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JANEL PETTIT
PORTFOLIO:TRADITIONAL MEDIA IN THE PRIVATE AND NONPROFIT SECTORS2005‐20072005
2007
690 NW 4th AvenueCanby, Oregon 97013503 915
[email protected]
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Executed a multi‐layered media‐mix with a consistent brand and message
Auto Insurance and a Bank to Finance your Carand message –
Auto Insurance and a Bank to Finance your Car
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Targeting Families for Life Insurance on the RVTD Child Safety Bus & Good Mature Drivers via JPR Car Talk Radio through Ashland, Roseburg, and N CA affiliates
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Reaching the Youthful Market with pop culture FOX 26 TV (American Idol/Simpsons) and an online promo with KDRV. Targeting young families and high income earners with TV spots produced locally featuring agents and high income earners with TV spots produced locally featuring agents airing at news time with :15 bookends on KPIC, KOBI, KCBY & KDRV.
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Opposing‐side Billboards on Hwy 62 –
high traffic volume ‐
August 2006. State Farm campaign launched in 2005.
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Capitalizing on the State Farm Corporate Sponsorship of the movie “Cars” we offered discount tickets to customers as a Retention Tool. We organized event marketing with agents and theatres in each DMA.
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We launched the “Rally” Call Center to drive auto production using a consistent “Cars” campaign with agents production using a consistent “Cars” campaign with agents and staff
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I developed “Student Recognition” ads to honor students in the Rogue Valley and Grants Pass DMAs as part of the multi‐agent advertising plans. An ad appeared in the Mail Tribune and Daily Courier each month.
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We held a reception so that students, parents
teachers
and agents could parents, teachers, and agents could network & solidify 1 to 1 relationships –ads are posted.p
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I interacted very closely with Public Affairs on communication strategies both Affairs on communication strategies both internal and external.
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One of our Business Plan objectives was to increase State Farm share in emerging markets increase State Farm share in emerging markets –I recruited this event from Salem.
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An example of my responsibility to provide product & sales training ‐
our office was in the p
gtop 10% in Bank production. I followed up this plan with 1‐on‐1 & team training and promotions.
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Examples of multi‐media ads and community events in six DMAs
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Living OpportunitiesNov 6 Open Door Tour at my home; May 11 Press Release I wrote for a p
y ;
yhousing award; I wrote and helped edit for the Living Opps News
FOR IMMEDIATE RELEASE
Lithia Place Sky Vista
LIVING OPPORTUNITIES, INC. AND OnTRACK, INC. RECEIVE THE 2007
EXCELLENCE IN HOUSING AWARD
FOR INTEGRATION OF SERVICES INTO HOUSING
Medford, Oregon (Friday, May 11, 2007): Oregon Housing and
Community Services
presented Living Opportunities, Inc. and OnTrack, Inc. with the
2007 Excellence in
Housing Award for their joint project, Living On Track, at the
2007 Oregon Housing
Conference on April 25, 2007. Governor Kulongoski was a keynote
speaker at the event
called “Building a Better Oregon.”
Both agencies have a 30 year history of service to some of the
most difficult and
vulnerable housing placement populations in Jackson County due
to social and economic
barriers The Living On Track (LOT) project includes two multi
dwelling sites known asbarriers. The Living On Track (LOT) project
includes two multi-dwelling sites known as
Lithia Place and Sky Vista, which together comprise 63, one to
three bedroom units for
people with developmental or mental disabilities, those
recovering from substance abuse,
have low incomes or other barriers to renting in the mainstream
housing market.
OnTrack and Living Opportunities reach some common segments of
the population and
recognized an ability to leverage resources and cost-per-unit
financing by forming the
Living On Track Limited Partnership. The LOT project was one of
the first in Oregon to
build using the Enterprise Green Communities, and one of the
first in Medford to
capitalize on project based Section 8 rent vouchers. Through
this innovative financing,
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The Autism Perspective MagazineThe Autism Perspective MagazineI wrote three cover stories in 2007
www.theautismperspective.org
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As an activist for Autism I organized Disabilities Awareness Day on April 13, 2007 at Ashland MS with SO ESD, Miss Oregon, and teen band Jet Fuel Only featuring two brothers with autism.
youtube.com/watch
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April 2007 was Autism Awareness Month when in addition to the AMS event, I addressed the Medford City Council , co‐organized the First Annual Autism Awareness Gala at RVCC, and the first Autism Walk‐a‐thon at Spiegelberg Field.
