Upload
others
View
18
Download
0
Embed Size (px)
Citation preview
Business Boost International
International business development partner for Small and Medium-sized
companies
January 2019
WHO WE ARE
Business Boost International B.V. is a European advisory group with
headquarters in the Netherlands.
We are dedicated to export development solutions for small and medium-
sized companies — our clients are able expending to new markets and
increasing revenues abroad within available operational budgets and
without risks for the regular business operation.
The company was founded in 2011
BBI Group
WORKshop
Inhoud
• Kennis zit in de zaal
• Allemaal ondernemers
• Hands-on, niet teveel gedoe
• Interactief
• Theorie in de praktijk!
• “laten we gewoon beginnen, voelt goed!”
5
Waar te beginnen?
• Wie exporteert al naar Duitsland
- waar loop je tegen aan
- wat gaat goed en wat kan beter
- hoe ben je ooit gestart in export
• Cultuur:
- Hamburg vs Munchen
- Nederland vs Duitsland
- Branche vs regio
6
Onderbuikgevoel of weten
• Wijze van distributie
- direct/indirect
-agent/distributeur/eigen kantoor
• Welke producten
- gehele portfolio vs selectie
• Wie zijn mijn klanten
- look-a-likes
- is de markt ingericht als in Nederland
7
• Welke regio
- Postleitzahl
- waar zit mijn doelgroep
• Hoe bereik ik mijn klanten
- bellen/e-mailen/bezoeken/beurs
Wat heb je nodig?
• Juridische ondersteuning- bijv. agent onder Nederlands of Duits recht?
• Logistieke vraagstukken
• Regelgeving
• Kennis vergroten- taalcursus- export opleiding- tijdelijke externe kennis inhuren
• Etc….
8
Klant case
Situatie schets:
• Meubelfabrikant/groothandel
• Verkoopbinnendienst
• Geen buitendienst
• Omzet in Duitsland neemt af/ minder actieve dealers
• Zeer representatieve showroom in Nederland
Eisen:
• “Ik wil lage investering zonder langlopende verplichtingen!”
• Hoe komen wij aan nieuwe dealers zonder sales organisatie op te tuigen!
• Krijg ik subsidie (SIB traject)
10
EXPORT ACTION PLANWhat you get
Practical action plan for your company addressing key issues of international business
development:
EXPORT ACTION PLANHow it works
We research, select and establish relationship with potential partners that fit target profile and
open for cooperation.
1. Project intake 'brainstorm'
Discussion to determine:
• Products are suited for export
• Definition of market drivers
• 6-10 countries to be investigated
• Most attractive market entry model
• Ideal foreign partner
• Attention points internal organization
2. Research and ranking of countries
• Research executed by Business Boost International
• Market drivers for selected countries are investigated and scored
• Ranking of the countries
3. Export action plan
Based on brainstorm and research we answer the following questions:
• Which product or service is the most suitable for export?
• Which country is most suitable for my product or service?
• What is the best market entry strategy?
• Is our internal organization ready for internationalization?
4. Next steps
Discussion to determine next steps
PARTNER SELECTIONHow it works
We research, select and establish relationship with potential partners that fit target profile and
open for cooperation.
1. Ideal partner profile specification
Together with you we compose the profile of your ideal foreign partner.
2. Long list identification
On the basis of this profile we propose a "long list" of at least 15 partners who comply.
3. Pre-selection
From the long list we compose with you a shortlist (6-8 companies). For the logical next steps
you decide whether to do it yourself or with our assistance.
4. Foreign partners short list
We will approach companies on the short-list to determine if they are open for collaboration.
CLIENT IDENTIFICATIONWhat you get
Start your first visit to a new export country straight with contract negotiations!
CLIENT IDENTIFICATIONHow it works
We research, select and establish relationships with potential partners that fit target profile and
are open for cooperation.
1. Ideal client profile
You only know if a foreign market is of interest to you if you have been able to create a picture
of the potential clients in that country.
2. Potential clients DB
Based on an ideal client profile, we map the top 10 potential clients for one specific country.
You receive these extensive profiles, we explain this in more detail in a personal conversation
and explain possible next steps.
3. Cold contacts
Our company works according to the principle of individual approach to every client. We
contact potential clients to check their interest in cooperation or present your specific
proposal.
4. Hot export leads
List of potential clients that qualify selection criteria and confirmed initial interest
5. Appointments
We will approach companies on the hot lead list to make appointments for an efficient visit of
your export manager to the country.
EXPORT PROFESSIONALSWhat you get
Let our expert get your export sales established and handover it to your organisation when it's
ready for it!
Contacts
Koninginneweg 11
1217 KP Hilversum
the Netherlands
Chamber of Commerce Gooi-, Eem- en
Flevoland: 54780217
VAT-number: NL851437655B01
Phone: +31 35 5431561
Email: [email protected]
Website: www.bb-int.com