International Congress 2015 | Proposal

AIESEC

INTERNATIONAL CONGESS 2015August 2015 | Hyatt Regency | Gurgaon, India

Steering change and forging meaning

through youth leadership“ ”

International Congress is the annual convening of AIESEC and itsmembers from 125 countries, aimed at celebrating youthleadership, cultural diversity and global togetherness.

The purpose of the conference is to gather youth delegates,business leaders, entrepreneurs and global trailblazers who willstrategize and co-create AIESEC’s vision for a brief future. This visionwill enunciate the idea of a progressive, traditionally modern Indiausing an international platform like none other.

1000Global Youth

500Indian Youth

100Core Team

400Alumni

100Corporates

100Partners

50Embassies

50,000Virtual Delegates

50Speakers

30Performances

126Countries

10Days

Year International Congress Host Year International Congress Host

1991 Germany 2003 Belgrade, Serbia &

Montenegro

1992 Hungary 2004 Germany

1993 Great Britain 2005 India

1994 Spain 2006 Poland

1995 Sri Lanka 2007 Turkey

1996 Poland 2008 Brazil

1997 United States 2009 Malaysia

1998 Finland 2010 India

1999 South Africa 2011 Kenya

2000 United Kingdom 2012 Russia

2001 Switzerland 2013 Egypt

2002 Canada 2014 Taiwan

Adi Godrej

Head of Godrej Family, India

IC 2010, India

Shivendra Singh

Managing Director, Fortis

IC 2010. India

Arkady Dvorkovich

Deputy Prime Minister, Russia

IC 2012, Russia

Laila Iskander

Minister of States, Egypt

IC 2013, Egypt

Jiang Yi-huah

Premier of Republic of China

IC Taiwan, 2014

IC 2010 featured in print media over

110 times between July 15th -

September 15th-

Extensive coverage (Avg of 1.8 articles

per day)

Brand ambassadors for an AIESEC

conference for the first time ever- Indo-Pak tennis players Rohan Bopanna

and Aisam Qureshi

Over 45 senior management

representatives (CEO’s, Global HR &

Branding VP’s) of some of the largest global corporations

attended the conference

The IC 2010 Opening Ceremony video was the most tweeted non-profit video in the world

on the 23rd of August. Over

1,00,000 hits on the IC 2010 website

Host City for 2015

GURGAONThe Millennium City of India

Gurgaon is home to 250, 50% of

the Fortune 500 Companies.

Gurgaon has now emerged to become

the city with the third highest per capita

income in India.

The city of Gurgaon, is located on

the border with Delhi with New

Delhi to its north east, in the state of

Haryana. Gurgaon has an

estimated population of 876,824

and is of about 282.7 square miles.

Retail is an important industry in

Gurgaon, with the presence of 26

shopping malls. It is also one of the

most important offshoring centres in

the world, providing outsourcing

solutions in software, IT, service and

sales through delivery facilities and

call centres.

₹ 50,00,000

Opening Ceremony of AIESEC’s 67th International Congress will be about incepting and changing the perception of 1400 delegates from 126 countries on the growth story of India and on how far we have evolved ourselves in terms ideas, innovation and

technology.

1000+

International

Youth.

A cultural extravaganza, where1500+ Indians who will go through 126 global cultural experiences ranging from Venezuelan attires, German beverages and

more. This also provides a chance for the international delegates across the globe to witness and discuss each other’s cultures, habits and country realities.

1000+

International

Youth | 1500+

National Youth

IC stakeholder dinner will be an evening of fine dining and networking with all of AIESEC's partners,

collaborators, media, alumni, corporate associates and stakeholders.

200 Top

Company

Leaders

Initiated in 2010, Global Youth to Business Forum was soon called Global Youth Speak Forum, an event

which connects top young leaders to global business leaders to explore the topics of leadership, innovation

and corporate responsibility.

1000+

International

Youth

5 days of orchestrated theme branding and commercial allotment exclusively for the company at

International Congress main event and all parallel platforms.

