SIDEFAME LTD is the retail subsidiary of FENIX GROUP HOLDINGS LTD. The Sidefame HK office markets a wide range of

fashion & lifestyle brands including 45R, Anteprima, Anteprima Wirebag, Atsuro Tayama, Cocktail , Henry Cuir & Marimekko. The

company has a network of over 100 stores in HK, China, Macau & Singapore.

II. OUR BRANDS

Retailing Internship Programme 2018

I. COMPANY BACKGROUND

A bag that becomes a woman’s best friend, always faithful on her wrist or shoulders. A companion that,like herself, is always ahead of fashion but never out of style. A bag that creates as the spotlight, andbrings cache to the arms it belongs on. One of the materials ANTEPRIMA worked with was an exclusivewire manufactured in Italy, crafted in a wide range of colors and knitted into lightweight wire purses thatgleam with just a hint of light Cue the ANTEPRIMAANTEPRIMAANTEPRIMAANTEPRIMA WIREBAGWIREBAGWIREBAGWIREBAG. The bag that became an instant hit in1998, and has since evolved fashion icon status. A bag, dressed in new variations in hue and shape, fromseason to season. Lighting up the fashionable world, on the side of modern women with the duality of thego-getter and the playful. Handbags spun in a matrix of hi-tech materials and timeless craftsmanship.

The image of an ideal woman has been like a work of art in progress, through the ages. In 1993, Izumi Oginocreated a contemporary new face – sensitive to beauty without borders, her intuitive style and eleganceappreciated in any situation. ANTEPRIMAANTEPRIMAANTEPRIMAANTEPRIMA by Izumi Ogino for a woman of all seasons: Intelligent, Confident,Feminine and Joyful. ANTEPRIMA is the fashion brand in that image, perfectly refined collections that channel awoman’s worldly sophistication. A woman with an understated passion for creativity and luxury. An unerring eyefor beauty that refuses to be held back by artificial boundaries or cultural lines. Izumi has captivated the fashionworld since the brand’s debut – as its name in Italian – at Milano Moda Donna in 1998. ANTEPRIMA carriesthrough the love of quality and beauty that impressed Izumi’s childhood, the passion filters through the brand’sfashion and accessories, seen in the world’s most vibrant cities.

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MarimekkoMarimekkoMarimekkoMarimekko established in 1951 after World War II. It is a Finnish textile and clothing company renowned for itsoriginal prints and colors. Marimekko designs and manufactures high quality interiors decoration items rangingfrom furnishing fabrics to tablewares as well as clothing, bags and other accessories. There are a total of 88Marimekko stores in Finland and abroad, including company’s own retail stores, concept stores and Marimekkostores at Crate and Barrel. “Marimekko is not about trendy fashion, with a few minor exceptions. We makelasting and timeless products. Timelessness may, however, occasionally come into fashion by chances, likenow.”Established in Japan in 1978, 45454545RRRR has surpassed fashion and adhering to its belief in the beauty of nostalgiaand quality craftsmanship. Analogous to the Japanese passing down tradition from parents to their children,kimonos and gorgeous things from times past, each piece of 45R product feels like an old favorite at the veryfirst time it is worn and it is of such quality that 45R clothing can be passed on from generation to generation.Its denim collection is both an established eternal classic as well as an art piece to the connoisseurs ofdenim and Japan fashion. Following its success in Japan, New York and Paris, the first boutique in HongKong was opened in October 2008 in its signature nature inspired boutique décor, winning the admirationand respect of many.

Since the 1970s, HenryHenryHenryHenry CuirCuirCuirCuir is a unique handcrafted Italian brand that has been designing fine leather handbags,shoes, accessories, coats & furniture. Each creation is a one of a kind and extraordinary yet classic. The founder anddesigner Henri Beguelin, who took inspiration from everyday life, the beauty of nature, profound emotions such aslove and enthusiasm for life that he attempted to convey through his objects. The union between the past and thepresent is tangible, and the attention to detail and selection of materials, typical of the old handicraft technique, arecombined with an attention paid to contemporary needs.

