New RepoRt ShowS woRld Food waSte pRoblem

aRdagh gRoup to acquiRe VeRallia NoRth ameRica

World NeWsNeWs

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Quartet of success for ardagh group and coca cola

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2013 got off to a positive start for Ardagh Group and the team behind the Jean Paul Gaultier Coca-Cola contour bottles.

the eye-catching limited edition containers – which had already won trophies from Starpack, best of metal (mpma) and the cans of the year award 2012 (the canmaker) – made it a quartet of successes when they were recognised with a worldStar award from the world packaging organisation.

worldStars are presented only to packages that have already won recognition in a national competition, and the iconic contour bottle impressed the expert panel of judges with its class,

complexity, originality and great attention to detail.

the light and 100 per cent recyclable aluminium bottles use cutting-edge print technology to combine three iconic forces – the artistic might of gaultier, the world leading coca-cola brand, and the versatility of metal packaging – to create maximum impact.

the design of the packs, shaped to replicate the contours of the traditional coca-cola bottle, incorporates the reproduction of flesh tones with intricate burlesque-style attire.

the solid pure white basecoat offers a premium surface for the high definition offset printing which provides optimal visual rendering.

the background colour of the pink flesh, a critical design element that showcases the uniqueness of the bottle, was particularly admired.

“the team at ardagh group are to be congratulated for their skillful and creative application of the highest quality graphics and high definition imagery to premium quality metal packaging,” said marc bettinger, Sales director, aluminium packaging europe.

“to win one award is an achievement, but four really does demonstrate a combination of outstanding flair and excellent functionality.”

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Quartet of success for ardagh group and coca cola CoNt.

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Ardagh Group has entered into a definitive share purchase agreement with Compagnie de saint-Gobain to purchase from it the entire issued share capital of Verallia North America (VNA) in a transaction involving total consideration of approximately Us$1.7 billion (€1.275 billion).

the transaction is subject to uS regulatory approval and is expected to close later this year.

VNa, which has its headquarters in muncie, indiana, is the second largest glass container manufacturer in the uS, serving the North american wine, food and beverage industries.

ardagh group also announced that it has successfully raised a total

of uS$1,270 million, through the issue of uS$420 million 4⅞ per cent senior secured notes and uS$850 million 7 per cent senior notes, and €250 million through the issue of euro-denominated 5 per cent senior secured notes.

the proceeds from the issue and sale of the notes will be used to pay the cash consideration for the acquisition and for general corporate purposes, including repayment of existing debt.

VNa produces approximately nine billion containers annually from its 13 facilities located throughout the uS and employs about 4,400 people. VNa has annual revenues of approximately uS$1.6 billion (€1.2 billion).

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ardagh group to acQuIre VerallIa north amerIca

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British department store selfridges has launched a campaign to differentiate it from the cluttered world of modern marketing.

the store is stripping the logos off branded products, with the permission of those companies, leaving tins of heinz baked beans with a poignant whiff of steam puffing into a black void.

the campaign is called ‘no noise’ and aims to focus on a product’s quality and function rather than its packaging or advertising, said the london-based store.

the cans feature the long-established heinz crest shape and slogan ‘57 varieties’, but omit the words ‘heinz Beanz’ which have featured on the cans in recent years.

“as we become increasingly bombarded with information and stimulation, the world is becoming a noisier place,” selfridge explains.

“In an initiative that goes beyond retail, we invite you to celebrate the power of quiet, see the beauty in function and find calm among the crowds.”

de-BrandIng heInz Beanz

european canmaking companies and their steel suppliers reduced their carbon emissions by up to a fifth in the two years to 2008, according to a study commissioned by industry body empac (european Metal Packaging).

in updating its carbon footprint model, empac found that by using 2008 data (the latest available for steel manufacturers) there were significant reductions in carbon dioxide, equivalent to emissions of up to 21 per cent, when compared with the 2006 results.

conducted by tNo (the Netherlands organisation for applied Scientific Research), the final report was peer-reviewed by intertek Rdc and is fully compliant with iSo 14040/14044.

