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Is Franchising an Innovation Killer or Promoter?. Osama Ghanim. Founder and CEO. Big Mac. Jim Delligatti , an early McDonald's franchisee, invented McDonald's Big Mac sandwich in 1967. - PowerPoint PPT Presentation
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Is Franchising an Innovation Killer or Promoter?
Osama GhanimFounder and CEO
Is Franchising an Innovation Killer or Promoter?2
17 April 2013
Big Mac
Is Franchising an Innovation Killer or Promoter?3
17 April 2013
Jim Delligatti, an early McDonald's franchisee, invented McDonald's Big Mac sandwich in 1967.
Delligatti said that inventing the Big Mac “wasn’t like discovering the light bulb. The bulb was already there. All I did was screw it in the socket.”
Is Franchising an Innovation Killer or Promoter?4
OBAMA!
2009
17 April 2013
Is Franchising an Innovation Killer or Promoter?5
17 April 2013
OBAMA in 25th Jan 2011: Obama’s answer to the US-crisis
“Go all in for innovation” and
“out-innovate the rest of the world”
Is Franchising an Innovation Killer or Promoter?6
Why Innovation?
17 April 2013
Everybody have copied what everybody else have done.
All ideas have already been consumed.
7Is Franchising an Innovation Killer or Promoter?
Innovation Improves Corporate Value
17 April 2013
In a tough economy, the most innovative companies have outperformed the S&P 500 as well as the S&P Global 100.
The index is derived from a combination of two rankings from the top 50 most innovative companies. The first is a qualitative ranking based on the company's position in the annual BusinessWeek/BCG survey. The second is a quantitative ranking based on three factors used to estimate a company's innovation—three-year earnings growth; three-year sales growth, and R&D as a percentage of sales.
8Is Franchising an Innovation Killer or Promoter?
Accelerating Demand for Innovation
17 April 2013
On the Rise
“America is confronting a major economic threat as US firms face a crushing tidal wave of innovation demand.”Forrester Analyst
“We are pursuing too many things simultaneously, and our organization can’t successfully build and commercialize them all. Yet … we don’t want to miss the next big thing.” Boston Consulting Group
"Where once we optimized our organizations for efficiency and quality, now we must optimize our entire society for innovation." Council on Competitiveness
9Is Franchising an Innovation Killer or Promoter?
Recent Study with 1500 CEO
17 April 2013
10Is Franchising an Innovation Killer or Promoter?
Recent Study with 1500 CEO
17 April 2013
11
The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.
Alvin TofFleR
17 April 2013 Is Franchising an Innovation Killer or Promoter?
Is Franchising an Innovation Killer or Promoter?12
My favorite quote
17 April 2013
“Whatever made you successful in the past, WON’T in the Future”
Lew Platt VD HP
1317 April 2013 Is Franchising an Innovation Killer or Promoter?
Red OceanCompete in
crowded markets
Blue OceanCreate and capture new market space
Is Franchising an Innovation Killer or Promoter?14
What is INNOVATION?
17 April 2013
started with an IDEA
ended with a VALUE
Is Franchising an Innovation Killer or Promoter?
Creativity = Innovation
17 April 2013
Is Franchising an Innovation Killer or Promoter?
Creativity is Imagination*
17 April 2013
* In sense of being one way of getting ideas
Is Franchising an Innovation Killer or Promoter?17
Albert Einstein (55 min formulating the question)
“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”
17 April 2013
Is Franchising an Innovation Killer or Promoter?
Innovation = Innovation Management
17 April 2013
19Is Franchising an Innovation Killer or Promoter?17 April 2013
20Is Franchising an Innovation Killer or Promoter?
IPOD Innovation ….
17 April 2013
21Is Franchising an Innovation Killer or Promoter?17 April 2013
Is Franchising an Innovation Killer or Promoter?22
Innovative Human do ….
see the linkages between seemingly thought by most to
be unrelated issues.
17 April 2013
Is Franchising an Innovation Killer or Promoter?23
Tony Fadell
17 April 2013
• The iPod originated with a business idea dreamed up by Tony Fadell, an independent inventor.
• Fadell's idea was to take an MP3 player, build a Napster music sale service to complement it, and build a company around it.
• Apple hired Fadell in early 2001 and assigned him a team of about 30 people, including designers, programmers and hardware engineers.
Is Franchising an Innovation Killer or Promoter?24
The creative … and the Innovative …
17 April 2013
The Creative The Innovative
•Imaginative beyond the rest•Relates things differently
•Sees the value•Takes the risk
•DOER
Is Franchising an Innovation Killer or Promoter?25
Born or Learned?
Innovation is a skill that you can learn, practice and become
proficient at.
17 April 2013
Is Franchising an Innovation Killer or Promoter?26
Creativity is a mind issue
Innovation is a system issue
17 April 2013
Is Franchising an Innovation Killer or Promoter?27
Define Innovation in two words only?