1000+ International Youth | Top

Corporates | Government |

Embassies

DETAILS OUTREACH

1

2

3

4

5

Partnership Modules Benefits OfferedQuantity

ATTENDEE

COMMUNICATION

'Your Company presents IC mobile application' via a launch -

Centrally located 'Your Company presents IC Website' banner 1

Back inside cover feature in the main conference

brochure 2000

Back Cover Feature in the main Conference Brochure2000

Advertisement in Conference Aftermovie -

Company Feature in all Guest invitations 2000

Full page company feature in all IC emails

1500

Half page company feature in all IC emails 1500

Session Branding -

Company Feature on Conference Website

SPECIALTY ITEMS AND

APPAREL

Branding on conference T-shirts/ Shirts/ Kurta 2000

Branding on Bag Stuffers 2000

Branding on Conference Slippers2000 pairs

Branding on conference Notebooks and other Stationery 2000

On-Line Media Outreach On Ground Media Outreach

10% of total sponsorship

amount to be used for Digital

Marketing

20 minute Ad spaces at

Global Youth Voice forums

10=% of total sponsorship

amount for Digital Advertising

Powering partners for GYV

10 external mentions - online

articles

10 mentions - newspaper

articles

10 twitter cards Primary mention in newspaper

ads

50 customized Instagram posts 5 radio mentions

100 tweets with collaboration

hashtags

2 primary partner mentions on

TV

3 onsite videos Branding on all venue

collaterals

Opening / Closing credit in 25

conference session videos

Daily mentions during

conference sessions and

presentations

Partnership Modules Benefits Offered Quantity

ON-SITE VISIBILITY

Feature on the main event backdrop 1

Dedicated Company fall banner inside the main conference hall 12

Feature on media center backdrop 1

Company Souvenirs in the delegation kits1400

Company videos playing during breaks -

Company banners in the partners' lounge 8

Company banners at the entrance 3

Branding on venue direction signboards12

Exclusive standee & banner spaces in reigonal meeting rooms 2x2=4

Feature on delgate Lanyards and ID cards 1500

Column wraps with company logos4

Branding in conference massage booths 2

Dedicated charging booth branding 2

Branding on conference shuttle buses/cars 10

Branding on Visual Displays across the venue 16

Company Souvenirs and Adverts in delegate rooms 450

SPECIAL EVENTS

SIGNAGE

Opening Ceremony Co-Presenters

Global Village Co-Presenters

Stakeholders’ DinnerCo-Presenters

Youth Speak ForumWorkshopPartners

BRAND ENGAGEMENT

Campaigns (Testimonials, Videos, Pictures) -

Kiosk space for delegate interaction and product display 2

Product Testing to enhance user brand experience 2

Giveaways through awards and recognition -

₹ 25,00,000

A cultural extravaganza, where1500+ Indians who will go through 126 global cultural experiences ranging from Venezuelan attires, German beverages and

more. This also provides a chance for the international delegates across the globe to witness and discuss each other’s cultures, habits and country realities.

1000+

International

Youth | 1500+

National Youth

3 days of orchestrated theme branding and commercial allotment exclusively for the company at

International Congress main event and all parallel platforms.

1000+ International Youth | Top

Corporates | Government |

Embassies

DETAILS OUTREACH

1

2

3

4

Global Youth Voice is a platform that enables youngsters to understand the importance of speaking

up for things of personal, professional and social relevance. A pan India campaign, it will feature series

of talks in 7 cities.

2400+ National

Youth

India Night is about celebrating the rich culture, festivals and diversity of India. An incredible

experience of the tasty food, folklores and musicalperformances of 29 states.

