Istrazivanje trzista cipsa

  • Upload
    tim

  • View
    302

  • Download
    6

Embed Size (px)

DESCRIPTION

Istrazivanje trzista cipsa

Citation preview

  • 1

    ISTRAZIVANJE

  • 2

    PIK, SLAP, CHIPSY WAY Nekada

  • 3

  • 4

    KONKURENCIJA

  • 5

    vs

  • 6

    vs

  • 7

    vs

  • 8

  • 9

    MARBO

  • 10

  • 11

    SLOGANI

    Pardon. Samo izvolite. Pardon. Slatko, izvolite. Ukus za prave stvari Svetski ukus na domacem terenu Svetski ukusi za svetsku prodaju Dedina sorta Miks zabave I letnjeg osvezenja Pojacanje sezone Za jos vise zabave Ne smes da ga propustis Ne prekidaj zabavu Maksimalno hrskav

  • 12

    Clipsy App TOTALNO MAGICNA KUGLA - postavi pitanje koje zahteva DA ili NE odgovor i dobices totalno tacan odgovor.

    TOTALNO UZBUDLJIVA STAZA igrica, FB aplikacija, unesi kod sa kesice, odigraj igricu, naprabvi svoj avatar

    CLIPSY GLEDAJ NA SAT nagradna igra, svakog sata poklon sata, svake nedelje vespa, posalji kod sms-om.

    CHIPSY deblje rezan cips, obican i sa fetom. Kampanja DEDINA SORTA KOJI JE TVOJ CIPSY UKUS? Kulinarska avantura, trka ukusa, odaberi svoj cipsy ukus. Clipsy MAX Maximalno hrskav Chipsy u novom pakovanju ZA JOS VISE ZABAVE PRAVA EKIPA ZA NAJBOLJI FUDBAL CIPSY I LAV PIVO SVETSKI UKUSI ZA SVETSKU PRODAJU SERGEJ TRIFUNOVIC, ZORAN KESIC zastitno lice FAJRONT REPUBLIKA sponzorstvo Sponzorstva filmskog programa Chipsy Pikant - pojaanje sezone, najbolji uz pivo Najbolje sa rostilja chipsy res i dim (bela vesalica)

    FB STRANA: PREKO 130000 lajkova https://www.facebook.com/ChipsyMarbo YouTube kanal http://www.youtube.com/user/ChipsyWestBalkan Twitter https://twitter.com/chipsymarbo Sajt nagradna igra - Chipsy ukusi http://www.chipsyukusi.com/index.html

    KAMPANJE, SPONZORSTVA, BLT AKTIVACIJE

  • 13

  • 14

  • 15

  • 16

  • 17

  • 18

  • 19

    TOTALNO MAGINA KUGLA Za svako tvoje pitanje, postoji odgovor! Postavi pitanje Totalno maginoj kugli, protresi kuglu i dobie totalno taan odgovor! Postavljaj konkretna pitanja (ona na koja se moe odgovoriti sa DA ili NE) kako bi dobio totalno najbolje odgovore. Ukoliko nisi siguran ta da radi ili eli da zna ta te eka, pazi ta ti kugla kae! Totalno magina kugla nikad ne lae! Zabavi se i uivaj!

    Clipsy Android Aplikacija

  • 20

    Budite uz Chipsy u GUI! Utorak 6.8. u 17h Na Chipsy tandu, Chipsy druenje sa novinarima etvrtak 8.8. u 15h Na Chipsy tandu, premijerno predstavljanje i degustacija novog ukusa Chipsy Domainski Gurmanluk uz trubaki orkestar i mini koncert Dejana Lazarevia Subota 10.8. u 00h Koncert Bobana Markovia pod Chipsy sponzorstvom

    Promocije u CG

    STIGLO CHIPSY POJACANJE CHIPSY CUVARI PLAZE SERGEJ TRIFUNOVIC promoter

  • 21

    CHIPSY UVARI PLAE ponovo u akciji! esta epizoda: Plani bar Time out, Budva, Utorak 30.7.2013. od 15h do 19h Chipsy uvari plae stiu u Budvu! Dopustite da vas ove preljepe Chipsy evojke uvaju i uivajte sa njima uz Chipsy i pivo!

  • 22

  • 23

  • 24

    TV spotovi Chipsy i Clipsy

    http://www.youtube.com/watch?v=n5B5NNXlJRw domainski http://www.youtube.com/watch?v=0ehaSUt-QhM domainski http://www.youtube.com/watch?v=RoB3EAzAIzw domainski http://www.youtube.com/watch?v=3FsXmX93wGk pikant http://www.youtube.com/watch?v=OdSPu_s4CCI hot http://www.youtube.com/watch?v=gAzSHnjxo2E chipsy http://www.youtube.com/watch?v=w1CYgMl9Zx8 chipsy http://www.youtube.com/watch?v=4GMbaZZEkV8 nagradna igra https://www.facebook.com/photo.php?v=4168654808519 re & dim http://www.youtube.com/watch?v=4hX0lhDTVHo clipsy http://www.youtube.com/watch?v=1JXAtAJwVWI clipsy praznina http://www.youtube.com/watch?v=QtX05G6lkNA clipsy max http://www.youtube.com/watch?v=sXdJzrPY0_A clipsy max ekspozija ukusa http://www.youtube.com/watch?v=D0CB17JLbO0 pardon http://www.youtube.com/watch?v=0xF-tedvqrw pardon lana dojava http://www.youtube.com/watch?v=hQCOaLtfbfU pardon

