Iona Innsight Magazine #11

APRIL MAY JUNE 2014 ISSUE #11

Graduations 2014AN UNTAPPED MARKET ACROSS THE ESTATE

Commonwealth GamesON YOUR MARKS, GET SET, PLAN!

BRAZIL 2014 page 26

COMMONWEALTHGAMES 2014

page 18

BEER GARDENS& BARBEQUES

page 24

Great for staff fun days out as well as an engaging way to learn more about Tennent’s

BREWERY TOURS

Wellpark Brewery, 161 Duke Street, Glasgow

TENNENTSTOURS.COM

Quote “Innsight” when booking to receive entry for only £5 per person. Discounts apply for group bookings. All tours must be booked in advance.

GRADUATIONS!

WEST END FESTIVAL1st June - 29th June

WIMBLEDON23rd June - 6th July

LEITH FESTIVAL14th June - 22nd June

Innsight #11 is our first of 2014 and although we’ve started a bit later in the year it just means we have loads to catch up on!

2014 is a massive year of sports for our pubs with the World Cup in Brazil on our screens between 12th June and 13th July followed by the Commonwealth Games in Glasgow (and a tiny bit of Edinburgh) starting 23rd July til 3rd August then finishing off with the Ryder Cup in Gleneagles from 23rd September til 28th September.

These along with father’s day, graduations, Wimbledon, music, comedy, art, community and film festivals galore there is plenty to get excited about over the next few months!

So I’m keeping it short and sweet, we’ve rounded up our usual suspects and got them to update us with what they’ve been up to since the new year. Stay tuned for issue 12 which will be out just before July and will be packed with even more Commonwealth news & ideas along with a sneak peek at our Christmas activity for this year!

I hope everyone embraces the World Cup and milks it for what it’s worth, who’s everyone supporting? Let me know via the usual channels and I’ll see you all next issue.

CGrant - Craig Grant, Editor

www.ionapub.com InnSight / Apr i l May June 2014 / 3

WELCOME

CONTENT06 Iona’s Little Guide

to BIG Events

08 Pub Stories

11 World CupBudweiser Promo

12 Food with Andy - 2013 Roundup

14 What’s On?April - June

18 Glasgow 2014 -The Games

24 Beer & BBQGardens

25 Cash inon Kids

26 World CupBrazil 2014

30 Our Pubs & Their Awards

31 Meet the Team - Garry Fenton

32 Six of the BestPubs For Lease

The Swan Inn, Panda & Sons,Ram’s Head & Crosskeys

LICENSING WITH LIZ SHAW

Liz Shaw starts her new Innsight column this month bringing you the latest must do’s and don’t for the upcoming months.

WHAT’S LEGAL?

Hi everyone! I’m Liz Shaw, Iona Pub Partnership’s new Licensing Paralegal.

Prior to starting with Iona Pub Partnership in October 2013, I was employed for 17 years by Police Scotland (formerly Strathclyde Police). I worked within different departments in the police including Personnel, Training and the Intelligence Bureau and for the remaining 12 years in the licensing department. Based at Govan and Cathcart Police offi ces in Glasgow, my responsibilities included processing all types of licence applications, attending Licensing Boards and liaising with Licensing Boards and Licensing Standards Offi cers and generally offering licence related advice to Police colleagues and the public.

After 12 years working within the police licensing environment, I am now fi nding it interesting (and somewhat refreshing) dealing with licensing matters and generally seeing things, from the other side.

4 / Apr i l May June 2014 / InnSight www. ionapub.com

BE PREPAREDFor events in 2014 which can have a positive impact on your business as well as provide a service to the public, such as...

WORLD CUP - BRAZIL 201412th June till 13th July

With some of the matches’ kick off time being 11pm (our time) those of you who show sport on TV may wish to consider applying for an extension to your hours to cater for this.

COMMONWEALTH GAMES23rd July till 3rd August

The Commonwealth games will create an infl ux of visitors to the areas surrounding the sport venues, in particular Glasgow. The games may seem a long way off but now is the time to start considering what extra licensing requirements you have. Glasgow Licensing Board may consider allowing on sales licensed premises additional hours during the games without the need to apply.

Those of you outwith Glasgow who wish to operate longer hours during the Games will more than likely have to apply to the relevant Licensing Board for extended hours.

If you are looking to licence an outdoor area on a temporary basis for the two weeks duration of the Games, you will require an occasional licence.

If you are hoping to licence an outdoor area permanently or add some form of entertainment which is not included in your existing licence, this will require an application to the Board for a Variation to the licence.

For example if you wish to show the opening ceremony

or events of the Games on TV and the showing of

TV is not currently included in your operating plan, you

will require your licence to be varied.

It can take months for a Board to process such applications and indeed has taken over a

year in some cases.

My advice is to act now.

PERSONAL LICENCE REFRESHER TRAINING

Remember, all Personal Licence holders are required to complete refresher training within 5 years of the date of issue of their licence. After completing the training they have a further three months to lodge, to the relevant Board, a certifi cate confi rming that they have completed the training. Failure to do this will result in the licence being revoked. Naturally, this is of particular importance to those Personal Licence holders who are Designated Premises Managers.

Those who were issued Personal Licences before September 2009 must complete their refresher training before 1st September 2014 and must, before the 30th November, lodge with the relevant board, a certifi cate confi rming that the training has been completed.

www.ionapub.com InnSight / October November December 2013 / 13

WASTE MANAGEMENT

G1 Group’s Risk & Compliance Manager, Chris Helton updates us with new waste regulations that come into force at the start of the year

BIN IT - WHERE?

WHAT DOES THIS MEAN TO YOU? The fi rst provision relates to how you present your waste for collection. From January 1st 2014 you will need to separate mixed recyclables and glass from general waste. This will mean having a general waste bin, a mixed recycling bin and a glass bin.

THE FOLLOWING MATERIALS WILL NEED TO BE DISPOSED OF IN MIXED RECYCLING:Empty cans, empty plastic bottles, card and cardboard, papers and magazines, empty food containers, straws

My main focus is to ensure our venues and employees, in the managed estate, comply with health and safety, environmental, licensing and security laws.

A new regulation relating to waste management is coming into force on 1st January 2014 and I want to give you the key facts relating to this change in law as they will affect you and your business.

The Waste (Scotland) Regulations 2012 were passed by the Scottish Parliament on May 9th 2012. The purpose of these regulations is to help Scotland become one of the most resource effi cient nations in Europe.

WITH THAT THESE FOLLOWING PROVISIONS HAVE BEEN MADE:

1. Businesses to present metal, plastic, glass, paper and card for separate collection from 1st January 2014.

2. Food businesses (except in rural areas) which produce over 50 kg of food waste per week to present that food waste for separate collection from 1st January 2014.

3. Food businesses (except in rural areas) which produce over 5kg of food waste per week to present that food waste for separate collection from 1st January 2016.

The second provision enforces all food business creating 50kg of food waste or more per week to present food waste for collection in a separate bin. A rough guide of 50kg of food waste is ¾ of a normal residential wheelie bin. Your waste collector will be able to provide food waste bins which are the same size as the normal 240L wheelie bin.

As with every law, there will be an enforcement process in place with infringements being punishable by fi nes. Having looked at the regulations a high level fi ne up to £10,000 can be issued to anyone who is found to not be segregating their waste. The higher fi nes will be in the most severe cases however I would expect most fi nes to be around the £500-£1000 for offenders. There will be a system in place to provide improvement notices and enforcement notices from your local authority prior to involving the courts. Regardless of the value of the fi ne, it is something to be avoided therefore you will need to introduce measures in your business to ensure your compliance.

My advice to you is to contact your waste contractor and ask for a visit as I am sure they will provide guidance and assist you in the transition to the new regime.

http://www.zerowastescotland.org.uk &http://www.sepa.org.uk/waste/waste_regulation.aspx

I’d like to wish you all luck in introducing these new measures and thank you for reading.

THE FOLLOWING MATERIALS WILL BE CONSIDERED GENERAL WASTE:Used napkins, blue roll or paper towels, any toilet paper, paper plates, fl oor sweepings, and contents of ashtrays.

Glass will need to be presented for collection in a separate glass bin also.

There are also some good websites to visit which will also give you all the information you need.

www.ionapub.com InnSight / Apr i l May June 2014 / 5www.ionapub.com InnSight / Apr i l May June 2014 / 5

IT SEEMS ANY TIME WE TALK ABOUT LITTLE GUIDE TO BIG EVENTS IN INNSIGHT WE’RE ALWAYS COMING UP TO SOME SORT OF ‘THAT TIME OF THE YEAR’.

