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It’s not just a personal creed for Chris Clark of Clark’s Tire and Automotive — he’s betting his business on it. PAGES 8-9 ‘Do the right thing’ SPRING 2011 A directory of stories about local businesses FREE: Please take one and support local businesses

It's Your Business — Spring 2011

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An advertorial publication that highlights the stories of local businesses from Spokane, WA to Coeur d'Alene, ID.

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Page 1: It's Your Business — Spring 2011

It’s not just a personal creed for Chris Clark of Clark’s Tire and Automotive — he’s betting his business on it. PAGES 8-9

‘Do the right thing’

SPRING 2011 A directory of stories about local businesses

FREE: Please take one and support local businesses

Page 2: It's Your Business — Spring 2011

It’s Your Business • SPRING 20112

� Featured Story

Clark’s Tire and Automotive 8-9

� Community and Education

Liberty Lake Children’s Academy 3Zephyr Lodge (ad) 3Liberty Lake Learning Center 4Go Liberty Lake Guide 4

� Food and Dining

R’nR Clubhouse 4Ormond Valley Apiaries 4

� Health and Wellness

Family Medicine LL/Healthy Living LL/ Medicine Man Pharmacy 5Therapeutic Moon Massage 6-7Liberty Lake Family & Sports Medicine 7North Idaho Dermatology 10-11Lakeside Vision PLLC 12Intelligent Balance Spinal Care 12 Rockwood Clinic (ad) 13Life Care Center of Post Falls 14

� Services

Clark’s Tire and Automotive 8-9Karen Does My Hair 14Get the 411 LLC 14The Wave 14Wittkopf Landscape Supplies 15Andrean Accounting 15Dorsey Auto Sales 16

Sometimes, you can hear the same words

grouped the same way so often they begin to lose their meaning, slither-ing without notice through the brain like white noise. What once carried a vital message, with repetition may become a sleepy say-ing, another sound ma-chine setting joining the monotonous chorus of chirping birds, crashing waves and mindless static.

Once a year, our staff puts together a publication that attempts to prevent this fate from befalling the phrase, “buy local.” You’re holding it in your hands.

It’s Your Business is a storytelling venture. The thinking is that when neigh-bors learn more about each other — and about each other’s businesses — a true sense of community is

achieved. We all be-gin to see ourselves as part of the story of this slice of earth we share as our collective home.

This third annual section of advertorials are intended to help local busi-nesses share information about themselves in a tra-ditional story format. We simply ask you to read it. We think you’ll learn some wonderful things about your neighbors, and we hope the end result is that you will be further motivat-ed to support local goods and services.

This project is an effort to remind readers that buy-ing local is not an old-fash-ioned, sentimental concept. It’s actually at the center of a healthy and vibrant com-munity. Local businesses contribute to our economic vitality, providing services and funding to maintain and advance our quality of

life. In turn, a healthy com-munity provides a safe and desirable haven for its resi-dents. This cycle completes when these residents — you — support local busi-nesses.

I truly believe the suc-cess of our community, from Post Falls to Liberty Lake to Spokane Valley, is not just his business or her business or their business. It’s my business, and it’s yours.

May the stories in the pages that follow excite you anew about being an active member of our unparal-leled community.

Why read these stories?

Josh JohnsonLocal resident. Local business owner.

Local consumer.

Josh JohnsonJosh Johnson

2310 N. Molter Rd., Ste. 305 Liberty Lake 99019

509-242-7752www.libertylakesplash.com

It’s Your Business is a directory of business advertorials published by Peridot Publishing LLC of Liberty Lake. The mission of the publication is to provide a platform on which local businesses and local consumers can connect through the power of story. All of the content in the publication was directed, approved and paid for by the participating businesses and organizations in collaboration with the Peridot special projects team.

PUBLISHERJosh Johnson

EDITORTammy Kimberley

CONTRIBUTORFrank Cruz-Aedo

ACCOUNT EXECUTIVEJanet Pier

GRAPHICS EDITORSarah Burk

Page 3: It's Your Business — Spring 2011

It’s Your Business SPRING 2011 • 3

As owner of Liberty Lake Children’s Academy, Teri Finch has seen her business grow — in class off erings, student bodies and building sizes — during the past seven years. To accommo-date the current growth spurt, the preschool is opening a new facility next fall across the park-ing lot from its current location.

Aff ectionately called “Miss Teri” by her Pre-K students, Miss Teri said she attributes the success of the academy to the passion of her wonderful, edu-cated staff and parents who have a desire for a quality program to help children get their fi rst taste of excitement for learning.

Aft er staying home to raise her three children, Miss Teri said she always knew she want-ed to return to her degree in child development and family relations. By the time her third

Academy expands to extend learning to more childrenLiberty Lake Children’s Academy

child was ready for preschool in 2004, she decided to start her own business with a class in the basement of her home. Seven children attended the fi rst year, and by 2007 she was running three classes a week in what was then known as 3’s Cool Acad-emy.

Th e interest for an academic preschool experience with her teaching style only grew, Miss Teri said, so she moved the

school out of her home to the Stanford Lane location. Th ere she was able to meet the needs of families looking for a pro-gram that would focus on their child’s development and pre-pare them to be successful in kindergarten.

Aft er four years at the cur-rent location, Miss Teri said the demand for a quality preschool program continues with waiting lists that contain “babies in bel-

Teri Finch (far left) credits parents and staff at Liberty Lake Children’s Academy for the preschool’s continued growth.

lies” and extend out to the fall of 2014. Th e new 3,500-square-foot facility will allow up to four more classes to be formed.

Description: An enjoyable, safe and secure program for preschoolers ages 2 to 5

Current location: 1327 N. Stanford Lane, Liberty Lake

Moving to: 1322 N. Stanford Lane, Liberty Lake

For more: 509-922-6360 or www.libertylakechildrensacademy.com

Page 4: It's Your Business — Spring 2011

It’s Your Business • SPRING 20114

Yes, it’s an RV dealership with a cafe, serving every-thing from hot coffee to warm soups and fresh-made sand-wiches.The R’nR Clubhouse, open Monday through Satur-day from 10 a.m. to 4 p.m., allows visitors to check out RVs, then sit down to a great and affordable lunch. Burgers, sandwiches and salads!

Dealership offers dine in

Description: A yummy cafe at the region’s largest RV dealership, open for lunch.

Location: 23203 E. Knox in Liberty Lake

For more: 509-927-9000 or www.rnrrv.com

R’nR Clubhouse

r’nr Clubhouse, located at the rV dealership, offers lunch in a ‘50s style diner.

Ormond Valley Apiaries will soon begin another year of honey production as the spring blossoms appear. Many people already know the heal-ing properties and medicinal value of raw honey. Th e honey from Ormond Valley Apiar-ies is not only great for your health, but the taste is truly one-of-a-kind!

