Internship Report on PTV

Pakistan Television Corporation

Executive Summary

PTV by business is an organization dealing in the sector of television

broadcasting. It was formed in 1964 and was the first television channel of

Pakistan. Dramas, news, programs, talk shows, serials, music shows etc are the

basic product of PTV. PTV sells its time to generate revenue. The revenue is

generated by playing commercials during the break time of programs. All shares

of PTV are held by Government of Pakistan. PTV has a contribution towards the

economic development both directly and indirectly. The managing director of

PTV is elected by the sitting Government.

I have done my internship at PTV news Islamabad centre in marketing

department. During my internship I had to perform various tasks which are a part

of daily work of the marketing officers. I started my work with understanding the

work of marketing department by observing employees. The first task performed

by me was to send a fax to marketing agency for regular updates. Then I

received the release order and filled contract register according to it. At the next

step I had to forward the release order to head office Karachi to check

availability. After it I received the ad from customer and get it censored. The next

step was to forward the ad for playing and then I had to receive the transmission

certificate and invoice and forward it to client. The client had to pay for it in 90

business day. I also send recovery reminders to client with the help of Marketing

Officers.

During my internship I have learned a lot of skills that shall be helpful for me

throughout my life. I have improved my communication skills, interpersonal skills,

leadership skills, team work, and confidence level a lot. During my internship I

came to know that PTV is a very idea of channel that defends the cultural norms,

values of our country. It is rapidly moving towards growth and is the market

leader currently. I have observed that PTV lacks in having a proper system for

recruiting and selection of employees.

Amer Sultan (11022720-091) (FMAS) Page 1


1.1 BRIEF INTRODUCTION

The media in the whole world play pivotal role to create an awareness among the

masses, which covers all the aspects of life, whether they are related to,

economic, social, and political or recreation. It is the media, which has brought

the world so closer that now it is termed as the Global Village and it gave a new

concept of Globalization and opened a new era of advancement in other fields.

Considering the importance of the media since from the very inception of

Pakistan the need of highly develop and advance media was greatly felt. Thus

state owned media in the shape of PTV was introduced in Pakistan.

It is not denying the fact that at the time of partition of the indo-Pak subcontinent

the present Pakistan had not inherited and advanced media. Thus the 50 years

of any state are considered to be the childhood age. But in this infant age where

it achieved its objectives, there are still grave flaws facing by PTV that need to be

addressed.

1.2 Overview of Organization

PTV is an organization that deals in telecast broadcasting. It is a public limited

company and all its shares are owned by Government of Pakistan. It gives its

media coverage all over the country and generates its revenue by the ads that

are being played during various programs. PTV gives its coverage to almost 91%

populations of Pakistan and in more than 53 countries around the world.

1.2.1 Historical Background

An important day in the history of communications in Pakistan is 26 November.

The country’s first pilot Television station went on air from Lahore that day.

Television in Pakistan has never looked back.



In October 1963, on the recommendations of National Publicity Conference, It

was decided by the Government to establish a general purpose Television

service in the country with the participation of private capital and under the

general supervision of the Government of Pakistan. As a first step towards the

implementation of the decision an agreement was entered into with the Nippon

Electric Company of Japan for the setting up of two pilots Television Centre on

experimental basis at the company’s cost and risks.

The first of these went on air in Lahore on November 26, 1964 and the other at

Dacca in December 1964. On the completion of the experiment, which proved

successful, these centers were taken over by the Television Promoters Company

limited a private Ltd. Company in 1965. On 27 th June 1967, this company was

latter converted into a public limited company with the Government of Pakistan,

M/s. Nippon Electric Company of Japan and M/s Kane Matsu. Gosho Company

of Japan as shareholders. The new company was named “Pakistan Television

Corporation Limited”. In 1977 Government of Pakistan liquidated all the foreign

equity and presently all the shares are owned by the Government of Pakistan.

1.2.1.1 PTV Logo:



1.2.1.2 PTV Mission

The mission of PTV is to disseminate accurate and true information and also

providing healthy and value oriented entertainment.

1.2.1.3 PTV Vision

The vision of PTV stands to build upon the professional expertise and excellent

tradition and aspire to create positive change in line with the wishes of people of

Pakistan.

1.2.1.4 4P’s of PTV:

The basic marketing mix 4P’s of PTV is as following:

Product

The Programs, Plays, Shows, Events, Conversation etc. are all the product of

PTV

Price

The price of PTV is set according to the time slot in which the ad is being played.



Placement

PTV’s signals covers more than 90% of the local population and more than 53

countries worldwide. It reaches to the target population trough satellite and cable

network.

Promotion

PTV promotes its upcoming programs by playing their trailers on the channel,

advertising boards, through sending pamphlets of the programs to the

companies.

1.2.1.5 PTV Family

Now PTV family contains 8 channels and they are listed as following:

PTV HOME

PTV NEWS

PTV SPORTS

PTV NATIONAL

PTV BOLAN



PTV GLOBAL

AJK TV

PTV WORLD (recently new inaugurated)

1.2.1.5.1 PTV HOME

PTV Home channel is known as family channel of Pakistan on that channel

Drama sequels, Sessions plays, children’s programs and other Live and

recorded programs about religions, cultures, and fun etc. are played.

1.2.1.5.2 PTV NEWS

PTV News is a news channel of PTV Network and that is known as informational

channel, on that channel News played after every half hour and also played

Debates, Talk shows, business updates, whether updates and political updates

also played.

1.2.1.5.3 PTV SPORTS

PTV Sports channel of PTV Network is most popular channel among youth and

also famous on international areas. PTV Sports is fully entertainment channel of

sports. During any live event in anywhere of world PTV emphasis to purchase its

live transmission rights and that time PTV Sports meet the boom stage of

viewership.PTV Sports also played fitness programs, game shows, recorded

famous sports events etc.

1.2.1.5.4 PTV NATIONAL

PTV National is fully national channel, which is only channel in Pakistan in which

all languages of mother land are transmitted in shape of different programs and

News also. Urdu, Punjabi, Sindhi, Pashto and all other languages which consist

in Pakistan are followed by PTV National.

1.2.1.5.5 PTV BOLAN



PTV Bolan is also a national channel of Pakistan, which is follow in Bolan area of

Pakistan

1.2.1.5.6 PTV GLOBAL

PTV Global is an international channel of Pakistan, which covers more than 50

countries of Globe. PTV Global also played international programs according to

the demand of viewership.

1.2.1.5.7 AJK TV

AJK TV (Azad Jammu-o-Kashmir Television) is also national TV channel of

Pakistan, which transmitted to follow Kashmiri people of Azad Jammu-o-Kashmir.

AJK TV covers 50% area of Azad Jammu-o-Kashmir.

1.2.1.5.8 PTV WORLD

PTV World is recently new inauguration channel of PTV Network and that is also

an international channel.

1.2.2 Nature of organization

PTV is a Government owned organization as it holds all paid up shares of the

organization. The television broadcasting is the business of PTV. It has a well

established system of telecasting throughout Pakistan and also in some foreign

countries also. It has its main offices at Lahore, Islamabad, Karachi, Peshawar

and Quetta. PTV has 8 departments in it. It is the national representative of

Pakistan in the field of telecasting. All international and national debated,

conversation, addresses, parliament meetings and all party conferences are all

communicated through PTV. Moreover the messages send to other country

related to any incident event is sent through PTV. PTV is the leading channel in



the field. The advantage that PTV has on its entire competitor is of coverage at

large scale.

