Inggang Perwangsa Nuralam, SE., MBA.

Effective stakeholder management

Success of any business analysis project

Identifystakeholders

Analysestakeholders

Devisestakeholder

managementstrategies

Review/revise stakeholdermanagement strategies

Project initiation and inception Project execution

Stakeholder management in the project lifecycle

Customers

Partners

Suppliers

Competitors

Regulators

Owners

Employees

Managers

Stakeholders

STAKEHOLDER CATEGORIES & IDENTIFICATION1

Pow

er/

Infl

uence

No

S

om

e

Hig

hNo Some High

Interest

ANALYSING STAKEHOLDERS2

Manfaat analisa stakeholders:

1. Memosisikan keberadaanstakeholders.

2. Menentukan strategi yang tepat.

3. Memungkinkan untukmenempatkan pada posisiyang lebih menguntungkan.

STAKEHOLDER MANAGEMENT STRATEGIES

3

Pow

er/

Infl

uence

No

S

om

e

Hig

hNo Some High

Interest

WatchKeep

satisfied

Constant,active

management

Keep onside

Ignore Keep informed

Power – Intereststakeholder map

Basic stakeholder management strategies

No interest and no power/influence

1.Tidak punya Interest danPower dalam project.

2.Dapat diabaikan dalamkesehariannya.

3.Tidak ada perlakuankhusus.

Pow

er/

Infl

uence

No

S

om

e

H

igh

No Some HighInterest

WatchKeep

satisfied

Constant,active

management

Keep onside

Ignore Keep informed

Some or high interest butno power/influence

1. Menjadi kelompok yang dapat sulit diatur. KarenaInterest tinggi, tapi Powerrendah.

2. Pengaruhi kelompokPower sehingga tidakoptimal.

3. Berguna saat dimintaipertimbangan project

Pow

er/

Infl

uence

No

S

om

e

H

igh

No Some HighInterest

WatchKeep

satisfied

Constant,active

management

Keep onside

Ignore Keep informed

No, some or high interest and some power/influence

1. Kelompok bervariasi(Middle / Senior Manager).

2. Walau punya Interesttinggi, namun tidak bisamempengaruhi kebijakanProject.

3. Regulators masuk dalamkelompok tersebut.

4. Menjadi pendukung.Pow

er/

Infl

uence

No

S

om

e

H

igh

No Some HighInterest

WatchKeep

satisfied

Constant,active

management

Keep onside

Ignore Keep informed

No interest but high power/influence

1. Very senior managers2. Tidak terlalu

mementingkan project 3. Peran keterlibatan

diperlukan (nasehat)

Pow

er/

Infl

uence

No

S

om

e

H

igh

No Some HighInterest

WatchKeep

satisfied

Constant,active

management

Keep onside

Ignore Keep informed

Some interest and high power/influence

1. Punya Interest dan Powerbesar, utamanya padaproject yang mempengaruhiOrganisasinya.

2. Pola keterlibatan dapatmenyukseskan project.

Contoh: Finance ManagerPow

er/

Infl

uence

No

S

om

e

H

igh

No Some HighInterest

WatchKeep

satisfied

Constant,active

management

Keep onside

Ignore Keep informed

High interest and high power/influence

1. Key players2. Negatif / Positif terhadap

project. 3. Rekomendasi akan

diputuskan oleh kelompoktersebut.

Pow

er/

Infl

uence

No

S

om

e

H

igh

No Some HighInterest

WatchKeep

satisfied

Constant,active

management

Keep onside

Ignore Keep informed

Managing Stakeholders:

You can’t please all of the people, all of the time . . .

Power - Interest stakeholder map

Individuals and groups of stakeholders

Individual customer

People Customer

Compalaint POWER

CASE:Coca-Cola being forced to reintroduce its traditional Coke in the face of a massive worldwide customer revolt against a new formula

Effective stakeholder management

Success of any business analysis project