Little Guide to BIG Events

A look ahead to the next big events coming up in our marketing calendar including a heads up for future events

WHAT’S NEXT?


This edition is no different with the beginning of a very busy summer for everyone in the trade right around the corner. The first couple of months of 2014 have been rightly predicated as the calm before the storm. We are now already in April with the lighter nights and warmer weather kicking in it’s in these first few weeks where you really need to take note of exactly what you wish to achieve with your summer.

The usual dates like Easter, Father’s Day, Kids Eat Free during summer should all be firmly and predictably at the top of your list. But what else is there?

EASTERSUNDAY 20TH APRIL

See the latest Little Guide to BIG Events email. To be added to the list email us on [email protected].

FOOTBALL FINALSFINAL MATCHDAY - 11th MAYEUROPA LEAGUE - 14th MAYSCOTTISH & FA CUP - 17th MAYCHAMPIONS LEAGUE - 24th MAY

The key with these is to make them more than just matches and more of an event. Get the locals talking about it in the lead up with some great advertisement around your site and local area. Make sure you have snap frames around the pub, in the toilets and in the beer garden. Get flyers printed and have a pile lying at the bar and distribute the around your local area. Get in your postman’s good books and get him to drop them in with his round.

With a fortnight between the end of the Premier League season and the UEFA Champions League final why not make this a 2 week celebration and create a ‘football fortnight’ making these two

weeks the best weeks of the football calendar and going out with a bang!So let’s imagine you’re up for this football fortnight, you’ll need to tell people about it! Marketing, preparation, commitment and buy in from your staff are key to doing something like this properly...

POSTERS & FLYERS Please don’t make your own posters on white paper then stick them up with bluetack. It looks horrible and will serve no positive purpose at all. Get as much information about the event as possible and get Craig from Graphics & Marketing to make you up a set of posters and flyers for you to hand out on the lead up to the event. Once these are ticked off stick them in prime areas of your pub in your professional and tidy snap frames.

SNAP FRAMES Don’t have snap frames? We’ve sourced extremelly reasonably priced frames in all sizes and styles. Email Craig Grant for details on where to buy these from.

TV SCREENS Rather than have Noel Edmonds or Jeremy Kyle blaring out during the day why not fill this time with classic matches from the upcoming competition and powerpoint presentation slides advertising your event (and any other upcoming events for that matter). This gets people in the mood and makes sure you’re making the most of your big screens.

dog eating contest with drinks or food vouchers for the pub as the main prize. Get tshirts made up if you’re feeling generous for everyone who competes. This is a great opportunity to make it an annual event your pub is known for.

SPORTS DAY Create that cute memory for dads and their kids as they waddle, 3-legged towards the finish line while mum’s screaming obscenities from the sidelines for them to win her those tickets to a cocktail masterclass. Other events could be egg throwing & catching, fishing for rubber ducks, milk drinking competition, etc. Utilise your beer garden or function room for best results.

The key as always is to advertise early and clearly. Once you have finalised your offer contact Craig in Graphics to come up with range of posters, banners, table talkers and flyers to promote your event not only to your regulars but to passing trade and local dads and their families.


GRADUATIONSGraduations have slipped through the net for the vast majority of sites throughout the estate over the years. With it being one of the few times families properly come together in the year the opportunity to put on a special menu is and cater for tables of 6+ is too good to miss. University and college graduations up and down the country can begin in June and carry on through to September. It’s another great chance to get families in your venue and show them how good you are. It can also prove an ideal time to promote upcoming events, get bookings in for Christmas and become their ‘go-to- place for birthdays and anniversaries.

Bookings can be taken for tables of 4 upwards, tables can be pushed together for larger parties or, if you have the space, hire out your function room to add that bit of privacy to the celebrations.

Menus can be created and designed by combining the skills of our very own Graphic Designer and Food Development Manager. They will be able to come up with a fantastic offer tailored to your needs, venue and clientelle. See below for their contact details.

For help or advise with any of the events highlighted in this article we have our very own Graphics & Marketing team dedicated to supporting you with whatever you need, whenever you need it. Please contact our Graphics & Marketing Manager Craig Grant on 07805 170 437 or [email protected] for any

requests or alternatively, if your enquiry is food or menu related please contact Andrew Morgan our Food Development Manager on 07969 577 382

STAFF These guys are big players in promoting your matchday events. Make sure they know exactly what’s happening and et them informing customers on a regular basis. Introduce staff incentives for the staff member who shows the most enthusiasm or confirms a targetted amount of attendants.

BE PREPARED! Please, please, please be prepared! There is nothing more frustrating that having a great plan that crashes and burns because you’ve either not given yourself enough time to promote it or you’ve committed enough time to doing it properly.

DIRECTOR’S BOX Section off an area which is deemed as prime viewing slot for your screens - decorate with “special” seats (sofas are a great idea), flags, hats, etc so it stands out from the norm of the pub. Sell raffle tickets for the Directors Box and the winners enjoy the hospitality for a particular match. Example... £2 a ticket gets the winner 3-4 people in the directors’ box. Using the money the raffle generates they get waitress service bringing them

FATHER’S DAYSUNDAY 15TH JUNE

Very similar to Mother’s Day in the sense that it’s a great opportunity to get the family together. With mums we tend to think of afternoon teas, mums eat free and cocktails. With Father’s Day we’re right bang in the middle of June so can explore the possibility of BBQs, eating competitions and beer garden pitchers.

BOTTLED BEERS & 4-PINT PITCHERS Have a tempting drinks offer on throughout the weekend whether it’s a bucket of bottled beer for a set price or a 4-pint pitcher, make it attractive to get people literally buying into it.

BARBE-WHO? BARBEQUE! Mums enjoy a good afternoon tea on their special day but 9/10 dads would prefer a barbeque. If you have a beer garden tied into their situation you’re laughing. Set it all up and fire on your burgers, hotdogs and chicken kebabs.

DADS vs FOOD A BBQ seem a bit too tame for your punters? Up the ante and promote a Dads vs Food winner-takes-all battle royal! Old school hot

WATCH LIVE HERE

SATURDAY 25TH MAY 2013

WEMBLEY STADIUM, LONDONKICK OFF 7:45PM

four pint pitchers (eg £9.95 and available all weekend for the football - get that on your posters and flyers!), first drink free, popcorn, half-time snacks, promo tshirt or football shirt of the finalist teams, guaranteed best and comfiest seats in the pub and table area making them the envy of everyone else! More than one screen means more than one box and remember, your costs are covered with raffle entry money. Take it that step further and include half time meals and treats as part of the winning package.

Take picture of the day to upload onto facebook to ensure your customers are fully aware who has won and even reach out to the local paper for the extra bit of publicity. This will entice customers and other local drinkers into the raffle for the next game!

8 / July August September 2013 / InnSight www.ionapub.com8 / Apr i l May June 2014 / InnSight www. ionapub.com

The Swan Inn, Panda & Sons, Ram’s Head & Crosskeys

Each week we take a look at pubs in the estate that have either been recently invested in or have their own good news story.

village. This helped to reverse the effect of the motorway and started to again bring more visitors to the area.

At the helm of The Swan for the last four years have been Joe and Linda Keenan who are no strangers to the area as many years ago they owned the other licensed property in the village, The Eaglesham Hotel. Joe and Linda have a great depth of knowledge in the licenced trade and also currently run two successful nightclubs in the neighbouring town of East Kilbride as well as a large town centre pub busy with food and day time shoppers.

When we asked Linda how The Swan compared to their other businesses she replied...

PUB STORIES

The Swan Inn on polnoon street in the historic village of Eaglesham has been around longer than most, over 180 years to be precise, this cosy bar has been the heart and soul of the community for all these years pouring pints for both the locals and the passing trade on their way up and down to Glasgow.

However around seven years ago the village was dealt a blow when the extension of the M77 was complete which met that the volume of traffi c passing the village was greatly reduced and business was affected within both the Swan and the village itself, but then more recently as if someone ‘upstairs’ was looking after the village, there was the creation on the one of the largest wind farms in the UK with 140 windmills and a visitor centre built on the moor land only a couple of miles from the

We have had to be very careful amount noise levels and not to upset the neighbours as we want them to enjoy the pub too. We had one issue with noise complaints however the whole village rallied around us and it never came to anything”

We asked Linda what was the secret to their success at The Swan and she commented “It’s not just one thing to be honest; It’s the atmosphere, the great staff, ensuring that the standards are kept high at all times, good food. They all come together to make it a great place, plus Joe and I get involved in the events within the pub, Joe compares the Karaoke and I get involved in the Quiz, it’s what you have to do these days to be part of the community.”