1.2.2.1 PTV Coverage

The coverage of PTV province wise is also noted along with its percentage is as

following:

Name of Province Total Population

(in millions)

PTV Coverage

(in millions)

Percentage

Punjab 92.12 90.18 97.89%

Sindh 38.15 35.22 92.31%

NWFP+FATA 26.36 21.75 82.50%

Balochistan 8.07 3.78 46.84%

Northern Area 1.20 0.56 46.67%

AJK 4.08 2.04 50%

TOTAL 169.98 153.53 90.32%

1.2.3 Business Volume

There are last five years business volumes of Pakistan Television Corporation:

Serial

Number

Year Volume Growth

(in millions)

1 2007-2008 505.257

2 2008-2009 581.221

3 2009-2010 732.765

4 2010-2011 1356.342

5 2011-2012 1702.304

There are no specific awards that are given to PTV. There are just some

employees of PTV who have different national awards in sports like swimming,

boxing, cricket, badminton etc. moreover PTV has made a lot of successes in a



form that it has accomplished its determined goal very well. It has increased its

business volume. It is the leading broadcasting channel of Pakistan.

1.2.4 Product/Service line

PTV offers different products or services to its viewers through its seven different

channels. The Drama’s Play shows, Singing Programs, News, Sports events,

Conversations or Talk shows, Awards shows, Live sports, Reality shows etc are

the offered by PTV. PTV offers these products for both its viewers and

customers. Moreover PTV also some services for its advertising customers like

sending them frequent information of up coming events, programs and dramas

so that they may set strategies to play theirs Ad’s during these programs. PTV

also provides extra services to its regular customers like record the special

events organized by the client and give it in news on demand of the client. PTV

offers service of allowing its regular customers to shoot its ad’s in PTV’s studio. It

also plays various documentaries of its client on demand like documentaries of

US AID and Turkish Culture are been played recently. All the above mentioned

products of PTV can be divided in three parts:

1.2.4.1 News

This part covers the shows based on the current affairs, the daily happenings,

conversations on different topics about politics.

1.2.4.2 Entertainment

This part contains the drama’s the show’s and films. In drama’s we have prime

time drama, soaps, and comedy drama’s etc. while in shows PTV produces

Game shows. Reality shows, Singing shows. In films we have tele-film’s that are

shown occasionally.

1.2.4.3 Sports



In this part PTV covers different sports shows, events or games play on PTV

Sports channel. There are recorded events or some live events according to

viewers interests.

As these are the products during which the ads are played and these are a way

to attract different companies to sponsor them and have there ad played. The

actual thing that PTV sells is its time through which it generates its revenue. So

the prices are set according to the trend of viewer’s ship during these time bands.

The more the viewers are in number in a particular time band the more shall PTV

charge for that time slot.

The rates of PTV currently for different slots are as following:

1.2.4.4 Tariff Rates of PTV

Time PTV

HOME

(Rs/min)

PTV

NEWS

(Rs/min)

PTV

SPORTS

(Rs/min)

PTV

NATIONAL

(Rs/min)

PTV

BOLAN

(Rs/min)

PTV

GLOBAL

($/min)

07-08am 15,000 10,000 10,000 10,000 10,000 150

08-09am 15,000 15,000 10,000 10,000 10,000 150

09-10am 20,000 15,000 10,000 10,000 10,000 150

10-11am 20,000 20,000 10,000 10,000 10,000 150

11am-03pm 20,000 10,000 20,000 10,000 10,000 150

03-05pm 20,000 15,000 20,000 10,000 10,000 150

05-06pm 25,000 15,000 20,000 10,000 10,000 150

06-06:30pm 60,000 15,000 20,000 10,000 10,000 150



06:30-07pm 60,000 40,000 40,000 10,000 10,000 150

07-07:40pm 100,000 40,000 40,000 10,000 10,000 150

07:40-09pm 178,150 40,000 40,000 10,000 10,000 150

09-09:30pm 132,225 40,000 40,000 10,000 10,000 150

09:30-10pm 75,000 40,000 40,000 10,000 10,000 150

10-11pm 60,000 25,000 20,000 10,000 10,000 150

11-11:30pm 25,000 25,000 20,000 10,000 10,000 150

11:30pm-12am 10,000 25,000 10,000 10,000 10,000 150

12-01am 10,000 25,000 10,000 10,000 10,000 150

01-07am 10,000 7,500 10,000 10,000 10,000 150

We see that maximum charges are during the prime time drama because at that

time PTV has the maximum number of viewers. And after it the per prime time

and the post prime time. These rates are also changed over time.

1.2.5 PEST ANALYSIS

1.2.5.1 Political

PTV is a government owned organization and all the higher authorities and the

major decision lies with the government. There is a large influence of government

and its policies on the organization.PTV strategies are set by the managing

director. Managing Director is allocated by the present government whenever the

government changes the managing director is changed. The organization is

though bound to perform as the present government wants it. PTV has to follow

all the policies, decision of the government. Government uses PTV as an opinion

building tool to support the activities that are performed by government.PTV has

to follow the norms and values of the country more than any other channel.

Government also influences in the hiring process of PTV as people are hired on

political preferences.



1.2.5.2 Economical

The situation affects PTV a lot as it’s is government owned organization so as

the economical situation of the country decreases the funds that are available to

PTV decreases. PTV can manages its expenses by its own profit but as the profit

is also owned by the government and a set budget is given to PTV to meet its

expenses so we can say that the economical situation is harmed PTV is also

effected by it.

1.2.5.3 Social

Social norms and values have a great impact on PTV. PTV is influenced by

different standards of society like life style, religious values, social norms, pattern

of life etc. PTV has to show all its programs according to standards. PTV is used

to promote the society’s image. It is used to promote the changes in society, but

at the same time PTV is limited to shows only those things that are acceptable in

the society according to their culture. PTV is a family channel so it has to limit its

programs to the level that is seen in families of society in real. Like PTV has to be

careful in showing personal relation, dressing closeness etc. PTV also has to

support the changes that have to be brought in the societies as needed. It is also

used to promote various activities that are done for the benefit of people like

supporting the Pakistan Army in war against terrorism etc. also PTV is trying to

finish the conflict among people that are developed on the basis of social norms,

values, beliefs and culture.

1.2.5.4 Technological

PTV uses the latest and best available technology for its function. Still some time

it is affected by change in technology. It can not rapidly shift from old to new

technology. PTV has to adopt the technology because it has to represent

country’s media at international level. If the speech of President or Prime Minister



is to be given coverage it is done through PTV. So PTV has to keep its

technology up to date. PTV gives its coverage through satellite. It is using 3D

technology. It is not currently using DTH (Direct to Home) service but is looking

to shift towards it. PTV is also using old technology, but as a whole they are

having very reliable and fault free technology.

1.2.6 Contribution of organization toward economic

development

PTV as an organization contributes in economic development of the country

directly and indirectly.

PTV contributes directly in the economic development as it is earning

profit for the Government by which they are able to start many new

projects for development.

PTV contributes in the economic development by providing employment.

It provides business related information for business which are helpful for

them to improve their business and start new business.

PTV contributed in economic development by teaching people and people

about advancement in different field of business.

Another aspect by which PTV is contributing is that it increases the

demand of goods in the country.

