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Working with the MediaShout Communications

Liz Meirs

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HOW DO YOU GET PUBLICITY?

• Why publicity is so important • How to determine what is newsworthy • How to write a media release/press release • How to get your media release read

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DETERMINE WHAT IS NEWSWORTHY

• Timing • Topical • Significance • Proximity• Prominence• Human interest

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WHO TO TARGET

• Media overview • Contacts database • Correctly targeting

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MEDIA RELEASE FORMAT

• Email subject/ headline • Top line• Length • Quote usage

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PHONE PITCH

• Ask if they have time• Keep to 20 seconds • Follow up with written pitch • Be prepared • Be persistent without being annoying• Be helpful and become a resource by providing reporters with

information

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WHAT NOT TO DO

• Make errors• Pitch to a journalist who doesn’t cover that industry• Bury your point in the media release• Be a pest

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ENDWORKING WITH THE MEDIA –

How to connect with your local media and identify what is newsworthy

KIDS OUTDOORS 2030KIDS OUTDOORS 2030

KIDS OUTDOORS 2030KIDS OUTDOORS 2030