Informatica ISV Partner Marketing Guide

Welcome to the Informatica Ready Partner Program Marketing GuideEnabling a successful ISV ecosystem with the Informatica Cloud Platform is a cornerstone of our business strategy. Our goal is to help you be successful. This guide provides easy access to information, tools, smart guides, and ready-to-use marketing resources to help you expedite joint go-to-market activities.

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Informatica Ready Partner Program Marketing Guide

Getting Started

Promote Informatica As Part Of Your Brand

A strong brand is one of the most valuable assets a business can have. Informatica works tirelessly to build a brand built around the technical excellence, innovation, and customer satisfaction of putting potential to work. The recognizable component of that brand is largely visual: logos and images. Understanding the Informatica brand and using it appropriately is important for both Informatica and you.

There are three easy steps you can take to leverage the power of Informatica and the Informatica Ready Partner logos to bolster your brand:

1. Read the Informatica Ready Partner logo guidelines document.

2. Download the Informatica Ready Partner and Certification logos

3. Add logos to your website and other collateral (presentations, email signatures,

etc.) as applicable.

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Announce Our PartnershipOur collective brands (Informatica and yours) will generate greater awareness and demand for your connected application. As the recognized leader in Cloud Data Integration and iPaaS technologies (Gartner Group, Forrester Research) promoting our partnership establishes credibility and confidence with your target customers.

Download the Partner Press Release Guide and follow the steps to issuing your release using the partner release template. We will also provide you with helpful best practices for getting the broadest distribution and readership of your release.

Partner Press Release Guide

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Leverage The Power Of Social MediaInformatica recognizes the importance of being an active part of the conversation and maintains a healthy social media presence across Twitter, LinkedIn, Facebook, and other social media sites. These channels allow you real-time access to the newest Informatica content in every area.

Incorporate our Social Media Smart Guide into your current and planned efforts to help increase your presence across relevant social media channels. We also encourage you to follow the Informatica feeds and leverage the content available to you.

Download the Social Media Guide

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Utilize Pre-Built Marketing Materials To help you generate awareness with Informatica more quickly, we’ve created ready-to-use joint marketing assets for you to use. These are fully customizable, allowing you to add your company logo, copy/text, and “call to action”. Use these assets to quickly and effectively share our joint value to your prospects and existing customers.

• Co-Marketing Solution Brief• Informatica Value Slide

Informatica Ready Partner Program Marketing Guide

Drive Business

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Promote Yourself Via Informatica MarketplaceOnce your high-value application has passed the appropriate certification you will want to start generating demand by putting your unique offering on the Informatica Marketplace. Extend your global sales and marketing reach with minimal investment. By promoting your solution, you gain the following benefits:

• Global Awareness: Expand your reach with 60,000+ visits per month from over 40,000 unique visitors across 125 countries.

• Tap into the User Community: Obtain instant exposure to Informatica’s user community of more than 130,000 members.

• Opportunity for Additional Sales: If you have created an application, you can use our global e-Commerce capabilities, take advantage of ongoing promotions, and gain access to more prospects.

Download the Marketplace listing template to get started. We Integrate. So You Can Innovate.