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E-COMMERCE
IN INDIA
TABLE OF
CONTENTS
E-COMMERCE IN INDIA
TABLE OF CONTENTS
Overview
06 Total retail e-commerce revenue in India 2017-2023
07 India: retail m-commerce sales 2015-2020
08 Retail e-commerce ARPU in India 2017-2023
09 Market value of e-commerce in India 2013-2016
10 E-commerce retail market value share in India 2018, by segment
Digital retail
12 Electronic retail e-tail market size in India 2015-2030
13 Forecasted e-tail market size of apparel and footwear in India 2020-2030
14 Forecasted e-tail market size of electronics and appliances in India 2020-2030
15 Share of spending on online shopping in India 2018 by category
16 Share of new online shoppers in India - by category 2016
17 International online sales of Indian brands in India 2017-2022 by category
18 Number of monthly online visitors on Zomato across India from 2013-2016
Paid digital consumption
TABLE OF CONTENTS
20 Number of paid subscriptions on Matrimony.com in India FY 2014-2018
21 Online sales market for travel brands in India 2017-2022 by category
22 Digital music consumption frequency among consumers in India 2018
23 Online education paid users in India by category 2016
24 Investments for original content by OTT players India 2017
25 Monthly market share of Netflix in India 2018 by installations
Shopping behavior
27 Share of spending on online shopping in India 2018 by category
28 Leading reasons for millennials to shop online across India in 2018
29 Share of young consumers who shop online and at malls in India 2018 by income
level30 Devices used by online shoppers in India 2016
31 Share of online shoppers who purchase domestically and cross-border India 2016
32 Share of mobile payments in India - by segment 2017
OVERVIEW
E-COMMERCE IN INDIA
Overview
20.5
25.3
32.3
40.8
49.4
56.7
62.3
0
10
20
30
40
50
60
70
2017 2018 2019 2020 2021 2022 2023
Revenue in b
illio
n U
.S. dolla
rs
Note: 2018
Further information regarding this statistic can be found on page 34.
Source(s): Statista; ID 289770
6
INDIA: RETAIL E-COMMERCE REVENUE FORECAST FROM 2017 TO 2023 (IN BILLION U.S. DOLLARS)
TOTAL RETAIL E-COMMERCE REVENUE IN INDIA 2017-2023
Overview
6.02
10.46
16.81
23.64
30.2
37.96
0
5
10
15
20
25
30
35
40
2015 2016 2017* 2018* 2019* 2020*
Revenue in b
illio
n U
.S. dolla
rs
Note: India; 2015 to 2016
Further information regarding this statistic can be found on page 35.
Source(s): eMarketer; ID 266119
7
RETAIL M-COMMERCE SALES IN INDIA FROM 2015 TO 2020 (IN BILLION U.S. DOLLARS)
INDIA: RETAIL M-COMMERCE SALES 2015-2020
Overview
48.3
53.7
63
73.8
83.5
90.6
94.7
43.7
53.7
63.7
73.7
83.7
93.7
103.7
2017 2018 2019 2020 2021 2022 2023
Avera
ge r
evenue p
er
user
in U
.S. dolla
rs
Note: 2018
Further information regarding this statistic can be found on page 36.
Source(s): Statista; ID 226160
8
AVERAGE RETAIL E-COMMERCE REVENUE PER USER IN INDIA FROM 2017 TO 2023 (IN U.S. DOLLARS)
RETAIL E-COMMERCE ARPU IN INDIA 2017-2023
Overview
0.2
1.5
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
2013 2016
Valu
e in t
rilli
on I
ndia
n r
upees
Note: India; 2013 and 2016
Further information regarding this statistic can be found on page 37.
Source(s): Bain & Company; Euromonitor; ID 753537
9
VALUE OF THE E-COMMERCE MARKET IN INDIA IN 2013 AND 2016 (IN TRILLION INDIAN RUPEES)
MARKET VALUE OF E-COMMERCE IN INDIA 2013-2016
Overview
48%
29%
9%
3%
8%
3%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Electronics
Apparel
Home and furnishing
Books
Baby, beauty and personal careproducts
Others
Value share
Note: India; 2018
Further information regarding this statistic can be found on page 38.