Beekeeper gears up for spring

Description: Local Beekeeper sells pure, raw honey and 100% beeswax products.

Location: Liberty Lake Farm-ers Market and Otis Orchards

For more: 509-921-5778 or [email protected]

Ormond Valley ApiariesWith information on events, recreational oppor-tunities, destinations and regional attractions, the Go Liberty Lake Guide is used by residents and visitors to dis-cover what the surrounding area has to off er. Th is publica-tion was awarded fi rst place in the 2010 Best Tourism/Com-munity Guide by the Wash-ington Newspaper Publishers Association.

Th e next guide will be dis-tributed to all local residents in the spring via Th e Splash newspaper and also delivered to tourists via the website and area tourist destinations. Ad-vertising opportunities are available by contacting 242-7752 or [email protected] by April 22.

Go LL Guide provides info on local destinations, events

Go Liberty Lake Guide

Description: Guide to events and destinations in Liberty Lake and the surrounding area

Distribution: May 2011

For more: 509-242-7752 or www.golibertylake.com

Peters: a master educatorJoan Peters, owner of Th e

Liberty Lake Learning Center, has an extensive background in educating at-risk youth, special needs students and school-age students. With 20-plus years experience, Peters has a Master of Arts in Teaching from USF and has been a reading special-ist for 15 years. She specializes in dyslexia, dysgraphia, vision-related learning problems and auditory processing disorders. Her reading method is scientif-ically-based, proven, eff ective and has been evaluated as “one of the best reading methods around.” Peters will soon pub-lish a book, “Th e Letter, Sound, Syllable Approach: A Com-prehensive Reading Method for All Learners.” She has also developed an eff ective math method to be published as well.

Peters has a Bachelor of Mu-sic in Piano Performance from

Description: Expertise and broad training teaching math, reading, writing and piano.

Location: Liberty Lake

For more: 509-954-5378 or www.thelibertylakelearningcenter.com

Liberty Lake Learning Center

USC’s School of Music and is a classically trained pianist. She has been playing the piano 37 years and studied with master teachers John Perry, Daniel Pol-lack and Ilana Vered. She off ers private piano lessons, which she has taught for 25 years.

Partnered with the city of Liberty Lake’s recreation de-partment, Peters is able to off er her expertise in teaching read-ing, writing, math and piano at aff ordable rates. Parents and students love her programs.

Where’s your story? The next edition of It’s Your Business may be out in August. Reserve your space at a 10% discount if you contact Janet Pier at 509-242-7752 or [email protected] by April 15.

Page 5: It's Your Business — Spring 2011

It’s Your Business SPRING 2011 • 5

Description: Full-range medical care practice of Dr. Susan Ashley.Location: 23801 E. Appleway For more: 509-928-6700

Family Medicine Liberty LakeDr. Ashley and pharmacist Amini build wellness destination for LL

Dr. Susan Ashley and pharamacist John Amini are both passionate, both on top of their field and both Liberty Lake residents ecstatic about providing one-stop medical care to the community they love. Through three businesses operated at 23801 E. Appleway Ave., Ashley and Amini part-ner to help residents achieve optimum health and wellness. Family Medicine Liberty Lake

Dr. Ashley is finishing her board certification in anti-ag-ing, including cures and ways to extend a higher quality life. So huge is this topic that ac-claimed anti-aging advocate and celebrity spokesperson Suzanne Somers is behind it and lists Dr. Ashley and John Amini on her website.

“We can now measure some-thing called your telomeres and predict longevity,” Dr. Ashley explains. “The longer your telo-meres, the longer you live. But as we age, our telomeres shorten.”

An extensive article on telo-meres was featured in the Wall Street Journal last year, and none other than Oprah Win-frey is always talking about things to do to age beautifully.

“At Family Medicine Liberty Lake, we can measure your mi-cronutrients and tell you spe-cifically what you’re missing,” Dr. Ashley says. “This can be checked yearly (so you stay on top of your game).”

Family Medicine Liberty Lake is open five days a week, accepts walk-ins and Medi-

care, treats infants through seniors and specializes in bio-identical hormones. The prac-tice celebrated its one-year an-niversary in February.

“We like to get to know the whole family, and we’ll never turn you away if you need to be seen same day,” Dr. Ashley says. Medicine Man Pharmacy

Medicine Man Pharmacy has been open at its Liberty Lake location for 10 years. Amini has seen most of them, includ-ing the past four years as owner. Despite its longevity, Amini says many people don’t realize some of his pharmacy’s unique as-pects, including that it’s the only fully certified compounding lab in the region.

“We are a pharmacy, but what many may not know is that we’re also specialists, not just general practitioners,” he says. “We are specialists in natural products, hormone balancing and veterinarian medicine.”

Quality and patient confi-dence are vital to Amini.

“We produce the top of the

top,” he continues. “There are three categories of nutraceuti-cals, and the majority of what is available is the lowest grade. Our clinic carries only the pur-est grade.”

Nutraceutical, a term com-bining the words “nutrition” and “pharmaceutical,” is a product that provides health and medical benefits, including the prevention and treatment of disease. The growth of nu-traceuticals in the United States has corresponded with the ag-ing baby-boomer population.

Dr. Ashley added that Medi-cine Man is developing a cream that will flush out aluminum and mercury levels following immunizations and shots. She says this is one reason the phar-macy’s certified lab is a big deal.Healthy Living Liberty Lake

Healthy Living Liberty Lake is Dr. Ashley’s weight-loss clinic located right next door, in Eclectic Gifts’ former space.

Healthy Living Liberty Lake is a medically supervised pro-gram built around balancing hormones and providing sup-

plements to remove many of the roadblocks to weight loss.

“We offer a one-hour consult and use what’s called a PACE workout,” explains Dr. Ashley. “While eating even a little less is helpful, most of us can ben-efit enormously if we consume supplements before meals that impede calorie absorption and favorably influence internal regulators of fat storage.”

Weight-loss will be an up-coming topic as Amini and Dr. Ashley launch monthly health seminars. The first seminar, April 12 at 6:30 p.m., is called “Bioidentical Hormone Re-placement for Women.” The cost is $20. Call 928-6700 to RSVP.

Duo teams up for one-stop healthcare

Dr. Susan Ashley and pharmacist John Amini, both Liberty Lake residents, partner to provide everything from “nutra-ceuticals” to a medically supervised weight loss program at their Heartland Mall businesses, 23801 E. Appleway Ave.