Following the launch of empac’s european Roadmap to resource efficiency early last year, the brussels-based organisation said that the scorecard illustrates the metal packaging industry’s commitment to using key resources in the most efficient and responsible manner possible.

the canmakers that submitted data for 2008 were ardagh group, blechwarenfabrik limburg, colep, cRowN packaging europe, glud & marstrand, huber packaging group, massilly group and Silgan metal packaging.

apeal, representing the packaging steel manufacturers, and eaa, which represents the aluminium canstock

manufacturers, also contributed data.

empac said that the reductions in carbon dioxide-equivalent emissions range from nine to 21 per cent (depending upon the product categories) and are attributable to improvements in the raw material process and consistently increasing recycling rates, combined with the fine-tuning of canmakers’ conversion processes.

detailed data, including the carbon footprint calculator, are available to empac members through the online industry Scorecard.Source: www.canmaker.com

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canmakers reduce carBon emIssIons

eNViroNMeNt

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With more than 100 properties destroyed by bushfires in tasmania in early January, nestlé has given its support to foodbank in its efforts to provide relief to the scores of families affected by the fires.

the nestlé donation included carnation evaporated milk, sunshine milk, nescafé coffee products and milo – all packaged in metal packaging – plus uncle tobys breakfast cereals and snacks, maggI noodles and country cup assorted soups.

nestlé australia supply chain director david hix said the donations were delivered swiftly to foodbank to enable them to deliver relief to victims on the ground as soon as possible.

foodbank was very grateful for the donation, which was shipped overnight from Victoria to its hobart warehouse where approximately 100 volunteers were packing food parcels for immediate distribution.

“thanks go to everyone for their quick turnaround to make this donation possible,” mr hix said.

nestlé proVIdes food relIef to tasmanIan BushfIre VIctIms

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World NeWs

neW report shoWs World food Waste proBlem

the UK-based institution of Mechanical engineers (iMe) has called for urgent action to prevent 50 per cent of all food produced in the world ending up as waste.

a new report by the ime has found that as much as 50 per cent of all food produced around the world never reaches a human stomach due to issues as varied as inadequate infrastructure and storage facilities, overly strict sell-by dates, buy-one-get-one free offers and consumer demand for cosmetically perfect food.

with uN predictions that there could be an extra

three billion people to feed by the end of the century and increasing pressure on the resources needed to produce food, including land, water and energy, the ime is calling for urgent action to tackle this waste.

“the amount of food wasted and lost around the world is staggering,” said dr tim Fox, head of energy and environment at the ime.

“this is food that could be used to feed the world’s growing population – as well as those in hunger today. it is also an unnecessary waste of the land, water and energy resources that were used in the production,

processing and distribution of this food.

“the reasons for this situation range from poor engineering and agricultural practices, inadequate transport and storage infrastructure through to supermarkets demanding cosmetically perfect foodstuffs and encouraging consumers to overbuy through buy-one-get-one free offers,” he said.

“as water, land and energy resources come under increasing pressure from competing human demands, engineers have a crucial role to play in preventing food loss and waste by developing more efficient

ways of growing, transporting and storing foods.

“but in order for this to happen governments, development agencies and organisation like the uN must work together to help change people’s mindsets on waste and discourage wasteful practices by farmers, food producers, supermarkets and consumers.”

at the Save Food congress at interpack in 2011, german canned food association die dosenköche recommended the increased use of cans as a guaranteed protective packaging form.

cans provide a convenient solution that is robust

and resilient, protecting food products while minimising waste.

Filling processes guarantee the freshness of the food and ensure vitamins can’t escape. another advantage is long shelf-life.

die dosenköche and the technical university of munich released the findings of a study into the purchase, usage and spoilage of fresh versus canned foods in consumers’ homes.

it showed that domestic food waste can be reduced as part of an optimised mix of shopping involving a combination of fresh and packaged foods.

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