Source(s): India Brand Equity Foundation; KPMG; ID 792629
10
SHARE OF E-COMMERCE RETAIL MARKET VALUE ACROSS INDIA IN 2018, BY SEGMENT
E-COMMERCE RETAIL MARKET VALUE SHARE IN INDIA 2018, BY SEGMENT
DIGITAL RETAIL
E-COMMERCE IN INDIA
Digital retail
1
8
22
54
0
10
20
30
40
50
60
2015 2020* 2025* 2030*
Valu
e in t
rilli
on I
ndia
n r
upees
Note: India; 2015
Further information regarding this statistic can be found on page 39.
Source(s): PwC; ID 800085
12
ELECTRONIC RETAIL (E-TAIL) MARKET SIZE IN INDIA FROM 2015 TO 2030 (IN TRILLION INDIAN RUPEES)
ELECTRONIC RETAIL E-TAIL MARKET SIZE IN INDIA 2015-2030
Digital retail
4
10
25
0
5
10
15
20
25
30
2020 2025 2030
Valu
e in t
rilli
on I
ndia
n r
upees
Note: India; 2015
Further information regarding this statistic can be found on page 40.
Source(s): PwC; ID 800101
13
FORECASTED ELECTRONIC RETAIL (E-TAIL) MARKET SIZE OF APPAREL AND FOOTWEAR IN INDIA FROM 2020 TO 2030 (IN TRILLION INDIAN RUPEES)
FORECASTED E-TAIL MARKET SIZE OF APPAREL AND FOOTWEAR IN INDIA 2020-2030
Digital retail
2
7
17
0
2
4
6
8
10
12
14
16
18
2020 2025 2030
Valu
e in t
rilli
on I
ndia
n r
upees
Note: India; 2015
Further information regarding this statistic can be found on page 41.
Source(s): PwC; ID 800113
14
FORECASTED ELECTRONIC RETAIL (E-TAIL) MARKET SIZE OF CONSUMER ELECTRONICS AND APPLIANCES IN INDIA FROM 2020 TO 2030 (IN TRILLION INDIAN RUPEES)
FORECASTED E-TAIL MARKET SIZE OF ELECTRONICS AND APPLIANCES IN INDIA 2020-2030
Digital retail
64%
8%
7%
6%
5%
5%
2%
1%
1%
1%
0%
0.0% 10.0% 20.0% 30.0%40.0%50.0% 60.0% 70.0%
Mobile and accessories
Men's fashion
Electronics and appliances
FMCG
Computers
Women's fashion
Furniture and home improvement
Children's toys, games and footwear
Travel accessories
Automotive
Books
Share of spending
Note: India; 2018
Further information regarding this statistic can be found on page 42.
Source(s): Kantar Millward Brown; IMRB; ID 912666
15
SHARE OF SPENDING ON ONLINE SHOPPING ACROSS INDIA IN 2018, BY CATEGORY
SHARE OF SPENDING ON ONLINE SHOPPING IN INDIA 2018 BY CATEGORY
Digital retail
28%
20%
18%
10%
3%
21%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
Apparel and footwear
Mobile phones
Railway and travel
Mobile services
Entertainment
Others
Share of first-time buyers
Note: Asia, India; 2016; 18,000
Further information regarding this statistic can be found on page 43.
Source(s): BCG; Facebook; ID 732294
16
SHARE OF FIRST-TIME ONLINE BUYERS ACROSS INDIA IN 2016, BY CATEGORY PURCHASED
SHARE OF NEW ONLINE SHOPPERS IN INDIA - BY CATEGORY 2016
Digital retail
1.1
1.50.4
1.1
0.02
0.04
0
0.5
1
1.5
2
2.5
3
2017 2022*
Valu
e in b
illio
n U
.S. dolla
rs
Apparel Jewelry Consumer durables
Note: India; 2017
Further information regarding this statistic can be found on page 44.
Source(s): KPMG; ID 937028
17
INTERNATIONAL ONLINE SALES OF INDIAN BRANDS ACROSS INDIA IN 2017 WITH AN ESTIMATE FOR 2022, BY CATEGORY (IN BILLION U.S. DOLLARS)
INTERNATIONAL ONLINE SALES OF INDIAN BRANDS IN INDIA 2017-2022 BY CATEGORY
Digital retail
11
35
90
0
10
20
30
40
50
60
70
80
90
100
2013 2014 2016
Vis
itors
in m
illio
ns
Note: India; 2013 to 2016
Further information regarding this statistic can be found on page 45.