17 April 2013
from
VALUE IDEA
“innovation is value from idea”
osama ghanim
* In the coming book “:value from idea”
28Is Franchising an Innovation Killer or Promoter?
Pre-Idea and Post-Idea
Pre-Idea Idea Post-Idea
17 April 2013
Is Franchising an Innovation Killer or Promoter?29
Creativity …. To .... Innovation
17 April 2013
Creativity
What drives people to use their imagination to get creative ideas?
How to get value from the most fruitful ideas. i.e. Highest ROI
Atmosphere & Motives
Value Creation
The healthy balance between the three makes innovative organization
Otherwise ….. Innovation may happen and not sure to happen
30Is Franchising an Innovation Killer or Promoter?
Pre-Idea and Post-Idea
Pre-Idea Idea Generation Post-Idea
17 April 2013
Policies, Systems, Culture,
Stimulus, Reward
Creativity
Research, Study, Development,
Marketing,Prototyping
Innovation GuideTool KitInnovation IndexEducating InnovationInnovation Model
Is Franchising an Innovation Killer or Promoter?31
Yes it is a CULTURE
17 April 2013
• President Kennedy
• NASA early 1970s
I am helping to put a man on the moon
32Is Franchising an Innovation Killer or Promoter?
Creativity Techniques
• Random Word Association
• Forced Combination
• Negative Idea Generation
• What If?
• The Dream Trip
• Lab Work
• Visual Confetti
• Headline Mania
• 6-3-5
• Fishing Stories
• Idea Propping
• Merlin
• Your Creative Idol
• The Relay Baton
• Zooming Out
• The Lotus Blossom
• Trend storming
• Upside Down
• The Brain Pool
17 April 2013
Brainstorming
Is Franchising an Innovation Killer or Promoter?33
As per Wikipedia
17 April 2013
77 Step ModelAAIDAARIZAdaptive ReasoningAdvantages, Limitations and Unique QualitiesAlgorithm of Inventive Problem SolvingAlternative ScenariosAnalogiesAnonymous VotingAssumption BustingAssumption SurfacingAttribute ListingBBackwards Forwards PlanningBodystormingBoundary ExaminationBoundary RelaxationBrainSketchingBrainstormingBrainwritingBrowsingBrutethinkBug ListingBulletProofingBunches of BananasCCATWOECard Story BoardsCartoon Story BoardCausal MappingCharretteCherry SplitChunkingCircle TimeCircle of OpportunityClarificationClassic BrainstormingCognitive AccelerationCollective NotebookComparison tablesComponent DetailingConcept FanConsensus MappingConstrained BrainWritingContradiction AnalysisControlling ImageryCrawford Slip WritingCreative Problem Solving - CPSCriteria for idea-finding potentialCritical Path Diagrams
KKJ-MethodKeeping a Dream DiaryKepner and Tregoe methodLLadderingLateral ThinkingListingListing Pros and ConsMMetaplan Information MarketMind MappingMorphological AnalysisMorphological Forced ConnectionsMultiple RedefinitionNNAFNLPNegative BrainstormingNominal Group TechniqueNominal-Interacting TechniqueNotebookOObserver and Merged ViewpointsOsborn's ChecklistOther Peoples DefinitionsOther Peoples ViewpointsPPDCAPIPSPMIPaired ComparisonPanel ConsensusParaphrasing Key WordsPersonal Balance SheetPictures as Idea TriggersPin CardsPlusses Potentials and ConcernsPotential Problem AnalysisPreliminary QuestionsProblem Centred LeadershipProblem Inventory Analysis - PIAProblem ReversalProductive Thinking ModelP cont.Progressive HurdlesProgressive RevelationProvocationQQ-SortQuality Circles
DDO ITDecision seminarDelphiDialectical ApproachesDimensional AnalysisDisney Creativity StrategyDo NothingDrawingEEscape ThinkingEssay WritingEstimate-Discuss-EstimateExaggerationExcursionsFF-R-E-E-WritingFactors in selling ideasFalse FacesF cont.Fishbone DiagramFive Ws and HFlow chartsFocus GroupsFocusingForce-Field AnalysisForce-Fit GameFree AssociationFresh eyeGGallery methodGap AnalysisGoal OrientationGreetings CardsHHelp-HinderHeuristic Ideation TechniqueHexagon ModellingHighlightingIIdea AdvocateIdea BoxIdeal Final ResultImagery ManipulationImagery for Answering QuestionsImaginary BrainstormingImplementation ChecklistsImproved Nominal Group TechniqueInterpretive structural modelingIshikawa Diagram
RRandom StimuliRawlinson BrainstormingReceptivity to IdeasReciprocal ModelReframing ValuesRelational WordsRelaxationReversalsRoleStormingSSCAMMPERRSCAMPERSDISODASWOT AnalysisSculpturesSearch ConferenceSequential-Attributes MatrixSimilarities and DifferencesSimple Rating MethodsSimplexSix Thinking HatsSlice and DiceSnowball TechniqueSoft Systems MethodStakeholder AnalysisSticking DotsStimulus AnalysisStory WritingStrategic Assumption TestingStrategic Choice ApproachStrategic Management ProcessSuccessive Element IntegrationSuperGroupSuperHeroesSynecticsSystematic Inventive ThinkingTTILMAGTRIZTalking PicturesTechnology MonitoringThink TankThinkxThrilTransactional PlanningTrigger MethodTrigger SessionsTug of War
UUnified Structured Inventive ThinkingUsing Crazy IdeasUsing ExpertsVValue BrainstormingValue EngineeringVisual BrainstormingVisualising a GoalWWho Are YouWhy Why WhyWishingWorking with Dreams and Images