  • 25

    SOKO STARK

  • 26

    SLOGANI

    Smoki. Iznenadjujuce okoladan. oko smoki. Jedan je SMOKI. Smoki Smoki je stigao u kraj. Nepobedivo dobar! oko smoki. Volim te ludo. Krupan zalogaj. Po tvom ukusu. Pomozi Smokiju da odraste. Za vase dobro raspolozenje Prima. Reava svaku situaciju. arolija PRIMA tapia.

  • 27

    KAMPANJE

    Iznenadjujuce okoladan Pomozi SMOKIJU da odraste Jedan je SMOKI 40 godina Party pack Smoki Smoki stigao u kraj Novi ukusi! Smokijada Nepobedivo dobar! Kako jedem smoki. Pokazi i osvoji nagradu. Nagradni konkurs... Za vase dobro raspolozenje Smoki Smokic svi ga znaju, nova faca u tvom kraju. Smoki Smokic je stigao u kraj. oko smoki. Volim te ludo. Krupan zalogaj. Po tvom ukusu.

  • 28

  • 29

    Devetnaesti put u Beo Zoo Vrtu odran je Smoki Smoki maraton!

  • 30

    Zvanicna mapa Decijeg Smoki Maraton - koji se se odrzao u subotu 09. aprila u Vrtu dobre nade

    Smoki Winner of Belgrade SMOKI Winner Of Belgrade je najvee meunarodno takmienje ekstremnih sportova u Srbiji i jedno od najveih na Balkanu. Odravase od 2007. godine, a vec od 2009. okuplja najpopularnije letnje ekstremne sportove na svetu, skateboarding, rollerblading, BMX iMTB (mountain bike), kao i ljubitelje ovih sportova iz cele Evrope. 14 avgust polufinale i finle u svim konkurencijama!

  • 31

    Internet aplikacija

  • 32

  • 33

  • 34

    Soko tark- Smoki

    TV spotovi: https://www.facebook.com/photo.php?v=19781169178&set=vb.19925817993&type=2&theater https://www.facebook.com/photo.php?v=100962956596733&set=vb.19925817993&type=2&theater http://www.stark.rs/media-centar/15/video-promo-materijali/# http://www.youtube.com/results?search_query=smoki+&oq=smoki+&gs_l=youtube.3..0l10.2885.3896.0.6509.6.6.0.0.0.0.129.570.4j2.6.0...0.0...1ac.1.11.youtube.N7aUy2flSYQ http://www.youtube.com/watch?v=rh2MlQtKG0E http://www.youtube.com/watch?v=--ooHRgeji0 http://www.youtube.com/watch?v=ZE6gWojZUfY https://www.facebook.com/photo.php?v=10151569384377994&set=vb.19925817993&type=2&theater http://www.youtube.com/watch?v=SklLdY28mpo FACEBOOK SMOKI 610000 lajkova https://www.facebook.com/StarkSmoki

  • 35

    BANINI

  • 36

    BANINI TRIK

    TRIK JE U TRIKU HRSKAVOST KOJA PRIJA TV spotovi: http://www.youtube.com/watch?v=XfYJFzG-8Bw http://www.youtube.com/watch?v=l5i3Kc6z6oo http://www.youtube.com/watch?v=ZRS-ksQJX74

    Facebook 930 LAJKOVA https://www.facebook.com/pages/Banini/154736047984047

  • 37

    DONACIJA SKOLI PRIJATELJSTVA

    MALA MATURA VELIKO SRCE

  • 38

    PRINGLES

  • 39

    1. Pringles That great pop, crunch and taste of Pringles Everything pops TV spotovi: http://www.youtube.com/watch?v=ThPW1GCq1pE http://www.youtube.com/watch?v=YxlXn97rZMY http://www.youtube.com/watch?v=aU-IgL60pGM http://www.youtube.com/watch?v=NaXCN78ALbM http://www.youtube.com/watch?v=DIl5AjHZkLA http://www.youtube.com/watch?v=fWLc-eZoD2g (Pringls TV spot vs. Lays ipsa)