Description: Pharmacy owned by John Amini R.Ph, CNPS, CCS specializing in natural products, hormones and veterinarian medicine.Location: Celebrating 10 years at 23801 E. Appleway For more: 509-755-3333

Medicine Man Pharmacy

Description: Weight-loss clinic using science, balancing hormones and HCG with no severe calorie restrictions.Location: 23801 E. Appleway For more: 509-924-6199

Healthy Living Liberty Lake

Page 6: It's Your Business — Spring 2011

It’s Your Business • SPRING 20116

After massage alleviated pain from a series of injuries, Stephen Luna knew he wanted to help others obtain the same relief from neck, shoulder and back pain.

He started giving massages to family members and friends and then decided to attend school to pursue it as a career. Luna’s dream of helping others took another step when he set up his Liberty Lake practice, Therapeutic Moon Massage, in June of last year.

With a medically proven method of healing, Luna said his passion is to help people re-cover from injuries and stress.

“I love the feeling I receive when I can effectively reduces someone’s pain and aid in their recovery,” he said.

Benefits of massage While many believe massage

to be an item of indulgence, Luna said studies have shown massage to have a variety of benefits for a person’s physical and mental health.

“People think of massage as pampering yourself, but it has health benefits for other areas of the body as well,” he said.

Massage can reduce stress, Luna said, which is a contrib-uting factor in many illnesses. When a person is under stress, the body releases a hormone called Cortisol that destroys

Massage therapist promotes health and healing

cells necessary for immunity. A simple 15-minute chair massage can help reduce Cortisol levels, he said, and boost the body’s im-munity.

Luna said massage also con-tributes to correct muscle func-tion. Sensors that transmit to the spinal cord and brain sometimes malfunction and cause muscles to remain in a contracted state, he explained. An example of this is when you notice your shoul-ders are raised without you in-tentionally doing it. Massage helps to reset the sensors, re-

storing muscles to their healthy state while flushing out toxins that cause sore muscles.

Additionally, massage can reduce the frequency of mi-graines, provide relief for back pain for pregnant mothers, al-leviate the nausea, pain and fa-tigue for chemotherapy patients and help those who suffer from post-traumatic stress disorder.

What to expectAll new patients receive a

diagnostic exam to determine if there is any structural dam-

age that needs to be addressed, Luna said.

On your first visit, Luna per-forms a functional leg check on the patient to determine any discrepancies in leg length. Uneven leg length is a warning that there may be a partial dis-location of the spine, he said, which could be the cause of the patient’s muscle pain.

He also does a test on the neck to determine if there is interference in the nervous sys-tem and uses an Anatometer

Stephen Luna, owner of Therapeutic Moon Massage, uses an Anatometer to measure a client’s posture during an initial exam. This is one of the screening methods Stephen uses to determine a client’s customized care plan.

Description: Licensed and certified massage therapist Stephen Luna provides both therapeutic and relaxing massage at his practice.

Location: 2310 N. Molter Road, Suite 108, Liberty Lake

For more: 509-924-4443 or www.therapeuticmoon massage.com

Established: June 2010

Style specialties: Swedish, Jin-Shin Do, Deep Tissue, Pre-natal and Infant/Toddler

Therapeutic Moon Massage

Stephen Luna, LMP

Born and raised: Tempe, Ariz.

What led to his career: Stephen was introduced to massage during high school. Since he played the largest drum on the drum line, his father would give him massages after

performances to relieve the pain from carrying the large drum. He later received massage as part of chiropractic care after injuries and decided to pursue massage as a career. He completed his studies to become a massage therapist in 2010.

Hobbies: Percussion, billiards,

choral singing, archery and shooting.

Family: A resident of Liberty Lake, Stephen and his wife, Sariah, love spending time with their son, Samuel. They look forward to welcoming another child into their family next month.

See MASSAGE, page 7

Page 7: It's Your Business — Spring 2011

It’s Your Business SPRING 2011 • 7

Description: Dr. Timothy Manson was the fi rst family medicine and is the only sports medicine physician in Liberty Lake.

Established: May 2000

Of note: Dr. Manson feels the greatest compliment you can give is trusting your family’s healthcare to him.

Location: 2207 N. Molter, Suite 101, Liberty Lake

For more: 509-921-7755

Liberty Lake Family & Sports Medicine

Dr. Manson works, volunteers in communityLIBERTY LAKE — A steady

presence in the community and friendly, familiar faces have been key to making Liberty Lake

F a m -ily and S p o r t s M e d i -cine one of the longest-running p h y s i -cian’s of-fi ces in the area,

Dr. Timothy Manson says. Dr. Manson opened his practice 11 years ago. It remains in the same location with consistent staff and a passion for volun-teering in area athletics.

Although the practice moved to a diff erent fl oor in the build-ing in 2009, patients continued

to be welcomed by familiar fac-es of Dr. Manson’s staff . For nine years, Patti has served as patient care coordinator, and Lisa has served three years as a certifi ed medical assistant. Dr. Manson’s wife, Shelly, also works as offi ce manager in addition to keeping track of their two children.

Th e only dually certifi ed sports and family medicine physician in Liberty Lake, Dr. Manson puts his expertise to use by volunteering at local sporting events. To encourage youth exercise and activity, Dr. Manson performs sports physi-cals for Pop Warner with all proceeds donated to the league.

He has been the team physi-cian for the East Valley High School wrestling and football teams as well as the North Idaho College wrestling team for 12 years. From November

to February, Dr. Manson can be found at wrestling tourna-ments throughout the Pacifi c Northwest. He has served as the medical director for the WIAA Mat Classic Tournament for four years.

Dr. Manson off ers offi ce hours on Monday and Tues-day from 8:30 a.m. to 6:30 p.m. and on Wednesday and Th ursday from 8:30 a.m. to 5 p.m. Th e practice welcomes patients from birth to maturity. Dr. Manson encourages people to take action before medical problems arise by scheduling yearly physicals.

“Don’t put off until tomorrow what you should see your doc-tor about today,” Dr. Manson said. “Yearly physicals assure patients of their good health or sometimes fi nd suspicious con-cerns sooner rather than later.”

DR. MANSON

Massage bene�its military membersWith a father who is an

Air Force veteran, a young-er brother in the Air Force and an older brother who served in the Marine Corps, Luna said helping those who serve our country is of utmost importance to him.

Th at’s why he off ers ser-vices at half price to mem-bers of the military as well as their spouses for life. In the past, he has even given complimentary massages to

military for Veterans Day. Massage can help mili-

tary personnel recover from soft tissue injuries and the physical traumas the body endures, Luna said. He has researched the role massage can play in helping people cope with post-traumatic stress disorder and takes pride in off ering his knowl-edge and services to mili-tary members.

Mention this article and receive one of the following deals:Buy one massage, get one 30% off OR Buy two massages, get one free

Valid only on massage lengths of 60 min. or longer

to fi nd any postural distortions throughout the body. If there are any issues, he recommends the patient to an upper cervical doctor for a free, in-depth con-sultation.