Creativity Techniques
34
Innovation (Ideation) Cycle
ProblemOrNeed
Convert into Innovation Challenge
Challenge
Ideation & Collaborate
Combine & Evaluate Ideas
Develop Ideas
ImplementMost
PromisingIdeas
VALUE
17 April 2013 Is Franchising an Innovation Killer or Promoter?
35
Stages: Gates:1. Strategic Direction Direction Clear2. Idea Generation Ideas Scored3. Concept Definition Concept Approved4. Funding Case Funding
Approved5. Pilot and Test Launch
Approved6. Launch Final Evaluation
Stage 1 Gate1 Stage 2 Gate
2 Stage 3 Gate3 Stage 4 Gate
4 Stage 5 Gate5 Stage 6 Gate
6
Strategic Direction
HOW GATES WORK:YES, gate criteria are met, move to next step.NO, criteria are not met, idea is parked.
Innovation Stage-Gate Process
36
Traditional vs. Open Innovation
Traditional Innovation
Relies on internal experts who don’t have all the
answers
Rigid “not invented here” culture with focus on who
solves the problem
Open InnovationAcknowledges that problem solvers and knowledge are
widely dispersed
Open & collaborative culture focused on solutions
* Henry Chesbrough, Professor & Executive Director of the Center for Open Innovation, Haas School of Business, UC Berkeley
* *
37Is Franchising an Innovation Killer or Promoter?
Innovation Roles
17 April 2013
Leader
Criticizer
Marketer
Problem/Challenge identifier
PipelineController
Collector
Idea Champion
CreativeGenius
Is Franchising an Innovation Killer or Promoter?38
17 April 2013
Block 18Office 243rd Floor
Our Partners
Is Franchising an Innovation Killer or Promoter?39
Osama [email protected]
@oghanimwww.twitter.com/oghanim
http://ae.linkedin.com/in/osamaghanim
Osama GhanimFounder and Managing Executive as CEO& Chief Innovation Director
17 April 2013
40Is Franchising an Innovation Killer or Promoter?
• Doing our job = using brain power via stored skills & knowledge in our brain.
• Thinking hours we give?
• Its BRAIN DRAINAGE
9am to 5pm (8 hours)
Thinking
Skills (Knowledge)
17 April 2013
41
Social Media
Web
OpenInnovation
BrainStorming
Experts Networks
Customer
Vendor
Employees
Public
Atmosphere Media Collectors Innovation FunnelThinkers
StimulusMotivation
Reward AttitudeSkills
MediaValue
Matrix (MVM)
Collectors List + Collector Location, strength
Quality + Quantity
(Enrichment)Stages & Gates
Growth
Customer
Goals and Objectives
Play with the environment
InnovationSelection Team
InnovationSponsor
CollectionExpert
MediaExpert
PeoplesExperts
AtmosphereExpert
Start with the end is pictured in mind
Innovation Climate
Innovation Weather
Signal Capture
Hunt
Magnet Pull
Sensor Capture
Benefits Beneficiary
Cost Saving
Image
Marketing
Products
Image
Organization
Inherited Culture
Culture
Under Construction
Culture
Narrowing
Feasibility
Pilot
GO
Refine, Discuss
Correlate, Combine
Evaluate, feasibility (Market,
Financial etc.)
Prototyping or Trial testing e
Execution of the idea
CLIMATE INNOVATION MODEL
17 April 2013Is Franchising an Innovation Killer or Promoter?
42Is Franchising an Innovation Killer or Promoter?
European Quality Model (EFQM)
17 April 2013
43
Natural Evolution
17 April 2013 Is Franchising an Innovation Killer or Promoter?
“Everything that can be invented has been invented”
“640K ought to be enough for anybody”
“Never before in history has innovation offered promise of so much to so many in so short a time.”
Chalres Duell, Commissioner US Office of Patents
Bill gates Bill gates
1899 1980 2008 2012
?
