POST SHOW REPORT 2016

11th - 14th of April 2016Hilton, Jeddah

ORGANISED BY

18th - 21st of April 2016Al Faisaliah, Riyadh

RIYADH

JEDDAH

A

THE MOST LUXURIOUS JEWELLERY & WATCHES EXHIBITION IN SAUDI ARABIAHeld under the patronage of HH Prince Abdullah Bin Saud Bin M. Bin Abdul Aziz Al Saud, Jewellery Salon 2016 – Jeddah took place at the Jeddah Hilton Hotel from 11th

to 14th of April 2016.

Jewellery Salon 2016 – Riyadh was inaugurated by HH Prince Sultan Bin Saud Bin Mohammed Bin Abdul Aziz Al Saud. The event was held at the Al Faisaliah Hotel from 18th to 21st of April 2016.

For its 7th edition in Jeddah and 5th edition in Riyadh, Jewellery Salon 2016 hosted 50 international and local brands from 14 countries, including 8 brands, which are exhibiting in Saudi Arabia for the first time. These world-renowned brands displayed their most elegant and exquisite jewellery and timepieces.

SHOW INFORMATION

Patronage:Jeddah - HH Prince Abdullah Bin Saud Bin M. Bin Abdul Aziz Al SaudRiyadh - HH Prince Sultan Bin Saud Bin M. Bin Abdul Aziz Al Saud

Organiser:Sunaidi Expo and Conferences

Show Date:Jeddah - 11th to 14th April 2016 Riyadh - 18th to 21st April 2016

Edition:Jeddah - 7th

Riyadh - 5th

Venue:Jeddah - Hilton Hall at Hilton HotelRiyadh - Prince Sultan Grand Hall at Al Faisaliah Hotel