PTV gives entrepreneurial knowledge in the country which motivates

people to start new business at different levels.

PTV also contributes in economic development by keeping people in

touch with stock exchange information as it daily shows the up and down

in share price of various companies in stock exchange.

Further it shows gold rate, currency rate on shows. It shows budget

discussion policy making programs disaster relief and rebuilding

awareness.



All these points further make the economy stronger. This awareness plays a vital

role in increasing the performance of these fields which ultimately results as

development in the economy. Also many new small and medium enterprises are

provided the information to how get started and how to further develop the

business.

PTV contributes to Pakistan economy in the form of income tax, excise duty and

divided to Government. PTV is also providing communication network to the

Government for projecting its policies and programs in an effective manner, the

benefit of which cannot be qualified in financial terms.

1.3 Organizational Structure

1.3.1 Organizational Hierarchy: The organizational hierarchy chart of PTV

to be following:


Executive Manager

Senior Accounts Officer (02 posts)

General Manger

Finance Manager

General Manager of

Marketing/Sales

(03 posts)

Head of Marketing/Sales

Chief Marketing Officer

Admin & Personnel Department

Finance Department

Marketing Department

Managing Director


1.3.1.1 Board of Director

The board of director comprises 13 directors, with the secretary, Minister of

Information and Broadcasting of Pakistan as its Chairman. The executive head of

the corporation is Managing Director.

1.3.2 Number of Employees

PTV now has approximately 6300 employees in all its office around Pakistan.

The employees of PTV are divided in 9 pay scale groups on the basis of work,

skills, responsibilities, work position etc. every group than accordingly has a

different pay scale. The pay for higher group is more than lower group.

1.3.3 Main offices


Senior Personnel Officer

Marketing/Sales Officers (18 posts)

Assistant Personnel Officer (02 posts)

Marketing/Sales Executive (09 posts)

Personnel Officer

(02 posts)

Assistance

Accountants

(16 posts)

Marketing/Sales Manager (05 posts)

Assistance Accounts Officer (12 posts)

Deputy Controller of

Marketing/Sales

(03 posts)

Account Officer

(04 posts)


PTV has its 5 main offices in following cities:

PTV Lahore Center

PTV Karachi Center

PTV Quetta Center

PTV Peshawar Center

PTV Islamabad Center

Further details of the main offices are given bellow:

1.3.3.1 PTV Lahore Center

The first television station in Pakistan made its appearance through a pilot

transmitter at Lahore, in November 1964. With the installation of a permanent

transmitter in December 1968 and facilities of modern sophisticated machinery, it

attained the position of a complete program production and transmitting Center.

The main building was inaugurated in December 1976. Over the years its

productions have flowered and achieved high standards of professional quality. It

provides a varied fare with outstanding contributions in the fields of drama, the

music presentations in particulars. In 1964, 4 million were covered while today

around 40 million falls under the umbrella of its beams carried through

transmitters at Shujaabad Sahiwal, Jamal Din Wali, Faisalabad, Pasrur and Kala

Shah Kaku.

1.3.3.2 PTV Karachi Center

The Karachi Center commended transmission on November 2, 1967 and was the

first full-fledged station with its own building, equipment with requisite proper

technical facilities. The Center has facilities for via satellite transmission and

reception through the earth satellite station at Deh Mandro. Via satellite programs

are fed to the other PTV Centers through the national network link. The Karachi

Center beams programs and news feed to foreign TV networks via satellite. The

quality of it’s varied programs fare, be it music or drama, and is a good standard.



PTV- Karachi Center, along with connected transmitter at Thana Bulla Khan,

Shikarpur, Nurpur and Tan do Allah Yar, now covers 20 million populations.

1.3.3.3 PTV Center Quetta

The era of audiovisual broadcasting began in the scenic capital of the province of

Baluchistan in November 1974, when TV signals beamed out into the Quetta

valley. This center now originates and contributes programs to the national

network from its new center, commission in early 1985, which contains all the

necessary facilities of a modern television center. Through connected

transmitters Lak Pass, Sibbi and Ghazaband, around one million population of

Baluchistan is covered. With the setting up of more transmitters and Super high

frequency links to cover the remote areas and mountainous terrain of the

province, the television service would be further extended deep into the interior.

1.3.3.4 PTV Peshawar Center

The Peshawar Center of the Pakistan Television Corporation Limited was

inaugurated in December 1974, though then a smaller station, it soon achieved a

good professional standard. The present center commissioned on February

18,1982, is fully equipped with modern and sophisticated facilities as well as

professional color studios. It covers a population of over 6 million through the

transmitters at Cherat, Razmak, Mangora, Marasar, Chitral, Gull Bagh and But

Khela.

1.3.3.5 PTV Islamabad Center

The center went on air on11th May 1967. Later, a powerful transmitter, installed

at a height of 7,000 feet at Murree Hills in March 1969 boosted its range of

transmission. As expansion plans gradually progressed, transmitters installed at

Sakesar, Thandiani and Nangla further enhanced its coverage to over 22.74

million populations. The modern PTV- Islamabad Center was inaugurated on



March 30,1987. The National News Bureau of PTV is located at this Center.

National and international news including comprehensive pictorial coverage of

events people and happening in various fields are brought to viewers daily by this

bureau, sometimes via satellite. Aside from quality contribution to the general

programming fare telecast by PTV, well-blended programs on current affairs are

the Center’s specialty.

1.3.4 Introduction of all departments

PTV has total 8 departments named as following:

Marketing & Sales Department

Finance Department

Admin & Personnel Department

Information Technology/Engineering Department

Programs Department

News Department

Camera Department

Current Affairs Department

Other detail of these departments as follow:

1.3.4.1 Marketing & Sales Department

The marketing division of Pakistan is responsible for marketing the programs of

PTV, finding commercial items for it to generate revenue for the organization.

This department is major source of PTV’s department has been expanding its

self as much as increase in viewers ship and broadcast. The central marketing

office is located in Karachi where as regional offices are functioning at all centers

of PTV Lahore, Islamabad, Peshawar and Quetta. Moreover marketing and sales

department has some additional offices at Faisalabad and Gujranwala and newly

in Sialkot to create ease for local industry. The department works in the market



by being in contact with its customers. A major part of department is also helped

by “Advertising Agencies” which are accredited with marketing department.

Department pays them 15% commission on their gross billings. Contacts

between PTV and clients are also made direct without any advertising agencies.

This department is also responsible for making contracts to purchase programs

that are to be played on channels.

1.3.4.2 Finance Department

The finance department of PTV deals with activities that are concerned with

(RAE) Recording, Analyzing and Evaluating of all transaction that are done with

money. The finance department has a work to set budgets. The basic work of

finance department is at head quarters as the income is only generated there. At

centers only expenses are done which are to be recorded by the finance

department. The others departments when ever want some equipments or any

other thing for use they send a requisition to purchase department they purchase

it after verifying there is a real need of it. After that the bills are send to finance

department who give cash against those bills or sometimes directly pay the bill.

1.3.4.3 Admin & Personnel Department

The department of admin & personnel is very actively working at PTV. This

department is working in two fields, first is administration in administration the

department is responsible for formulation and implementation of administrative

policies to have coordination with other centers, for overseeing administrative

service, formulation of PTV employee service rules and for making further

amendments in the rule as and when required. To deal with legal matters

instituted for and against PTV in courts is also responsibility of this department.

