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INVESTOR DECK – Q4 2015 SNIPP INTERACTIVE INC. TSX:V SPN

INVESTOR DECK – Q4 2015 - Snipphome.snipp.com/wp-content/uploads/2014/07/Snipp-Investor... · 2015-12-02 · objectives, financial situation or needs of any investor. All investors

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Page 1: INVESTOR DECK – Q4 2015 - Snipphome.snipp.com/wp-content/uploads/2014/07/Snipp-Investor... · 2015-12-02 · objectives, financial situation or needs of any investor. All investors

INVESTOR DECK – Q4 2015 SNIPP INTERACTIVE INC. TSX:V SPN

Page 2: INVESTOR DECK – Q4 2015 - Snipphome.snipp.com/wp-content/uploads/2014/07/Snipp-Investor... · 2015-12-02 · objectives, financial situation or needs of any investor. All investors

Disclaimer This presentation is not, and nothing in it should be construed as, an offer, invitation or recommendation in respect of Snipp Interactive Inc.’s securities, or an offer, invitation or recommendation to sell, or a solicitation of an offer to buy, the facilities or any of the Company’s securities in any jurisdiction. Neither this presentation nor anything in it shall form the basis of any contract or commitment. This presentation is not intended to be relied upon as advice to investors or potential investors and does not take into account the investment objectives, financial situation or needs of any investor. All investors should consider such factors in consultation with a professional advisor of their choosing when deciding if an investment is appropriate. The Company has prepared this presentation based on information available to it, including information derived from public sources that have not been independently verified. No representation or warranty, express or implied, is provided in relation to the fairness, accuracy, correctness, completeness or reliability of the information, opinions or conclusions expressed herein. These projections should not be considered a representation of the Company’s potential cash generation performance in any way. Some of the financial information included in this presentation is preliminary, forward-looking, unaudited and subject to revision.

All forward–looking statements attributable to the Company or persons acting on its behalf apply only as of the date of this document, and are expressly qualified in their entirety by the cautionary statements included elsewhere in this document. All forward-looking statements involve risks and uncertainties, which may cause actual results to differ materially from the statements made. Such statements reflect our current views with respect to future events and are subject to such risks and uncertainties. Many factors could cause our actual results to differ materially from the statements made, including those factors discussed in filings made by us with the Canadian securities regulatory authorities. Should one or more of these risks and uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce those products, labor relations problems, currency and interest rate fluctuations, increased competition and general economic and market factors, occur or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. The financial projections are preliminary and subject to change; the Company undertakes no obligation to update or revise these forward–looking statements to reflect events or circumstances that arise after the date made or to reflect the occurrence of unanticipated events, except as required by law. Inevitably, some assumptions will not materialize, and unanticipated events and circumstances may affect the ultimate financial results. Projections are inherently subject to substantial and numerous uncertainties and to a wide variety of significant business, economic and competitive risks, and the assumptions underlying the projections may be inaccurate in any material respect. Therefore, the actual results achieved may vary significantly from the forecasts, and the variations may be material. The reader is cautioned not to put undue reliance on such forward-looking statements.

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Page 3: INVESTOR DECK – Q4 2015 - Snipphome.snipp.com/wp-content/uploads/2014/07/Snipp-Investor... · 2015-12-02 · objectives, financial situation or needs of any investor. All investors

Snipp - What We Do

Fortune 500 brands use Snipp’s mobile promotions

platform to extract unique data about shoppers;

their shopping habits and the effectiveness of their

advertising & incentive programs to drive ROI

$

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Page 4: INVESTOR DECK – Q4 2015 - Snipphome.snipp.com/wp-content/uploads/2014/07/Snipp-Investor... · 2015-12-02 · objectives, financial situation or needs of any investor. All investors

Connecting brands directly to the consumer with effective advertising and incentives

Consumers

Retailers

Brands

Why Is our Platform Important?

“Half the money i spend on advertising is wasted;

the trouble is i don’t know which half” - John Wannamaker

“The problem for many advertisers is that the vast majority of consumer purchases take place offline.

So the question becomes: if i buy advertising on facebook, how do i know that someone bought a can

of beans in the supermarket because of it?”

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Retailers have the power of purchase data, Brands have none

1 Advertising has a measurement problem

2

$

$

Page 5: INVESTOR DECK – Q4 2015 - Snipphome.snipp.com/wp-content/uploads/2014/07/Snipp-Investor... · 2015-12-02 · objectives, financial situation or needs of any investor. All investors

The Data Solves 3 Complex Problems

Questions a brand manager has no answers for today!

