Keys to a Successful Kiosk Application

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Keys to a Successful Kiosk Application. Successful Kiosk Applications. Simply using touchscreens in kiosks does not guarantee success. Examine the business model Software is key Understand the user User interface and application design Understand the technology options Input device - PowerPoint PPT Presentation

Text of Keys to a Successful Kiosk Application

  • Keys to a Successful Kiosk Application

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Successful Kiosk ApplicationsExamine the business modelSoftware is keyUnderstand the userUser interface and application designUnderstand the technology optionsInput deviceCRT or LCD?Kiosk cabinet designFocus group testingRolloutSimply using touchscreens in kiosks does not guarantee success.

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    A Good Idea is Not EnoughTry to create a win-win-win situation for the location owner, content provider, and user.Will the kiosk make (or save) money in the test phase to insure the project is continued?Has this application been tried before? Study similar successes and failures.How many people will really use it? How many will use it more than once?Get a commitment that the kiosks will be placed in prominent locations.Excellent software is key.Choose reliable technology and hardware.Use an experienced partner.Kiosks are a high-risk business.Consider the following:

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Understand the Public UserCompletely untrainedApplication must be simple and guide the userBest kiosks have a single, specific application or transactionKiosk use is optionalMust attract their attentionMust keep their attentionMust never frustrate the userMust deliver wanted information quicklyWill walk away for the slightest reasonMust be satisfied or will never return

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Software TipsExcellent software is a requirement for success

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Make the Application IntuitiveAlways make touchable areas obviousLimit choicesGuide the user as much as possibleAlso have simple navigation buttons like Back, Forward, StartAll this prevents frustration which leads to walk-aways or vandalism

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Avoid Windows LookNo title bar, etc.There should be no indication of the operating system underneathUsers should not think it is a computer

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Use a Simple Point-and-Click InterfaceLarge buttonsRule of Thumb-sized buttonsNo double-clickingNo pull-down menusNo scrolling or scroll barsNo dragging

    Do not use your Web site as a kiosk!

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Use Bright, Textured BackgroundsBright background colorsAvoid black which shows reflectionsAvoid solid colorsUse a textured background fill or halftones to hide reflections and fingerprintsThey keep the eye focused in the plane of the image, not on the reflections

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Turn the Cursor OffUser should focus on entire screen instead of the arrowDirect vs. indirect - user should not relate to a mouseCursor not needed if touchscreen does not drift

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Give Immediate FeedbackAlways give your users feedback as soon as they touch the screenTouchscreens have no tactile feedback - users must know it took or they will touch againVisual highlightingUse 3-D button depressSound effects(click on example):

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Make Your Application Fun and FastFunTry 3-D squishy buttonsUse your customers languageUse funny sounds on touch

    FastPrevents frustrationYou want them to use this again, right??!!Click for examples(OK, maybe not the last one!)Im done

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Limit Amount of TextLarge blocks of text are rarely readCould cause walk-aways

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Consider Digitized SpeechDigitized speech can talk users through your applicationBrain can process visual and audio simultaneouslySound cards are freeBut hire a professional announcerMultilingual versions a plus

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Hardware Choices

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Mouse, keyboard, trackball, or touch?MouseCheap, but takes up space, easily stolen, not everyone can use itKeyboardFast data input, but intimidating even if in combination with touchscreenKeyboards immediately scare away a percentage of potential users who are afraid of computersTrackballCheap, takes up less space, but not intuitive, least familiarTouchTouch displays are preferred by over 80% of U.S. retailers who employ kiosk solutions. Frost & Sullivan

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    CRT or LCD?Size and Weight15 LCD requires only 40% of space of 17 CRT with same viewable areaLCDs can be wall mountedSmaller LCDs can lead to overall smaller kioskLCD weight much less than CRT leading to shipping cost reductions

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    CRT or LCD?Image QualityLCD often inferior to a high quality CRT displayCRTs are right choice for ultra-high-resolution applicationsDithered color palette on LCD may be objectionable to some usersFull Motion Videonot all of todays LCD displays are quite up to the challengeViewing angle of CRT much greater than LCD which may attract more usersLCDs are about twice as bright as CRTs

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    CRT or LCD?CostA 17-inch LCD touchmonitor is about 2 times the cost of an equivalent viewing area 17-inch CRTTrue flat CRTs look as good and modern as an LCD if you can accept the additional sizeCRTs are typically repairable by local TV shops, where LCDs are not important in remote locations

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    CRT Life vs. LCD Backlight LifeCRTs and LCD backlights will eventually wear out and need replacementUnlike desktop monitors, kiosks are operating 24 / 7Typical CRT life (half-brightness) is 10,000 to 20,000 hours (416 to 833 days)Typical LCD backlight fluorescent lamps last 20,000 to 30,000 hoursThe two major factors contributing to CRT aging are phosphor aging and cathode agingBrightness lossColor balance changeLoss of focusLCD backlights easier to replace than CRTs

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    LCDs and Touch ApplicationsOther Strengths vs. CRTsLess power consumptionAbout 1/3 of comparable CRTTypically run on +12VDCLess heat, and easier form factor to cool in kiosk applicationsNot affected by magnetic fieldsDegaussing metal kiosks (with CRTs) is a serious problemFans and loudspeakers can cause problems for CRTsMagnetic fields can be encountered in many public and industrial placesAny application where movement of the display is involved favors LCDsLCDs can be shipped worldwide with no video geometry issuesSetup of LCD is essentially perfect and permanent

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Native Resolution of LCDUnlike CRTs, application software must be written specifically for the correct resolution to look bestOtherwise image is stretched by replicating pixels periodically

    Native Resolution is determined by the size of the panel, for example:10.4 = 640 x 48012.1 = 800 x 60015.1 = 1024 x 76817, 18 = 1280 x 1024Dot pitch is fairly constant (about 0.3mm) across panel sizes

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Expect LCD Pixel DefectsLCDs will typically have defective pixels out of the boxYour customer must understand this in advanceSame software tips which hide fingerprints and reflections also hide dead pixels

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Cabinet Design TipsDesign and color should matchCompany colorsImageDecorKiosk cabinet should not show fingerprintsTest finishNo flat surfacesAvoid spillsdont have any place where they might set down drinksHave proper ventilationNo intake near floorBest viewing angleMinimizes differences in user heightBeware of overhead lights

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Full Enclosures vs. CountertopFull Enclosure AdvantagesUnattended 24/7 operationResistant to abuseAccepts many peripheralsReinforced branding with design & graphicsOutdoorCountertop AdvantagesMobile and versatile1/4 - 1/2 the footprint1/4 - 1/2 the costCan be incorporated into existing retail fixturesOff-the-shelf availability

    Confidential, Tyco Electronics Corporation

    2001-2005 Elo TouchSystems, Inc. All rights reserved.

    Criteria for Choosing Your Kiosk Form FunctionalityPriceSpaceMobilitySecurityPeripheralsCash handlingBrandingRollout/upgradeStaff cost vs. value of transactionFull EnclosureCountertop

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