The second main field is personnel. It has various types of operative functions

that include the activities concerned with procuring, developing employees,

utilizing and maintaining efficient work force. Moreover the department has to



perform some broad functions that are overseeing personnel functions,

formulation and implementation of personal policies, manpower planning

including recruitment, promotion and transfers etc. The responsibility of training

to staff within the country and also in abroad, dealing with foreign delegations,

deputing officials for seminars, organizing workshops, conferences, meetings,

exhibitions, competitors, advisory.

1.3.4.4 IT/Engineering Department

The department of information technology is also called as Engineering

department in PTV. That department takes care of the day to day operations and

maintenances of PTV centers and broadcast. That department plays a major role

in bringing, controlling and maintaining new technology as time required in the

organization. The IT department plays a vital role in setting new projects,

planning and procurement as well as research and development activities. They

are responsible to select and implement the best technology that can be

valuable for the organization and can enhance its working. The day to day

progress of PTV in achieving latest technology to run its operation are all due to

good working of engineering department.

1.3.4.5 Programs Department

PTV in the role to fulfill its broad and main objective, PTV has to telecast various

types of international and national matters that are of interest for its viewers. It is

being the main objective of PTV to educate its viewer about the values and

norms that are vitally important in formation of a united integrated, disciplined

and peaceful society in the light of Islamic teachings. These objectives have

been achieved by PTV by showing various types of programs regarding religion,

education, entertainment, culture and sports etc so we can say that, the

programs are the main source for PTV to achieve its goals. So for the making

these programs more efficient and to the point PTV has a specific department for

this purpose named as programs. The basic work of the department is to make



programs for its viewers in the perspective of themes like morality, civic, religious

or national responsibilities and drive against narcotics, environmental pollution

and agricultural reforms by highlighting them in discussion, shows, dramas,

documentaries and through anchorpersons in transmission.

1.3.4.6 News Department

The basic function of news department at PTV is to inform its viewers around the

country with the recent incident taking place in the country. It includes providing

the views the information of latest newsworthy happening on national and

international levels.

1.3.4.7 Camera Department

PTV gets its major income by selling its programs by placing ads of different

brands or other organizations. So the record these programs PTV meet camera

department in which the all recordings assets are saved. The department is

responsible for the giving a quality videos of all programs.

1.3.4.8 Current Affairs Department

The section of current affairs has been a real feature of PTV since the day it has

started its operation. It was counted as one of most important thing for the

organization. That department formed in 1982. Many programs have been

played to discuss the important issues arising in the country. The live shows

programs also include in current affairs department. Such live shows include live

telecast of Armed forces parade, Flag hoisting ceremony, Head of State address

to the nation. Documentaries on important national projects and certain sessions

of Senate and National Assembly.

1.3.5 Comments on Organizational Structure



The organizational structure of PTV is a well managed one as it is working from

a very long period. PTV has basically a normal level of span of control which

means there are only a reasonable number of employees under one head. It is

centralized structure where decisions are basically made by higher

management. The departmentalization is done on the basis of functions they

perform or work they do. The department are separated on their working like all

those linked to news are in news department and all those related to technical

issues are in information technology department. Unit of command is single

means that employees are basically answerable to one head and also gets

command from him. At the end I’m say to that, the organizational structure of

PTV is very well developed and also very well managed.

1.4 Internee Work

1.4.1 Introduction of office/branch

I have completed my internship at marketing department of PTV Headquarter

Marketing Department Islamabad. My internship ongoing on 10th August 2012

and end at 21st September 2012. There are 8 departments that are serviceable

in Islamabad centre. However I worked in marketing department.

The office of PTV in which I have worked is located at Agha Khan Road F-5/1

Islamabad in front of Parliament House of Pakistan.

The center went on air on11th May 1967. Later, a powerful transmitter, installed

at a height of 7,000 feet at Murree Hills in March 1969 boosted its range of

transmission. As expansion plans gradually progressed, transmitters installed at



Sakesar, Thandiani and Nangla further enhanced its coverage to over 22.74

million populations. The modern PTV- Islamabad Center was inaugurated on

March 30,1987. The National News Bureau of PTV is located at this Center.

National and international news including comprehensive pictorial coverage of

events people and happening in various fields are brought to viewers daily by

this bureau, sometimes via satellite. Aside from quality contribution to the

general programming fare telecast by PTV, well-blended programs on current

affairs are the Center’s specialty.

PTV Headquarter Islamabad

1.4.2 Details of My Supervisors in PTV

I have completed my different tasks under different supervisors during my

internship at PTV. I was supervised by the person who truly responsible for doing

that task.

The details of my supervisors are as following:

Dr. Khalid Zia Ramay

G.M Marketing & Sales

Mr. Syed. Khawar Abbas Zaidi

Manager Marketing & Sales



Mr. Hussain Ahmed Piracha

Marketing & Sales officer

Mr. Qaisar Abbas

Marketing officer

Mr. Ahmed Waqas

Marketing officer

1.4.3 Weekly Timetable

These are my daily routine work which I have done with different tasks perform

under different supervisors.

Week Date Task Performed Supervisor

1st Week

10th August 2012 Overview of

organization

Dr. Khalid Zia

Ramay

11th August 2012 Introduction of

working

employees

Dr. Khalid Zia

Ramay

14th August 2012 Interaction with

supervisors

Dr. Khalid Zia

Ramay

15th August 2012 Sending a fax to

CMO

Dr. Khalid Zia

Ramay

16th August 2012 PESTL Analysis Mr. Syed. Khawar

Abbas Zaidi

17th August 2012 Introduction of

Marketing

Agencies

Mr. Syed. Khawar

Abbas Zaidi

20th August 2012 Contact with

Marketing

Agencies

Mr. Hussain

Ahmed Piracha



2nd Week

21st August 2012 Contact with

Marketing

Agencies

Mr. Hussain

Ahmed Piracha

22nd August 2012 Receive release

order from client

Mr. Hussain

Ahmed Piracha

23rd August 2012 Receive release

order from client

Mr. Hussain

Ahmed Piracha

24th August 2012 Receive release

order from client

Mr. Hussain

Ahmed Piracha

3rd Week

27th August 2012 Filled Contract

Register

Mr. Hussain

Ahmed Piracha

28th August 2012 Contact with

Marketing

Agencies

Mr. Hussain

Ahmed Piracha

29th August 2012 Receive release

order from client

Mr. Hussain

Ahmed Piracha

30th August 2012 Filled Contract

Register

Mr. Hussain

Ahmed Piracha

31st August 2012 Receive RO and

filled Contract

Registar

Mr. Hussain

Ahmed Piracha

03rd September

2012

Receive RO and

filled Contract

Registar

Mr. Hussain

Ahmed Piracha

04th September

2012

Forward RO to

main marketing

Office

Mr. Syed. Khawar

Abbas Zaidi

05th September

2012

Forward Release

Instruction to

Dr. Khalid Zia

Ramay



4th Week Programs

06th September

2012

Forward Special

Packages to

Marketing

Agencies

Dr. Khalid Zia

Ramay

07th September

2012

Forward Special

Packages to

Customer

Mr. Hussain

Ahmed Piracha

5th Week

10th September

2012

Forward RO to

main office for play

Mr. Ahmed Waqas

11th September

2012

Forward RO to

main office for play

Mr. Ahmed Waqas

12th September

2012

Receive RO and

filled Contract

Register

Mr. Hussain

Ahmed Piracha

13th September

2012

Send reminder to

customer for

recovery

Mr. Qaisar Abbas

14th September

2012

Forward RO to

main office

Mr. Ahmed Waqas

6th and last

Week

17th September

2012

Receive Invoice for

collection

Mr. Syed. Khawar

Abbas Zaidi

18th September

2012

Receive Invoice

and collect cash

Mr. Syed. Khawar

Abbas Zaidi

19th September

2012

Received RO and

forward to Release

and filled register

Mr. Hussain

Ahmed Piracha

20th September

2012

Got information

about Admin &

Dr. Khalid Zia

Ramay



Personnel and

Finance

Departments

21st September

2012

Got feedback of

my work

Dr. Khalid Zia

Ramay

1.4.4 Department I worked in

During my internship at PTV I have worked at mainly in Marketing Department

but also get some basic information about Admin & Personnel and Finance

Department of PTV to know how that departments worked.