“If these test results come back positive, it tells me there is structural and soft tissue damage,” Luna said. “If it’s not corrected, further damage will happen to the muscular, skeletal and nervous system.”

Using these screening tools, Luna creates a customized care plan for each patient. He is trained in various massage methods, but Swedish, Jin-Shin Do, Deep Tissue, Pre-natal and

MASSAGEContinued from page 6

muscles and then gradually progress to Deep Tissue mas-sage. Following the Deep Tissue work, he said he gradually fl ows back to light pressure which helps muscles relax aft er the

Deep Tissue work.He welcomes people to drop

by the offi ce or to schedule a session to discover how mas-sage can become a regular part of their healthcare.

Stephen Luna is trained in a variety of massage tech-niques. He established his Liberty Lake practice in June 2010.

Infant/Toddler are his special-ties.

Luna said his massages start with a light pressure to prepare

Page 8: It's Your Business — Spring 2011

It’s Your Business • SPRING 20118 It’s Your Business • SPRING 20118

Description: Complete automotive repair, maintenance, parts and advice marked by friendly neighborhood service.

Location: 16010 E. Sprague Ave., Veradale

News fl ash: In January, Clark’s was given the 2010 Award of Excellence by the Greater Spokane Valley Chamber of Commerce as its small business of the year. Clark’s is also a fi nalist for a similar award from Greater Spokane Inc.

Above and beyond: Customer service goes beyond premium parts and top-notch automotive repair and maintenance. Extras:

• Comfortable waiting area• Complimentary popcorn and drinks• Free local towing with repairs of $250 or more• Free pick-up and delivery• Free Wi-Fi• Loaner cars or shuttle service• Night drop-off

For more: 509-924-1681 orwww.clarkstires.com

Clark’s Tire and Automotive

SuBMiTTED PHOTO

Technician gordon kacalek works on a vehicle recently.

Clark’s Tire and Automotive was founded on the belief that if you do the right thing, success will follow. Success is following.

“I was looking for some 35-inch ti res and new wheels for my Dodge Ram 3500, and every place was so expensive. I went and talked with Chris who gave me not only the best deal in town but even cheaper than anywhere I could fi nd on the Internet!”

What customers are saying about Clark’s Tire and Automotive ...

— Cameron, Liberty Lake

“Chris, thank you for going the extra mile last week when I had a fl at ti re at Fred Meyer. I can’t believe you came over and put my spare on and fi xed my ti re all for free. Your service is noted with my family. Thanks again!”

— Karen, Liberty Lake

“I shopped all over Spokane for ti res on my Suburban, and I stopped in at Clark’s Tire and Automoti ve and they gave me the best price on ti res. I was looking for some all-seasons and Clark’s had some 60,000-mile all seasons on sale. Thanks for the great service.

— Roger, Spokane Valley

“I have fi ve vehicles, and they’ve all got over 100,000 miles on them except one. And I’ve got kids that are young and we’re providing their cars right now, so I have a prett y good ongoing need for a good mechanic. ... I recommend (Clark’s) to everybody.”

— Bob, Liberty Lake

Betting on integrity

VERADALE — It was while going to school to be a police offi cer that Chris Clark’s side job steered into his true call-ing.

“I always wanted to help people my whole life, and I thought that would be as a cop or fi reman,” he said. “I went to work for Les Schwab in 1991 while taking law enforcement classes, and I found fulfi ll-ment making sure people don’t break down or have a problem. It was just another avenue I could take.”

Clark didn’t look back, and two decades later he is operat-ing his own tire and automo-tive shop based on that origi-nal premise: helping people.

Customers like Liberty Lake’s Bob Petersen have tak-en notice. Petersen took all of his automotive needs to Clark back when he was a manager for a diff erent company. He

followed him when he opened a new Lloyd’s Tire and Au-tomotive location in August 2009, and stuck by when Clark bought out his business part-ner a year later, changing the name to Clark’s Tire and Au-tomotive.

“I’d say that his approach of making sure the customer gets taken care of and that they feel like it’s always a fair deal is kind of cornerstone to his growth that he’s experienced and the comfort I have in taking him my business,” Petersen said. “He considers the core of his business to be his customers and his employees. … He feels like the viability and fi nancial

side of his business won’t be a huge challenge if he can keep it growing by taking care of his customers.”

To hear Clark talk about his business philosophy, phrases like “doing the right thing,” “honesty and integrity” and “we don’t pressure people” are mentioned oft en and promi-nently. He talks about every-thing from making special ar-rangements to help a woman on a fi xed income — “people need transportation” — to giv-ing back to the community. For two days last fall, Clark’s Tire and Automotive held a benefi t off ering free oil changes, wiper

See CLARK’S, page 9

8 • SPRING 201188 • SPRING 2011 • SPRING 2011 • SPRING 2011

Betting on integrity • SPRING 2011 • SPRING 2011

Betting on integrity • SPRING 2011 • SPRING 2011

Betting on integrity • SPRING 2011 • SPRING 2011

Betting on integrity • SPRING 2011

Betting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityBetting on integrityIt’s Your Business

Betting on integrityIt’s Your BusinessIt’s Your Business

Betting on integrityIt’s Your BusinessIt’s Your BusinessIt’s Your BusinessIt’s Your BusinessIt’s Your BusinessIt’s Your BusinessIt’s Your BusinessIt’s Your BusinessIt’s Your Business

Betting on integrity

Page 9: It's Your Business — Spring 2011

It’s Your Business SPRING 2011 • 9It’s Your Business SPRING 2011 • 9SPRING 2011 •SPRING 2011 • 9

Chris ClarkEarly life: I grew up in Deer Park, raised by my grandparents

Family: My wife, Erin, and our Golden Retriever, Annie

Loves: I love camping, hunting, fi shing and I’m a season-ticket holder of the Seattle Seahawks

Favorite places to eat: My wife and I like to eat at Hay J’s Bistro in Liberty Lake and Bardenay Restaurant and Distillery in Coeur d’Alene

What I drive: A Dodge Ram 1-ton diesel truck. I bought it for towing and hauling. I pull a lot of stuff.

Why we live in the Inland Northwest: We love the community and the nice, clean environment. The people are so friendly, and there is so much to do in the area that there is no way you could do it all.

iT’S YOur BuSinESS STAFF PHOTO

Chris Clark gushes about the people he works with as if he knows them well. He does. Despite being relatively new to ownership (his shop opened in August 2009 and he bought out his partner a year later), Clark has worked with most of his team for more than a decade, going back to his days managing several independent shops in the Spokane area. Most of his team has been together 12 years. Pictured from left are Scott goodan, Brian Christensen, gordon kacalek, Chris Clark, gail Wilson, Doug Tervo and Bowen Steiner. (Cody Cress isn’t pictured). Clark’s mechanics are all ASE Certified Technicians.

