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Kahn, Litwin, Renza & Co., Ltd.
How to Develop Financial Projections
Presented by Larry Davidson & Anthony Mangiarelliin connection with the Rhode Island Business Plan Competition
January 14, 2010
Kahn, Litwin, Renza & Co., Ltd.
The Business Plan establishes credibility:
• of the plan
• of the entrepreneurs
The Business Plan
Kahn, Litwin, Renza & Co., Ltd.
Demonstrates the following:
• Business Overview
• Market Analysis
• Team
• Financial Projection
The Business Plan
Kahn, Litwin, Renza & Co., Ltd.
The Financial Projections must be:
• Realistic
• Consistent:
– With the Business Plan
– Internally
– With Budgets
– With Assumptions
The Financial Projections
Kahn, Litwin, Renza & Co., Ltd.
Balance Sheet• Shows the financial position at a certain point in time. It
includes:
– Assets: What the company owns and has title to
– Liabilities: Obligations of the company
– Stockholders’ Equity: The “book value” of a company. Shows the net amount invested in a company
– Assets = Liabilities + Equity
The Four Main Financial Statements
Kahn, Litwin, Renza & Co., Ltd.
The Four Main Financial Statements
Income Statement
• Revenues
• Expenses
• Other income and expenses
Statement of Stockholders’ Equity
• Shows changes in stockholder’s equity during year
• Shows distribution made by company
• Shows capital contributions made to company
Kahn, Litwin, Renza & Co., Ltd.
Statement of Cash Flows– Very important to overall understanding of
company’s operations– Includes cash flows relating to:
• Operating Activities• Investing Activities• Financing Activities
– Reconciles cash at beginning of the year to cash at the end of the year
– Provides information for the burn rate
The Four Main Financial Statements
Kahn, Litwin, Renza & Co., Ltd.
Understanding the Footnotes
Roles of Footnotes in the Projected Financial Statements
– Explains the major assumptions used in developing the Projected Financial Statements
– Provide valuable insight and clarification into the amounts contained on the basic financial statements
– Provides useful information related to the Company’s accounting policies
Kahn, Litwin, Renza & Co., Ltd.
Types of Ratios
• Liquidity Ratios – Measures the enterprise’s short run ability to pay its maturing obligations
• Activity Ratios – Measures how effectively the enterprise is using the assets employed
• Profitability Ratios – Measures the degree of success of failure of a given enterprise or division for a given period of time
• Coverage Ratios – Measures the degree of protection for long term creditors and investors
How to use and calculate Important financial ratios
Kahn, Litwin, Renza & Co., Ltd.
Translating the Balance Sheet
• Current Assets - Cash and other assets that are expected to be converted to cash or sold or used up usually within one year or less, through the normal operations of the business
• Property, Plant and Equipment - Equipment, machinery, buildings and land used to conduct business operations
• Current Liabilities - Obligations that will be due within a year that will be satisfied with current assets
• Long-Term Liabilities - Obligations that will become due more than one year from the balance sheet date
• Stockholders’ Equity - The stockholders’ right to the assets of the business
Kahn, Litwin, Renza & Co., Ltd.
Analyzing Liquidity and Solvency
After gaining an understanding of the balance sheet components, you can now combine that information with the following tools to analyze the Company’s
– Liquidity; and
– Solvency
Kahn, Litwin, Renza & Co., Ltd.
Analyzing Liquidity and Solvency
Liquidity: Measures the Company’s ability to:
• Pay obligations as they come due; and
• Handle unexpected cash needs
• Measured by a few common ratios:
– Working capital
– Current ratio
– Quick ratio
Kahn, Litwin, Renza & Co., Ltd.
Analyzing Liquidity
Working Capital• The difference between the Company’s current
assets and current liabilities
• The goal for any company is to maintain positive working capital
Current Ratio • Measures the ratio of current assets to current
liabilities
Kahn, Litwin, Renza & Co., Ltd.
Analyzing Liquidity
• An issue with using working capital and the current ratio as the sole measures of a Company’s liquidity is that it may be difficult to turn inventory into cash in order to fulfill current obligations as they come due
• It may be necessary to calculate the quick ratio for the Company’s short-term liquidity
• The quick ratio is also known as the acid test ratio
Kahn, Litwin, Renza & Co., Ltd.
Analyzing Liquidity
Quick Ratio
• Calculated similarly to current ratio, with the exception that only cash, marketable securities, and receivables are included in the numerator
Kahn, Litwin, Renza & Co., Ltd.
Translating the Income Statement and Statement of Stockholder’s Equity
What the Income Statement Shows:
• Revenue - Increases in assets or decreases in liabilities from selling goods or providing services that constitute the primary activities of an organization
• Cost of Goods Sold - Cost incurred by a Company to acquire or produce the inventory or the cost of services that was sold during a specific period
• Gross Profit (Loss) - Difference between the selling price of goods or services and the cost
Kahn, Litwin, Renza & Co., Ltd.
• Selling, General and Administrative Expenses - Expenses associated with the day to day operations of the business, but not attributable directly to the goods manufactured and sold
• Operating Income (Loss) - The difference between the Gross Profit and the selling, general and administrative expenses
• Other Income and Expenses - Income and expenses received or paid by the Company that is not part of their normal business operations
• Provision for Income Tax - The estimate for income taxes to be accrued or refunded based on the Company’s earnings
• Net Earnings - The total difference between revenues and expenses for the period being reported on
What the Income Statement Shows
Kahn, Litwin, Renza & Co., Ltd.
