: Live in Austin.

Economic: Austin, the capital of Texas, is at the heart of a Economic: Austin, the capital of Texas, is at the heart of a dynamic five-county region recognized for its talented workforce dynamic five-county region recognized for its talented workforce and superior business environment. Forbes Magazine confirms and superior business environment. Forbes Magazine confirms what businesses already know—that Austin is the Number One what businesses already know—that Austin is the Number One place to do business and advance your career. Austin’s well-place to do business and advance your career. Austin’s well-educated workforce, overall low business costs and available, educated workforce, overall low business costs and available, affordable commercial space offer unparalleled opportunity for affordable commercial space offer unparalleled opportunity for business growth.business growth.

Environmental AnalysisEnvironmental Analysis Technological: The Central Texas Technological: The Central Texas

economy thrives on a balance of economy thrives on a balance of technology industries, business services, technology industries, business services, education and government. Austin was education and government. Austin was established as a technology center based established as a technology center based on electronic design and computer on electronic design and computer hardware and semiconductor hardware and semiconductor manufacturing. Software development manufacturing. Software development grew rapidly as an industry sector in grew rapidly as an industry sector in later years. later years.

Political/Legal:Political/Legal:

Seasonal Fashion ProductionSeasonal Fashion Production

Black Fashion Black Fashion Designer PhotosDesigner PhotosAfrican, Black and African, Black and African-American African-American Fashion DesignersFashion Designers

Spring CollectionSpring Collection

Fall CollectionFall Collection

Summer fashion Summer fashion collectioncollection

Our Winter CollectionOur Winter Collection

Financial ReportFinancial Report Financial ReportsFinancial Reports This section will offer a financial overview of Glamour Creation Fashion This section will offer a financial overview of Glamour Creation Fashion

Production Co. as it relates to the marketing activities.  Glamour Creations will Production Co. as it relates to the marketing activities.  Glamour Creations will address Break-even Analysis, sales forecasts, expense forecasts, and how they address Break-even Analysis, sales forecasts, expense forecasts, and how they link to the marketing strategy.link to the marketing strategy.

Break Even PointBreak Even Point The break-even analysis indicates that $ 550.00 will be needed to reach the The break-even analysis indicates that $ 550.00 will be needed to reach the

break-even point.break-even point. i. Building expense (King Seabrook Chapel) $ 350.00 3 i. Building expense (King Seabrook Chapel) $ 350.00 3

HrsHrs ii. 10 Models $ 100.00 $ ii. 10 Models $ 100.00 $

10 Each10 Each iii. Miss itemsiii. Miss items. $ 100.00. $ 100.00 Total expense for break even point $ 550.00Total expense for break even point $ 550.00 Price per productionPrice per production Our plan is to give 8 seasonal fashion productions per year, two for Winter, two Our plan is to give 8 seasonal fashion productions per year, two for Winter, two

for Spring, two for Summer and two for Fall. There will be a charge of $ 10.00 for Spring, two for Summer and two for Fall. There will be a charge of $ 10.00 per show and we think that with our advertisement campaign that will be able to per show and we think that with our advertisement campaign that will be able to fill the capacity of King Sea Chapel which is 396 but will round of this number to fill the capacity of King Sea Chapel which is 396 but will round of this number to 400.400.

Capacity of King Seabrook Chapel is 400Capacity of King Seabrook Chapel is 400 1. Each production should produce in revenue $ 4,000.001. Each production should produce in revenue $ 4,000.00 2. 8 production for the year at $ 4000.00 gross profit $ 32,000.002. 8 production for the year at $ 4000.00 gross profit $ 32,000.00 3. Five year forecast at $32,000 per year $ 160,000.003. Five year forecast at $32,000 per year $ 160,000.00 4. Our goal for five years forecast is $ 100,0004. Our goal for five years forecast is $ 100,000