1000+

International

Youth

Partnership Modules Benefits OfferedQuantity

ATTENDEE

COMMUNICATION

Company Advertisement/ Feature on conference mobile

Application-

Centrally located 'Your Company presents IC Website'

banner1

Full page adverstisement in the main Conference Brochure 2000

Back Cover Feature in the main Conference Brochure

2000


Personalized Partner Launch Video -

Full Page Article on partnership in Report (To be circulated

among all our Partners and Internal Network) 2000

Full page company feature in all IC emails 1500


Session Branding -


SPECIALTY ITEMS AND

APPAREL


Branding on Bag Stuffers 2000

Branding on conference Notebooks and other Stationery 2000


7.5% of total sponsorship amount to be used

for Digital Marketing

10 minute Ad spaces at Global Youth Voice

forums

7.5=% of total sponsorship amount for Digital

Advertising


7 external mentions - online articles 7 mentions - newspaper articles

7 twitter cards Primary mention in newspaper ads


50 tweets with collaboration hashtags 2 primary partner mentions on TV

2 onsite videos Branding on all venue collaterals

Opening / Closing credit in 15 conference

session videos

Daily mentions during conference sessions

and presentations


ON-SITE VISIBILITY

Feature on the main event backdrop1

Dedicated Company fall banner inside the main

conference hall 6

Feature on media centre backdrop1

Company Souvenirs in the delegation kits

1400

Company videos playing during breaks-

Company banners at the entrance3

Branding on venue direction signboards12

Exclusive standee & banner spaces in regional meeting

rooms 2x2=4

Column wraps with company logos4

Dedicated charging booth branding

2

Branding on conference shuttle buses/cars10

Branding on Visual Displays across the venue16

Company Souvenirs and Adverts in delegate rooms450

SPECIAL EVENTS

SIGNAGE

India Night Co-Presenters

Global Village Co-Presenters

Global Youth Voice Co-Presenters

BRAND ENGAGEMENT

Kiosk space for delegate interaction 2

Young Leaders Booth Throughout

Workshop at Global Youth Conference 1

₹ 10,00,000

10 days of orchestrated theme

branding and commercial allotment

exclusively for the company at

International Congress main event

and all parallel platforms.

1000+

International

Youth | Top

Corporates

|

Government

| Embassies

DETAILS OUTREACH

1

2

Global Youth Voice is a platform

that enables youngsters to

understand the importance of

speaking up for things of personal,

professional and social relevance. A

pan India campaign, it will feature

series of talks in 7 cities.

2400+

National

Youth


5% of total sponsorship amount to be used for

Digital Marketing

5 minute Ad spaces at Global Youth Voice

forums

5=% of total sponsorship amount for Digital

Advertising


5 external mentions - online articles 5 mentions - newspaper articles

5 twitter cards Primary mention in newspaper ads


25 tweets with collaboration hashtags 1 primary partner mentions on TV

1 onsite videos Branding on all venue collaterals

Opening / Closing credit in 10 conference

session videos

Daily mentions during conference sessions and

presentations


ONSITE VISIBILITY

Feature on the main event backdrop 1

Dedicated Company fall banner inside the main

conference hall 12

Company Souvenirs in the delegation kits 1400

Company banners in the partners' lounge 8

Branding on venue direction signboards 12

Exclusive standee & banner spaces in reigonal

meeting rooms 2x2=4

Branding in conference massage booths 2

Branding on conference shuttle buses/cars 10

Branding on Visual Displays across the venue 16

ATTENDEE COMMUNICATION

'Your Company presents IC mobile application' via

a launch -

Full Cover Feature in the main Conference

Brochure 2000


Personalized partner launch video Yes

Company Feature in all Guest invitations 2000

Full page company feature in all IC emails 1500


Session Branding -


BRAND ENGAGEMENT

Campaigns (Testimonials, Videos, Pictures) -

Kiosk space for delegate interaction and product

display 2

SPECIALTY ITEMS AND APPAREL


Branding on conference Notebooks and other

Stationery 2000

MEDIA OUTREACH (Online)

Customized Facebook posts (Outreach : Over

100,000 people) 40

Customized tweets 100

Customized instagram pictures with company

hashtags 25

Exclusive Blogs 5

Mentions in external websites 5

MEDIA OUTREACH (Onground)

Mentions in newspapers 5

Backdrop Branding for press conferences Yes

Promotion through media in 4 cities throgh "Global

Youth Voice Talks" 4 Cities

Objectives:Opening Ceremony of AIESEC’s

67th International Congress will

be about incepting and

changing the perception of

1000+ delegates from 126

countries on the growth story of

India and on how far we have

evolved ourselves in terms ideas,

innovation and technology.

