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joyce laird scharf
hi, it’s joyce. so winning awards can be very exciting and rather impressive. Big deal. What i love even more is creating great ads. for pickles. for shoes. for lighting. for restaurants. locally, internationally, retail or corporate. as an advertising professional with a reasonable
level of sanity after 1000 years in the business, my creative abilities are ready to be challenged. although print is my passion, it’s tough to keep me chained to a studio computer for long. i steer social media, direct photography, edit TV/radio spots, and have written a few good headlines over the years. i’m a multi-media, multi-talented, multi-ad
maker determined to get the job done. so if you’re interested in seeing a seasoned creative director on the move, i would be delighted to make a stop.
joyce [email protected] www.cooperscharf.com
When Was The last Time an award Winning Creative Director Landed In Your Office?
Bonjour, je m’appelle joyce. au cours de ma carrière, j’ai eu le privilège de remporter plusieurs prix, mais ce qui me passionne avant tout, c’est de créer des annonces extraordinaires. Pour les cornichons, les chaussures, l’éclairage, les restaurants, la mode. et maintenant je veux réaliser vos annonces. après 1000 ans de travail dans le domaine de la publicité avec un niveau raisonnable de bon sens, je suis prête à affronter de nouveaux
défis créatifs. j’adore les médias imprimés mais je tiens à me libérer de mon ordinateur de studio.je guide les médias sociaux, coordonne des sessions photos, repère les lieux de tournage et je révise des messages de radio et de télévision. À travers les années, j’ai aussi écrit quelques bonnes manchettes et j’ai même enregistré des voix hors-champ pour des annonces radiophoniques. Vous avez devant vous une personne multi-
média, multi-talentueuse, multi–publicitaire déterminée à faire tout le nécessaire pour accomplir la tâche. Bref, si vous cherchez une directrice créative accomplie et ambitieuse, contactez-moi. je serai ravie de faire votre connaissance.
joyce [email protected] www.cooperscharf.com
À quand remonte la dernière visite d’une directrice créative primée dans vos bureaux?
joyce laird scharfc U r r i c U l U m V i T a e
marketing and advertising creative director/directrice créative en marketing et publicité
core QUalificaTions/ QUalificaTions créaTiVesDirection/Graphique Design (Adobe Creative Suite, Microsoft Office)
Writing Skills (Advertising Copywriter & Published Author)/Compétences linguistiques (rédactrice publicitaire et auteur publié)
exPerience1993 to present/ 1993 à aujourd’hui
creative director/ directrice créativeThe cooperscharf agency, montréal
1986 -1991associate creative director/senior art directordirectrice créative associée/ directrice artistique,
Publicité Grey advertising, montréal
edUcaTionconcordia University/Université concordia, 1984
major Graphic design Bachelor of fine artsB.a. en beaux-arts, design graphique
Professional affiliaTionsThe Writer’s Union of canada, canscaiP, ccBc, QWf
associaTions Professionnellesl’Union des écrivains du canada, canscaiP, ccBc, QWf
aWards/Prixcoq d’or
international advertising festival of new yorkinternational advertising festival of london
art direction magazine newspaper advertising Bureau-retail ad of the year
The Best of the eightiesThe festival of canadian fashion
mac cosmetics awardMediacom 1987 L’affiche de bronze
clienTschaussures Browns • fruit of the loom
french maid/diamond Tea • suzy shier • éclairage Union éclairage artcraft • Guess Jeans Tommy Hilfiger
le faubourg ste catherine • subaru auto • fred davidBijouterie hemsleys • Kamik/ hang Ten
aris isotoner • le cambridge • jet-setter • Today’s Quebecle Bifthèque • starbucks • Pizza Pizza
PorTfolioPrinT/ l’imPrimé
Ajoutez une p'tite dose de plus!
starbucks bus board xmas 05 11/10/05 12:16 PM Page 1
CINNAMON DOLCE LATTE One of our most popular drinks is back – a beverage of buttery bliss.
Starbucks and the Starbucks logo are registered trademarks of Starbucks LLC. © 2006 Starbucks Coffee Company. All rights reserved. Printed in Canada
DOLCE LATTE À LA CANNELLELe retour d'un grand favori – un goût riche et onctueux.
Starbucks et le logo Starbucks sont des marques déposées de Starbucks LLC. Tous droits réservés. © 2006 Starbucks Coffee Company. Imprimé au Canada.
Tê t e - à - t ê t e @ Le Cambridgewww.lecambridge.ca
LE CAMBRIDGEPO UR UNE RETRAITE ACTIVE
Un nouvel art de vivre340, boul. Hymus, Pointe-Claire 514.694.8383
L’ h e u re de pointe@ Le Cambri d g ewww.lecambridge.ca
LE CAMBRIDGEPO UR UNE RETRAITE ACTIVE
Un nouvel art de vivre340, boul. Hymus, Pointe-Claire 514.694.8383
Salut Montréal... et merci. LE
BIFTHèQUELa plus grande maison du bifteck en ville.
www.lebiftheque.com
LEBIFTHèQUE
La plus grande maison du bifteck en ville. www.lebiftheque.com
Salut Montréal... et merci.
Le cadeau qui marche.
french maid boutique
Fred DavidC O M O
The 21st Century Is Now In Fashion
Travelling The World For The Uncommon Thread
Trends Recognized. Product Realized.
Our design team travels the world monthly to
research the market and purchase the latest fashion
concepts, newest styles, colors and fabrics.
We meet with designers; visit the fashion alleys of
Paris, Milan and London with a keen eye to separate the
fleeting from the bona fide that will ultimately steer the
design of our collection.