Retailing Internship Programme 2018

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COCKTAILCOCKTAILCOCKTAILCOCKTAIL seeks to bring together unique, contemporary fashion and lifestyles that define the newgeneration women – SHE, who is true to her own personal style; confident, bold and imaginative.Enjoying an up-to-the-minute lifestyle and sometimes fantasize in her own world, she is content andblissful. Under this aspiration, the creative concept store teamed up international fashion, lifestyle andaccessories names for new stimulations. Just as how COCKTAIL is devoted to sourcing the latest ideasin total lifestyle, the store also features an intangible art space which showcases creative in-store displaysand work-of-art to enrich our regular shopping day, a brand new shopping experience whereby fashionand art mingles to inspire.

Paris-based Japanese designer ATSUROATSUROATSUROATSURO TAYAMATAYAMATAYAMATAYAMA is most reputed for his innovative designs that combine thesubtlety of his Eastern influence with the more relaxed and fluid silhouettes of the West. The debut of his signaturecollection ATSURO TAYAMA in Paris in 1991 distinctively reflected his design philosophy that “Fashion is auniversal language” emphasizing on comfort and styles that encompassed the characteristics of the two genders.The signature TAYAMA’s style is being carried on every season with fresh looks to cater to the same elegant andspirited woman, with sophisticated casuals to stylish mannish suits that spell a touch of airiness and complexity,utilizing at the same time the latest techniques in materials and patterns to underline his signature style.

III. PROGRAMME INFORMATION

OBJECTIVES

Throughout our retailing internship program, the participants can gain knowledge basis and acquire practical experience in fashion retailing industry and have exposure to retail market in HK.

DURATION & NO. OF INTAKES

• Ten weeks internship program • Two students, with 3rd Year full-time BA retailing academic background, will be selected as interns.

Schedule Particulars

11 June (TBC) Briefing Workshop Program content and Sidefame service standards

12 June – 15 July

(TBC)

Shop Placement in HK

Brand/ Shop:

- TBC

- TBC

1. Submit learning objectives

(refer to “ASSIGNMENTS” section for detail)

1. Conduct mystery shopper visits and prepare reports

2. Familiar with operation management, able to handle the whole sale transaction independently

16 July – 16 August

(TBC)

Shop Placement in HK

Brand:

- TBC

- TBC

1. Carry out service audit on designated shops

2. Conduct market research on understanding customers’ perceived value (include service and selling) in HK

10 August

(TBC)

Deadline of PowerPoint submission

(please refer to “ASSIGNMENTS” section for detail)

1. Market research on customers’ perceived value in HK

2. Improvement areas in HK operations

3. Service benchmarking of HK shops

17 August (TBC) Presentation

SCHEDULE

ASSIGNMENTS

1. A summary of learning objectives� To write a summary of your learning objectives of having shop placement in HK � Deadline of submission: 25 June 2018 (Monday)

2. Mystery Shopper

� To conduct a service benchmarking exercise through mystery shopper questionnaires of designated HK shops

3. Presentation on customers’ perceived value (service and selling) in HKYou will have a presentation to our top management and operation team, details as follow:� To conduct a market research on better understanding of HK customer needs� To suggest areas of improvement of frontline operations� Service benchmarking of HK shops� Deadline of submission: 10 August 2018� Presentation Date: 17 August 2018 (TBC)

Retailing Internship Programme 2018

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IV. SELECTION

CRITERIA

� 3rd Year full-time BA students with Retailing specialism� Passion for fashion retail and frontline operation management� Proactive, energetic, willing to learn and take up challenges� Positive working attitude and strong sense of responsibility� Strong interest in developing his/her career in retail operation management� Conversational Putonghua is required

APPLICATION

� Submit an essay on “Reasons for applying Sidefame Internship program 2018” in English� Individual interview with Sidefame Ltd. will be arranged for short-listed candidates

� Allowance of HK$9,000 per month

V. SPONSORSHIP

Upon graduation, those intern(s) successfully completed the internship program with outstanding performance will have advantage on the application of Sidefame Management Trainee Program (Retail Operations).

VI. PROSPECT OF INTERN

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Retailing Internship Programme 2018