Indomaret vs Alfamart

8/19/2019 Indomaret vs Alfamart

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Indomaret Vs Alfamart

DKV AXGracella Herlin / 625130107 Jessica / 625130114Lorenza Antora / 625130127 Jaseline Angela / 625130133

elissa / 62513!202


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Indomaret

"ala# sat$ ana% &er$sa#aan "ali'Gro$&(

Di%elola ole# )*( +n,o'arco)ris'ata'a(

-i%al .a%al Kali'antan( *o%o &erta'a Ancol Ja%arta tara

&a,a ta#$n 1!(


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Alfamart

)(* Ala itra'art ta'a ,i,iri%an &a,a27 J$ni 1!!! ole# )*( Ala etailin,o *.%,an )*( Lancar Distrin,o(

*o%o &erta'a .erna'a Ala ini'art ,i Jalan eringin aa Karaaci *angerang tanggal 1 8%to.er 1!!!

"e9a% tanggal 1 Jan$ari 2003 na'a Alaini'art .er$.a# 'en9a,i Alfamart (


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Latar Belakang /Background


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Visi / Misi

IndomaretVisi en9a,i aset nasional ,ala' .ent$% 9aringan ritel arala.a ang $ngg$l,ala' &ersaingan glo.al(

otto

$,a# ; He'at

AlfamartVisi en9a,i 9aringan ,istri.$si retail ter%e'$%a ,i +n,onesia ang ,i'ili%i ole#'asara%at l$as( erorientasi %e&a,a &e'en$#an %e.$t$#an 'asara%at ,ansegala #ara&an %ons$'en serta 'a'&$ .ersaing secara glo.al(

isi e'.eri%an %e&$asan %ons$'en ,engan cara 'e'.eri%an &ro,$% ang.er%$alitas ter.ai% ,an 'e'.eri%an &elaanan ang ra'a#(e'.ang$n organisasi glo.lal ang ter&ercaa se#at ,an .er'anaat(+%$t serta ,ala' 'e'.ang$n


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Produk yang Dihasilkan

INDOMAR! AL"AMAR!


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Analisa #$O! Indomaret

1( "trengt#enge'.ang%an ranc#ise+n=estasi ranc#ise +n,o'aret ang ,itaar%an sangat %o'&etiti iaa o&erasional seren,a# '$ng%in)ro,$% ,engan #arga ang le.i# '$ra#+n,o'aret 'er$&a%an &elo&or arala.a .i,ang ritail ,i +n,onesia

2( >ea%nes?ranc#ise ee ang ,itaar%an ralati tinggi

3( 8&&ort$nitDengan a,ana &er,agangan .e.as 'a%a &el$ang 'enge'.ang%an ranc#ise a%an se'a%in.esar()erl$na &ro'osi ang le.i# gencarA,ana &angsa &asar ang c$%$& 'en9an9i%an

4( *#reatA,ana ranc#isor lain ang ter$s 'engi%$ti lang%a# +n,o'aret ,ala' 'encari ranc#isee *er,a&at &er$sa#aan ranc#ise ang se9enis ,engan #arga 9$al ranc#ise ang #a'&ir sa'aA,ana %e'$ng%inan .e.era&a gerai 'ili% ranc#ise ang ,a&at 'en$r$n%an re&$tasi na'aranc#ise a%i.at %egagalanna 'e'en$#i .a%$ stan,ar tertent$ ang %e'$,ian 'ela%$%an%o'&lainana% &esaing ang ser$&a


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Analisa #$O! Alfamart

1( "trengt# e'ili%i .er.agai ca.ang ,i sel$r$# +n,onesia $%a sela'a 24 9a' e'.eri%an %eterse,iaan la&angan %er9a .agi sisa@sisa l$l$san "A ata$ "K Harga &ro,$%@&ro,$%na ang relati=e '$ra# A,ana %art$ anggota &elanggan Ala'art

2( >ea%ness )ro,$%@&ro,$% ang ,i9$al %$rang leng%a& ,an #ana terse,ia %e.$t$#an@%e.$t$#an

&o%o% K$rang 'engi%$ti tren,

3( 8&&ort$nities

Ke.$t$#an se#ari@#ari ,an &erila%$ 'asara%at +n,onesia ang cen,er$ng %ons$'ti A,ana sit$s res'i .elan9a online Ala'art Ala'art 'ene,ia%an 9asa $nt$% &e'esanan ti%et %ereta ata$ &esaat tan&a #ar$s

'engantri ,i stasi$n / .an,ara Ala'art 'ene,ia%an %art$ $nt$% .aar listri%

4( *#reat ana%na &esaing@&esaing ang 'e'ili%i to%o ata$ 'ini 'ar%et .er,e%atan

Karena .ana%na &esaing a%an s$lit $nt$% 'e'.ang$n .ran, i'age ,i.ena%%ons$'en


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Pem%ahasan

"trategi )e'asaran +n,o'aret“Harga Heboh”

“Super Hemat” “Promosi bulan ini”


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Pem%ahasan

"trategi )e'asaran Ala'art-o'&etiti=e "trateg lo%asi

9ang%a$an &ro'o #arga ; &ro,$%24 9a' &e'.aaran non@t$nai ,an%art$ anggota(

"trategi -o'&etiti=e A,=antage &en,e%atan %e$ngg$lan #argaino=asi@ino=asi .ar$ ,ala'&elaanan ang ,i.eri%an(

Dierentiation A,=antage

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Indomaret vs Alfamart