“Thank you for making a
Event planning included talent recruitment
a media mix of
Southern Oregon Autism Awareness Sponsorship Form: Please make
checks payable to: Autism Society of Oregon
ASO is a non profit 501 (c) 3 organization (federal id 93
0771249)
INAUGURAL SOUTHERN OREGON
AUTISM AWARENESS GALA
difference in the lives of children and their families in
Southern Oregon who are affected by autism.”
recruitment, a media mix of newspaper, radio, and TV; special appearances, volunteer coordination, silent auction donations, and sponsorship developmentASO
is a non-profit 501 (c) 3 organization (federal id 93-0771249)
Please select one: Table Sponsor: $800 ____ Event Patron: $360
____ Gala Participant: $200 ____ ASO Patron: $100 ____ Silent
Auction Donation: ____ Walk-A-Thon Sponsor $ ____
Business_____________________________
AUTISM AWARENESS GALA
Friday, April 13, 2007 Rogue Valley Country Club
Medford, Oregon 5:30 – 10:00 PM
Autism is a complex developmental disability
Tickets to the event are $100 per person and include dinner,
entertainment & guest speakers.
All proceeds benefit the Autism Society of Oregon. For more
information contact Janel Salazar at
(541) 324-6660 or [email protected]. Visit the ASO website at
www.OregonAutism.com.
Headliner Performer Jimmy Wayne
His song “Stay Gone” was a #1 Billboard country hit and the song
“I Love You This Much” reached #4. Two other songs from his self
titled, debut album “You Are” and “Paper Angels” became top 20
hits. He was
development.
Address _____________________________
_____________________________ Phone ( )______________ Donor Name
_________________________
Donation ____________________________
Value $
p p ythat typically appears during the first three years of
life. The Center for Disease Control reports that 1 in 150 children
and young teens have autism. Oregon has the highest rates of
autistic diagnoses in the United States, with the Oregon Department
of Education reporting 1 in 98 students on the autism spectrum.
Given the rapidly increasing rates, autism will soon b h d b l
h
Autism Awareness Gala Sponsorship Information:
Table Sponsor, $800 Special 20% discount 10 tickets to the Gala
Reserved table with sponsorship recognition Recognition as Table
Sponsor in Gala program
Event Patron, $360 Special 10% discount
named as Radio & Records Magazine “Most Valuable New Artist
of 2003” & voted “Best New Artist” by the readers of Radio
& Records Magazine in their 2004 Readers Poll.
He was the featured guest artist on Lonestar’s “Acoustic On The
Front Porch Tour” in 2003 and has opened for Wynonna, Vince Gill,
Martina McBride, Rascal Flatts, Patty Loveless and Dwight Yoakam
among others, in addition to headlining many of his own successful
shows. He was featured in People Magazine’s “Sexiest Man Alive”
issue, December 2003.
Guest Speaker Donilee McGinnis Miss OregonValue $ _________
Certificate ___ Pick Up ___ ASO Volunteer Name
_________________
ASO Volunteer Phone ( )_________
become the most common disability in the United States. Family
income, lifestyle, and educational levels do not affect the chance
of autism's occurrence.
4 tickets to the GalaRecognition as Event Patron in Gala
program
Gala Participant, $200 2 tickets to the Gala Recognition as Gala
Participant in event program
ASO Patron, $100 100% Tax deductible contribution to the Autism
Society of Oregon Recognition as ASO Patron in event program Silent
Auction Donation Donate an item for the silent auction with retail
value of at least $50
Donilee McGinnis, Miss Oregon Her platform issue for the 2007
Miss America contest was “Autism: Advocacy and Awareness.” She
selected that topic because her brother, David, 18, is autistic.