Source(s): Deloitte; The Financial Express (India); ID 872419
18
NUMBER OF MONTHLY ONLINE VISITORS ON ZOMATO ACROSS INDIA FROM 2013 TO 2016 (IN MILLIONS)*
NUMBER OF MONTHLY ONLINE VISITORS ON ZOMATO ACROSS INDIA FROM 2013-2016
PAID DIGITAL
CONSUMPTION
E-COMMERCE IN INDIA
Paid digital consumption
5.71
6.476.78
7.02
7.45
0
1
2
3
4
5
6
7
8
FY 2014 FY 2015 FY 2016 FY 2017 FY 2018
Num
ber
of subscriptions in m
illio
ns
Note: India; FY 2014 to FY 2018; India's financial year runs from
April 1 to March 31. For example, FY 2017 started on April 1, 2016
and ended on March 31, 2017.
Further information regarding this statistic can be found on page 46.
Source(s): Matrimony.com; ID 910144
20
NUMBER OF PAID SUBSCRIPTIONS ON MATRIMONY.COM IN INDIA FROM FY 2014 TO FY 2018 (IN MILLIONS)
NUMBER OF PAID SUBSCRIPTIONS ON MATRIMONY.COM IN INDIA FY 2014-2018
Paid digital consumption
0.2
0.47
0.7
1
0.69
1.4
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
Accommodation Online Travel Agents Airlines
Valu
e in b
illio
n U
.S. dolla
rs
2017 2022*
Note: India; 2017
Further information regarding this statistic can be found on page 47.
Source(s): KPMG; ID 936897
21
ONLINE SALES MARKET FOR INDIAN TRAVEL PROVIDERS FROM INTERNATIONAL TRAVELERS TO INDIA IN 2017 WITH AN ESTIMATE FOR 2022, BY CATEGORY (IN BILLION U.S. DOLLARS)
ONLINE SALES MARKET FOR TRAVEL BRANDS IN INDIA 2017-2022 BY CATEGORY
Paid digital consumption
44.2%
33.8%
14%
6.8%
1.2%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
Daily Weekly Monthly 2 or 3 times ayear
Never
Share
of re
sponses
Note: India; May 8 to May 18, 2018; 18 years and older; 500
Respondents
Further information regarding this statistic can be found on page 48.
Source(s): Limelight Networks; ID 978471
22
FREQUENCY OF DIGITAL MUSIC CONSUMPTION AMONG INDIAN CONSUMERS IN 2018, BY CATEGORY*
DIGITAL MUSIC CONSUMPTION FREQUENCY AMONG CONSUMERS IN INDIA 2018
Paid digital consumption
499467
353
196
55
0
100
200
300
400
500
600
Reskilling andonline
certifications
Primary andsecondary
supplementaleducation
Language andcasual learning
Testpreparation
Highereducation
Paid
users
in t
housands
Note: India; 2016
Further information regarding this statistic can be found on page 49.
Source(s): KPMG; India Brand Equity Foundation; ID 746603
23
NUMBER OF PAID USERS IN THE ONLINE EDUCATION MARKET ACROSS INDIA IN 2016, BY CATEGORY (IN 1,000S)
ONLINE EDUCATION PAID USERS IN INDIA BY CATEGORY 2016
Paid digital consumption
40
6
5
4
4
1.2
0 5 10 15 20 25 30 35 40 45
Hotstar
Netflix
Amazon Prime video
Sony LIV
ErosNow
ALT Balaji
Investments in billion Indian rupees
Note: India; 2017
Further information regarding this statistic can be found on page 50.
Source(s): BCG; Ovum; ID 971880
24
LEADING OVER-THE-TOP (OTT) MEDIA INVESTORS FOR ORIGINAL CONTENT IN INDIA IN 2017 (IN BILLION INDIAN RUPEES)*
INVESTMENTS FOR ORIGINAL CONTENT BY OTT PLAYERS INDIA 2017
Paid digital consumption
0.53% 0.52% 0.52% 0.54%0.73%
1.83%
3.74%
5.26%
6.03%6.26%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
Mark
et
share
by insta
llations
Note: India; January to October 2018
Further information regarding this statistic can be found on page 51.
