bentdesign

movingforward

Created by: Kevin Rombouts (090812, 2ME-5A)

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© 2011, Kevin RomboutsPublished in house

(rombouts.kevin@gmail.com for contact)

All rights reserved.No part of this publication may be reproduced, stored in a database and / or published in

any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher.

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index:3579111317

indexour visionour valuesour ideal customerour logoour productsour Brand Awareness Campaign

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our vision:

“We strongly believe in a world where simplicity is the keyword. Get rid of the overload of information and focus on what’s important.”

Kevin Rombouts, founder of Bent Design

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our values:

“As Bent Design we stand for a number of things: community,

innovation, simplicity and quality.”Kevin Rombouts, founder of Bent Design

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our ideal customer:We will be focusing on Jack. Jack is a 26 year

old male, born in the age of Facebook and

Twitter. Jack is a good looking, charming guy

who takes care of himself. His overall image

is important to him and for that reason he

takes close care of the information he shares

on social networks like Facebook, Twitter

and LinkedIn. Jack cares for technology,

trends in entertainment and new media. He

attaches great value to social interaction

with his close friends and family via personal

contact but also via social media. The

quality of a product is another important

aspect for Jack, just like innovators and their

innovations. Jack makes sure that he has all

the latest gadgets and loves to use them in

public so that he can tell everybody about

it. Jack is currently looking for new products

that fit his needs and requirements.

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our logo:Our logo is created to be easily recognized

by the public. The b and d are letters that

are very similar to each other, The form of

the letters show simplicity, clinging to each

other as a vast community. The two letters

rest on each other, but also complement

each other, making them strong. The colours

are soft colours, making them easy to blend

in.. The logo is perfectly usable in black and

white, shown on the right. The fonts that are

used are ChunkFive for the word ´bent´ and

the font Raleway Thin for the word ´design´.

These fonts are free to use and re-use,

as they were created by The ±League of

Moveable Type. The hexadecimal colour

codes are #3c3c3c for the black colour,

used in the ‘b’ and in ‘bent’, while the ‘d’ and

the word design uses the code #a48a7a .

bentdesign

bentdesign

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our products:

QR.t(spoken as Q-art)

QR.t hides the personal pictures of a person / family in the form of an QR-code. The QR-code has an modern design, so it fits in every modern-styled household. When the QR-code is scanned by someone with for example a mobile phone or tablet, a single photo or slideshow of photo’s is shown. The photos in the slideshow can be adjusted on the website, with a personal login code connected to the specific painting. Paintings can be created in various sizes and are printed on high-quality materials.

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our products:

DesignAR is a tablet application that is usable on multiple platforms (iOS, Android) and lets the user redesign any specific room in seconds. This works in combination with the build-in camera. The user points the tablet to a specific area / wall and is then able to redesign it. This can be done in the form of wallpaper, furniture and decorations. Instead of the IKEA AR-application for iPhones, this application doesn’t use specialised QR-codes but makes use of an algorithm that scans the area and knows its dimensions. This makes it easier for the user to use it in any room he or she likes. This application will also be sold in normal stores as an downloadable code in combination with a special tripod in which the tablet can be docked.

DesignAR(spoken as Designer)

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our B.A.C.:

For our first brand awareness campaign we would like to create a old-fashioned poster in combination with an interactive element. Instead of just putting a website on a poster, we chose to implement the QR-codes as we saw them in our QR.t product. We want to invite our viewers to scan the code and check out our special mobile website. On this website customers can then fill in their e-mail address so that we can e-mail them our web-address, in the hope that they will check it out.

© 2011, Kevin Rombouts