“i just have a really good crew,” Clark said. “They all work really well together. They comple-ment each other. if one of them is stuck, the other one will come and pick them up. My wife and i are really fortunate because it’s almost like hand-picking the best of the best.”

Familiar team together since long before Clark’s

blades and winter inspections with a donation to Spokane Valley Meals on Wheels.

Th at’s to say nothing for bending over backwards to meet random repair needs.

“We literally will fi x every-thing,” Clark said, recalling the recent call from a woman to repair her lawnmower. “I ran by and picked it up and de-livered it for her. It was just a spark plug; fi ve bucks later, she was taken care of. But if it has a motor in it, I’ll fi x it for her.”

Th ese customer interactions are times when Clark really shines, Petersen said.

“He’s got a really good sense for understanding what people

Most vehicles. Additional parts not included. Dye extra if needed. Not valid with other offers. Coupon required. Expires 6/30/11.

Get Acquainted OfferOil chAnGe fOr new custOmersIncludes up to 5 qts. of oil, filter, check and fill all fluids and tire rotation

expect in terms of customer service and then sincerely de-livering that,” he said. “I don’t know if that is something he learned somewhere or is just innate in him, but he’s got a real sense for it.”

Clark defl ects credit. “I’ve been in the business

for 19 years, worked for a lot of places and learned what to do and what not to do,” he said. “I’ve learned a lot from people like Duane Alton and Les Schwab.”

As he speaks, a woman comes in and presses him about a quote for new tires he gave her. She believes it’s too good to be true, but satis-fi ed he’s not hiding something from her, she sets up an ap-pointment for the next day.

“Some places are taking ad-

vantage of prices right now, selling tires higher than they need to be,” he says as she leaves. “Just like this lady just said, ‘Are you sure you can sell me this tire at this price?’ It’s like people don’t expect to be treated fairly. I’m still all about price, integrity and doing it right the fi rst time.”

CLARK’SContinued from page 8

It’s Your Business

Familiar team together since long before Clark’s

It’s Your Business

Familiar team together since long before Clark’s

It’s Your BusinessIt’s Your Business

Familiar team together since long before Clark’s

It’s Your BusinessIt’s Your Business

Familiar team together since long before Clark’s

It’s Your BusinessIt’s Your Business

Familiar team together since long before Clark’s

It’s Your BusinessIt’s Your Business

Familiar team together since long before Clark’s

It’s Your Business

Familiar team together since long before Clark’sFamiliar team together since long before Clark’sFamiliar team together since long before Clark’sFamiliar team together since long before Clark’sFamiliar team together since long before Clark’sFamiliar team together since long before Clark’sFamiliar team together since long before Clark’s

It’s Your Business

Familiar team together since long before Clark’s

It’s Your Business

Page 10: It's Your Business — Spring 2011

It’s Your Business • SPRING 201110

Description: A comprehensive medical and cosmetology dermatology practice serving the Inland Northwest since 1999.Founded by: Dr. Stephen Craig of Liberty Lake By the numbers: Two locations, four procedure rooms, six providers, 16 exam rooms, 40 staff members and more than 50,000 patients served. Fun fact (now that it’s over): NID had a fi re sprinkler pipe burst the day after Thanksgiving in 2010, fl ooding the entire building. Thanks to dedicated employees, the staff worked through the weekend and was up and running for business Monday morning.Location: 2288 Merritt Creek Loop, Coeur d’Alene For more: 208-292-5946 or www.niderm.com

North Idaho Dermatology

NID’s growth built one patient at a time

north idaho Dermatology’s practice fills a bustling, state-of-the-art health care facility at 2288 Merritt Creek Loop.

Dermatology practice sees exponential expansion since ‘99

Dr. Stephen Craig couldn’t have foreseen the massive fi rst decade’s growth when he opened North Idaho Derma-tology in 1999. What he could control was a commitment to state-of-the-art medical care and an unforgettable patient experience.

Th e growth just followed. More than 50,000 patients have trusted North Idaho Der-matology since that time with their medical and skin care needs.

By 2005, North Idaho Der-matology was ready for a major expansion. Dr. Craig moved the practice into a spacious new offi ce at 2288 Merritt Creek Loop. With 16 exam rooms, four procedure rooms for outpatient surgery, a treatment room for UVA/UVB and PUVA treatment and three cosmetic and laser treat-ment rooms, the clinic is fully equipped to assist with any skin care need.

Th e practice now boasts six providers, two locations with a second offi ce in Sandpoint and 40 employees.

One of the primary ways the NID team serves patients is by

continually keeping up with the latest advances and tech-nologies in medical dermatol-ogy.

“Our goal is not to provide the next ‘new’ thing, but to continually provide the next best thing in the fi eld,” Dr.

Craig says.Th e physicians at NID are

board-certifi ed and treat a va-riety of conditions, including skin cancer, laser treatments, mole removal, psoriasis and acne.

Th e cosmetic team at NID

Q: What kinds of problems do you treat?

A: Any problems of the skin, hair and nails. Diseases of the skin aff ect all age groups from infants to the elderly and all skin surfaces. Our practice pro-vides therapeutic tools ranging from antibiotics to surgery.

Q: I am nearly 50. Is it too late to start caring for my skin?

A: No. As our skin ages, the dermis gradually loses its major constituents: collagen, elastin and hyaluronic acid. Dermal fi llers are becoming

Frequently asked questions Skin cancer facts• Skin cancer is the most common kind of cancer. Half of all new cancers diagnosed in the U.S. are skin cancer (about 1 million new cases each year).

• Of skin cancer diagnoses, 80 percent are basal cell carcinoma, 16 percent are squamous cell

carcinoma, and about 4 percent are melanoma. Basal cell and squamous cell carcinoma have a better than 95 percent cure rate if treated early.• Nearly 10,000 Americans die each year of skin cancer (75 percent of which are melanoma)• 1 in 5 Americans will develop skin cancer at some point in their life.

off ers a wide range of anti-aging services and beauty products, and all cosmetic treatments are dermatologist supervised. A medically su-pervised weight-loss program is also off ered.

See FAQ, page 11

Page 11: It's Your Business — Spring 2011

It’s Your Business SPRING 2011 • 11

Dr. Craig’s practice diagnoses up to a third of Idaho cases

The pathology report is clear and unmistakable; for the sec-ond time in a month, another young person in their early twenties has been diagnosed with malignant melanoma. As the medical providers of North Idaho Dermatology discuss the findings, they are all reminded of patients they have known, patients who became friends, who have become a part of their lives. They think of a young women in the prime of her life with a young child. They think of the boy, just entering his teens. They think of the mid-dle-aged mother, the grandfa-ther of 17, and so many others.