  • 40

  • 41

  • 42

  • 43

  • 44

  • 45

  • 46

    LAYS

  • 47

    2. Lays

    TV spotovi: http://www.youtube.com/watch?v=5vAebxP3sS8 http://www.youtube.com/watch?v=9NTFa8AHolg http://www.youtube.com/watch?v=jELs7QkFbuk http://www.youtube.com/watch?v=4i-C2MQoBzY http://www.youtube.com/watch?v=miYm0FM7UF8 http://www.youtube.com/watch?v=dTVIrhnt5x4 http://www.youtube.com/watch?v=YJWNFcfIX7w http://www.youtube.com/watch?v=GddPvv6kqgY http://www.youtube.com/watch?v=x5xC9E7sIck http://www.youtube.com/watch?v=nuzMyqjN-Zg https://www.facebook.com/photo.php?v=10150893968348058&set=vb.10139643057&type=2&theater http://www.youtube.com/watch?v=FDaQSJd641k

    http://www.youtube.com/watch?v=kKzPxxI7DbU http://www.youtube.com/watch?v=67ykGyZLa9U http://www.youtube.com/watch?v=jRlDngD-vWY http://www.youtube.com/watch?v=mf1ObCxPJeg

  • 48

    Lay's US Do Us A Flavor Launch

    Lays je organizovao kampanju u potrazi za novim ukusom svog cipsa, ljudi iz cele Amerike su slali predloge ukusa, a pobednik dobija milion dolara.Takmicari su slali svoje predloge ukusa na njihovu facebook stranu.Pobrdio je ukus Cheesy garlic bread.

  • 49

  • 50

  • 51

    OSTALE KAMPANJE

  • 52

  • 53

  • 54

  • 55

  • 56

  • 57

  • 58

    Kampanja za Popchips

    Popchips launches ad campaign with Katy Perry San Francisco-based company is going national with a new advertising campaign featuring none other than pop superstar Katy Perry. It also has recently launched a new line of tortilla chips.

  • 59

    Kampanja je isla pod sloganom: Chach in your chips. U novim oznaenim pakovanjima ipsa, potroai su mogli da osvoje ip koji se unove.

  • 60

  • 61

  • 62

  • 63

    Blame it on the taste Allowed to be loud You cant escape the taste It takes 12 muscles to smile or three simple

    ingredients Our potatoes are grown closer than you may think People love snacks, so we made a snacks that love

    people back. Happiness is simple The irresistable taste of Lays. Crafted to crunch. One taste and youre in love That great pop, crunch and taste of Pringles Its all good; You just cant help yourself Taste my old fashion goodness Starch Free As A Chip Can Be Golden Flake...It's Where You Find The Flavour The Good Gets Better With Golden Flake One Taste And Your Stuck On Golden Flake Finger lickin' good. There's a lot of joy in Chips Ahoy! Celibrate with Tostitos

    For Goodness Sake Eat Golden Flake Good As Gold Snap! Crackle! Pop! They're G-r-reat! Betcha can't eat just one. We do it your way Open your snack hole For Goodness Sake Eat Golden Flake Youll love what Weve done to your fries How do you eat yours? A big delight in every bite Unwrap a smile Eat and laugh and share! You know you loveem The original and best Welcome to chip Nirvana Always Good All Ways They are good. Good times guranteed Know how to party

    Strani slogani

  • 64

    TRIK JE U TRIKU HRSKAVOST KOJA PRIJA Iznenadjujuce okoladan. oko smoki. Jedan je SMOKI. Smoki Smoki je stigao u kraj. Nepobedivo dobar! oko smoki. Volim te ludo. Krupan zalogaj. Po tvom ukusu. Pomozi Smokiju da odraste. Za vase dobro raspolozenje Reava svaku situaciju. arolija PRIMA tapia. Lako je probati, tesko je prestati

    Pardon. Samo izvolite. Pardon. Slatko, izvolite. Ukus za prave stvari Svetski ukus na domacem terenu Svetski ukusi za svetsku prodaju Dedina sorta Miks zabave I letnjeg osvezenja Pojacanje sezone Za jos vise zabave Ne smes da ga propustis Ne prekidaj zabavu Maksimalno hrskav

    Domaci slogani

    Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Slide Number 11Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18Clipsy Android AplikacijaSlide Number 20Slide Number 21Slide Number 22Slide Number 23TV spotovi Chipsy i Clipsy Slide Number 25Slide Number 26Slide Number 27Slide Number 28Devetnaesti put u Beo Zoo Vrtu odran je Smoki Smoki maraton!Zvanicna mapa Decijeg Smoki Maraton - koji se se odrzao u subotu 09. aprila u Vrtu dobre nadeInternet aplikacijaSlide Number 32Slide Number 33Soko tark- SmokiSlide Number 35BANINI TRIKSlide Number 37Slide Number 381. PringlesSlide Number 40Slide Number 41Slide Number 42Slide Number 43Slide Number 44Slide Number 45Slide Number 462. LaysLay's US Do Us A Flavor LaunchSlide Number 50Slide Number 51Slide Number 52Slide Number 53Slide Number 54Slide Number 55Slide Number 56Slide Number 57Kampanja za PopchipsSlide Number 59Slide Number 60Slide Number 61Slide Number 62Slide Number 63Slide Number 64