The detail of marketing department and some basic information about Admin &

Personnel and Finance departments are as follow:

1.4.4.1 Marketing Department

The marketing division of Pakistan is responsible for marketing the programs of

PTV, finding commercial items for it to generate revenue for the organization.

This department is major source of PTV’s department has been expanding its

self as much as increase in viewers ship and broadcast. The central marketing

office is located in Karachi where as regional offices are functioning at all centers

of PTV Lahore, Islamabad, Peshawar and Quetta. Moreover marketing and sales

department has some additional offices at Faisalabad and Gujranwala and newly

in Sialkot to create ease for local industry. The department works in the market

by being in contact with its customers. A major part of department is also helped

by “Advertising Agencies” which are accredited with marketing department.

Department pays them 15% commission on their gross billings. Contacts

between PTV and clients are also made direct without any advertising agencies.

This department is also responsible for making contracts to purchase programs

that are to be played on channels.



Marketing department has to work on complete process to run ads. They have to

promote their programs and persuade clients to run their ads during the

programs. The next step is to collect the ads from customer by mail then the ads

is sent to censor board to be censored. After this department has to set its place

that during which program the ads is to be played. Then the ads is forwarded to

main marketing office of PTV Karachi which also know as Central Marketing

Office (CMO) from where the order to play the ads is given by preparing a sheet

named Communication Transmission Sheet (CTS). It contains the sequence of

ads. The copy of Communication Transmission Sheet (CTS) is then sent to all

offices in Pakistan. Then the ads will be transmitted and the CTS sheet will be

marked a sign on the ads played. Then a copy of CTS is sent to revenue which

make invoice for it that is send to the client and a time period of 90 days is given

to client to pay the bill. That was a brief introduction of marketing department and

its some part of working.

I mainly engaged with the marketing department but I also got information about

admin and personnel and finance department of PTV which information are

following:

1.4.4.2 Admin and Personnel Department

The department of admin & personnel is very actively working at PTV. This

department is working in two fields, first is administration in administration the

department is responsible for formulation and implementation of administrative

policies to have coordination with other centers, for overseeing administrative

service, formulation of PTV employee service rules and for making further

amendments in the rule as and when required. To deal with legal matters

instituted for and against PTV in courts is also responsibility of this department.

The second main field is personnel. It has various types of operative functions

that include the activities concerned with procuring, developing employees,



utilizing and maintaining efficient work force. Moreover the department has to

perform some broad functions that are overseeing personnel functions,

formulation and implementation of personal policies, manpower planning

including recruitment, promotion and transfers etc.

1.4.4.3 Finance Department

The finance department of PTV deals with activities that are concerned with

recording, analyzing and evaluating of all transaction that are done with money.

This department keeps the records and provides all the information about the

finance to concern with parties and other relate department. It prepares the

financial statement and maintains store &ledger, payroll etc. All the accounts

prepared under historical cost convention. The finance department has a work to

set budgets. The basic work of finance department is at head quarters as the

income is only generated there. At centers only expenses are done which are to

be recorded by the finance department.

1.4.5 Description of the operations I worked in

Within marketing department I performed various tasks that were in working of

marketing department. The tasks are as follows with there details:

1.4.5.1 Understand the work

At the starting time of my internship there is no practical work given to me it is

only task to observe and understand the work, and that task is not much

interesting for me but at the time of practically working I think that observation

and understanding with the work is the basic pillars of my practical work and that

increase my performance. The general manger asks me to observe individually

employee at the time he work and I just observe them on sitting the chair. After

two or three days of my internship I am able to understand the some basic rules

of marketing work which done in real practical life.



The GM of marketing understand me with the marketing department work and

also give me the some basic information of others department. After that GM

introduce me with my others supervisors and attached with him for different

tasks. I also guided by the Marketing Manager to PEST analysis of PTV.

1.4.5.2 Introduction and Contacted with Marketing Agencies

The very first task which I have to perform in PTV during my internship is contact

with a marketing agency which is paid 15% commission by PTV. The first of it is

to be in contact with the marketing agencies and ask that if there was any new

order of clients to play their ads during the programs. Moreover the marketing

agencies tell the tendency that which type of program will be more force by the

clients. During my task I had to call these marketing agencies and had to ask

them that if there was any new contract or ads planned by any client at that day.

Moreover the client mainly will be in touch with the marketing agencies that what

type of product or service they have to play, what are its basic functions and use.

The marketing agency is liable to make draft of the commercial and then to make

the ads. Then it is shown to the client who approves it for transmit. The client

also tells that what production or outcome that he want to get from that

advertisement. While interact with them I also got information from them the

marketing agency that is client will be satisfied with the already transmitted

commercials and is it obtaining its required objectives from the advertisement or

not. I also asked if client is willing to make any changes in time when ads is to be

on air.

PTV also contact directly with customer to deal but there is more chances of risk,

so the use of medium like marketing agencies is the best way to decrease the

chances of loss or risk.

1.4.5.3 Receive Release Order from client



After interaction and contacted with the marketing agencies I have a task to

perform which was given to me by Marketing and Sales Manager is receiving the

release order from client. Release order is order in form of paper in which the ads

play description and details are given from client to PTV. It contain the fully detail

and name of client and also detail of his product or service name and there is

also mention the client GST number and media plan number, the other things

which is on mention the release order are release date of the ads , position of the

ads, cost of the ads, commercial name and spot ID and also mention the spots.

The client send release order throw using the medium like email or fax. During

my internship I have no personal email ID to use in PTV for working purpose with

marketing agencies, so the manager of marketing and sales help me to receive

release orders from using his email ID. The manager of sales and marketing also

instruct me time to time for increasing my performance.

After receiving release order I follow the instruction which given to me by

manager of marketing and sales, inform to the client to receiving release order

and then read carefully the release order and discuss it with the customer on

phone, if there is any problem in release order then ask to the customer to

correct it and sent it to again.

1.4.5.4 Filled Contract Register

After receiving the release order the next task performed by me is given to me by

Manager of Marketing was to filling contract register. In PTV there is a 11

columns contract register. The basic use of contract register is to add the detail

of clients order after receiving release order. In the very first column the contract

number which given by PTV to his customer is written. Contract number is a

number which allocated to client by PTV. In second column the name of the

product is writte which shows that against which product or service the contract

number stands. Then in the third column the duration time of the ads is to be

written. The duration time of ads and product name are given by the client in



release order. Then we have to write the number of spots of ads in fourth column

as given by the client in release order. The fifth column contains the name of

marketing agency which has made the contract possible with client and PTV.

