Innovation is not only new product features...

Business model How the enterprise makes money

NetworkingEnterprise structure/value chain

Enabling processAssembled capabilities

Core processProprietary processes that add value

Product performanceBasic features, performance and functionality

Product systemExtended system that surrounds the offering

ServiceHow you service your customers

ChannelHow do you connect your offeringsto your customers

BrandHow do you express the benefitsto customers

Customer experienceHow do you create an overall experience for customers

Volume of Innovation efforts

Volume of Innovation efforts – Last 10 years

Cumulative value creation of Innovations

Cumulative value creation – Last 10 years