Innocentive CaseE-Business class

July 24 th 09

Magali Beauregard

Innocentive: the principle Crowdsourcing:

“The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” taken from Jeff Howe’s Crowdsourcing blog

Innocentive Challenges:□ a unique problem posted by Seekers in the InnoCentive Open Innovation Marketplace □ solicitation of solutions from the Solver community □ ultimately choice of the one that best fits the criteria set out by the Seeker □ Challenges can be large or small, short-term or long-term. □ If a solution is selected as “best” by the Seeker, the Solver receives a financial award, which varies per Challenge

Business actors

Seekers:

-Not for profit-Corporate

- Government institutions

Solvers:

-IndependantExperts in

different fields- entrepreneurship

-Chemistry-Food etc.

-Ability to think differently

Challenges:

-Business & entrerpeneurship

- Chemistry-IT

- Engineering- Life science etc.

Problems being solved

Seekers:

-Money saving- Brand new ideas (think differently)

- Many solution proposals- Time saving

Solvers:

-Get to be known- Financial rewards

-Opportunity to work for important companies

The company:

-Image- Innovation

-Money earning

Revenue sources

From: The problem seekers:

USD 2000 pers posted problems (→already medium entreprises which can afford)

Charge on the service provided

Partners

Competitors→ SO Many!

Competitors: focus

http://www.whynot.net/: idea exchange for entrerpeneurs

http://www.guru.com/emp/index.aspx: Find freelancers at the world's largest online service marketplace.

Business Model

A great example of how the web2.0 world allows communities of people to come together and work towards a common goal.

A typical online model which could not work offline: Possible virtual meeting of seekers and solvers Virtual competition between solvers thanks to their

number

Business Stretching

Market research more & more « crowd-source » by companies: a great potential

Specialising into specific fiels: For ex. Food & beverage, sustainable dvp, etc?

Glocalization to be more specific to strategic markets

→ Already a sustainable Business Model, which can only work online.