Donilee volunteers for the Autism Society of Oregon, as well as the
Autism Research & Resources of Oregon. Last year she led an
in-house autism awareness training project for the Portland Police
Bureau. She also has served on the Autism Walk-a-thon committee for
three years. She is currently a communications major at Portland
State University.
In our first year we had 206 Donate an item for the silent
auction with retail value of at least $50Recognition of donation as
Supporter in event program Walk-a-thon Sponsor, $25 In addition to
the Gala, sponsorships for the April 21, 2007 Autism Awareness
Walk-a-thon are available 100% Tax deductible contribution to the
Autism Society of Oregon Recognition as Walk-a-thon sponsor in
event program
Special PerformanceJet Fuel Only Band, Chico, CAWith a guest
appearance on the Rachael Ray Show in January 2007 and the featured
article “A Rockin’ New Life”
in the December 2006 issue of People Magazine this band is
quickly gaining notoriety. Sawyer Goodson the founding band member
is a junior high school student with Asperger's Syndrome.
guests and cleared over $3,000.
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The First Annual Autism GalaThe First Annual Autism Gala
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The First S OR Autism Walk‐a‐thonThe First S OR Autism Walk
a thon
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Networking and Community Events –
I also assisted with media for the Asante/West Coast Golf Tournament on July 28media for the Asante/West Coast Golf Tournament on July 28
Helping raise funds to bring autism-related services directly to
families in Southern Oregon
SHOP FOR A CAUSE! Saturday, October 13, 2007
Purchase your ticket for only $5.00 to shop at 20% off on almost
all Macy’s items on Oct 13 Oct 13
You also receive another coupon for $20.00 off on purchases over
$100.00
You are automatically entered into a drawing on Oct 13 to win
another $500 Macy’s gift certificate
100% of your contribution raises funds for autism-related
services in Southern Oregon
July 21 Networking at the Ashland Food Co-op
Shop for a Cause Fundraiser for The
May 12 Children’s Wellness Fair RV Mall Autism Group Oct 13
July 29 Picnic for Families w/ JCMH DSASO and The Autism
Group
July 11-13 Autism Society of America Trade Show for The Autism
Perspective
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Autism Nutrition Seminar at SOU June 30, 2007 ‐
co‐organized event and managed media campaign –
PR newspaper
organized event and managed media campaign –
PR, newspaper, TV. Here presenting sponsors with thank you plaques ‐
J h Gl
youtube.com/watch
Autism Society of Oregon Region 3 Southern Oregon ▪ Douglas
▪Jackson ▪Josephine June 30th
John Glaser of FOX TV
Southern Oregon UniversityS i l G t S k
g p▪Klamath ▪Lake Counties Kathy Carraway, Chapter Rep. Janel
Salazar, Chapter Rep. (541) 324-6660 [email protected]
SOUTHERN OREGON ASO PRESENTSHealth Seminar for Supporting
Children with Special Needs
Training for Parents, Educators and Physicians. g y
Rogue River Room (Stevenson Union) Time: 8:30am—4:00pm
Fee: $30/Parents & Educators $25/Person for Couples
$40 Physicians Fee includes continental breakfast and lunch, and
sample
meal plans, menus, and reference material. Topics include:
• Health issues that coexist with Spectrum behaviors: Suboptimal
Nutrition, Excess Toxins, Food Intolerance, Microbial over growths
& the fundamental intervention for healing
Special Guest Speakers:Dr. Woody McGinnis, MD Dr. Michelle
Homer, ND Dr. Ian Luepker, ND, DHANP
Ron Ridgeway of Tarks Market
g g• Dietary interventions and why nutrition has such an impact
on these kids • Introduction to Environmental Medicine: Metal
Toxins, Environmental Toxins, and how to
create non-toxic home and school environments • Overview of ASD
treatments including Homeopathy and Biomedical - Other
behavioral
diagnoses such as ADD, ADHD, OCD, Depression, Anxiety, tic
disorders • Diagnoses that run in similar circles and have high
co-morbidity with PDD, Autism and AS • Health tips for guardians
and caregivers
Contacts: Janel Salazar, [email protected] or Esther Hunter,
[email protected]
To pre-register mail form and fee to: Autism Society of Oregon,
225 Gangnes Drive, Talent, OR 97540
Print Name_____________________________ Email/Address for
confirmation ____________________________ (Please check one)
Parent___ $30 Educator___$30 Physician___ $40 Annie Hoy of Ashland
Food Co-op
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Autism Emergency First Responder Training July 9‐10 for Region 5 PD, Fire, Paramedics, Mercy Flight, g
, , , y g
,Search & Rescue, and Parents/Guardians. I booked our guest presenter on the Jefferson Exchange.