Gary from Iona added “Joe and Linda have been great operators at The Swan and even during diffi cult times have managed to maintain a good all-round offer to the customers, year on year the volumes have bucked the industry decline and as Linda said this has been down to a number of factors but for me it’s the staff, standards and getting hands on within the business.”

Linda and Joe would welcome you to visit and also recommend a visit to the wind farm as like them or not, it is very impressive.

‘The Swan is a fantastic pub and has a real community

spirit about it, it is everything you would want from a village pub, there is a coal fire, cask

ales, good food, I suppose the only thing I would have wanted would be for it to be a bit bigger at times and a

conservatory would be nice!’

She continued “We have had to work very hard at The Swan and ensure that we continue to appeal to the locals while attracting in new faces. Eaglesham is a conservation village and at night you can hear a pin drop.

www.ionapub.com 8 / July August September 2013 / InnSightwww.ionapub.com InnSight / Apr i l May June 2014 / 9

Caroline and Philip Lotcho took on the Crosskeys pub, Edinburgh back in September 2012. The pub was mainly for Caroline to run and over see along with their other dog grooming businesses that they already had.

They had visions for the Crosskeys to create a real community pub and to attract more of the local clientele with a high standard of food and drinks along with regular entertainment.

The pub is a small community pub in the longstone area of Edinburgh with plenty of character. Previously with a management company in place Philip

and Caroline knew there had their work cut out to take the business forward but they could see the potential. A year on and things have really progressed with loyal customers and there are always new faces appearing due to the great reputation that has been created in the community. The pints are the best In the area and the homemade soup and sandwiches go down a treat with the regulars and the walking groups which also use the pub when passing.

Back in June of this year Caz and Phil decided they were ready for their second venture and were looking to take on another pub with Iona. They visited a few different sites to see what was available. South Bridge Street in Airdrie is now their second pub which they have rebranded ‘The Volunteer.’

Caroline’s daughter Cheryl is the main face of the pub on a day to day basis and is running the pub with the support of her mum and her experience. Again they could see the potential this site had and needed a bit of love and attention to detail with a bit of stability. They have been able to attract all of the regular clientele along with lots of new faces.

The Volunteer Halloween party is just an example of the efforts that the team go to for every event to make it a great success. The weekly Karaoke’s, Discos, entertainment and Bingo afternoons are what make both of the pubs different to the competition.

There’s been a pub on the site of the Rams Head on Maryhill Road since 1889. Fast forward 124 years and the Rams Head needed to be re-born.

September brought a chance of tenant and with it the ideal opportunity for the fresh start the site craved.

One of Iona’s experienced operators, Alan McLaughlin (The Hazlewood Bar, Nitshill) was the man up for the challenge and once handed the keys he mentioned his main priority was to bring this famous Glasgow pub ‘jumping’ back to life.

The transformation has been remarkable with both the large lounge and bar areas being fully refurbished. From re-varnished, beautifully fi nished wooden fl ooring to new comfortable seating throughout, the pub has a fantastic new look. Even one of the regulars swear it’s not the same place!

Alan ‘shears’ his plan with us on how he intends to ‘put the meat back on the bones’,

Of course, Alan recognises that he can’t do all of this on his own, “I’ve got a great team here, led by my nephew, Peter and our aim is to provide refreshing beer, delicious food and great entertainment for all of our customers”. Alan is also excited about a new beer garden with work planned in the upcoming months, “I’m hoping for a summer like the one we had this year for 2014, as we will quite simply have the best beer garden in the area”.

Make sure you get along to the Rams Head, if not to check out their new look at least to try their tasty Shepherd’s Pie!

It’s all about high standards, from maintaining absolute

cleanliness, to a warm friendly welcome to all of our patrons


Edinburgh’s newest bar says it recognises the importance of conceptual delivery for the more savvy and adventurous drinkers of the capital city. Panda & Sons say they arguably have two at heart - ‘offer the very best of all that you do’ and ‘there is no such thing as cool’

The latter of these may even hint at irony given the track record of disarmingly charming founder and CEO Iain McPherson, who at his young age has already been recognised for his success at The Voodoo Rooms, which won international awards under his stewardship.

The principle underpinning Panda & Sons, like all the best bars in the world, is winningly simple- ‘I want people to feel welcome, ‘says McPherson. And they certainly are ensuring they do just that, with an exceptional eye for detail

that he says he fi nds lacking in other bars- ‘we are ensuring we cater for all in a group, with an offering that extends way beyond the WKD, alcopops and fortifi ed wine we tend to see in many of our bars these days.’

The theme is broadly inspired by classic New York Speakeasy throughout with a nod to the traditional barbershop, but the hand-made bar inlaid with three woods points to a pride and attention running through the leather and wood interior.

Such passion and attention to detail is increasingly demanded by the new wave of social consumers, as the commitment to a perfect environment for a catch-up, night out or nightcap is at a premium.

Panda & Sons opened its doors in early November, and promises to add to the tangible sense of community the city, and indeed increasingly the world’s best independent bars seem to share. Eschewing simple nostalgia to be informed by the very best of the past in a vintage and quirky setting, Panda and Sons will soon be one of your favourite bars.

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FOOD IN OUR PUBS WITH ANDY MORGAN

Andy Morgan is Iona’s very own Food Development Manager. Here he updates us on any issues or stories from the past few months.

FOOD INFLATION


At this time of year I have found it is always good to have a look back over the last twelve months to review how far business has moved on and the steps that have been taken to get you to where you are. With this in mind I thought it would be good to review some of our biggest success stories we’ve had over this time.

ROBIN & LOUISE, THE VILLAGE INN (Torrance) Both Louise & Robin celebrated their fi rst Christmas in the wonderful Village Inn and what a great year it has been. It’s been full steam ahead since they went into the venue last January and launched their initial food menu. Being one pub of three in a tiny village, Christmas 2013 was a rip roaring success with all their party nights and Christmas Day offer fully booked since early November. It just goes to show how early planning helps at this time of year and especially when up against local competitors.

KEVIN & RODDIE, THE AVENUE (Bishopbriggs) After a much need face lift the Avenue opened its doors on the 6th November and has already been confi rmed by the locals in Bishopbriggs as the No1 destination in the area to be seen in whilst enjoying the quality food, premium beers and top end wines on offer. The food consists of top quality produce and is laid out on well designed menus. They have enjoyed a busy festive period to further cement their reputation within the area.

JANICE & PAUL, THE WEE MILL (Rutherglen) The Wee Mills food offer launched on the second week of December 2013, the menu has been designed to capture local and passing trade and features all the pub favourites, with a strong focus on quality and value. The pubs future success looks positive & exciting as it is sited close by to all the major sporting venues for this years forthcoming Commonwealth Games in Glasgow East End.

ANGELA, THE CALEDONIAN (Perth) Again after a major refurbishment earlier in the year has seen Angela and her team focus on the food offer and have been rewarded with growing sales and a business going from strength to strength. They have just enjoyed their 1st Christmas food offer to their eager regulars and are launching a more extensive new menu from January 2014.

Fresh fi sh and seafood from your local quayside and from the best of the world’s catch. Delivered to your kitchen, daily.

Call Broxburn 01506 863 333

M&J_Broxburn advert_Final.indd 1 26/07/2012 13:15

We have witnessed some fantastic successes with

a lot of activity of new launches over 2013 and the beginning of 2014, not just with the ones

featured here. With this I would like to thank all the tenants & their BDMs for

their continuing support in helping me launch these and assuring we deliver extra value to our your

businesses.

We already have some cracking food offers in the pipeline for 2014 which is shaping up to be one of our most exciting yet!

8 / Ju ly August September 2013 / InnSight www. ionapub.com

Fresh fi sh and seafood from your local quayside and from the best of the world’s catch. Delivered to your kitchen, daily.

Call Broxburn 01506 863 333

M&J_Broxburn advert_Final.indd 1 26/07/2012 13:15

April

WHAT’S ON?


A quick look ahead at this months events you should be thinking of promoting in your pub

5th Grand National Things to promote:• Watch live horse

racing here• Iona’s sweepstake

(see page 7)

19th-5th Snooker WCThings to promote:• Bottled beer buckets• Free pool• Bar snacks• Watch it live here!

11th-14th US MastersThings to promote:• Watch live here• VIP area• Win a round of golf• Bottled beer buckets

21st Easter MondayThings to promote:• Tea & crafts morning• Easter egg hunt• Kids eat free• See latest LG2BE

30th Beltane Fire FestivalThings to promote:• Rolls & Sausage• BBQ & beer deals• Soup & pie deals• World Cup packages

22nd Earth DayThings to promote:• Gardening classes• Pub lit by candleight for

an hour at night• Recycling challenge

May

WHAT’S ON?