Audience: 20 + Government Dignitaries

AIESEC India Board Members

IC advisory Board

Global Partners

1400 Young leaders

50,000 Live viewers.

Agenda Speakers & Performance Duration

Tentative Key Note Speaker 1 Prime Minister of India – Shri Narendra Modi 15mins

Tentative Key Note Speaker 2 Youth Affairs Minister India – Sarbananda Sonawal 10mins

Live Performance Advaita / Raghu Dixit 25mins

Key Note Speaker 3 Title Partner 10mins

Message from President, AIESEC International

President AIESEC International – Ana Saldarriaga 10mins

Live Performance Quincy Charles 20mins

Message from President, AIESEC India

President AIESEC India, Alok Khatri 10mins

Live Performance Samudra School for Indian Contemporary Performing Arts - Jalam

20mins

Message from President, IC 2015 AIESEC IC 2015 President – Sahil Chopra 10mins

Closing Act Steel Poi Performance 12mins

Date : 21st August, 2015

Venue : Hyatt Regency, Gurgaon

Time : 2:00pm - 5:00pm

Brand Package Price:₹ 30,00,000

Advaita to perform at the Opening Ceremony of AIESEC IC 2015.

Agenda Duration

Travelling time from Hyatt Regency to Global Village venue 5:00pm - 6:00pm

International delegates settle in their respective entities, stall withfood, beverages and presentation material.

6:00pm - 6:30pm

[Tentative] Inauguration and key note speech - Minister of External

Affairs - Sushma Swaraj6:30pm - 6:45pm

External Visitors Entry - Consul General of International Embassies,NGO Heads, Start up founders, etc

6:45pm onwards

Global Diversity Walk - Delegates from different entities will walk inwearing their traditional attires

Happens parallel.

AIESEC Global Entity - Performances (Jives and Roll Calls) 7:00pm - 8:00pm

Dinner at Hyatt Regency, Gurgaon 8:30pm onwards

Objectives:At International Congress 2015,

expect to witness a walk-in of

1500+ Indians who will go through

126 global cultural experiences

ranging from Venezuelan attires,

Brazilian snacks, German

beverages and more. This also

provides a chance for 900

international delegates across

the globe to witness and discuss

each other’s cultural changes,

habits and country realities.

Audience: 100 embassies

1400 delegates

126 countries

5000 audience

Date : 21st August, 2015

Venue : Leisure Valley

Time: 5:30 pm – 8:00 pm


Audience: 1000 International Delegates

200 Indian Delegates

200 Alumni

Date : 29th August, 2015


Time : 11:00 pm onwards

Objectives:After a 10 day intense conference

learning, this is an evening where

the delegates relax and let go in

a party to have a good closing.

This is the evening that stays very

vivid in every delegates memory

as it marks the closing of their

conference experience.


Nucleya to be at Club Night Dualist Inquiry to be at Club Night


Venue : Hyatt Regency. Gurgaon

Time: 7:00 pm – 11:00 pm

Objectives:India Night is about celebrating

the rich culture, festivals and

diversity of India. An incredible

experience of the tasty food,

folklores and musical

performances of 29 states..