t b /FOX PSA t b /KOBI t b /KDRV
Autism Society of Oregon &
Th A ti G F d ti
youtube.com/FOX PSA youtube.com/KOBI youtube.com/KDRV
The Autism Group Foundation presents
Emergency First Responder Recognition and Safety Techniques How
Parents/Guardians, Educators/Professionals, Law Enforcement and
Emergency First Responder Agencies can keep people impacted by
autism safe in our communities.
By Invitation Only Monday, July 9 2 P.M. – 4 P.M. Law
Enforcement and Safety First Responders (CE will be offered) (
)7:45 P.M. – 10 P.M. Search and Rescue Jackson Co. Auditorium, 200
Antelope Rd, White City Open to Public (Parents,
Educators/Professionals, Students) A certificate documenting 2
hours of education will be presented for CE credit Tuesday, July 10
12 P.M. – 2 P.M. RVMC Smullin Center 6:30 P.M. – 8:30 P.M. SOU
Stevenson Union Rm 319 Dennis Debbaudt is the author of “Autism,
Advocates and Law Enforcement Professionals: Recognizing and
Reducing Risk Situations for People with Autism Spectrum
Disorders.” As a law enforcement trainer and the parent of a now 24
year old son with autism Dennis turned hisand the parent of a now
24-year-old son with autism, Dennis turned his attention to
providing autism recognition, response and risk management training
to law enforcement and emergency first responders in 1991. Dennis
also offers effective and proactive safety measures for
parents/guardians, care-givers, and educators. ASO and TAG are
bringing this at no cost to the community however DONATIONS are
requested to support our mission for education. ASO meets the 2nd
Thursday of each month @ 7pm in the RVMC Smullin Center. Parents,
professionals, and students are welcome to learn from an
educational speaker and share resources in an unbiased
environment.
Emergency First Responder Education Emergency First Responder
Education Recognizing the Autism Spectrum for Safe and Effective
Interactions
Autism Society of Oregon The Autism Group Foundation
To Register for July 10: Phone (541) 324-6660
Email [email protected]
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Legislator events –
Aug Reception for Rep. Buckley and Rep. Esquivel & Dec Reception for Ashland p
q
pSupportive Housing. I contributed to the Aug 6 ADT article and wrote the Dec 15 article.
dailytidings.com/2007/1215/assisted_housing
dailytidings.com/2007/0806/autism
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Oregon Autism AllianceOregon Autism Alliance
Contact: Janel Salazar Oregon Autism Alliance Phone: (541)
324-6660 Email: [email protected]
OREGON AUTISM ALLIANCE
Who do YOU know or LOVE that has Autism? Y i hb l t b th i hild?
!
PRESS RELEASE Oregon Autism Alliance will recognize Rep. Peter
Buckley, D-Ashland, A t 3 2007 5 00 t 6 30 ith R ti i A hl d OR
j g y Your neighbor, classmate, brother, niece…..your child?
Autism now affects 1 in 100 children born each year in
Oregon… 20 years ago it was 1 in 10,000.
Autism is a “spectrum” of sensory processing differences from
Asperger’s Syndrome to Classic Autism
E –
AC
T
Elena - 6
August 3, 2007, 5:00pm to 6:30pm with a Reception in Ashland, OR
Rep. Buckley has been a leader in legislation concerning people
living with autism
Ashland, OR, July 30, 2007: The Oregon Autism Alliance will
recognize Rep. Peter Buckley, D-Ashland, with a
reception on Friday, August 3, from 5:00pm to 6:30pm at the home
of Tim and Katie Larive.