And in sixth column the starting date of ads or contract starting and in seventh

column ending date or expiry date of contract to be written. The eighth column

has the name of center from where the ads is to be transmitted in next column

the cont value is written. The second last or in tenth column is named of Revised

On it is filled if the ads is revised and transmitted again and again at same time.

The last column contain the value of that revised ads

The contract register has to be filled daily as the release order is received as

without it the process in not further transferred to next step. The contract register

is the record of the deal with the client in written that stays with PTV.

1.4.5.5 Forward Release Order (RO)

The next task which was performed by me is forward to the release order which

is received from client to main marketing office CMO (Central Marketing Office)

Karachi. First I had the approval from Marketing Manager to forward release

order, and then call at central marketing office Karachi to receive the release

order by fax.

1.4.5.6 Receive and played the ads

After forward the release order I received a confirmation or availability call from

the CMO Karachi to played ads at the time specified by client. It is compulsory

because sometime the availability of required time is not possible to play due the

other clients reservation. Before the play ads we sent ads to censored board for

the purpose of quality check.

1.4.5.7 Forward ads to censored board



After received confirmation call from central marketing office Karachi I forward

ads to censored board for the quality check or that ads is acceptable or not

according to rules and regulation of PTV display material.

1.4.5.8 Received censored board report

After sometime of forward ads to censored board I received a report from

censored board for the confirmation about ads material. The censored board has

rights to reject the ads. That is clearly told to client the ads will be played after

censoring.

1.4.5.9 Making a Contract

After receiving the confirmation call from the CMO Karachi I make the contract

between client and PTV. Client is agree to play his ads at time which is available

and PTV agree the amount which received from client. The contract statement

show that both the parties mean client and PTV are agreed. The contract shall

contain the name of client or marketing agency and also the name of advertiser.

There is also mention the amount of contract which is agreed and from PTV

there are also mention the date on which ads played, length of ads, and the time

slots at which ads to be played. The contract is signed by Manager

Marketing/Sales of PTV and also the signature and stamp of advertiser.

The client before agreed or signed has to read the term and condition of the

contract which are given by PTV. There are some term and condition given to the

client for the purpose of contract between PTV:

While a contract may be in the name of an agency, it will be valid only for

the product mentioned on contract.

Contracts are accepted on the condition that copy and material standards

and to all laws and regulation in force at the time.

On the conclusion of a contract the advertising time will revert to the

corporation and the agency will not have claim on it.



Contract can be made for a maximum period of 52-weeks and are valid

only for the financial year (July-June) in which the contract is made.

Maximum 15% commission on net airtime rates is payable to marketing

agency.

PTV rights to adjust any payment against any dues of agency.

PTV reserves the rights to change the program schedule are shift the

position of spots without notice in such cases advertisers may cancel or

amend their contract if they like.

PTV reserved the right to change the right and conditions without prior

notice, whoever the corporation with allow advertiser 15 days from the

date of the announcement of change in rates and conditions in which to

cancel or amend their contract. Special charges and new condition may

be announced by the PTV from time to time and these shell be binding on

all.

The agency will indemnity the corporation against all actions, claims, and

demands brought are made against the corporation by the reason of any

transmissions of their commercials

PTV reserved the rights to refused to transmit any advertisement material

without assigning any reason in such cases the PTV refund to the agency

and money paid by the agency to the PTV for the particular advertisement.

PTV will not be responsible for the damages or loss of advertising material

of any kind

Central excise duty and other charges levied by the Government will be

born the advertisers.

1.4.5.10 Know how about Advertising Material

Sometime the client is not follow the rule and regulation about the advertising

material so there is the duty of marketing officer to give information about



advertising material to client. I am also learned about that material, there is some

information which I know about advertising material during my internship;

35mm or 16mm film or video cassette as per the requirement of PTV and also a

preferable sound track is require for the advertisement and that material is write

on the u-matic video cassette, 2.5 mm thickness may also be used. Generally a

single slide for 7 seconds and two slides for a 15 seconds spots are accepted.

Sounds in tape should be provided with the slides. Telops card can also be

telecast. The specifications of telop for all PTV centers are (card size: 12.5 cm x

10.0 cm / safe area: 9.0 cm x 77.0 cm).

1.4.5.11 Sending reminder to client for recovery

There are several problem to received or collect the money from client. There is

specific time period of relaxation to client for recovery of 90 days. I also learned

how the send reminder to client for recovery from a marketing officer Mr. Qasir

Abbas. First I type a letter according to given instructions from marketing officer

then post it to client postal address and also have a record for future. The

reminder should sent after specific time period, first reminder sent to client after

playing ads and if the client not paid the money within one week then after one

week second reminder will be sent if there is no positive response then also sent

after four weeks third reminder after 8 weeks and last reminder sent after 90

days of played ads, and if there is no response after last reminder then PTV have

right to sue on client.

1.4.5.12 Make Special Package for MOBILINK

In the PTV there is specific tariff rates which is given to clients for make decisions

for advertisement, but sometime PTV make some special packages for special

client, I also made it and forward to the client with the help of Mr. Hussain Ahmed

Piracha. We made special package for Mobilink, in the package there is some

benefit provide to Mobilink.



We give 4015 minutes to Mobilink annually at the rate of Mr. Hussain Ahmed

Piracha Rs:35,000,000 + GST which actually cost is Rs:103,416,667. There is

also give some additional benefits to client for the package satisfaction in shape

of one ads free in a day and free logo show etc.

There are some terms and condition given by PTV and followed by Mobilink:

PTV will make provision of 06 minutes CAT (Commercial Air Time) on

PTV News per day basis.

Mobilink may use the CAT (Commercial Air Time) as its own choice in any

time segment, however two minutes will have to be used in the segment.

Sponsorship of one program daily as per client’s choice, with the following

benefits: announcements, break bumpers, logo etc

1.4.5.13 Received Invoice for collection

There is trustful task which I performed in PTV is received invoice for collection. I

performed this task with the trust of General Manager of PTV. After playing or on-

air ads or transmission CMO (Central Marketing Office) Karachi makes the

invoice for collection and sent it to Islamabad Center. Invoice for collection is also

called sales tax invoice. After receiving invoice from CMO Karachi deliver it to

clients or marketing agencies to made payment within in 90 days. Payment made

by cheque in favor of Pakistan Television Corporation Ltd.

1.4.5.14 Get information about other department

At the ending day of my internship I got information about other departments

which are working in PTV Islamabad Center. General Manager of marketing and

sales give me some basic information about finance department and also admin

and personnel department. The finance department maintains all types of the

accounts of the PTV Head Office and has the unit account department in each

PTV Centre. This department keeps the records and provides all the information

about the finance to concerned parties and other relating departments. It

prepares the financial statement and maintains store &ledger, payroll etc. All the



accounts prepared under historical cost convention. Admin and personnel

department have the authority the recruitment and selection, pay structure,

audits, to deal with legal matters, developing employees work force and made

rule and regulation for the department and also for organization.

That task is basically giving me to have knowledge about whole organization

strategy and know who to manage the organization with team work. There are no

department which is independent, all departments have correlation between

them.

These are all tasks performed by me during my internship at PTV. At the end of

my internship period General Manager give me feedback about my performance

during internship in PTV, and I am happy when general manager give me

positive feelings about my work and give me best wishes for future.