Income Statement Components in Detail: Gross Profit
• Commonly indicated as a percentage and used as a comparison to measure a Company’s ability to increase their sales prices and produce goods and services at lower costs
• For every dollar of sales, how much profit the Company earns to cover selling, general and administrative expenses and generate a net profit
Kahn, Litwin, Renza & Co., Ltd.
What the Statement of Stockholder’s Equity Shows:• Common Stock
• Additional Paid in Capital
• Retained Earnings (Accumulated Deficit)
• Treasury Stock
• Accumulated Other Comprehensive Income
The Statement of Stockholder’s Equity
Kahn, Litwin, Renza & Co., Ltd.
• Provides a description of the events that resulted in the receipt or payment of cash during a fiscal period
• Provides information about the company’s operating, investing, and financing activities
• The statement reconciles the net change in cash and cash equivalents for the accounting period from the prior reporting period
• Cash burn rate - equal to the cash used in operations plus the cash used in investing
What exactly does a Cash Flow Statement Show?
Kahn, Litwin, Renza & Co., Ltd.
• The entity’s ability to generate future cash flows• The entity’s ability to pay dividends and meet current and
future obligations• The reasons for the differences between net income and net
cash flows• The entity’s cash and non-cash investing and financing
activities
Usefulness of the Statement of Cash Flows
The Statement of Cash Flows is one of the most important statements because it helps investors, creditors, and others to assess:
Kahn, Litwin, Renza & Co., Ltd.
Operating Activities
• Involve the cash effects of transactions that enter into the determinations of net income, such as cash receipts from sales of goods and services and cash payments to suppliers and employees for acquisitions of inventory and expenses
• Also included in the operating section are certain items that affect net income, but are non-cash items (income/expense), and therefore need to be included in the reconciliation of net cash flows from operating activities.
– Non-cash items often include, but are not limited to, depreciation and amortization expense, gain/loss on sale of fixed assts, bad debt expense, etc.
Classifications of Cash Receipts and Cash Payments
Kahn, Litwin, Renza & Co., Ltd.
Investing Activities
• Generally involve long-term assets and include:
– Making and collecting loans (notes receivable)
– Purchase and sales of investments
– Acquiring and disposing of fixed assets and long-lived assets
Classifications of Cash Receipts and Cash Payments
Kahn, Litwin, Renza & Co., Ltd.
Classifications of Cash Receipts and Cash Payments
Financing Activities
• Involve liability and stockholders’ equity items and include
– Obtaining cash from lenders and repaying the amounts borrowed
– Obtaining capital from owners and providing them with a return on, and a return of, their investment
Kahn, Litwin, Renza & Co., Ltd.
Larry Davidson, CPA
401-274-2001
Anthony Mangiarelli, CPA, MST
401-274-2001
Kahn, Litwin, Renza & Co., Ltd.
Appendix
Kahn, Litwin, Renza & Co., Ltd.
Other Types of Analytical Analysis
• Trend Analysis (Fluctuation) – Using historical data and budgeted data to determine trends and compare expectations to the actual financial statements
• Budget Versus Actual – Comparing budgets to actual results and investigating statements
• Industry Comparison – Benchmarking against the performance of companies in the same industry
How to use and calculate Important financial ratios
Kahn, Litwin, Renza & Co., Ltd.
Continued…
• Historical Analysis – Comparing actual results to historical performance or interim results
• Reasonableness Analysis – Reviewing account balances for reasonableness
• Predictive Analysis – Comparing what the outcome should be based on information you know (12 months of a set expense)
How to use and calculate Important financial ratios
Kahn, Litwin, Renza & Co., Ltd.
Additional Balance Sheet Analysis
• Accounts Receivable (A/R)
• Inventory
• Notes Payable and Long-term debt
• Accounts Payable and Accruals
Kahn, Litwin, Renza & Co., Ltd.
Additional Balance Sheet Analysis
Typical ratios and analytical procedures used to analyze accounts receivable:
– Receivables turnover
• Net sales/Average accounts receivable
– Days sales in accounts receivable
• A/R / (Sales/365)
– Allowance for doubtful accounts as a % of A/R
– Bad debt expense as a % of net credit sales
– Aging analysis
Kahn, Litwin, Renza & Co., Ltd.
Additional Balance Sheet Analysis
Typical ratios and analytical procedures used to analyze inventory:
– Inventory turnover
• COGS/Average inventory
– Days inventory on hand
• Inventory/ (COGS/365)
– Gross profit margin
Kahn, Litwin, Renza & Co., Ltd.
Additional Balance Sheet Analysis
Typical ratios and analytical procedures used to analyze notes payable and long term debt:
– Time interest earned• EBIT/Interest Expense
– Cash debt coverage ratio• Cash from operations/Average total liabilities
– Interest expense as a % of debt
Kahn, Litwin, Renza & Co., Ltd.
Additional Balance Sheet Analysis
Typical ratios and analytical procedures used to analyze accounts payable and accruals
– Days payable outstanding• A/P /(COGS/365)
– A/P Aging Analysis