?

Major names gain first-mover

advantages

Less affluent consumers look for

low prices

The scale and youth of the Internet user

base

FDI restrictions and the relatively late entry of Amazon

into India

Lack of modern infrastructure

Five factors helped these companies flourish:

Amazon has been expanding its offering into new categories and is now trying to muscle in on the Indian grocery market. The major Indian e-commerce disruptors have enjoyed tremendous success—but it looks like the disruptors are about to be disrupted.

Source: Crunchbase.com/Business Standard/The Economic Times/Livemint.com/VCCircle.com

E-commerce marketplace

$3.2 Billion

E-commerce marketplace

$1.7 Billion

Online classifieds and community website

$350 Million

big

Grocery e-commerce

$247Million

India continues to rank low in terms of retail sales per person and the proportion of retail sales that are channeled through modern formats.

Source: Knight Frank Global Research

India has one of the largest Internet user bases in the world. India: Internet Users, January 2017 (Mil.)

Source: We Are Social/Worldometers/United Nations/IAMI/Facebook/Cisco

Active Internet Users Active Social Media Users Active Mobile Social Media Users

Active Mobile Internet Users

462.2 Million 191 Million 442.7 Million 167 Million

India Rising—E-Commerce Disruptors in IndiaIndia’s four biggest e-commerce companies, by amount of funding received, are Flipkart, Snapdeal, Quikr and Bigbasket.

Selected Countries: Retail Sales per Capita and Share Captured by Traditional Retail Trade, 2015 (USD)

India

89% 78% 46% 52% 3%China Brazil Russia Germany

Traditional Trade

India China Brazil Russia Germany

$793 $2,238 $2,388 $3,252 $7,167Total Retail Sales per Capita (USD)

Looking Ahead

Selected Major E-Commerce Companies: Funding RaisedDisclosed Funding Through 2016