Key Marketing Strategies for Promoting Rel Mgp As

7/27/2019 Key Marketing Strategies for Promoting Rel Mgp As

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KEY MARKETING STRATEGIES FOR

PROMOTING REL MGP AS A TOOL

FOR CHILDS FINANCIAL PLANNING


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INTRODUCTION

India was mainly characterized by people who saves and saves-heavily. I

India is viewed as investment opportunity by Indian Investors and Foriegninvestors as they are confident in the future growth prospects of India.This confidence is fueled by a consistent GDP growth of around 8%to8.5%.

Gold is primarily a monetary asset and partly a commodity. More than two thirds of gold's total accumulated holdings account as

'value for investment' with central bank reserves, private players and high-carat Jewellery.

The Gold market is highly liquid and gold held by central banks, othermajor institutions and retail Jewellery keep coming back to the market.

Gold ETFs are transparent investment vehicles that will have to conform torigid regulations on investment norms and valuations.

Gold ETFs allow investment in gold in small denominations, which makes iteasier for the retail investor to participate.


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HISTORY OF GOLD

Gold was money in ancient Greece. The Greeks

mined for gold throughout the Mediterranean

and Middle East regions by 550 B.C., and both

Plato and Aristotle wrote about gold and hadtheories about its origins.

The Roman Empire furthered the quest for gold.

The Romans mined gold extensively throughouttheir empire, and advanced the science of gold-

mining considerably.


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WAYS OF INVESTMENT IN GOLD

COINS AND BARS

GOLD BACKED SECURITIES

GOLD ACCUMULATION PLAN GOLD CERTIFICATES


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REASON FOR INVESTING IN GOLD

Earn return on your idle resources

Generate a specified sum of money for a

specific goal in life

Make a provision for an uncertain future


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RELIANCE MY GOLD PLAN

Reliance MGP Launched in 22 Nov. 2012.

About Reliance MyGoldPlan

Reliance Money along with World Gold Council as its marketingassociate has launched MY GOLD PLAN, which is a next generationGold Savings Product.

Reliance My Gold Plan offers customers the unique opportunity tostart accumulating physical gold using a daily average pricingmethodology. A minimum subscription of Rs.1000 per monthtranslates to accumulation of gold for as low as Rs. 50 per day.

Reliance My Gold Plan Trustee

IDBI Trusteeship Services Limited (ITSL) is India's leadingTrusteeship Company.


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Marketing Partner

The World Gold Council is the market developmentorganisation for the gold industry. Working within theinvestment, jewellery and technology sectors, as well as

engaging in government affairs, our purpose is to provideindustry leadership, whilst stimulating and sustainingdemand for gold.

Safekeeping Agency

Lemuir Secure Logistics Pvt. Ltd. has been appointed as theSafekeeping Agency for the purpose of storing the Goldpurchased on behalf of the customers in secure vaults andthereafter to the customers at a future date.


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GENDER OF THE RESPONDENT

30

20

0

5

10

15

20

25

30

35

male female

response

response


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AGE OF THE RESPONDENT

5

13

17

5

0

2

4

6

8

10

12

14

16

18

18-22 22-26 26-30 30&above

response

response


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EDUCATIONAL QUALIFICATION

0

2

14

34

0

5

10

15

20

25

30

35

40

not educated primary school secondary school col/uni

responses

responses


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INCOME OF THE RESPONDENT

5

10

15

20

0

5

10

15

20

25

0-10000 10000-20000 20000-30000 30000&above

responses

responses


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INVESTMENT IN GOLD?

38

12response

yes

no


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RECOMMENDATION

REL MGP GOLD RATES ARE HIGHER IN

COMPARISON TO MARKET RATE.

SO PEOPLE ARE NOT EASILY CONVINCED.

Documents

Key Marketing Strategies for Promoting Rel Mgp As