The reception is open to the public and wi ll be held to honor
Rep. Buckley for his advocacy on issues concerning people impacted
by the autism spectrum disorder.
Hors d’oeuvres and refreshments will be served. Please make a
reservation by calling Katie Larive at 482-4252 or Janel Salazar at
324 6660
The exact cause of autism is not known for certain. There is
some evidence of genetic predispositions that may be triggered by
environmental factors before or after birth. As toxins in our
environment elevate (air/water/habitat quality, plastics,
preservatives, additives, GMO foods, etc.) society experiences a
dramatic and alarming rise in autism.
There is no cure for Autism but with early detection and
intervention there can be significant functional improvement
With intense specialized treatments (behavior and speech
therapy, diet modifications, t ) hild ith ti l t f ti ff ti l d j f
ll i i tA
LL
IAN
CE
Ginny - 5
4252 or Janel Salazar at 324-6660.
Oregon Autism Al liance Janel Salazar
(541) 324-6660 [email protected]
etc.) a young child with autism may learn to function
effectively and joyfully in society. Some people with autism will
need lifespan supports for education, housing, employment, and
safety.
Oregon CAN’T WAIT Organize, Promote, Educate - AUTISM
Awareness!
What can WE do NOW? A Call to Action! A grandmother from
Southern Oregon with two grandsons impacted by autism puts it
bluntly—“we are losing a generation.” The grassroots Oregon Autism
Alliance with the Oregon Caucus legislative team invite Bus Project
volunteers to join us in our mission toU
TIS
M A
Eric - 10
END
Oregon Caucus legislative team invite Bus Project volunteers to
join us in our mission to secure supports and services that will
make an immediate difference in the lives of people with autism,
their families, AND everyone in our communities.
We CAN’T afford to waste the potential of any child.
WE CAN: 1) Help with the statewide OAA parent education tour
mid-Feb 2008 – April. 2) Help with the DHS grassroots tour late
March – April. 3) Recruit constituency support. 4) Organize and
lobby up to and throughout the 2009 session where we will introduce
AND PASS a package on autism legislation including:
* Adequate funding for early identification and intervention
services * Qualified treatment providers * Family support –
respite, in-home services * Appropriate supports for adults *
Coordinated coverage for treatments.E
GO
N A
U
for adults Coordinated coverage for treatments.
Join and promote the Oregon Network listserv
http://www.ocdd.org/
We Expect to Keep Families Thriving and Healthy. We WON’T Lose a
Generation O
RE Jeremiah - 25
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Great Expectations TheaterF th th
t d th di iti
For youth on the spectrum and other neuro diversities ‐A partnership between Oregon Stage Works and The Autism Group –
I managed PR and media in coordination with OSW’s firm.
GREAT EXPECTATIONS THEATER
Designed for Young Adults with Neuro and Other Diversities
Co-sponsored by The Autism Group Foundation The Autism Group
Foundation
and Oregon Stage Works
Great Expectations will use stagecraft as a vehicle to develop
stronger social interactions for our students who are on the autism
spectrum, or who have other diversities or challenges. Our students
will be immersed in fun as they learn appreciation for the
techniques of Theater Arts.
We will utilize various facets of theater to encourage our
students to develop:
• self-confidence • creative writing • non-verbal cues • basic
acting abilities • widen social skills • develop stagecraft
skills
Cost is $80.00* for the eight-week series beginning Feb 23 – Apr
12
Saturdays from 10:15am to 11:30am At OSW
191 A Street, Ashland For more information and registration
contact Managing Director, Janel Salazar at (541) 324-6660
[email protected] www.theautismgroup.org Classes conducted by
Artistic Director, Herb Heiman (541) 535-5419
hhenterprise@gmail com www runningondreams com
[email protected] www.runningondreams.com
Tax-deductible sponsorships can be made to: The Autism Group
Foundation (TAG)
EIN: 65-1292-481 *Some full and partial scholarships may be
available
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Janel [email protected]