Unfortunately, these kinds of experiences are becoming more frequent in North Idaho and the surrounding area. The Cancer Data Registry of Idaho recently announced the star-tling news that the state had become No. 1 in the nation for per-capita melanoma deaths and seventh-highest in the in-cident of melanoma.

When Dr. Stephen Craig be-gan his dermatology practice in Coeur d’Alene in 1999, he knew he would be diagnosing skin cancers. But perhaps nothing could have quite prepared him for the toll melanoma has taken on so many, especially young people and their families.

For Dr. Craig and his asso-ciates, the fight against mela-noma is a personal mission. Of all the melanomas diagnosed in the state of Idaho, his prac-tice diagnoses 20 to 30 percent

of them each year (up to a high of one-third in a recent year).

“If melanoma is detected early, if it is still in its initial stages, it can be cured simply by removing it,” Dr. Craig ex-plains. “But, even after that, there is a risk of the cancer coming back, and that risk in-creases with the depth of the tumor. The deeper the tumor goes into the skin, or if it has spread to the lymph nodes, the more likely it is that the cancer comes back. And most unfortunately, if melanoma has spread to other tissues and or-gans, the cure rate is pretty low. When melanoma spreads that far, it’s pretty hard to stop, and it usually ends in death.”

Why Idaho has earned such an unwelcome distinction for melanoma deaths is something Dr. Craig believes to be the re-sult of numerous factors.

“It probably isn’t just one thing, but an unfortunate com-bination of factors,” he says. “Some of these factors include our high incidence of Cauca-sian population, our relatively high altitude and latitude and the fact that in North Idaho, our exposure to sun comes in short but high doses.”

Sunscreen, protective cloth-ing and avoiding sun exposure are the most important ways to minimize the risk of develop-ing melanoma, but for those who may already have it ...

“Early detection is every-thing,” says Dr. Craig. “If a per-son will perform a thorough self-examination monthly and schedule a formal skin exam with a dermatologist yearly, they could very well save their life.”

Melanoma battle personal for NID

Dr. Stephen Craig, M.D.North Idaho Dermatology founder Dr. Craig has lived

in Liberty Lake 10 years with his wife, Julie. They have four children and will become a grandparents this July. He is a voracious reader and loves Civil War history and religious history. His free time is spent with family or fishing.

Richard Flygare, P.A.-C., Ph.DFlygare joined North Idaho Dermatology in September

2000, about a year after it opened. He and his wife have two children. He first practiced with Dr. Craig when they served together at Fairchild Air Force Base. Flygare is a published author and accomplished videographer. He did his doctoral study on warts.

Lura Brown, P.A.-C.Brown joined North Idaho Dermatology in 2007. She is

a member of both the American Academy of Physician Assistants and the Society of Dermatology Physician Assistants. She enjoys hiking, biking, water sports, skiing, snowshoeing and fly fishing. She also enjoys dance, travel, writing and learning her guitar.

Shannon Mortensen, NPMortensen is a nine-year veteran of North Idaho

Dermatology. She is a highly skilled Nurse Practitioner specializing in dermatology, laser and cosmetic procedures. She enjoys spending time with her daughter and extended family. In her spare time, she likes to scrapbook, read and run.

increasingly popular as a means to help reverse the changes as-sociated with aging. Because the goal is to return the dermis to its original youthful state, dermal fillers can give a more natural appearance than sur-gical face lifts. Our patients use dermal fillers to reduce or eliminate wrinkles, raise scar depressions, enhance lips and replace soft-tissue volume loss.

Q: I’ve heard about the ad-vantages of Mohs surgery.

Does your practice offer this specialized technique?

A: Yes. In fact, Dr. Craig is a fellow with the American Soci-ety for Mohs Surgery. This pro-cedure offers the highest cure rate of all skin cancer treat-ments, and it achieves the best cosmetic results.

Q: I’m not certain if I need to see a dermatologist. What is the cost for a basic check?

A: We are currently offering a free skin check with our phy-sician assistants or nurse prac-titioners. Call to schedule your appointment today.

FAQContinued from page 10

Dr. Paul Becker, M.D.Dr. Becker, who spent more than three decades practicing dermatology in

Spokane, recently came out of retirement to add his expertise to the team at North Idaho Dermatology. Dr. Becker loves dogs and life in the Inland Northwest with his wife, Debra.

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It’s Your Business • SPRING 201112

With eight years of experi-ence in eye care, Dr. Laura Fischer is realizing her dream of establishing roots in Lib-erty Lake. She recently opened Lakeside Vision in the Aspen Ridge Plaza to provide quality eye care to area residents.

Careful thought was put into the design of the office, Dr. Fischer said, with the clinic waiting area exuding a calming, boutique feel.

“We want patients to feel comfortable and relaxed while they are visiting us,” she said.

Another unique aspect of her practice is that her staff schedules adequate time to en-sure all patient questions are answered, she said, especially when it comes to the sometimes overwhelming task of selecting eyewear.

Optometrist opens boutique-like eye clinicLakeside Vision

New styles of glasses and sunglasses arrive every couple of weeks to keep up with chang-ing trends, Dr. Fischer said. Ariel, the front office coordina-tor, helps patients find frames that suit their face shape and lifestyle.

A native of the Spokane area, Dr. Fischer went to high school in Spangle (where she met her husband) and did her undergraduate work at Walla Walla University. After living out of state for five years during graduate school and training, Dr. Fischer said the family was happy to return home.

“I feel lucky to be able to do something I love in the area I am from,” she said.

While they enjoy skiing and snowboarding during the win-ter, Dr. Fischer and her fam-

ily spend their summer months watching movies at Pavillion Park or wake surfing on the lake. Her daughter, Hailey, 5, said she wants to be an eye doctor like mom or a princess. Derek, 2, is still undecided, but for now is having fun keeping up with his sister on the ski hill.

Lakeside Vision is currently accepting new patients and wel-comes anyone to stop in and visit their new office.

Dr. Laura Fischer sees patients of all ages at her practice in Aspen Ridge Plaza.

Description: Providing patients with compassionate, state-of-the-art eye care

Location: 22106 E. Country Vista Drive, Suite A, Liberty Lake

For more: 509-927-2020 or lakesidevisionlibertylake.com

Did You Know?• 80 percent of the information you receive from the world passes through your eyes.•Just like your skin, your eyes need protection from the sun.•The sun causes wrinkles to the delicate skin around your eyes.

•UV rays can cause cataracts and macular

degeneration.

Description: Dr. Ryan Yates’ NUCCA chiropractic practice.Location: 2310 N. Molter Road, Suite 108, Liberty Lake For more: 509-924-4443 or www.spokanenucca.com.

