Introduction to Desperado

May 2012

Your job as a sponsor

isn’t to cajole, trick or bribe

consumers into becoming part

of your brand story.

It’s to make your brands part of

their story.

Best Practice is about…

Connecting with people - not

getting in front of crowds.

It’s about adding value to

people’s lives.

It’s about enhancing consumer

experiences – not interrupting

them.

From a business perspective

It’s about measuring outcomes

and not just outputs.

Outputs are: impressions,

audience size…

Outcomes are: social media

chatter, sell through, purchase

intent…

How we can help you drive

better business results:

We work with brands like yours…

…to significantly increase ROI

from investments in

sponsorship marketing…

…while delivering results

against key business indicators

around revenue, brand

health, relationships and market

share.

In the last thirty six months, in

deals ranging from $15,000 to

over $35 million…

…we negotiated sponsorship

agreements on average 16%

below rights fee asking price

and 29% below market

valuation.

Recently, we supported a client

in developing a new

sponsorship strategy that

decreased the number of

properties in its portfolio by

15%...

…decreased the rights fees to

activation ratio on each

remaining property by an

average of 10% and increased

overall measurable results by

24% over a twelve month

period.

That’s meaningful results.

The company we keep…

Aside from our competency in

sponsorship strategy, activation

and measurement…

…we have a few proprietary

assets that help us bring great

value to our clients.

True Value™

True Value™ is our industry

accepted, best-practice

recognized sponsorship asset

valuation model.

True Value™ has been in use

for over a decade and will be

used to assign market value to

more than 200 properties this

year alone.

True Value™ is fully

customized to your business

and your industry sector. It

looks at market value in that

context – through your lens.

True ROI™

Measuring sponsorship ROI is

simple, but it is not easy.

The bad news is that there is no

silver bullet.

The good news is that it is

possible.

True ROI™ is our proprietary

return on investment protocol,

also fully customized to your

business. It measures what

matters.

True ROI™ measures

outcomes and not just outputs

(remember we talked about the

distinction between the two

earlier?).

Outcomes are what drive your

business results.

Touchstone™

Touchstone™ is our cloud-

based sponsorship proposal

management software.

Touchstone™ helps manage

the inflow of the mostly

unsolicited sponsorship

proposals you’re receiving -

- much more effectively and far

more efficiently.

Touchstone™ automates

much of the process, it helps

you appear more responsive

and more approachable to

those seeking sponsorship from

your organization.

…and Touchstone™ enables

you to divert staff resources to

higher value work.

Our experience and service

offering could make a big

difference for your business.

It’s worth a talk.

Ian Malcolm

President

p. 312 283 5094 ext. 24

e. ian@desperadomarketing.com

©2012 Desperado Marketing Inc. and Desperado Marketing LLC

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