Source(s): Business Standard; Website (KalaGato); ID 965938
25
MONTHLY SHARE OF NETFLIX ACROSS INDIA AS OF OCTOBER 2018, BY INSTALLATIONS
MONTHLY MARKET SHARE OF NETFLIX IN INDIA 2018 BY INSTALLATIONS
SHOPPING
BEHAVIOR
E-COMMERCE IN INDIA
Shopping behavior
64%
8%
7%
6%
5%
5%
2%
1%
1%
1%
0%
0.0% 10.0% 20.0% 30.0%40.0%50.0% 60.0% 70.0%
Mobile and accessories
Men's fashion
Electronics and appliances
FMCG
Computers
Women's fashion
Furniture and home improvement
Children's toys, games and footwear
Travel accessories
Automotive
Books
Share of spending
Note: India; 2018
Further information regarding this statistic can be found on page 52.
Source(s): Kantar Millward Brown; IMRB; ID 912666
27
SHARE OF SPENDING ON ONLINE SHOPPING ACROSS INDIA IN 2018, BY CATEGORY
SHARE OF SPENDING ON ONLINE SHOPPING IN INDIA 2018 BY CATEGORY
Shopping behavior
63%
60%
57%
56%
53%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Convenience of buyinganywhere/anytime
Access to products and brands notavailable offline
Able to make frequent purchases
Diverse and wide variety
High discounts/lower prices
Share of millennials
Note: India; As of February 2018; Based on survey of millennials
having access to internet
Further information regarding this statistic can be found on page 53.
Source(s): Deloitte; ID 937535
28
LEADING REASONS FOR MILLENNIALS TO SHOP ONLINE ACROSS INDIA IN 2018
LEADING REASONS FOR MILLENNIALS TO SHOP ONLINE ACROSS INDIA IN 2018
Shopping behavior
52.8%
69.32%
77.78%
20.22%
27.82%
40.26%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Monthly income below20,000
Monthly income between20-50,000
Monthly income above50,000
Share
of re
spondents
Online shopping Shopping at malls
Note: India; July 2018; 18 years and older; 5000 Respondents
Further information regarding this statistic can be found on page 54.
Source(s): Livemint; YouGov; ID 963523
29
SHARE OF YOUNG CONSUMERS WHO SHOP ONLINE AND AT MALLS IN INDIA AS OF JULY 2018, BY INCOME LEVEL (IN INDIAN RUPEES PER MONTH)
SHARE OF YOUNG CONSUMERS WHO SHOP ONLINE AND AT MALLS IN INDIA 2018 BY INCOME LEVEL
Shopping behavior
5%
10%
29%
56%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Share
of re
spondents
Note: India; August to October 2016; 18+; 665 Respondents;
Among online shoppers.
Further information regarding this statistic can be found on page 55.
Source(s): PayPal; Ipsos; ID 748320
30
ONLINE SHOPPERS' MOST USED DEVICES IN INDIA 2016
DEVICES USED BY ONLINE SHOPPERS IN INDIA 2016
Shopping behavior
3%
22%
75%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
Shop cross border only Shop domestically andcross border
Shop domestically only
Share
of re
sponden
ts
Note: Asia, India; August to October 2016; 18+; 665 Respondents;
Among online shoppers.
Further information regarding this statistic can be found on page 56.
Source(s): PayPal; Ipsos; ID 748272
31
SHARE OF ONLINE SHOPPERS WHO PURCHASED DOMESTICALLY AND CROSS-BORDER IN INDIA IN 2016
SHARE OF ONLINE SHOPPERS WHO PURCHASE DOMESTICALLY AND CROSS-BORDER INDIA 2016
Shopping behavior
56%
40%
4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Mobile banking M-POS (mobile point ofsale)
Mobile wallet
Share
of m
obile
paym
ents
Note: India; FY 2017 - April 2016 to March 2017
Further information regarding this statistic can be found on page 57.
Source(s): RNCOS; ASSOCHAM; Reserve Bank of India; ID
731612
32
DISTRIBUTION OF MOBILE
PAYMENTS ACROSS INDIA
IN FY 2017, BY SEGMENT
SHARE OF MOBILE PAYMENTS IN INDIA - BY SEGMENT 2017
REFERENCES
E-COMMERCE IN INDIA
References 34
Source and methodology information
Source(s) Statista
Conducted by Statista
Survey period 2018
Region(s) n.a.