1.4.6 Summary of learning

The period of my life as internee is very responsible, practical and learning part

of my life. That is my first practical work according to my qualifications and I had

a lot of things learned. That was a great experience for me to make a better

decision for my future life.

1.4.6.1 Skills and qualifications

From my internship at PTV I learned lots of thing about marketing by doing

practically work on marketing there are several basic skills which I gained by



doing internship. I have skill about how to do work in a team and in organization,

I have to skill how to coordinate with the co-workers or subordinates in the

organization, I learned how to work under the leader and as a leader, have skill

how to done work at the time. My communication and interpersonal skills are

improved after doing internship. By doing work or communicate with the clients

and marketing agencies and channels my skills were enhanced a lot, and also

learn how to change in behavior during communication, and my confidence level

also increased. The skills of punctuality and time management are also

increased during my internship. During my internship I also learned how to

develop the friendly environment by employees in the organization, how to

increase motivation levels of employees by leading them.

1.4.6.2 Responsibilities undertaken

I have undertaken different type of responsibilities during my internship. I follow

the rules and regulations of the organization during my internship which given to

me at the starting time of my internship. I had responsible to do given tasks at the

time given. My supervisors give me instructions according to every task and I fol-

low them with very care because it is difficult when a new employee enter in an

organization without any experience or practical work. It was difficult for me also

because I have no experience before it. I also give positive attitude and behavior

to my supervisor and they all give me feedback about my work. There is my re-

sponsibility to adjust myself into the organization environment I am also responsi-

ble to create good relation and good communication with clients and employees

of the organization. I had also the responsibility to keep the organization’s se-

crets confidential. When I contact with marketing agencies or client then that is

my responsibility to behave with then in good manners. When I received the re-

lease order then I filled the contract register manually and this was my responsi-

bility to filled contract register very carefully by each column and row correctly.

The other most important responsibility of me during my internship is forward re-



lease order to central marketing office Karachi. First I contact a person who re-

ceived the release order in central marketing office after ensuring it I send re-

lease order throw e-mail or fax then attend confirmation call for receiving from

central marketing office. After receiving confirmation of availability slots then I

contact with marketing agency or client to ask them to send ads to be played. Af-

ter receiving ads from marketing agency or client I send it by hand to censor

board for the quality check and that was very important responsibility during my

internship. Another most important responsibility of me to receive invoice for col-

lection and forward it to client or marketing agency to made payment. I also send

reminder for recovery to client that is also important responsibility of me.

1.4.6.3 Influence of internship in future

Internship period is my first practical work experience of my life and I learned lots

of thing during that period. And I think that is so important for me in future life.

Before internship I have no idea about organization environment and work. It was

my first experience to implement my knowledge in real work and that was very

good experience I enjoy it very much. I had understanding of organization struc-

ture in real and understand to how to manage the management in several ways.

During my internship I had understanding to how work with team, it is difficult for

the leaders to make decision when you have a large number of employees. My

internship will also influence and enhance my skills while doing a job. That expe-

rience also help me in future when I do job then there will be ideas in my mind

according to my skills and work performance of past experience, and that ideas

also enhance me to do good job and increase my performance in future.

1.4.6.4 Correlation between class room Knowledge and Internship work

During my internship I also followed my class room knowledge with my work. My

class room knowledge also help me several task and increase my performance, I



have knowledge about marketing before internship but practical implementation

of my marketing knowledge into work is great experience during internship in

PTV. I had already studied all the terms of management theoretically but it is

great experience follow that terms practically during internship. After doing intern-

ship I realized that class room knowledge is so much needed and very helpful

during practical work in life. So we are understanding to develop the classrooms

knowledge and shall be more attentive during the delivery of knowledge in class

rooms. Every task which perform in PTV marketing department is also related to

our knowledge for example when I type the recovery letter for client my supervi-

sor sitting around me and instruct me and develop me business communication

skills, and we also have knowledge to who the business letter write in Business

Communication Read and Write (BCRW) subject in bachelor of commerce. Es-

pecially the courses of “Fundamentals of Marketing” and “Essentials of Manage-

ment” which I have also read during my study are also help me lot when I work

with the marketing department in PTV to understand the basic concepts of mar-

keting and management and apply them in real practical work. So at the end,

correlation between class rooms knowledge and internship work have strong re-

lation and it is defiantly effect on the performance and also on motivation of em-

ployees in organization.

Conclusion of the report

2.1 Summary of key conclusion

After completing my internship I came to know that PTV is the nation represent

channel of Pakistan. It is a channel of present countless opportunities of pro-

grams and its production.PTV represent the culture of Pakistan to whole world.

PTV is a very idea of channel that defends the cultural norms, values of our

country. It is rapidly moving towards growth and is the market leader currently. In

view of the importance of the media since from the very inception of Pakistan the



need of highly develop and advance media was greatly felt. Thus state owned

media in the shape of PTV was introduced in Pakistan. This has achieved the

National Objectives, even in the presence of hazardous situation faced by Pak-

istan from time to time. As the media in the whole world play vital role to create

awareness in the masses. Considering the importance of the media, PTV Corpo-

ration was formed. The willingness, dedication and dynamic approach of PTV

staff has enabled it to play a due role in the country and contributed to help in the

rapid socio-economic uplift. It has welfare scheme for its staff i.e. Provident Fund,

Gratuity, Pension and advances with reserved recoveries. PTV is become lead-

ing in South Asia by the force of quickly make the strong network in a wide area.

And now a days television broadcasting have strong networking coverage the

production and transfer centers and its coverage now extended to about 90% of

total population. The area under the umbrella of TV signals steadily raised from

8470 sq. kilometer in 1964 is more than 300,000 sq. kilometer today. The quan-

tum of weekly telecast hours is now on the average around 56 excluding special

transmission and providing the facility of transmission via satellite.

PTV increases its product; it has introduced PTV National for regional purpose

and PTV Sports for sports entertainments and PTV Global to entertain foreign

viewers as well as providing the information about the country to the Pakistanis

residing abroad. Now the important steps are being taken towards establishing a

new channel PTV News exclusively for the purpose of the news. It will telecast

news after every 30 minutes like other international and worldwide channels.

Keeping in view the importance of the Information Technology, it has established

a new department naming “Information Technology department”. So the PTV

taking positive step to enter in twenty-first Century and give more emphasis on

development.

The marketing department is the functional arm of the firm that is responsible for

overall marketing planning & raising capital, managing the firms cash and market



securities for overseeing the Corporate funds plan and all marketing decision.

The PTV marketing management is concerned with acquisition, marketing &

management of asset (either in form of cash or material) with some overall goals

in mind. Marketing deals can make or break an Organization so marketing is one

of the fastest tracks to the top of an Organization.

The Financial department is one of the most important departments in the PTV

for formulating and implementing the financial policies like all other organizations.

Financial position of the PTV is stable. The short-term liquidity position of the cor-

poration seems to be strong because current assets and working capital both are

increasing. The stability analysis shows that the owners’ have a reasonable

share in total assets, this gives a confidence to the creditor as well.

The overall financial position of the Pakistan Television Corporation Limited is

satisfactory but as a universal truth there are certain loopholes which have to be

filled up to make the corporation more stronger, more prosper and more viable.