Intelligent Balance Spinal Care

INTELLIGENTBALANCEspinal care & wellness center

PLLC

When Dr. Ryan Yates opened Intelligent Balance Spinal Care and Wellness Center in Liberty Lake, he knew that because of the unique procedure he uses, NUCCA, he would have suc-cess at helping those with chronic pain such as headaches recover from their injuries and live pain-free once again. He had witnessed the results of NUCCA in his own life. What he didn’t understand was the distance patients would be will-ing to drive to receive such care.

“Most of my patients drive two to three hours one way to see me,” Yates said. “NUCCA is certainly a unique procedure because it is results-driven, using scientifically reproduc-ible and reliable tests, and the results speak for themselves, but I never could have foreseen that 60 percent of my patients would drive two to three hours

Unique treatment worth the drive for patients

to Liberty Lake to become a patient! Patients are coming from Montana, Central Idaho, Central Washington, British Columbia and Alberta.”

He explains how he takes time to educate patients more about their condition and how NUCCA can help.

“People are willing to sacri-

as opposed to the “popping, twisting and cracking” of tra-ditional methods.

“NUCCA is a great proce-dure for children and adults because it is so gentle,” he said.

Besides being gentle, NU-CCA care is similar to ortho-dontics. Just as an orthodon-tist aligns your teeth, fits you with a retainer and eventually releases you from care, a NU-CCA chiropractor aligns your spine, educates you to help you maintain a balanced position and releases you from care.

“My patients appreciate the fact that it is not my intention to see them every week for the rest of their lives,” Dr. Yates said. “The care in my office has a beginning and an end.”

Dr. Yates is offering free spi-nal evaluations to the first three patients who call the office.

fice their time, energy and gas money to see us because not only can they feel the improve-ments their bodies are making, they can see it, too,” Yates said.

When patients leave his of-fice, they do not wonder if the treatment he delivered worked; they can see it and feel it.

Before delivering an adjust-ment Dr. Yates evaluates each patient to determine whether or not they need a spinal cor-rection.

“It is just as important to know when not to adjust as it is to know when to adjust,” Yates said.

After the correction, he will evaluate the patient again to ensure the correction was achieved.

Dr. Yates admits many pa-tients appreciate the gentle na-ture of a NUCCA adjustment

Page 13: It's Your Business — Spring 2011

It’s Your Business SPRING 2011 • 13

Page 14: It's Your Business — Spring 2011

It’s Your Business • SPRING 201114

Get the 411 brings local info to residents’ �ingertips

LIBERTY LAKE — Get Th e 411 LLC launched its fi rst of many local online business di-rectories in Liberty Lake. Th is locally owned company plans to open directories through-out the Northwest over the next few years.

Th e company taps into people’s knowledge of what 411 means (information) and ties it in with local city names. Th eir fi rst domain, www.lib-ertylake411.com, created a whole internet page listing for its advertisers. Th e site in-cludes business information, active Google map, web and e-mail links, exclusive coupons, video and much more.

Prices for advertisers be-gin at a modest $60 per year depending on the options se-

lected. Th e company also sets up no-obligation listing pages for businesses to preview prior to making a buying decision.

Area businesses and consum-ers are invited to take a look at libertylake411.com to experi-ence its marketing potential and take advantage of exclusive savings from local merchants.

Description: Keith Kopelson and Steven Clark launched Get The 411 LLC in January 2011.

Location: 23403 E. Mission Ave., Suite 100, Liberty Lake

For more: 509-252-0709 or www.libertylake411.com

Get the 411 LLC

LCC provides a higher standard of excellence

Life Care Center of Post Falls, an upscale rehabilitation and skilled nursing facility, is now Joint Commission ac-credited. Th is mark of quality in health care is a distinction proudly achieved through passionate dedication and a constant commitment to the highest standard of health care excellence — not to men-tion passing the commission’s rigorous inspection and in-terview process.

So you can be assured that the short-term or outpatient physical, occupational and speech therapy or skilled care you need will be of the highest quality. And it will be provided by compassionate caregivers in a comfortable environment.

Description: A rehabilitation and skilled nursing facility dedi-cated to caring for area seniors

Visit us: 460 N. Garden Plaza Court, Post Falls

For more: 208-777-0318. or www.LCCA.com

Life Care Center of Post Falls

For more information, con-tact Cindy Shoeman, admis-sions and marketing director, at 208-777-0318.

With a solid clientele and rec-ognition in national magazines, Karen Does My Hair has earned the reputation as the go-to

place in L i b e r t y Lake for the lat-est hair d e s i g n and col-or tech-niques.

O w n -er Karen Pagliaro

has gone through extensive training during her 20 years in the industry, including becom-ing a Redken color specialist. Additionally, her styling work has been featured in “First for Women” magazine.

Karen Does My Hair delivers with style

Karen Does My Hair

Karen said she is grateful for the local support of her busi-ness. She carefully assesses and listens to clients to determine what works best for them. Kar-en Does My Hair provides col-or, cuts and styles to fi t a per-son’s face, shape and lifestyle.

Established: 2004

Description: Professional salon care with a personal touch

For more: 509-921-5663 or www.karendoesmyhair.com

PAGLIARO

Established in 2008 and named by local kids, Th e Wave is a special publication dis-tributed four times a year with Th e Liberty Lake Splash. Th is newspaper pullout off ers stories about local kids, as well as sea-sonal information and activities for kids and their parents.

Th e Wave has covered vari-ous topics throughout the years, and the theme for 2011 is Expressions. From cooking and karate to painting and po-etry, this year’s issues will ex-plore positive ways kids express themselves.

Wave covers topics for kidsThe Wave

Description: Quarterly publication geared toward elementary-age students in Liberty Lake and the surrounding area

2011 theme: Expressions

Issue dates: March 31, June 9, Sept. 1 and Dec. 15

For more: 509-242-7752 or www.libertylakesplash.com

Page 15: It's Your Business — Spring 2011

It’s Your Business SPRING 2011 • 15

By Brandan McNettWHiTE SuMMiT MArkETing

I recently interviewed San-dra McNett, owner of Andrean Accounting, to learn more about her business that opened two years ago in Liberty Lake.

Q: What made you want to start up your business?

A: I like helping people. When you’re working in a cor-porate environment, you don’t have the one-on-one relation-ship with your employer as you do with clients. After working in the corporate world for so long, I realized I missed feeling like I was making a difference in someone’s life.

Q: What made you want to get into the accounting field?

A: Initially, I wanted to be an aeronautical engineer and build rocket ships. But I real-

Behind the face of Andrean Accounting

Description: Andrean Accounting covers the full realm of data handling including bookkeeping, accounting and tax returns.

