Johanne Jonathan Elena Cla Swiss Tourism Federation
Slide 2
Head quarter and size HQ: Bern 600 members Approximately 50
employees
Slide 3
History and development The Swiss Tourism Federation has been
found in 1932 under the name Schweizer Fremdenverkehrsverband Since
1991, the social reason is Swiss Tourism Federation
Slide 4
Organisation and structure
Slide 5
CEO Mario Ltolf, CEO Mila Trombitas, CEO deputy
Slide 6
How is the organisation financed? The Swiss Tourism Federation
is financed by the members fees. Also by the services they provide
and that they charge to their customers. (Audit, take position in
politics, work for their members)
Slide 7
The role of the organisation for the Swiss tourism sector STF
supports the promotion of Tourism in Switzerland. It informs the
public of the importance of Tourism in Switzerland as an important
economic sector.
Slide 8
The main task/domain of activity Public relations Improve the
quality of the tourism in Switzerland Reinforce the competitiveness
of Switzerland compared to other countries STF is the centre of
competition for the promotion of quality in tourism.
Slide 9
The hot topics and the challenges Globalization The economic
evolution of main markets Exchange rate Politic Sustainable
development Demography Climate change
Slide 10
Links and associations with other players of the Swiss tourism
sector They share the job with Switzerland Tourism and the Swiss
Society for Hotel Credit
Slide 11
Our opinion on their importance The STF plays a vital role in
the management of the tourism in Switzerland They have a big
influence on the quality of the offer Important role of
information
Slide 12
References Swiss Federation of Tourism,
http://www.swisstourfed.ch/index.cfm?parents_id=1160&
sprache=fr
http://www.swisstourfed.ch/index.cfm?parents_id=1160&
sprache=fr
