8/7/2019 Innovative EcoCloud Helps Silicon Valley Companies
Adopt Sustainable Practices - Rosenblum et. All
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Innovative EcoCloud Helps Silicon ValleyCompanies Adopt
Sustainable Practices
Eric Rosenblum,1
Martina Davis,1
Marianna Grossman,2
Drew Clark,3
Jim Davis4
and Jeff Risberg2
1 City of San Jos, South Bay Water Recycling 3025 Tuers Road,
San Jos, CA 951212 Sustainable Silicon Valley, 900 Lafayette
Street, Suite 100, Santa Clara, CA 950503 IBM, Venture Capital
Group, 2929 Campus Drive, Suite 275, San Mateo, CA 94403
4 SAP, Sustainability, Energy & Carbon Impact, 3410 Hillview
Ave, Building 1 Palo Alto, CA 94304-1395
ABSTRACTSouth Bay Water Recycling (SBWR) is a regional recycled
water distribution system
serving industrial and commercial customers in the area of
northern California (USA)
known as Silicon Valley. In early 2008 the City of San Jos, as
administering agency of
the San Jos/Santa Clara Water Pollution Control Plant,
implemented a Cooling Tower
Initiative to encourage recycled water use by commercial and
industrial facilities. In 2009,
Sustainable Silicon Valley, a non-profit organization dedicated
to a sustainable future,
convened a meeting of utilities, high-tech and academics to
discuss how local stakeholders
might collaborate to improve the sustainable use of water in
Silicon Valley. Out of these
discussions emerged the concept of the EcoCloud , a coalition of
private companies,
public utilities, environmental organizations and academic
researchers who encourage each
other to adopt sustainable practices, supported by the latest
social networking and data
analysis tools. While the initial focus of the EcoCloud is to
help industrial facilities use
water sustainablyespecially by using recycled water for
coolingits long-term goal is to
support all aspects of sustainability, including energy
reduction, materials management and
land use. The EcoCloud allowed the City of San Jos to move from
a serial marketing to
a group marketing model, reaching more potential customers and
connecting more facilities
to the recycled water system.
Inspired by the concept of industrial ecology, the EcoCloud is
designed to be a
virtual industrial ecosystem where industry, government and
educational institutionscan work together to share information
about all aspects of sustainability. Although
industries in the EcoCloud are not located next to each other,
they share a common
interest in reducing energy usage, conserving resources,
eliminating waste, and cutting
costs to improve their bottom line. Just as cloud computing uses
the distributed power
of the internet for more efficient data processing, the EcoCloud
harnesses the power of
web-based social networking tools so local business leaders and
facility managers can
work with industry experts, technology innovators, university
researchers and
government agencies to make their enterprises more sustainable
and more profitable.
1. A NEW PARADIGM FOR INDUSTRIAL COLLABORATION
As conceived and developed by Sustainable Silicon Valley (SSV),
the EcoCloud is a coalition ofprivate companies, public utilities,
environmental organizations and academic researchers who
encourage each other to adopt sustainable practices. While its
first focus has been the use of recycled
water for cooling by industrial and commercial buildings, the
EcoClouds ultimate goal is to
stimulate sustainable industrial practices in all areas,
including water, energy, materials and land use.
To support these practices the EcoCloud provides technology
transfer in a variety of media including
face-to-face public meetings, special seminars and a new website
(now under construction) powered by
the latest social networking tools. In these venues, even rival
industries are able to work together to
share ecologically appropriate business practices, cooperating
to create a more sustainable community.
South Bay Water Recycling (SBWR) is a regional recycled water
distribution system serving
industrial and commercial customers in the area of northern
California (USA) known as Silicon
Valley.1 The first 60-mile phase of the pipeline system was
designed and constructed between 1993
and 1998 at a cost of $140 million as a means of reducing the
discharge of highly treated effluent from
the San Jos/Santa Clara Water Pollution Control Plant into the
south end of San Francisco Bay.
8/7/2019 Innovative EcoCloud Helps Silicon Valley Companies
Adopt Sustainable Practices - Rosenblum et. All
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