Location: 21950 E. Country Vista Drive, Suite 200, Liberty Lake

For more: 509-928-8500 or www.andreanaccounting.com

Andrean Accounting

ized being a business owner was more important to me. I’ve always been naturally talented at bookkeeping and account-ing, so it seemed like a perfect fit for me as a business venture.

Q: How did you decide upon the name?

A: Andrean is an altered Greek form of my name, San-dra. It also has a personal meaning which helps encour-age me to persevere when times get tough.

Q: How did you choose

your business logo?A: As a child, my grand-

mother and I would spend hours putting jigsaw puzzles together, which is a lot like what I love about accounting. Finding the source of why fi-nancial statements look odd or why an accounting system isn’t functioning properly is like solving a puzzle.

Q: What sets you apart from other accountants?

A: We understand account-ing can be a daunting task,

Andrean Accounting owner San-dra Mcnett provides a sense of ease to her clients.

so instead of just offering ac-counting services, our goal is to provide a sense of ease and comfort. Preparing taxes or fi-nancial statements shouldn’t be a painful experience, so we do whatever we can to make the process easier. We believe our clients feel comfortable because we listen to and respect them.

With personalized customer service and landscaping ex-pertise, Wittkopf Landscape Supplies has succeeded as a family-owned business since its inception nearly 70 years ago, said owner Kristy Wittkopf.

In the early 1940s Harold and Larry Wittkopf Sr. purchased three army surplus trucks to haul clay, grain and landscape materials for contractors. The 1974 World’s Fair Expo shifted the company to landscape ma-terials and established Wittkopf as a respected supplier in the industry.

Larry Jr. along with his brother and mother, took over the company upon his father’s accidental death in 1978. Larry and his wife Kristy assumed full responsibility for the north Spo-kane operation in 1983.

Wittkopf’s longevity lends to expertise Wittkopf Landscape Supplies

“You can’t help but have a huge sense of pride when your name is on the company sign,” Kristy said.

And that sense of pride has passed on to the next genera-tion. Kristy and Larry’s three daughters, a son-in-law and a nephew all work for the compa-ny. One of their daughters, Em-ily, manages the Spokane Valley store established on Broadway in 2005.

“We were convinced it would be a great home for our Valley sales yard,” Kristy said. “Our hunch was on target as the Lib-erty Lake and East Valley com-munities have embraced us and become valued customers.”

With the exception of live plants, Wittkopf offers prod-ucts to improve outdoor living spaces — everything from bulk products to pavers and retain-ing wall systems. Whether a

Emily Witt-kopf, Stephen Murdock and ryan Taylor are some of the helpful staff you’ll find at Wittkopf Landscarpe Supplies.

customer needs one piece of flagstone or 10 dump truck loads of soil, Wittkopf said each customer is of equal value to the company.

“Our level of expertise is not available from all companies,” Kristy said. “We spend an in-credible amount of energy see-ing that each customer has a satisfactory experience with us.”

Description: Supplier of a wide range of landscape supplies to home owners and contractors

Location: 19215 E. Broadway, Spokane Valley

For more: 509-893-3521 or www.landscapeandgarden.com

Page 16: It's Your Business — Spring 2011

It’s Your Business • SPRING 201116

Description: Used car dealership operated by the Dorsey family, in the car business since 1925.

Location: 17815 E. Appleway

For more: 509-534-5757 or www.dorseyusedcars.com

Dorsey Auto Sales

Longtime Liberty Lake resident parks Dorsey Auto Sales 5 minutes from home

T.A. and Erin Dorsey moved to Liberty Lake when they were fi rst married in 1984. T.A. worked at his grandfa-ther’s third generation Chev-rolet dealership (since 1925) in Tekoa at that time. Focused on customer service, he would pick up one of his Liberty Lake customers’ cars almost every night and take it to Tekoa for maintenance the next day. T.A. Dorsey did this for many years until closing the dealership in the early ’90s. He continued this type of service working at Becker Buick with his loyal customers like Bill Gray, Jon Keeve, Bill Williams, Wayne Williams and Elmo Abernathy, to name a few.

Large corporations started buying up family-owned car dealerships in the late ’90s. While working for these deal-erships, it seemed to Dorsey the corporations did not care about building relationships and retaining loyal customers. What was important to them was extracting the maximum number of dollars from each and every customer with little concern for customer service or return business. Dorsey said he was disillusioned with this business theory and knew he would have to start his own dealership to get back to build-ing relationships.

Since 1925, the Dorsey fam-ily has been providing qual-ity cars, trucks, motorcycles, snowmobiles and sound ad-vice to thousands of customers in the Inland Northwest. Aft er

T.A. Dorsey moves dealership home

much coaxing from friends and customers in 2007, T.A. re-opened Dorsey Auto Sales across from Costco in the Spokane Valley. Aft er losing his lease three years later, he moved to Adams and Sprague. Now aft er losing it again, Dors-ey Auto Sales has made its fi nal move to 17815 E. Appleway.

Most of the professional advice Dorsey received about where to locate pointed to Air-way Heights.

“If you want to be a car deal-er, it’s the only place to go,” said some old-time car dealers.

Dorsey decided to bet on Liberty Lake rather than the casino.

“I’ve lived in Liberty Lake my whole adult life,” he said. “My good friends and customers are here. Liberty Lake people sup-port their own businesses, and it’s only fi ve minutes to work for the fi rst time in my life.”

Dorsey Auto Sales’ main focus is to provide the safest, most dependable, pre-enjoyed cars, SUVs and trucks avail-able for close to $10,000 or

less. Other services include special orders on specifi c used cars of any make, mileage or age. If you want a certain car, Dorsey has connections all over the country that can fi nd the car you want and save you money and grief. Vintage cars, hot rods, Harley Davidson mo-torcycles, RVs — you name it, Dorsey said he will save you money.

Got a problem with your current car? Call for free advice on what a fair price would be to repair it and a good, hon-est mechanic to do the work. Dorsey said it is important to him to be the customer’s advo-cate and give good, free advice from his lifetime of experience in the auto industry when it comes to anything to do with a car.

Dorsey’s goal is to provide a friendly atmosphere, free of the normal “get you to buy this car” pressure. He said the thing he hears most from customers is, “Th at was the fastest and easiest car-buying experience I have ever had.”

Customers with good credit, cash or a paid-off trade are re-warded with an instant “Lower No Haggle Price.” Customers who qualify under those condi-tions can buy the vehicle for the posted “No Haggle” price of just $975 over the reconditioned cost of the vehicle.

“We think you will fi nd Dors-ey Auto sales to be a rare excep-tion to the norm,” Dorsey said.

Liberty Lake resident T.A. Dorsey of Dorsey Auto Sales recently moved his dealership just down the road from his house at 17815 E. Appleway.