International Business Part III

BCS-BE-8: The student analyzes how international business impacts business.

Culture in a Global Economy

A group’s ______ is often considered in terms of its dress, food, language, and art. Yet it is more complicated than that.

culturethe beliefs, customs, and ________ of a distinct group of people

Graphic Organizer

What Is Culture?

_______

Food

_________

Art

_______

GeographyReligious_______

An entirecountry

An ethnic ______

Specificsocial group

An institution

Culture in a Global Economy

The global economy creates a _________ culture for business.

Properly _________ people from various cultures can give them a better impression of you.

Culture in a Global Economy

In business, culture has two meanings.

The customs of other countries with which

companies do ________.

The _________ of a particular company.

1 2

Failure to understand the culture of another country can ruin a deal or lead to a marketing disaster.

Marketing Abroad

Before a company markets a product in a country, certain things must be researched.

________

_______

________

When Pillsbury® translated “Jolly Green Giant” into Arabic, the phrase became “Intimidating Green Ogre.”

Coca-Cola® changes the amount of carbonation and sugar in its products to suit the tastes of different countries.

Doing Business Abroad

Companies doing ________ in other countries must be aware of cultural differences that affect the __________.

When Euro Disney opened, French workers objected to certain

practices that were typical at Disney’s U.S. theme parks. Three

thousand workers quit.

Business Etiquette

Business etiquette ______ from country to country.

business etiquetteconduct that is considered _______ acceptable in business

Many companies hire local ______ in other countries to help avoid etiquette problems.

Graphic Organizer

Giving a potential

business partner a gift

might be seen as a

______.

Giving a potential

business partner a gift is

seen as _________.

In the United States In Japan

Corporate Culture

A company’s corporate culture can be _____formally through a company _____ of ethics and the orientation process.

corporate cultureshared values, beliefs, and _______

Corporate Culture

Corporate ______ can be defined _______ through a company’s dress code, work habits, and social activities.

A corporate culture can be ________ by a company’s founder.

Formal Culture

A formal business culture may have a strict ___________.

hierarchychain of __________

A hierarchy usually has one ________ at the top who makes all the decisions.

Formal Culture

Making _______ or passing down decisions can be ________ in a bureaucracy.

bureaucracyseveral __________ of management

Graphic Organizer

Characteristics of a Formal Corporate Culture

Strict hierarchy

Making _______or passing down decisions can be complicated

Job titles are indicators of power and status

Dress codes are strictly __________

Work hours are strictly enforced

Informal Culture

At a company with an _______culture, employees are encouraged to make decisions on their own.

Few companies have a _______ that is entirely formal or informal.

Graphic Organizer

Characteristics of an Informal Corporate Culture

Flexible dress ______

Flexible work hours

Option to work from _______

Job titles are not as important as creativity and teamwork