Agenda Duration

[Tentative] Key Note 1 Chief Minister of Haryana – Manohar LalChatter

7:00pm – 7:15pm

[Tentative] Key Note 2 Tourism Minister of India – Mahesh Sharma

7.15pm – 7.30pm

Audience: 1400 Delegates

Delhi Ministry

Haryana Ministry

Tourism Ministry

Incredible India dignitaries

Global and National Partners


Regions to be showcased Punjab

Rajasthan

Kerela

Nagaland

Tetseo Sisters to be at India Night


Venue : Hyatt Regency. Gurgaon

Time: 7:30 pm – 11:00 pm

Objectives:IC stakeholder dinner will be an

evening of fine dining and

networking with all of AIESEC's

partners, collaborators, media,

alumni, corporate associates and

stakeholders.

Agenda Duration

[Tentative] Key Note 1 Finance and Corporate Affairs Minister ofIndia - Mr Arun Jaitely

7:00pm – 7:15pm

[Key Note 2 Title Sponsor / Partner Dinner Sponsor 7.15pm – 7.30pm

Dinner and Networking 7:30pm - 9:30pm

Audience: 20 Global Partners

10 National Board members

80 IC Partners

40 Special Dignitaries


Mr. Adi Godrej with AIESECers at a Stakeholder Dinner

Audience: 1000 International Delegates


10 Global Partners

12 Workshops

15 Speakers

Agenda Duration

Key note-1 United Nations Secretary – General’s Envoy Youth – Ahmed Alhendawi 10:00am – 10:30am

[Tentative] Key Note 2 Chief Minister of Delhi – Mr Arvind Kejriwal 10:30am - 11:00am

Workshop Spaces 11:00am - 12:00pm

Lunch 12:00pm - 2:00pm

Panel Discussion 2:00pm - 3:00pm

Workshops 1/2/3 (Parallel Workshops) 3:00pm - 5:30pm

Closing Note 5:30pm - 6:00pm



Time : 10:00 am – 7:00 pm

Objectives:Initiated in 2010, Global Youth

to Business Forum was soon

called Global Youth Speak

Forum. An event which

connects top young leaders to

global business leaders to

explore the topics of

leadership, innovation and

corporate responsibility.

Workshop Price: ₹ 15,00,000

Power Talks: ₹ 10,00,000

Live message from UN Secretary for Youth Speak at AIESEC Conference

Audience:200 International Delegates


Agenda Duration

Opening Note 10mins

Story 1 15mins

Story 2 15mins

Break / Talent Gig 10mins

Session 1 – GYV Theme 15mins



Closing 5mins

Networking Space 20mins

Date : 21st- 24th August, 2015

Objectives:Global Youth Voice is a platform that

enables youngsters to understand the

importance of speak up for things of

personal, professional and social

relevance.

₹ 10,00,000 (Power Talks)

₹ 15,00,000 (Workshop)

₹ 2,50,000 (Per City Talk)

2 METROS

1 PREMIER TALK

The Premier Talk:A convention of Indian & foreign

youth to share stories which have

pursued innovative, creative and

thoughtful solutions to issues

prevalent in our society.

Global Youth Voice Talks:The following cities will host Global

Youth Voice Talk :

Bangalore

Delhi

Timelines: May – July

Audience: 1000 Indian Youth

GYV Talks Co-PresenterCareer Analytics

By opting for this package, you can avail full

fledged bannership and logo placement

throughout International Congress at the main

event.

Exclusively customized for companies looking for

branding in specific regions, opting for this

package gives your company the full rights to

present and control activities of your desired

region at IC

An exclusive space for your company to for first

hand engagement with your products/ services

at IC 2015 through a means of a live kiosk/

arena, designed completely in your companies

brand elements

An exclusive fashion show presented and

organized by your company in a global

gathering at IC, covered by top media houses.

1

2

3

4

INR 5,00,000

INR 1,00,000 (Per Region)

INR 1,00,000 (Per Day)

INR 5,00,000

An opportunity for your company to showcase the rich history, legacy and roots of your company at one of the 4 Indian regions. This space can also be used to exhibit speciality products from the corresponding

region, by the company.