A quick look ahead at this months events you should be thinking of promoting in your pun

4th Star Wars DayThings to promote:• £4 menu & drinks• Dress up competition• Secret menu item (tie in with Facebook)

5th & 26th Bank HolidayThings to promote:• Kids Eat free• Free Pool• First BBQ of the year• Beer Gardens

14th-25th Cannes Film Festival

Things to promote:• Start up a film club for the duration• Win cinema tickets• Themed menu & drinks

11th-17th Sandwich Week13th Cocktail Day19th-25th Veggie Week25th Nat. Wine DayThings to promote:• Deals for each date

20th Glasgow Film Festival

Things to promote:• Watch live football here• Director’s box• Spot Our Ball• Win tickets here!

Football & Rugby FinalsThings to promote:• see page 12

17th Katy Perry @ SECCThings to promote:• Facebook - to visit you before/after• Discount with ticket

June

WHAT’S ON?


A quick look ahead at this months events you should be thinking of promoting in your pun

3rd One Direction (Murrayfield)

Things to promote:• Facebook• Discount with ticket• Ticket giveaway• Karaoke packages

WATCH LIVE HERE

SATURDAY 25TH MAY 2013WEMBLEY STADIUM, LONDON

KICK OFF 7:45PM

26th Robbie WilliamsThings to promote:• Facebook - to visit you before/after• Discount with ticket• Karaoke packages

1st-29th West End FestivalThings to promote:• With the extra traffic this event creates get PRs to hand out flyers promoting your upcoming events clearly and professionally.

12th-15th US OpenThings to promote:• Watch live here• VIP area• Win a round of golf• Bottled beer buckets

23rd-6th WimbledonThings to promote:• Watch live football here• Director’s box• Spot Our Ball• Win tickets here!

14th-22nd Leith FestivalThings to promote:• With the extra traffic this event creates get PRs to hand out flyers promoting your upcoming events clearly and professionally.

GLASGOW 2014

WHAT ARE THE GAMES?

The Glasgow 2014 Commonwealth Games are on course to perhaps be one of the most memorable Commonwealth Games ever. 6,500 athletes from 70 countries will compete in 17 sports over 11 days, from 23 July – 3 August 2014. From the precision of lawn bowls

to the exciting combat of wrestling and judo – from the high adrenaline of track events to the grace and beauty of gymnastics – in 2014 Glasgow will be the stage for a fantastic summer of sport, as well as a massive range of cultural and arts events for everyone.

Most sports will take place on three compact site clusters to the east, south and west of the city centre, but there are some events that take place outside the city; shooting at Carnoustie, Edinburgh will host diving and Strathclyde Country Park will host triathlon.

The fi rst games were held in 1930 in Hamilton, Canada where 11 countries sent 400 athletes to take part in six sports and 59 events.

Since then, the Games have been held every four years (except for 1942 and 1946 because of the Second World War) and the event has seen many

How will the biggest sporting event to be heldin Scotland affect you and your pub?


changes, not least in its name. From 1930 to 1950 the Games were known as the British Empire Games, from 1954 until 1966 the British Empire and Commonwealth Games and from 1970 to 1974

they took on the title of British Commonwealth Games. It was the 1978 Games in Edmonton that saw this multi-sports event change its name to the Commonwealth Games.

Scotland hosted the Games in 1970 and 1986. The 2002 Games in Manchester saw for the fi rst time full medal events for elite athletes with a disability (EAD) in a fully-inclusive sports programme. This will be continued at Glasgow in 2014.

So that’s a quick intro to the Commonwealth Games but what do they mean for you? Are you close to any events? What will the tourists bring to your venue? How can you market your offers?

THIS SUMMER THE EYES OF THE WORLD WILL BE ON GLASGOW AS IT HOSTS THE 20th COMMONWEALTH GAMES.

WHETHER YOU WERE LUCKY ENOUGH TO ACTUALLY GET A TICKET AND ARE GOING TO WATCH IT LIVE OR AT THE PUB WITH FRIENDS AND FAMILY, YOU’LL BE WATCHING SPORTING HISTORY AND THE GREATEST SPORTING AND CULTURAL EVENT EVER TO HAPPEN IN SCOTLAND UNFOLD.


WHO’S

COMPETING?

The Commonwealth Games Associations are seventy recognised organisations responsible for preparing,

selecting and sending a team of athletes and support staff to

compete in the Games.

1. AFRICA...

Botswana, Cameroon, Ghana, Kenya, Lesotho, Malawi, Mauritius, Mozambique,

Namibia, Nigeria, Rwanda, Seychelles, Sierra Leone, South

Africa, Swaziland, Tanzania, Uganda, Zambia.

2. AMERICAS...

Belize, Bermuda, Canada, Falkland Islands, Guyana, St.

Helena.

4. CARIBBEAN...

Anguilla, Antigua & Barbuda, Bahamas, Barbados, British

Virgin Islands, Cayman Islands, Dominica, Grenada, Jamaica, Montserrat, St. Kitts & Nevis, St. Lucia, St. Vincent & The

Grenadines, Trinidad & Tobago, Turks & Caicos Islands

3. ASIA...

Bangladesh, Brunei Darussalam, India, Malaysia, Maldives,

Pakistan, Singapore, Sri Lanka.

5. EUROPE...

Cyprus, England, Gibraltar, Guernsey, Isle of Man, Jersey,

Malta, Northern Ireland, Scotland, Wales

6. OCEANIA...

Australia, Cook Islands, Fiji, Kiribati, Nauru, New Zealand, Niue, Norfolk Island, Papua

New Guinea, Samoa, Solomon Islands, Tonga, Tuvalu, Vanuatu

17 SPORTS & 14 VENUES

The Glasgow 2014 Commonwealth Games will offer three compact site clusters for competition venues within the City of Glasgow. These will make the most of the City’s extensive sporting and events infrastructure.

People hear almost always associate the Commonwealth events as a mirror of the Olympics. That’s not entirely the case so from the precision of Lawn Bowls to the combat of Wrestling and Judo, the high adrenaline of track events, and the grace and beauty of Gymnastics - here is a list of the 17 sports that will be fi ercely competed for at the Glasgow 2014 Commonwealth Games and where you’ll be able to see them.

AQUATICS

TOLLCROSS INTERNATIONAL SWIMMING CENTRE & ROYAL COMMONWEALTH POOL, EDINBURGH

ATHLETICS

HAMPDEN PARK

BADMINTON

EMIRATES ARENA

BOXING

SECC PRECINCT WITH FINAL AT SSE HYDRO

CYCLING

CATHKIN BRAES MOUNTAIN BIKE TRAILS

GYMNASTICS

SECC PRECINCT

HOCKEY

GLASGOW NATIONAL HOCKEY CENTRE

JUDO

SECC PRECINCT

LAWN BOWLS

KELVINGROVE LAWN BOWLS CENTRE

NETBALL

SECC PRECINCT

RUGBY SEVENS

IBROX STADIUM

SHOOTING

BARRY BUDDON SHOOTING CENTRE, CARNOUSTIE

SQUASH

SCOTSTOUNSPORTS CAMPUS

TABLE TENNIS

SCOTSTOUNSPORTS CAMPUS

TRIATHLON

STRATHCLYDE COUNTRY PARK

WEIGHTLIFTING

SECC PRECINCT

WRESTLING

SECC PRECINCT

OPENING CEREMONY

CELTIC PARK

CLOSING CEREMONY

HAMPDEN PARK

CITY OF EDINBURGHSATURDAY 14 JUNE

WEST LOTHIANSUNDAY 15 JUNE

MIDLOTHIANMONDAY 16 JUNE

EAST LOTHIANTUESDAY 17 JUNE

SCOTTISH BORDERSSATURDAY 14 JUNE

DUMFRIES & GALLOWAYSATURDAY 14 JUNE

SOUTH AYRSHIRESATURDAY 14 JUNE

EAST AYRSHIRESATURDAY 14 JUNE

SOUTH LANARKSHIRESATURDAY 14 JUNE

NORTH LANARKSHIRESATURDAY 14 JUNE

FALKIRKSATURDAY 14 JUNE

CLACKMANNANSHIRESUNDAY 15 JUNE

FIFEMONDAY 16 JUNE

DUNDEE CITYTUESDAY 17 JUNE

ANGUSSATURDAY 14 JUNE

ABERDEENSHIRESATURDAY 14 JUNE

ABERDEEN CITYSATURDAY 14 JUNE

SHETLAND ISLANDSSATURDAY 14 JUNE

MORAYSATURDAY 14 JUNE

PERTH & KINROSSSATURDAY 14 JUNE

STIRLINGSATURDAY 14 JUNE

EILEAN SIR, COMHAIRLE NAN

SUNDAY 15 JUNE

ORKNEY ISLANDSMONDAY 16 JUNE

HIGHLANDTUESDAY 17 JUNE

ARGYLL & BUTESATURDAY 14 JUNE

INVERCLYDESATURDAY 14 JUNE

NORTH AYRSHIRESATURDAY 14 JUNE

EAST RENFREWSHIRESATURDAY 14 JUNE

RENFREWSHIRESATURDAY 14 JUNE

WEST DUMBARTONSHIRESATURDAY 14 JUNE

EAST DUMBARTONSHIRESATURDAY 14 JUNE

GLASGOW CITYSUNDAY 15 JUNE

GLASGOW CITYMONDAY 16 JUNE

GLASGOW CITYTUESDAY 17 JUNE

GLASGOW CITY -

OPENING CEREMONYSATURDAY 14 JUNE


How will you welcome the baton when it returns to Scotland?

