Annie pettit main stage - 2011

Main Stage, November 3, 2011

The US GOP: And Something For the Rest of Us Annie Pettit – Conversition Strategies and Research Now

A Presenta*on from the Fes*val of NewMR Main Stage – November 3, 2011

Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)

The US GOP: And Something For the Rest of Us

Annie Pettit, PhD Chief Research Officer, Conversition Strategies

Vice President, Research Standards, Research Now


Obama

Perry Cain

Romney


Track Social Media Volume

0

50000

100000

150000

200000

Weekly Cha3er Volumes

Cain Romney Obama Perry


Track Social Media Opinions

2.8

2.9

3

3.1

3.2

3.3

3.4

Average Weekly Sen;ment

Cain Romney Obama Perry

Most posi<ve

Least posi<ve


Identify the Topics Topic Obama Cain Romney Perry

Military and War 1 2 2 2 Jus<ce 1 2 2 1 Elec;ons 2 1 1 1 Economy 2 2 2 2 Health Care 2 3 2 2 Protests 2 2 3 2 Product Launch 2 2 3 3 Aggregate Charity 2 3 2 2 Deficit 3 2 2 3 Unions 3 5 5 3 Privacy -‐ Aggregate 3 3 3 3 Public Transit 3 3 2 4 Peace 3 5 4 4 Immigra<on 3 3 2 2 Fundraising 3 3 3 3 Big Business 4 3 3 3 Censorship 4 4 4 4 Gun Control 4 4 4 3 Hiring 4 4 4 5 Wastefulness 4 4 3 4 Small Business 4 1 5 Gay Rights 4 3 3 4 Dona<ons 4 4 4 4 Foreign Policy 5 4 4 4 Corporate Vision 5 5 5 5

What’s hot? What’s not? For who?


Measure the Topics

2.5

2.75

3

3.25

3.5 01-‐Aug

08-‐Aug

15-‐Aug

22-‐Aug

29-‐Aug

05-‐Sep

12-‐Sep

19-‐Sep

26-‐Sep

03-‐Oct

10-‐Oct

17-‐Oct

24-‐Oct

Economy

Perry Cain Romney Obama

Most posi<ve

Least posi<ve


Walt Handelsman-‐Tribune Media Services hXp://www.usnews.com/usnews/php/galleries/image.php/189/124/124.jpg


The GOP for the rest of us 1.  4 word clouds and 4 candidates 2.  Guess which word cloud belongs to which candidate 3.  Tally up the number correct on each page 4.  Tally up your total score at the end 5.  Highest score is the winner This is self-‐report so your researcher code of honesty will come into play


Buzzword Bingo


Buzzword Bingo

Obama

Cain Romney

Perry


Say Something Nice…

Obama

Cain

Romney

Perry


Say Something Nice…

Obama

Cain

Romney

Perry


Does Race Matter?


Does Race Matter?

Obama

Cain Romney

Perry


Does Religion Matter?


Does Religion Matter?

Obama

Cain

Romney

Perry


Anyone Hungry?

Cain

Romney Obama

Perry


Anyone Hungry?

Cain

Romney Obama

Perry


Imaginary Friends


Imaginary Friends

Obama

Cain

Romney

Perry


Thank you


Q & A

Annie Pe]t Conversi<on and Research Now

Greg Coops Asian Strategies


Thank you


Annie Pettit

Read Annie’s blog @ hXp://lovestats.wordpress.com/ Follow Annie’s tweets at @ hXp://twiXer.com/lovestats Connect with Annie on LinkedIn @ hXp://ca.linkedin.com/in/anniepe]t Find out about Annie’s book at @ hXp://lovestats.wordpress.com/book/

Main Stage, November 3, 2011

The US GOP: And Something For the Rest of Us Annie Pettit – Conversition Strategies and Research Now

A Presenta*on from the Fes*val of NewMR Main Stage – November 3, 2011

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Annie pettit main stage - 2011