Our philosophy is simple: seek out styles that will
influence and capture the fashion aficionado of the day,
or rather the season to come and translate it for the mass
markets. Our insight in correctly interpreting such
trends, gives vision to our customers. Products are
brought quickly to the market by focusing on customers’
supply chain days and inventory levels to realize the best
bottom line possible.
Our customers have come to expect only the very
best in market research, merchandising and in depth
trend analysis; and when our presentations are made,
they are confident that our proposals come with merit
and are on target.
Our offices in New York, Montreal,Toronto and London
are diligent in monitoring fashion fluctuations, ever attentive
to what models the industry and what will capture consumer
interest. It’s the thread that keeps it all together.
Shipping Logistics That Measure Up
Innovative Technology. Cutting Edge.
The organization’s communication and technology
deliver seamless integration with their customers’ product
inventory needs.
We call it delivering the A to Z package. The fashion
industry is driven by fashion forward designs but equally
driven by logistics, technology and good business.
The company’s centralized shipping procedure
maintains the customer’s inventory levels to reduce supply
chain problems. This high-tech system can even manage
a customer’s floor space. The result is a better bottom
line for the retailer.
We help customers maneuver the supply-chain issue
so their inventory is always in stock with the right
merchandise and available for their customer demands.
By investing in state of the art technology, Fred
David is considered cutting edge in Electronic Data
Interchange (EDI), Traffic Management Systems (TMS)
and any other retail initiatives that simplify the costly
process of logistics.
Strategically chosen outsourcing, our agents enable us
to expand rapidly in reaction to our customers’ requirements.
Fred David is the model of flexibility and efficiency in
the management of these critical functions for North
American retailers. It’s how we measure up.
Down TimeWelcome to your comfort zone: the den, the
living room, the parlour. Whatever space you
call it, it’s the place to chill, wind down and
just relax. This season, indulge
in comfort with lighting,
furnishings, and home accessories designed
for every decor. Welcome home.
8150 Décarie atRoyalmount, Montréal
(514) 340-5000
6839 Jean Talon East,St. Leonard
(514) 257-1212
Ceiling Fans
OccasionalTables
TransitionalLounge Chairs
Picture Lighting
PendantLighting
www.unionltg.com
Ottomans
Live The Room
Leather Sofas
Lunch TimeIt’s the room in the house where meals and
memories are served. Where famililies come
together for a daily nosh; where lunches are
brown bagged and holidays are
baked. This season, dress up your kitchen with
lighting, accessories and culinary gadgets all cut
with a designer slant. Welcome home.
Everything’sKitchen Friendly
UNIONLight ing & Home
8150 Décarie atRoyalmount, Montréal
(514) 340-5000
6839 Jean Talon East,St. Leonard
(514) 257-1212
Silicone Rolling Pins
DecorativeHardware
Penala chairGuzziniUtensils
Decorative dish towels
Espresso cups& saucers
www.unionltg.com
Fixtures
Bottle Stoppers
L I G H T I N G • H O M E D E C O R • H A R D W A R E
S U M M E R T I M E S A L E 2 0 0 6
UNIONLight ing & Home
www.unionltg.com
Welcome Home
L I G H T I N G • H O M E D E C O R • H A R D W A R E
Welcome Home
F A L L S A L E 2 0 0 6
UNIONLight ing & Home
www.unionltg.com
S P R I N G T I M E S A L E 2 0 0 6
UNIONLight ing & Home
www.unionltg.com
Welcome Home
L I G H T I N G • H O M E D E C O R • H A R D W A R E
PorTfolioBroadcasT/ l’émission
Jet-Setter Radio 1
(“PeteR Gun theme” muSic)male: at Jet-Setter, all we really want this summer is for our customers to just GO aWaY! (Sfx:SkiddinG caR)female: and we’re glad to see you go, whether marching off to maraquesh, baking in Bali or heading out on the t-can. We love to send you packing. cause packing is our business in every kind of bag. Bags that expand, bags on wheels, bags for computers and commuters. Whatever you have to pack, we can bag it. (Sfx: luGGaGe SnaPS Shut)female/male: cheerio... au revoir... hasta luego But most of all... Bon voyage (tRain hORn, aiRPlane, caR Sfx)female: Jetsetter (ShOutinG OveR tRavellinG tRain Sfx) male: laurier and clarke
Jet-Setter Radio 2
(“PeteR Gun theme” muSic)male: You’ve just spotted the red splotched crested zweiback in a swarm of hungry mosquitoes. What do you do? Sfx: mule BRaYinGmale: i said mosquitoesfemale: So, do you whip on your bug jacket and hat and join the party (Sfx mOSquitOeS SWaRminG) or pick up your binocs for a closer look. at Jet-Setter, we can relate. With a complete line of luggage and travel accessories to the trendiest insect repellant fashions hot off the run way we have what you need tohelp you travel right. (Sfx: luGGaGe SnaPS Shut)female/male: Salut... ciao... aloha... But most of all... Bon voyage (tRain hORn, aiRPlane, caR Sfx)female: Jetsetter (ShOutinG OveR aiRPlane takinG Off Sfx)male: laurier and clarke
it’s no wonder, wonderPeople people call up Pizza Pizza
When they’re hungry hungryfor the very very best of Pizza Pizza
We’ll put olives olives on the top topor pepperoni only with your cheese cheese
make it mushrooms mushrooms with green peppers peppersmake em hot hot, if you please please
We send it fast fast on the double doubleWhen it’s hot hotit’s no troubleit’s no wonder wonderPeople people v/O call 967 1111 for the best tasting pizza in town town.967 1111 967 1111Pizza Pizza
Pizza Pizza full Jingle (60 sec)
view full portfolio, including broadcast audio/video at cooperscharf.com/index_creative.htmvoir portefeuille complet, y compris la diffusion audio / vidéo à cooperscharf.com/index_creative.htm
joyce laird [email protected]