The Queen’s Baton Relay returns to Scotland on 14 June 2014, after a momentous 248-day global journey through the nations and territories of the Commonwealth.

Travelling through 400 towns, villages and cities over 40 days, the relay will offer people across the nation the chance to be part of the countdown to Scotland’s biggest ever sporting and cultural event – the Glasgow 2014 Commonwealth Games – and show their support for Team Scotland.

From the spires of Edinburgh to the peaks of the Highlands, from the Scottish Borders’ woodlands to island beaches, the baton will visit all 32 Local Authorities of Scotland –

carried by 4,000 batonbearers over 4,000 kilometres.

The fi nal destination of the Queen’s Baton Relay will be Glasgow, where on the 23 July 2014 the message Her Majesty The Queen placed in the baton will be read at the Opening Ceremony of the XX Commonwealth Games.

Whether you’re cheering on your local batonbearers or taking part in the sports and cultural events which take place along the way – this is an incredible opportunity to get involved and celebrate what’s special about your community.

Further highlights on the baton’s journey through Scotland, as well as street level details and the full programme of events are available now via glasgow2014.com.

• MORE THAN ONE MILLION

TICKETS ARE EXPECTED TO

BE ISSUED FOR EVENTS AND

GAMES ACTIVITIES.

• HUNDREDS OF THOUSANDS

OF VISITORS ARE EXPECTED

IN GLASGOW TO SHARE THE

GAMES EXPERIENCE AND

MUST BE ABLE TO TRAVEL

INTO AND AROUND THE CITY

AS EASILY AS POSSIBLE.

• AN ESTIMATED 6,000

MEDIA FROM AROUND THE

WORLD WILL ALSO FLOCK TO

GLASGOW.

• AROUND 6,500 ATHLETES

AND OFFICIALS MUST BE

TRANSPORTED TO AND FROM

VENUES AND EVENTS.

• A GAMES WORKFORCE OF

15,000 VOLUNTEERS AND

PAID STAFF, AS WELL AS

25,000 CONTRACTORS, WILL

TRAVEL TO VENUES AND LIVE

ZONES.

• INCREASED LEVELS OF

SECURITY WILL BE IN PLACE

WITHIN PUBLIC SPACES AND

AROUND SPORTING VENUES.

EACH VENUE WILL HAVE

ITS OWN UNIQUE SECURITY

PROFILE.

• AT THE SAME TIME,

GLASGOW’S BUSINESSES AND

RESIDENTS WILL NEED TO BE

ABLE TO GO ABOUT THEIR

DAY TO DAY BUSINESS, FOR

EXAMPLE COMMUTING TO

WORK.


WITH THESE GAMES PLAYING A MAJOR

PART IN MOST OF OUR SUMMER PLANS

I’M POSITIVE THE VAST MAJORITY OF

YOU ARE ALREADY PLANNING WHAT

OFFERS, PROMOTIONS AND GENERAL

MARKETING YOU’LL BE PLANNING OVER

THE NEXT FEW WEEKS.

DID YOU KNOW ABOUT THE BRAND

REGULATIONS IN PLACE THAT PREVENT

YOU FROM ADVERTISING THIS EVENT?

NO COMMONWEALTH LOGOS AND

ABOSLUTELY NO MENTION OF GLASGOW

2014 - THESE ARE TWO MISTAKES

THAT ARE ALREADY LANDING A LOT OF

PEOPLE IN HOT WATER!

It’s the term used when a person or business illegitimately attempts to associate itself with a major event without paying the required sponsorship fees. In other words, using an association with Glasgow 2014 to generate its own commercial income without paying the OC for the right to do so.

The attraction to companies or individuals who consider ambush marketing in order to boost business is obvious. However, rights to use the Games brand will only be afforded to offi cial sponsors of the Games — those with the explicit authority to market their goods or services in connection with the Games. The OC has measures in place to prevent ambush marketing and will not hesitate to take action against it if it occurs.

Also, the sale of counterfeit and unoffi cial goods and other similar activities would undermine the OC’s ability to generate the required revenue for the Games. If we fail to tackle ambush marketing and, as a result, fail to reach our revenue targets, there is a real likelihood that the quality of the Games will suffer.

A condition of the award of the Games to Glasgow by the CGF was a requirement for legislation to be put in place to counter ambush marketing and preventany unauthorised association with the Games. The legislative support is not intended to restrict legitimateorganisations, but to provide sponsors of the Games with the necessary guarantees that suffi cient controls are in place against ambush marketing.

The Glasgow Commonwealth Games Act 2008 (Games Association Right) Order 2009 (the “Order”) came into force on the 20th January 2010 as part of the suite ofprotections envisaged by the Glasgow Commonwealth Games Act 2008. The passing of the Order gives the OC the ability to prevent organisations from creating an association with the Games without authorisation.

Although not defi nitive, the following expressions when used in conjunction with each other, or with a reference tosports, are likely to be considered to be an association with the Games and therefore are more likely to fall foulof the Order.

• GAMES

• TWO THOUSAND AND FOURTEEN

• 2014

• XXTH OR 20TH

• XX

• GLASGOW

• MEDALS

• SPONSORS

• GOLD

• SILVER

• BRONZE

• ORGANISING COMMITTEE

• COMMONWEALTH GAMES

For example, the following would likely be regarded as trying to create an association with the Games (and hencebe prohibited under the Order):

“SUPPORTERS OF THE 2014 GAMES”

“GOING FOR GOLD IN 2014”

“GLASGOW GAMES”

WHAT IS LIKELY TO

BE CONSIDERED AN

ASSOCIATION?

ENFORCEMENT• Interdict (a court order prohibiting any

further infringing actions)

• Count, reckoning and payment (a legal procedure that requires someone to account for their dealing with assets under their stewardship)

• Damages

• Destruction of infringing goods, material or articles.

PROTECTED MARKSThe following marks and words are protected as trademarks, registered designs, copyright or common law in the UK and are either owned by or licensed to the OC. All of the marks and words below represent the Games brand to which this guidance applies

GLASGOW 2014

! Please note that the trade mark protection here includes any additional colour variations

www.ionapub.com InnSight / October November December 2013 / 27

The Glasgow Welcomes initiative is an Legacy Project and is using the 2014 opportunity to create a lasting legacy of excellent customer service standards across all touch points of the visitor experience.

We hope to achieve this goal by supporting hospitality and tourism staff to play their part in making Glasgow 2014 an experience for everyone to savour and remember.

Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, Gordon Matheson, said: "Hundreds of thousands of visitors will descend on Glasgow for the Games this summer, presenting a huge opportunity for local businesses. Glasgow is globally renowned for its warm welcome and we need our businesses to provide visitors with an unforgettable experience. Our customer service must be world-class if we want those visitors, and their friends and families, to return time and again.

"The Glasgow Welcomes online programme is an important fi rst step for businesses to showing their support and engaging their workforce. Alongside the athletes, the city and its people will be the

GLASGOW WELCOMES

Hospitality and tourism businesses are being urged to get ready for the Glasgow 2014 Commonwealth Games with the launch of a unique online programme designed to ensure the city delivers an outstanding visitor experience.

The online customer service programme, which costs just £5 per person and takes two hours to complete, has been developed by the city's tourism service initiative, Glasgow Welcomes (previously Glasgow Service with Style) to enable the city's 40,000 tourism, leisure and hospitality workers to easily access customer service training in the run up to the Games.

stars of the Games, providing a dynamic stage and friendly introduction to the largest party Glasgow has ever hosted."

IT HAS BEEN SPECIALLY TAILORED FOR THE GAMES, WITH PRACTICAL ADVICE ON HOW TO DELIVER EXCELLENT CUSTOMER SERVICE STANDARDS; INFORMATION ABOUT GLASGOW'S TOP ATTRACTIONS SO THAT FRONTLINE SERVICE STAFF CAN OFFER UP-TO-DATE ADVICE ON WHAT THERE IS TO SEE AND DO IN THE CITY, AND FACTS AND FIGURES ON GAMES EVENTS, VENUES AND DATES.

David Grevemberg, Glasgow 2014 Chief Executive, said:

“The Glasgow 2014 Commonwealth Games will see over 6,500 athletes and team offi cials come to Glasgow for 11 days of amazing competition that will put both the city and Scotland on the world stage.

“With the unprecedented demand for our ticketing programme and fantastic response to our call for volunteers, we know that the city will be bustling with activity like never before for what will truly be a once-in-a-lifetime event.

“By working together to ensure we can deliver an outstanding Games experience for everyone to enjoy, we can secure lasting benefi ts for communities, businesses, Glasgow and Scotland.”

For anyone interested in taking part in the programme or find out more go to

www.glasgowwelcomes.com



IONA INITIATIVE

With warmer weather just around the corner now is the time to start thinking about your outdoor offer

BEER GARDENS

Having a nice garden will bring more people to your pub. Everyone wants to be sitting in a pretty garden and drinking beer. It’s relaxing and a change from the concrete jungle.

Following the smoking ban, a number of urban pubs have turned their car parks into beer gardens. Even the smallest of outdoor areas can attract more custom and create an useful overfl ow area when the pub is particularly busy.

Before you start digging for victory, it’s worth considering what the purpose of your garden will be. Is your target audience going to be smokers, drinkers, diners or a combination of all three? If you’re looking to serve food outside, it’s about creating an area that can expand your dining space. And to be able to book those tables you need to offer covering whether it be patio heaters,

awnings or heated umbrellas.

With bank holiday weather last year being so wonderful, a survey of 900 people indicated that 77% visited a pub or restaurant on the 25, 26 or 27 of May, and 37% of those saying

they looked for somewhere with a garden.

An attractive outdoor area can raise your

capacity, pull in more customers and increase turnover. In

winter, it can offer a warm, sheltered

space for customers who want some fresh air. In the summer,

it’s the perfect place for beers and

barbecues.

Anyone needing beer garden posters, external menu holders,

external poster frames, etc give us a call on 0141 581 2400 (ext. 489)

Friday, Saturday or Sunday barbeques are a great way to secure trade from local competitors that maybe don’t have the space or resources to compete with you on that front.

Advertise clearly and stick on a live beer garden band. Alternatively can you think of anything better than a barbeque while you watch the Champions League or World Cup? External screens, burgers and beers with your football pals. Get it right and you’ve hit the back on the net for your Summer nights!


IONA INITIATIVE

Become that extra option for mums and dads during the summer holidays by becoming more appealing to families

CASH IN ON KIDS

It’s now April, the clocks have sprung forward which means winter is slowly but surely packing up it’s ridiculous rainclouds, hell of a pain in the ass hailstones and gonky gale force winds and finally heading south of the equator to give us a break for a couple of weeks.

This presents an ideal opportunity to think of ways to encourage families back into your pub over the summer and school holidays.

COFFEE MORNING COMMUNICATIONNetworking opportunities are win-win in areas where mums are keen to meet others in a relaxed setting. We have a pub in Edinburgh which attracts 10-30 expectant mums as well as those with babies and toddlers, plus the occasional new dad, to its monthly Babies & Bumps coffee morning by offering an adult-focused environment, with toys and high-chairs for the wee ones.

On the first Thursday of each month the pub opens at 9.45am with coffee and cake. Entry is free with loyalty and footfall benefiting from word-of-mouth publicity and flyers.

KIDS EAT FREEThis old chestnut may be old news but dang nab it it works. The mechanics are simple and I’m sure you’ve all done it or encountered this offer before. Each child eats free for every full paying adult they’re accompanied by. You set the times, menu and any other T&cs you might think of. One thing it’s great for is boosting trade at otherwise quiet times of the day but also attracting large groups of parents bringing their kids enabling each child to eat free.

SUPER FUN PLAY AREASTransforming a dark, unattractive outside space into a quirky, colourful play area can prove highly successful without costing a fortune. Sourcing second hand play area equipment from eBay and adding several square metres of AstroTurf and a playhouse helped one tenant do just that last summer.

Children quickly feel at home in the safe, fun playground, while parents drink or dine at adjacent wooden tables. At the end of the summer they estimated that their investment in the play area has boosted summer food and drinks turnover by a third. Children’s portions are always available and the family-friendly philosophy is echoed in events such as children’s discos, movie nights, bbqs and parties.

DOING IT FOR THE KIDSYou know you’ve really nailed it when you’re known as that pub families swarm to from miles away, as well as locally, to visit at the insistence of their kids. That doesn’t come easy though and there aren’t any quick fixes to achieve this. I can however give you some ideas that I’ve personally seen work in other pubs on my travels...

• MENU DRAWING COMPETITION DRAWN EVERY 6 MONTHS WITH THE WINNER RECEIVING A FREE HEALTHY LUNCH OR CHRISTMAS PRESENT

• A SECRET CUPBOARD OR CHEST FILLED WITH TOYS & COSTUMES

• KITCHEN TOURS FOR CHILDREN TO GO THROUGH AND SEE THEIR MEAL OR DESSERT BEING PREPARED

• A SECRET CUPBOARD OR CHEST FILLED WITH TOYS & COSTUMES

• CHILDREN-ONLY EASTER EGG OR TREASURE HUNTS, TOFFEE APPLE MAKING AND CAKE BAKE MORNINGS ALL ADD PROFITABILITY TO THE FUN

26 / October November December 2013 / InnSight www. ionapub.com

12TH JUNE - 13TH JULY

We have kits and a promotion to make sure your pub is the only place worth hanging out in durign this world Cup!

WORLD CUP

Promoting your venue is key to gettingthe attention of football fans eager to fi nd that World Cup base for the duration of the tournament. Matches kick off daily at 5pm, 8pn and 11pm which is great for capturing the after-work crowd and then keeping them in all night. So fi rst things fi rst, you may have tried it before but have you done it properly with correct marketing and promotion? Have a look at our exclusive World Cup Kit...

Did you know that people have already started to hunt for that perfect venue to watch the World Cup? Is your pub in with a chance of being that place everyone’s discussing with their friends?

drinks

food deals

during all matches we will be offering

table service. ask at the bar for details

tennent’s lager

£3.40celdonian best

£3.25

magner’s

£3.20

heverlee

£3.50

guinness

£3.60

mock & cocktails from

£3.00

whiskys from

£2.20

we have a fantastic selection of meal deals available every day throughout

the tournament all named after past world cup heroes!

paul pogba fRaNcE

club: juventus age: 21 position: Midfielder

an obvious inclusion, and certainly one that doesn’t

come under the ‘unknown’ category, given his spells with

european giants juventus and Manchester united, Pogba

is a talent recognised across europe. athletic, with a deft

touch, excellent technique, extensive passing range and

ability to score goals, 20 year-old Pogba has the potential

to be the complete midfielder, and even surpass lazy

comparisons with Vieira. an unpredictable temperament,

and questionable attitude, means he should feel at home in

the French dressing room.

JaMES rodriguEz cOlOmbIa

club: Monaco age: 22 position: attacking Midfielder

In a lot of ways james rodriguez is like the second coming

of Valderama. though the young Monaco midfielder does

not share the veteran’s hair style, he has proved himself

to be a clever, all seeing playmaker who makes his attack

tick at his whim. though his performances with Monaco

have not been at their optimum best this season, his

performances for Columbia have been awe-inspiring.

the more confidence he gets, the better rodriguez will get

and where better to gain that confidence than in Brazil.

JEtro WillEMS hOllaND

club: PsV eindhoven age: 20 position: left Back

having made a start at left-back against denmark during

the group stages in 2012, Willems holds the current

record as the youngest player to appear at a euros, at just

18 years and 71 days old. the PsV full-back is also the

eridivisie’s youngest ever scorer, and a regular for his club

side. a marauding left-back he is most comparable with

roberto Carlos, and has cemented his place as holland’s

first choice left-back ahead of this simmer’s tournament.

still just 19 years-old, expect solid defending and

precocious attacking in equal amount.

graNit XhaKa swItzERlaND

club: Borussia Mönchengladbach age: 21 position: Midfielder

although they crashed out at the group stages, switerland

were the only team to beat spain at the last World Cup.

they could easily better that this year in a group with

major tournament flops France, ecuador and honduras. to

progress they will need Xhaka on his best form as he has

stood out as a key player in an overall strong switzerland

team. his good decision making and passing range has

earned him the nickname “young schweinsteiger”. to live

up to that comparison he will need a good World Cup to

kickstart a potentially extensive career.

Joël Matip camEROON

club: schalke age: 22 position: Central defender

since the legendary centre back rigobert song retired

from the national team after south africa 2010, Cameroon

has lacked the right person to step in his shoes. however,

this is where Matip comes in. the 22-year old central

defender plays for schalke in germany and he’s really been

impressive for both club and country. he’s very tall, strong

in the air and tackles intelligently. he’s not only the player

to watch in the Cameroon team, but he’s also the future of

Cameroon football.

lorENzo iNSigNE Italy

club: napoli age: 23 position: left Winger/Forward

napoli winger Insigne is already a certainty for the azzuri

squad, with the 22-year old going some way to fill the void

left in napoli’s attack following Cavani’s departure. the

skilful wide-man is equally potent up front, and will run

at opposition full backs given any chance. Prolific at u-21

level, his skills were developed through a series of loans

across the Italian leagues. Insigne is particularly prone

to cutting in from the wing and shooting into the bottom

corner, adopting a similar technique to arjen robben.

6 players to watchhenry in ‘98, ronaldinho in ‘02, Podolski in ‘06 and Müller in ‘10. World Cups always unearth some

absolute gems who take the tournament by storm and this one should be no diffreent. there are loads

of promising youngsters heading to Brazil this year and we’ve picked our top six to look out for...

your ultime free guide to

this summers biggest sporting eventyour ultime free guide to your ultime free guide to

this summers biggest sporting eventthis summers biggest sporting event

thursday 12th june

- sunday 13th july

£5.00

BOTTLe of BUDWeISeR

& CheeSeBURGeR

the lalas

£4.50

PINT of TeQUILA& ChILLI NAChOS

the blanco

£5.50

PINT OF STeLLA& WAFFLeS

the wilmots

£4.50

BOTTLe of QUILMeS

& BUCKeT OF WINGS

the batistuta

£5.00

BOTTLe of PeRONI& PIzzA SLICe

the maldini

£5.00

BOTTLe of WARSTeINeR& BRATWURST

the klinsmannINSeRT ADDITIONAL FOOD OFFeR heRe UPSeLLING SIDeS, SAUCeS, eTC

sPaCeFor What’s on

durIng the tournaMent, Free FunCtIon

rooM hIre, Father’s day,

CoMMonWealth or eVen

ChrIstMas...

ReNAMe CURReNT

AFTeR PLAyeRS

SPeCIAL WhISKy

FROM BRAzIL?

gets you our World Cup kit, discounted

Budweiser and access to our World Cup

promotion to win 4 matchday experiences

for Scotland vs Republic of Ireland

2 TABLES OF 4 GUYS WATCHING

ONE MATCH = KIT PAID FOR

Our first ever Spot OurBall promotion ended on Sunday 16th March and we went out with a bang!Over 50 pubs up and down the country took part during the 6-week period with loads of prizes up for grabs. Prizes included Tennent’s fl eeces, Blackthorn tshirts, hospitality football tickets and the highly coveted Apple iPad. Our eventual winner was Delia Murphy of

the East End Inn, Dumferline. Matt Dixon at the Dixon Arms, Glenrothes won an iPad for Marketing Team of the Tournament and the Auchinairn Tavern, Bishopbriggs were our Golden Boot winners who received the 6 hospitality tickets for a SPL match of their choice. Congratulations to our winners and a massive thank you to everyone you took part over a great 6 weeks! See you next season!

drinks

food deals

during all matches we will be offering

table service. ask at the bar for details

tennent’s lager

£3.40celdonian best

£3.25

magner’s

£3.20

heverlee

£3.50

guinness

£3.60

mock & cocktails from

£3.00

whiskys from

£2.20

we have a fantastic selection of meal deals available every day throughout

the tournament all named after past world cup heroes!

paul pogba fRaNcE

club: juventus age: 21 position: Midfielder

an obvious inclusion, and certainly one that doesn’t

come under the ‘unknown’ category, given his spells with

european giants juventus and Manchester united, Pogba

is a talent recognised across europe. athletic, with a deft

touch, excellent technique, extensive passing range and

ability to score goals, 20 year-old Pogba has the potential

to be the complete midfielder, and even surpass lazy

comparisons with Vieira. an unpredictable temperament,

and questionable attitude, means he should feel at home in

the French dressing room.

JaMES rodriguEz cOlOmbIa

club: Monaco age: 22 position: attacking Midfielder

In a lot of ways james rodriguez is like the second coming

of Valderama. though the young Monaco midfielder does

not share the veteran’s hair style, he has proved himself

to be a clever, all seeing playmaker who makes his attack

tick at his whim. though his performances with Monaco

have not been at their optimum best this season, his

performances for Columbia have been awe-inspiring.

the more confidence he gets, the better rodriguez will get

and where better to gain that confidence than in Brazil.

JEtro WillEMS hOllaND

club: PsV eindhoven age: 20 position: left Back

having made a start at left-back against denmark during

the group stages in 2012, Willems holds the current

record as the youngest player to appear at a euros, at just

18 years and 71 days old. the PsV full-back is also the

eridivisie’s youngest ever scorer, and a regular for his club

side. a marauding left-back he is most comparable with

roberto Carlos, and has cemented his place as holland’s

first choice left-back ahead of this simmer’s tournament.

still just 19 years-old, expect solid defending and

precocious attacking in equal amount.

graNit XhaKa swItzERlaND

club: Borussia Mönchengladbach age: 21 position: Midfielder

although they crashed out at the group stages, switerland

were the only team to beat spain at the last World Cup.

they could easily better that this year in a group with

major tournament flops France, ecuador and honduras. to

progress they will need Xhaka on his best form as he has

stood out as a key player in an overall strong switzerland

team. his good decision making and passing range has

earned him the nickname “young schweinsteiger”. to live

up to that comparison he will need a good World Cup to

kickstart a potentially extensive career.

Joël Matip camEROON

club: schalke age: 22 position: Central defender

since the legendary centre back rigobert song retired

from the national team after south africa 2010, Cameroon

has lacked the right person to step in his shoes. however,

this is where Matip comes in. the 22-year old central

defender plays for schalke in germany and he’s really been

impressive for both club and country. he’s very tall, strong

in the air and tackles intelligently. he’s not only the player

to watch in the Cameroon team, but he’s also the future of

Cameroon football.

lorENzo iNSigNE Italy

club: napoli age: 23 position: left Winger/Forward

napoli winger Insigne is already a certainty for the azzuri

squad, with the 22-year old going some way to fill the void

left in napoli’s attack following Cavani’s departure. the

skilful wide-man is equally potent up front, and will run

at opposition full backs given any chance. Prolific at u-21

level, his skills were developed through a series of loans

across the Italian leagues. Insigne is particularly prone

to cutting in from the wing and shooting into the bottom

corner, adopting a similar technique to arjen robben.

6 players to watchhenry in ‘98, ronaldinho in ‘02, Podolski in ‘06 and Müller in ‘10. World Cups always unearth some

absolute gems who take the tournament by storm and this one should be no diffreent. there are loads

of promising youngsters heading to Brazil this year and we’ve picked our top six to look out for...

your ultime free guide to

this summers biggest sporting event

thursday 12th june

- sunday 13th july

£5.00

BOTTLe of BUDWeISeR

& CheeSeBURGeR

the lalas

£4.50

PINT of TeQUILA& ChILLI NAChOS

the blanco

£5.50

PINT OF STeLLA& WAFFLeS

the wilmots

£4.50

BOTTLe of QUILMeS

& BUCKeT OF WINGS

the batistuta

£5.00

BOTTLe of PeRONI& PIzzA SLICe

the maldini

£5.00

BOTTLe of WARSTeINeR& BRATWURST

the klinsmannINSeRT ADDITIONAL FOOD OFFeR heRe UPSeLLING SIDeS, SAUCeS, eTC

sPaCeFor What’s on

durIng the tournaMent, Free FunCtIon

rooM hIre, Father’s day,

CoMMonWealth or eVen

ChrIstMas...

ReNAMe CURReNT

AFTeR PLAyeRS

SPeCIAL WhISKy

FROM BRAzIL?


A3 - A6 Bespoke World Cup Guide

Loyalty Pomotion Stamper & Cards

*terms & conditions apply. no purchase necessary

available throughout the world cup

scotland vs. r.o. ireland

prize draw winner will receive dinner

and drinks plus transport & tickets

to the match for four

friday 14th november 2014 / celtic park, glasgow

4 hospitality tickets for the euro 2016 qualifier

terms & conditions: your information is stored under the data protection act provisions. it is not

accessible to any other parties other than yourself and g1 group plc and will only be used for the

purposes of providing you with information regarding g1 group plc venues and services.

full name

email address

mobile number

full address & postcode

every time you visit us during the world cup

bring your card up to the bar and we’ll give

you a stamp for that day*. collect 5 stamps,

fill in your details below and hand it to a

member of staff to be entered into our prize

draw then start a new card! multiple entries

mean multiple chances of winning! * only one stamp will be issued per match day.

ONLY

NEt PRICE PER CASE*

SIMPLY CONTACT US VIA [email protected] OR ON 0141 581 2400 (EXT. 489) TO

ORDER OR FOR MORE DETAILS

Controlling Costs

We provide great leading brand andexclusive brand products along with theexperience and expertise to help youimprove efficiency and control costs inyour business.

Our regional branches provide a friendlylocal service, with customer ordersdelivered on an agreed day by Bunzlvehicles and uniformed drivers.

For more information please contact:

Disposables, Packaging & Hygiene Solutions

T - 01236 850210 | F - 01236 452244 | E - [email protected]

Exclusive Brands

Globally sourced to obtain ongoing bestvalue, our Exclusive Brand products are acost effective alternative to recognisedbrands without a compromise on quality.

Made to consistent product specificationsand manufactured in facilities conformingto Bunzl plc ethical standards, ourExclusive Brand product ranges areconstantly expanding - so ask today aboutthe latest additions.

YOU COULD BE MISSING OUT ON AN ANNUAL SAVING OF UP TO 15%

Have a recent water bill handy when you call and we will be able to come back to you with your annual savings within hours. We will arrange everything for you so you will have no hassle and changing your

supplier will only take around four weeks!

Take advantage of the deregulation of water in Scotland now by contacting the UK’s leading utility specialists on...


CONGRATULATIONS!

Some of our tenants have been busy scooping up awards across the country.

AWARD WINNERS

This fantastic community pub is run by Donald Mclauchlan and his family and they can be incredibly proud that the customers of the pub took the time to cast their votes to ensure the pub achieved this recognition. Having been in the pub for almost fi ve years it’s great to see that the hard work and effort has been rewarded after coming running up for the same category at last years awards.

We would like to give our thanks and congratulations to Donald and the team at the Black Bull Innand look forward to them defending the title next year!

Edinburgh played host to the Radio Forth Awards on 7th November 2013 with stars such as JLS & Tom Odell making appearances on the night, one of the categories was the best bar & restaurant award which was won by our very own Black Bull, Mid Calder.

The increasingly trendy area of Tollcross has had a bit of a renaissance recently with independent bars, restaurants and boutiques

springing up with much enthusiasm and applause. Opened in late 2012, The

Blackbird – sister bar of Hamilton’s in Stockbridge and Treacle on Broughton

Street has become a huge talking point in the area.

The formerly run down Auld Toll bar was given a huge makeover, complete with new

kitchen, great outside space, specifi cally designed wallpaper (controversially put on

the ceiling!) and tables from local furniture maker – vintage and reclaimed.

It’s the customers that seem to have had the biggest makeover however - gone are

the clientele of the Auld Toll. Today, the bar staff and customers are a hybrid

of young professionals, Edinburgh university types and hot mums - all of whom

adopting a hipster-led individual style, so prevalent with today’s fashion conscious

urbanites.It is this individual approach to design that has seen the bar win a coveted Scottish Style Award

at Glasgow’s glittering event at the stunning Kelvingrove Museum. The team behind The Blackbird – Colin

Church and Martin Luney, beat off stiff competition from other Edinburgh venues – Lucky Liquor Co and

Scotch @ The Balmoral to Win Most Stylish Bar.

The Winners rubbed shoulders with other recipients Celebrity Chef Andrew Fairlie, Actor Martin Compston and most Stylish female winner Sara McDonald, seen arriving with husband – Oasis frontman Noel Gallaher.

It is great to see Individual style being commended and so many local faces fl ying the fl ag for the capital as Edinburgh holds its own on the ever changing and ever

innovative British Style and fashion scene.

GARRY FENTON

Each month we work our way through the IONA team finding out the ins & outs of what’s led them to where they are today

MEET THE TEAMgarryfenton

INTERESTING FACT ABOUT YOURSELF?I have webbed feet – they’re great for swimming and also win you the odd freak show!.

DID YOU GO TO COLLEGE OR UNIVERSITY? Yes – the latest being at Glasgow Caledonian University / Open University.

BEST & WORST JOBS? Best job was managing a venue which was losing money when I took the job as manager and turning it around into a highly profi table site. The worst was as a milk delivery boy when I was a teenager – getting up at 5am was awful, but I suppose the cash was good

FAVOURITE FOOD? Mince, tatties and cabbage... although I appreciate that the after effects are not that pleasant

FAVOURITE DRINK? A really spicy Bloody Mary or the fi rst cold pint of Lager after a round of golf

FAVOURITE HOLIDAY DESTINATION?Barcelona for a city break – great architecture and the cava is heavenly with some tapas or Florida for a longer holiday – great for golf and Disneyworld of course.

FAVOURITE FILM? Once Upon A Time in America – 4 hours of the best acting you’re likely to see – did you know that Woods and De Niro were actually meant to play the opposite parts at one point!

MOST EMBARRASSING MOMENT? I fell asleep in the toilet of the old Alhambra on Waterloo Street a few years ago. Fortunately the staff were still in having a drink (that’s strictly not allowed now folks!!) and let me out in time to make the last bus home!

IF YOU COULD GO BACK IN TIME WHICH PERIOD WOULD YOU CHOOSE? The 1980s – warm long summers and great timeless music – The Clash and The Jam were absolutely brilliant!!

WHAT GETS YOU IN RAGE MODE? Some large organisations so called ‘Customer Services’ phone support. I spent 8 hours over 3 days on a certain telecommunications support line a few weeks ago.

WHAT COULD YOU POSSIBLY NOTLIVE WITHOUT & WHY? My Shih Tzu – I always get a warm welcome home from her. She also reminds me to switch off from time to time and just have some fun!!.

YOU’VE JUST WON THE EUROMILLIONS- WHAT DO YOU BUY? I would buy Partick Thistle FC and lead them to the SPFL Championship and I’d like a £160m Paul Cezanne painting for my living room - it can replace the fl ying ducks…


PUBS FOR LEASE

CONWAY’S73-75 St. Mary’s Wynd, Stirling, FK8 1BN

• Located in Stirling’s tourist area• Pub is steeped in history and full of character

• One bar unit split into 3 levels• Fully functional kitchen• Large beer garden

KAYSIMS

07989 146 602

THE OCHIL VIEWOchilvale Terrace, Fishcross, FK10 3HT

• Stepped rent deal & investment available

• Established venue for functions• Easy travel from Alloa & Stirling• Excellent opportunity for a food operator

PAULWISHART

0787 026 6545

MOUNTBLOW832 Dumbarton Road, Glasgow, G81 4BS

• Excellent main road location• Well established business• Small kitchen for a food offer • Potential to expand the current trade

• Good loyal customer base

ELEANORCOLLIER

07971 449 374

THE PLEASANTFIELD144 Ayr Road, Prestwick, KA9 1TS

• Free of tie on all bottled beers & machines

• Car park to rear• Kitchen opportunities• Public bar and large lounge / function suite

ELEANORCOLLIER

07971 449 374

THE JOKER151 Calder Road, Mossend, ML4 2PN

• Recently refurbished• Well appointed function room• Small kitchen • Beer garden• Car park to rear• Close to residental area

ELEANORCOLLIER

07971 449 374

OLD GOVAN ARMS907 Govan Road, Glasgow, G51 3DN

• Large Main Bar Area• Would suit someone with local knowledge

• Good sized central bar• Recently redecorated main bar and function room downstairs

ELEANORCOLLIER

07971 449 374

CHECK OUR WEBSITE REGULARLY FOR UPDATES ON NEWLY AVAILABLE PUBS

Don’t fancy any of the ones listed above?

www.ionapubpartnership.com70 HAMILTON HOUSE, GLASGOW, G12 8DN

Documents

Iona Innsight Magazine #11