2.2 Observation about sector in which PTV operates

PTV was introduced in Pakistan to endorse a tolerant understanding of the world

as well as to promote a realization of Pakistan’s own legacy, the social and eco-

nomic growth of the country and to provide motivation and guides for progress

and success.PTV was considered necessary also for bringing about a genuine

decision in the social & cultural life of the sufficient, apart from its roles to encour-

age the most effected instruments and enhancement of culture, education and in-

formation and entertainment also.



The sector in which PTV is operating is the sector of “Television Broadcasting” or

“Electronic Media”. With modest beginnings, PTV becomes the leading television

network in South East Asia to develop its networking widely with progressive

achievements. Basically the sector of television broadcasting is introduced in

Pakistan by the PTV network. Before PTV Network there is no other source to

display and share the transmit, and that is only PTV achievement to introduced

first time in Pakistan the sector of “Television Broadcasting”. After that there are

lot number of television network join that sector and now the electronic media is

the main source for any kind of sector. The main source of income of PTV is ad-

vertising the customers products and services so the attraction of customers

made by the high viewer ship of PTV. There are the several way to survey the

viewer ship of PTV according to “Gallup Survey” in Pakistan there is 90 million

people whose are the viewers of TV and out of them more than half people are

rural viewers, and that is the achievement of PTV to increase enhancement of

new technology and information in rural areas. The total estimated TV set count

now stands at nearly 20,000 million and that refer the 8 people have seeing the

programs in front of one TV set the public have to see is high in rural and urban

areas also, as also on special occasions including live transmissions via satellite

and telecast of sports events. The quantum of weekly telecast hours is now, on

the average around 56 excluding special transmissions. The national network

carries most of these telecast while individual centres put on air programmes of

regional interest. Transmission via satellite, which commenced as early as 1972,

is now a regular feature and viewer important international event, including sports

of interest to the viewers in the country.

Pakistan Television Corporation also have an academy to train people about

electronic media and new technology and that role play in education sector. Dur-

ing the starting years of PTV, central training institute was inauguration a plat-

form for the training of programmed producers and engineering and also for hu-



man resource. This institute has been elevated to a fully fledged PTV Academy,

importing training to television personnel in all fields marketing, news, engineer-

ing, management, finance, current affairs, programs production etc. as well as ar-

ranges Information Technology courses for external candidates.

Improvement with PTV is a way of life over the past years it has developed in all

spheres, regularly and without doubt. It is PTV’s earnest enterprise to provide

motivation to the nation intolerance of religion values and residents building activ-

ities as well meaningful programs even in the core of entertainment programs.

2.2.1 Competitors

PTV Network is those channels which give its coverage directly from satellite and

there is only one direct competitor channel named as “ATV”. But with the pas-

sage of time and awareness of people the most disadvantage point of decreasing

viewership of PTV is cable network launched.

And now there many indirect competitors television network of PTV Network like

GEO Network, ARY Network. And other hands there are other several individual

TV channel competitors like HUM TV, TV ONE, ARY Digital, Express Entertain-

ment and GEO TV are the competitors of PTV Home channel.



In news sector GEO, ARY News, Express News, SAMAA, DUNIA, WAQAT

News, and News ONE etc. are the competitors of PTV News channel. In sports

sector there is only Pakistani private sports channel named “GEO Super” is the

competitor of “PTV Sports” channel. Moreover PTV Network is the lead in the

sector as its maximum coverage in Pakistan.

2.3 SWOT Analysis of PTV

2.3.2 Strengths of PTV

PTV Network is only network in Pakistan which operate throw all modems

like satellites, cable, and terrestrial.

PTV operating more than 50 countries of world, that increase its viewer

ship and also increase the market value.

PTV considered as a trustable channel which provide accurate information

and that trust give good market to PTV and also increase the viewer ship.

PTV Home is considered as a family channel and that provide quality dra-

mas and programs, so people refer it to play on home and that also in-

crease viewer ship of PTV.

PTV also famous about its drama serials, people have craze for it and that

serials are popular among the people so PTV get high viewer ship, and

the highest charges of PTV slots is also for that time in which that serials

play.

PTV is the defender of cultural and ethical boundaries of society in elec-

tronic media sector.

2.3.2 Weaknesses of PTV



PTV mostly used the old technology, so employees are unable to get ac-

cess to use up to date technology.

Huge size of the organization is also a week point of PTV. There is difficult

to manage accurately in all fields to employees.

Due to own by government PTV bound under the government policies and

has lack of freedom.

Communication gap between departments.

There is not a proper training facilitate to employees in PTV.

PTV have large number of employees and effect to increase cost.

2.3.3 Opportunities for PTV

Advertisement is a type of basic need for the corporations as increasing

competition, so PTV has opportunity to grape these advertisement and in-

crease competition.

International growth potential due to the increasing community population

across worldwide. As population increasing so as migration of people

from Pakistan to other countries, and those foreigner are want to share

and even learn our traditional rules or culture they want a platform and

PTV have opportunity to provide this facility to them.

PTV has highest ratio of coverage in Pakistan, so PTV has an opportunity

to share its maximum transmission to maximum peoples for the purpose

of extension.

Due to have strong networking PTV has opportunity to easily launched

new services.

2.3.4 Threats to PTV



Taxes on broadcasting sector are increasing day by day and that is de-

structive for the PTV in shape of low profit.

Deterioration of law and order situation in any time in country is also an-

other threat for the PTV.

Low rate of advertisement offer to customers by competitors is also

threats for PTV.

Turnover of old employees due to attractive packages offers by competi-

tors is a big threat for PTV.

Large number of competitors in the sector is also a threat for an organiza-

tion, and now a days in television broadcasting sector there is a big mar-

ket and it is difficult for PTV to face the whole market.

Recommendations

There are some suggestions and recommendations which I refer to PTV for

good career plan of employees and management of the organization:

PTV has two main sources of revenue, one is licensing fee and the other

is advertising. PTV can also provide technical services like training relat-

ing to editing, use of cameras and training for the Artists etc.



should consider the latest innovation in the field of science and technology

and should prepare and telecast those programmes up to the maximum

level. This will enhance the public interest in the PTV channel and will be

popularized among the public.

The Government influence should be minimized for the consideration of

programs’ production and strategic decisions.

Rules and Regulations of PTV Corporation strictly followed in dealing with

the Government.

The TV authorities should have to give attention towards those programs,

which are being offer to the world via satellite. PTV can also increase its

value in the international market by dubbing the popular programs in to

other languages. This will introduce Pakistan into other countries as well.

All the policies and planning should be prepared with the collaboration of

all departments.

Talents must be selected on the basis of their devotions and artistic capa-

bilities and favoritism must be minimized to ensure the success of various

programs of entertainment.

Fresh blood / graduates in every field should be entertained so that the

traditional and old set up can be modernized on scientific grounds

The objectives and goals of each department must be determined and

communicated clearly to all staff members.

The employees of PTV should be motivated by giving them incentives ei-

ther in tangible form or intangible form.

Try to create competitive environment among employees for the perfor-

mance in the job

Some effective measures should be taken to eliminate the late coming

habits of the staff and punctuality should be ensured at maximum.

Decrease the number of employees to decrease the cost.



References

Electronic/web Page

http://www.ptv.com.pk/ , accessed 07 Nov 2012

http://en.wikipedia.org/wiki/Pakistan_Television_Corporation , accessed

07 Nov 2012


http://en.wikipedia.org/wiki/Pakistan_Television_Corporation

http://www.ptv.com.pk/



Documents

Internship Report on PTV