Show Timing:4:00 PM - 11:00 PM

EXHIBITORSPRODUCT PROFILE

EXHIBITORS LIST

EXHIBITOR PROFILE

International Jewellery Brands

Jewellery Designers

Jewellery Retailers & Distributors

Diamond Jewellery

Luxury & Designer Watches

Designer Jewellery

Gold Jewellery

Precious Stones & Gemstones

EXHIBITOR COUNTRY

Al Fares Jewellery KSA

Al Nahar Jewellery UAE | India

Al Tayyar Jewelry KSA

Ali Bin Ali (w/ international brands) KSA | Qatar

Ashy Gold and Diamonds DMCC KSA

Boghossian (formerly Bogh-Art) Switzerland | United Kingdom

Charles Oudin Paris France

Charmaleena Jewellery KSA

Dour Rami Jewelry KSA

George Hakim Lebanon | Switzerland

Golden Trefle Jewellery UAE | Switzerland

Gulf Sotheby’s International Realty UAE

Hanna Jewelry Lebanon

Jade Jewellery KSA

BRAND NAME COUNTRY

EXHIBITORS

Suzanne Kalan United States of America

Yeprem Lebanon

BRANDS UNDER M. FITAIHI

EXHIBITORS LIST

BRANDS LIST

EXHIBITOR COUNTRY

Kooheji Jewellery Bahrain | KSA

M. Fitaihi (w/ international brands) KSA

Mon Diamante KSA

Monique Creations Inc. USA

Moussaieff Jewellers Ltd. UK

Naval Jewelry KSA

Nsouli Jewelry Lebanon

Poinciana Jewelry KSA

Renee Jewellers UAE

Tasneem Al Tahini Jewellery KSA

Veschetti Italy

Voyageur Jewelry Lebanon

Yessayan Jewelry KSA | Lebanon

EXHIBITORSBRANDS LIST

BRANDS UNDER ALI BIN ALI JEWELLERY

BRAND NAME COUNTRY

AS29 Belgium

David Morris UK

Garrard UK

Graham UK

Gorgoglione Italy

Hermes Paris France

Hulchi Belluni Italy

ilias LALAoUNIS Greece

Kern Germany

LeoPizzo Italy

Messika France

Mikimoto Japan

Pristine France

RCM Gioielli Italy

Repossi France

Roger Dubuis Switzerland

Schreiner Haute Joaillerie Germany

Shamballa Jewels Denmark

Verdi Gioielli Italy

Day 1 - 1,670

Day 2 - 1,830

Day 3 - 1,799

Day 4 - 1,470

VISITOR PROFILE

Daily Visitors

Total Number of Visitors: 6,769

Daily Visitors

Total Number of Visitors: 3,738

VISITORS

GENDER

Male - 27% Female - 73%

JEDDAH

25%

27%

26%22%

RIYADH

25%

26%

27%22%

Members of Saudi royal families

Top government officials

High-net-worth individuals

VVIPs from different organizations

Jewellery enthusiasts

Media

Day 1 - 954

Day 2 - 958

Day 3 - 1,000

Day 4 - 826

SHOW HIGHLIGHTSSGL SEMINARS

Solitaire Gemological Laboratories (SGL) conducted 3 seminars in both Jeddah and Riyadh. The topics were: 4Cs of Diamond, How to Buy Your Jewelry, and Treated Diamond. All seminars were conducted by Mr. Shadi Al Mufleh, a Qualified Jewelry Specialist (QJS) and Diamond Grading Professional (DGP).

NEW DESIGNERSWith its aim to continue supporting the Saudi jewellery industry, Jewellery Salon 2016 became an avenue for young local designers to showcase their own brand and jewellery pieces. Jewellery Salon featured four designers in Jeddah and eight designers in Riyadh.

GIA - AJP DIPLOMA PROGRAM

The Accredited Jewelry Professional Diploma Program, offered by Gemological Institute of America, is a 5-day program which includes essentials of Coloured Stones, Jewellery and Diamonds. It was held concurrently with Jewellery Salon Exhibitions with 17 participants in Jeddah and 11 participants in Riyadh.

LIVE WORKSHOP

Dour Rami featured a live workshop in their stand, showing the craftsmanship it takes to turn metals and stones into intricate pieces of jewellery.

MARKETING & PR CAMPAIGN

MEDIA COVERAGE

(Al Arabiya, Sabah Al Saudiah, Al Aan World,

Hikayat Sabayah on Selah TV Channel

INVITATION CARDS

ADVERTISING SPONSOR

PRINT ADVERTISEMENTS

Messika’s advertisement was used in all Jewellery Salon 2016 marketing materials. Messika is a French brand represented by Ali Bin Ali Jewellery.

LifeStyle Magazine (April Issue)

Beauty News Magazine

Jamalouki Magazine

Okaz Newspaper

Al Riyadh Newspaper

TV coverage in 6 news programs (Al Arabiya, Sabah Al Saudiah, Al Aan World, Oyoun Alwatan TV, Al Hadath on Kuwait Channel, Sarmad Network)

Online report in Reuters

Extensive coverage and sit-down interview in Hikayat Sabayah on Selah TV Channel

Print and online press releases prior to, during, and post shows

Sent out 20,000 invitation cards to members of Saudi royal families, government officials, and VVIPs

MARKETING & PR CAMPAIGN

41% of the visitors heard about the exhibitions from Jewellery Salon official Social Media accounts

SMS & E-MAIL CAMPAIGN

ONLINE CAMPAIGN

SOCIAL MEDIA

SOCIAL MEDIA INFLUENCERS

SMS sent prior to & during the shows to SunaidiExpo database

5 E-shots sent to SunaidiExpo database

Youtube Advertisement

Promotional Video featured in media partners’ official websites and social media accounts

Web banners in media partners’ websites

Google AdWords

+91,000 followers on Jewellery Salon social media accounts

8,359 likes received in 25 posts on media partners’ social media accounts (Facebook & Instagram) prior to, during & post shows

7 social media influencers

53 posts made prior to and during the shows (22 - Instagram; 31 - Snapchat)

9,134 likes received in the influencers’ posts

+473,000 followers reached through influencers’ social media accounts

MEDIA COVERAGE

Sabah Al Saudiah

Al Aan World

Hikayat Sabayah

Al Arabiya

Sarmad Network

Al Hadath on Kuwait Channel Oyoun Alwatan TV

Reuters

PRINT ADVERTISEMENTS

Al Riyadh Newspaper Lifestyle Magazine Okaz Newspaper

PRESS RELEASESJEDDAH

RIYADH

For the full list of press releases, please click HERE.

For the full list of press releases, please click HERE.

1st - 4th May, 2017Hilton Hotel, Jeddah

8th - 11th May, 2017Al Faisaliah Hotel, Riyadh

Ferial MartinosShow ManagerT: +966 12 668 26 26 ext. 555M: +966 50 432 6515E: ferial@sunaidiexpo.com

MARY CHASTINE COProject AssistantT: +966 12 668 26 26 ext. 236M: +966 55 946 8045E: mary.chastine@sunaidiexpo.com

For your inquiries, please visit www.jewellerysalon.comor contact: