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DEFINITION OF DIFFERENTIATION
A firm differentiates itself from its competitors if it can be unique at something that is valuable to buyers (Porter)
Integrating content (what to offer), context (how to offer), and infrastructure (enabler) of our offers to customers (Hermawan)
1. CONTENT The tangible part of differentiation,
usually the main offering to customer Ayam Goreng Pemuda Google Laurier
Food festival in Pakuwon (family recreation while dining)
David Beckham paling sering gonta-ganti rambut, Menjadi fashion icon
ISUZU VS TOYOTA
Isuzu fuel efficient cost saving Auto 2000 dengan layanan one stop shopping
Bring excellent value to customer