What, Where & Why Did You Buy My Product? 1

Can I Keep My Customer Happy? 2

What Advertising Works For Me? 3

“Our mission is to help clients solve their advertising measurement problem by using everyday promotion data”

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Page 6: INVESTOR DECK – Q4 2015 - Snipphome.snipp.com/wp-content/uploads/2014/07/Snipp-Investor... · 2015-12-02 · objectives, financial situation or needs of any investor. All investors

Flexible platform = Powerful Data

Cross Channel Applicability

Device Agnostic & Easy to use

Multiple Rewards

@

No App

Flexible Program types

Giveaways

Instant Wins

Sweepstakes

Punch Card

Loyalty

Social

Purchase

Rebate

Text2Win

…and more!

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Page 7: INVESTOR DECK – Q4 2015 - Snipphome.snipp.com/wp-content/uploads/2014/07/Snipp-Investor... · 2015-12-02 · objectives, financial situation or needs of any investor. All investors

Cutting Edge Technology Modules

Receipt Processing

Rewards Solutions

Loyalty Platform

Rebate Centers

Image Recognition

Data Mining & Analytics

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Rules: Contests & Sweepstakes

Page 8: INVESTOR DECK – Q4 2015 - Snipphome.snipp.com/wp-content/uploads/2014/07/Snipp-Investor... · 2015-12-02 · objectives, financial situation or needs of any investor. All investors

Brand issue Snipp powered program Program results

Arm & Hammer + Major League Baseball

Example of the Snipp platform

77%

$200MM+

of shoppers buy only 1 Arm & Hammer brand

The opportunity if shoppers buy 1

additional brand

“A home run!” Director of Marketing, Arm & Hammer

PRE POST

2% 3% 18%

77%

12%

13%

22%

53%

Bought1 Bought 2 Bought 3 Bought 4+

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Page 9: INVESTOR DECK – Q4 2015 - Snipphome.snipp.com/wp-content/uploads/2014/07/Snipp-Investor... · 2015-12-02 · objectives, financial situation or needs of any investor. All investors

Result: 3X+ Annual Revenue Growth

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$511,854 $870,420

$3,562,045

$10,046,661

2012 2013 2014 2015 YTD

Snipp USD Revenue

8 10 48 121

$7,000 $7,796 $25,000 $44,000

-256% -84% -30% -5%

Full Time Employees

Average Campaign Size

EBITDA Loss as % of Revenue

$3,705,800

$2,709,288

$3,631,573

Q1 Q2 Q3 Q4

Quarterly Year Over Year Revenue Growth

2012 2013 2014 2015

Q3 $59,190

Q2 & Q3 +IVE

9 Months!

Page 10: INVESTOR DECK – Q4 2015 - Snipphome.snipp.com/wp-content/uploads/2014/07/Snipp-Investor... · 2015-12-02 · objectives, financial situation or needs of any investor. All investors

Snipp Today

121 EMPLOYEES

642% 9 MONTHS REV. GROWTH YOY

10M+ CASH & EQUIVALENTS + AR, NO DEBT

15M+ RECORD SALES PIPELINE

+ CASHFLOW

30% INSIDER OWNERSHIP

MASTER SERVICE AGREEMENTS WITH FORTUNE 500 BRANDS

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Page 11: INVESTOR DECK – Q4 2015 - Snipphome.snipp.com/wp-content/uploads/2014/07/Snipp-Investor... · 2015-12-02 · objectives, financial situation or needs of any investor. All investors

Large, growing and fragmented market

US PROMOTION INDUSTRY

$80 B

$500 B GLOBAL ADVERTISING

SPEND Ability to track overall purchase behavior

Ab

ility

to r

un p

rom

otio

ns

Snipp has the leading solution

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Page 12: INVESTOR DECK – Q4 2015 - Snipphome.snipp.com/wp-content/uploads/2014/07/Snipp-Investor... · 2015-12-02 · objectives, financial situation or needs of any investor. All investors

Our clients are top multinational brands Less than 5% penetrated into our current customers

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Page 13: INVESTOR DECK – Q4 2015 - Snipphome.snipp.com/wp-content/uploads/2014/07/Snipp-Investor... · 2015-12-02 · objectives, financial situation or needs of any investor. All investors

Product innovation, new industry solutions and geographies 1

Focused on Profitable Growth Snipp is poised to continue its rapid growth

Multiplier effect of increased sales force and client type 2

Addition of long term licensing and services contracts 3

Increasing profitability with each relationship 4

Opportunities to merge and/or acquire complimentary companies 5

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