INR 50,000 (Per Stall)

DETAILS COST

5

IC 2015 will feature a moments capturing

photo booth for the 126 country stalls and a

massive photo wall where people pin their

photo prints and sign of saying “<Country

Name>’s Moment of Happiness poweredby Coke.”

EVOLUTION STORY COCA-COLA VS. AIESEC

The main IC corridor will feature two LONG

wall (or Catwalk) banners running on either

side, one sharing Coke Evolution and the

other sharing AIESEC’s and converging to a

shared 20-20 vision.

THE CONTOUR BOTTLE SOUVENIRSTo offer as souvenirs to over 400 of Coca-

Cola’s companies, partners and clients, a

bottle of Coca-Cola painted in the theme

of peace and happiness, connecting the

vision of AIESEC and Coco-Cola’s

centenary celebrations of its contour

bottle.

Mr. Narendra Modi*, Prime Minister, India

Malala Yousafzai*, Activist and Nobel Prize

Laureate

Mr. Venkatesh Kini, CEO, Coca Cola India

and Southwest Asia

Ahmad Ahlendawi – UN Youth Envoy Kevin McNamara, CFO, Bacardi

Narendra Mishra – UNDP Co-ordinator Sarbananda Sonowal* – Sports and Youth

affairs Minsiter

Shaheen Mistry, CEO, Teach for India Piyush Goel – Power, Coal, New and

Renewable Energy Minister

Dr. Mahesh Sharma*, Minister of Tourism,

India

Vishen Lakhiani, CEO Mindvalley

Electrolux Global Team:

• Carla Silveira - Global AIESEC co-ordinator

• Pia Hovland - Global VP, Talent Management

• Sara Sorgardt - Global Head, Recruitment

• Lars Worsoe Petersen - Global Senior VP, HR & OD

Steel Poi Advaita Manganiyar Seduction Raghu Dixit

Samudra School

Of Performing arts Dualist Inquiry Quincy Charles Neeraj Arya’s Kabir Cafe

*tentative

A recurring partner, Electrolux encourages youth leadership by

acknowledging the top performing AIESEC chapters from around the

world on this night.

With a rapidly expanding global presence, Uber wishes to utilize IC as

a platform to engage with international youth and showcase their

services by volunteering to provide free transport to our patrons.

Career Anlaytics has identified IC as an opportunity to engage with

the Indian youth and make the aware of the opportunities in different

sectors through expert sessions at Global Youth Voice Talks which is a

series of leadership talks happening in 6 major Indian cities.

HoHo buses, a pioneer in showing the real essence of India through its

city bus rides in the national capital, has volunteered to partake in

showing the delegates around Delhi for free among other activities like

managing the transport for these delegates.

With about 65% of India’s 1.2 billion people being aged 35 or less,

International Congress provides organizations a unique platform to reach,

engage and interact with a highly filtered target demographic not only in

India but across the 125 counties in the AIESEC Network. Reach your target

audience before the competition does.

o India’s largest International youth conference

o Brand engagement opportunities with 126 country youth

o Digital Promotion, TV, Radio and web

o Outreach through campaigns on Facebook, Twitter, Youtube, Snapchat,

and Instagram

o Content generation and community building through interactive platforms

o Diversity of delegates, speakers and dignitaries during 11 special events

o Product activation and instant feedback mechanism through the 10 day

conference

o Being a part of the Global Youth Leadership Movement

Mr. Dilip ChenoyNational Skill Development

Corporation

Mr. SK SwammyMr. Manish Advani

Indian Advertising Agency

Mr. Anand PillaiLeadership Coach and

Transformation Consultant, FORUM.

Member, World Economic Forum GAC

Mr. Miten MehtaDirector,

KloudData Labs

www.aiesec.in

www.aiesec.org

Sahil ChopraPresident

[email protected]

+91 90412 77233

Spatika SuparaneniBusiness Development

[email protected]+91 96039 19945

Shail PancholiBusiness Development


Sarvesh PandeOperations and Logistics


CONTACT

Documents

International Congress 2015 | Proposal