Informative- Persuasive Speaking

8/9/2019 Informative- Persuasive Speaking

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Informative /PersuasiveSpeaking

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The Informative Speech

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Purpose statements (contain wordslike show, explain, report, instruct,describe, inform…) –

To instruct on how to reducepersonal debt

To report on eorts to preventhuman cloning


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The Persuasive Speech

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Purpose statements contain words (convince" persuade"

motivate"#$% &

To motivate listeners to contribute mone' to the childrenwelfare societ'

To persuade listeners to become activel' involved in the

conservation of global resources

ehavioural )b*ectives &

+fter listening to m' presentation" students will sign up to will

their e'es to an e'e bank

+fter listening to m' presentation" students will bo'cott storesthat sell products made using child labour


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Content Development for InformativePresentation

Title: New model of a computer General purpose: To inform

Specic purpose: To inform the ocial members about thenew sstem

Steps:

I! Introducin" the sstem

II! Gainin" attention #! $ow does it wor%&

'! $ow is it better&

C! $i"hli"hts

III! Special features #! (ase of usa"e

'! Time)frame

I*! Summar of the information, 2/12/15


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Content Development for Persuasive Presentation

Title: Sellin" a machine

General purpose: To persuade

Specic purpose: To persuade the client to bu the machine

Steps:

I! Introducin" oneself

II! Introducin" the product

III! Gainin" attention #! 'enets to the customer

'! +or% ecienc of the machine

C! $ow is it better&

I*! $i"hli"htin" special features

*! Cost value #! $ow cheap is the machine&

'! Comparative value

*I! +arrant

*II! #rrivin" at an a"reement with the customer

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Planning

Informative

Collate all information and"ather information about theaudience!

Prepare the a"enda

Persuasive

Collate all information and "atherinformation about the audience!

Select the uni,ue sellin" proposition

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Presentation. The )pening

Informative

Give statisticalinformation -should becrisp./

Narrate an incident that

helps build theinformation0 e!"!0Information on a newproduct to be launched0e1orts made b 23D

personnel to brin" outthe product despite allodds!

Give the a"enda!

Persuasive

• 4ove in the audience5s camp

and address the issue from theirpoint of view -ou have "otthem hoo%ed./

• Start with rhetorical ,uestions-ou have "ot them from the

passive to the active state/

• Start with open ,uestions -ouhave "ot them to participate0but the mi"ht ta%e the 6oorfrom ou./

• Start with a stor7scenariodescription80 e!"!0 92eminds meof a stor85 or 9once upon atime85 or 9in toda5snewspaper8!5 or 9if ou

remember two ears bac%85 2/12/15


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The 0iddle

Informative

Proceed b:

Topical development

Chronolo"ical order

Persuasive

Proceed b:

Indicatin" understandin" of theaudience0 rousin" their emotions0

and "ivin" reason and lo"ic!

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Structuring


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Presentation

2ecommendations : If ou have lots ofrecommendations0 "roup them into three orfour ma;or themes so the will be eas to recall!


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Structuring


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Structurin" Bour Persuasive Presentation

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Problem7solution: This indirect approach

enables ou to "et people to a"ree that there isa problem!

Ne=t0 it anales was to solve that problem!


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)Conclusion

Challen"e

+e have ta%en a loo% at the challen"es weface0 we need to put in e=tra time0 e1ort0 andener" to combat the same! Can we0 as ateam0 rise to the occasion and enhance ourperformance&E -three strate"ies mer"e in this

closin" se,uence: challen"e0 motivation0 andappeal for action!/

Call for action7motivatin"

+e need to put in e=tra e1ort! It is ourdepartment and the "rowth of the departmentis our "rowth! Het us all put on our thin%in"hats and decide on the best possible strate"

for implementin" the chan"e! +e will meet in1- 2/12/15

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Informative- Persuasive Speaking