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
n.a.
Published by Statista
Publication date March 2019
Original source Digital Market Outlook
Website URL visit the website
Back to statistic
Notes:
The e-commerce market includes the sale of physical goods via
a digital channel to a private end user (B2C). This comprises
purchases via desktop computer (including notebooks and
laptops) as well as purchases via mobile devices such as
smartphones and tablets. The main sales channels are cross-
brand online mail order companies and the online shops of
individual companies. All monetary figures refer to the annual
gross revenue and do not factor in shipping costs. The exact
definition of the eCommerce market can be found here .
Information on the methodology can be found under the link .
INDIA: RETAIL E-COMMERCE REVENUE FORECAST FROM 2017 TO 2023 (IN BILLION U.S. DOLLARS)
TOTAL RETAIL E-COMMERCE REVENUE IN INDIA 2017-2023
References 35
Source and methodology information
Source(s) eMarketer
Conducted by eMarketer
Survey period 2015 to 2016
Region(s) India
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
n.a.
Published by eMarketer
Publication date March 2017
Original source emarketer.com
Website URL visit the website
Back to statistic
Notes:
*Forecast Converted at the exchange rate of 1 USD = 64.12
INR; excludes travel and event tickets. Includes products or
services ordered using the internet via any device, regardless of
the method of payment or fulfillment.
RETAIL M-COMMERCE SALES IN INDIA FROM 2015 TO 2020 (IN BILLION U.S. DOLLARS)
INDIA: RETAIL M-COMMERCE SALES 2015-2020
References 36
Source and methodology information
Source(s) Statista
Conducted by Statista
Survey period 2018
Region(s) n.a.
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
n.a.
Published by Statista
Publication date March 2019
Original source Digital Market Outlook
Website URL visit the website
Back to statistic
Notes:
The e-commerce market includes the sale of physical goods via
a digital channel to a private end user (B2C). This comprises
purchases via desktop computer (including notebooks and
laptops) as well as purchases via mobile devices such as
smartphones and tablets. The main sales channels are cross-
brand online mail order companies and the online shops of
individual companies. All monetary figures refer to the annual
gross revenue and do not factor in shipping costs. The exact
definition of the eCommerce market can be found here .
Information on the methodology can be found under the link .
AVERAGE RETAIL E-COMMERCE REVENUE PER USER IN INDIA FROM 2017 TO 2023 (IN U.S. DOLLARS)
RETAIL E-COMMERCE ARPU IN INDIA 2017-2023
References 37
Source and methodology information
Source(s) Bain & Company; Euromonitor
Conducted by Euromonitor
Survey period 2013 and 2016
Region(s) India
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
n.a.
Published by Bain & Company
Publication date March 2017
Original source bain.com
Website URL visit the website
Back to statistic
Notes:
Note: 1 Indian rupee is equal to 0.015 U.S. dollars and 0.013
euros (as at September 2017).
VALUE OF THE E-COMMERCE MARKET IN INDIA IN 2013 AND 2016 (IN TRILLION INDIAN RUPEES)
MARKET VALUE OF E-COMMERCE IN INDIA 2013-2016
References 38
Source and methodology information
Source(s) India Brand Equity Foundation; KPMG
Conducted by India Brand Equity Foundation; KPMG
Survey period 2018
Region(s) India
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
n.a.
Published by India Brand Equity Foundation
Publication date July 2018
Original source E-commerce July 2017, page 9
Website URL visit the website
Back to statistic
Notes:
n.a.
SHARE OF E-COMMERCE RETAIL MARKET VALUE ACROSS INDIA IN 2018, BY SEGMENT
E-COMMERCE RETAIL MARKET VALUE SHARE IN INDIA 2018, BY SEGMENT
References 39
Source and methodology information
Source(s) PwC
Conducted by PwC
Survey period 2015
Region(s) India
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
n.a.
Published by PwC
Publication date September 2017
Original source The promise of Indian retail: from vision to
execution, page 11
Website URL visit the website
Back to statistic
Notes:
*Forecast. Note: 1 Indian rupee is equal to 0.0157 U.S. dollars
and 0.0127 euros (as at January 2018).
ELECTRONIC RETAIL (E-TAIL) MARKET SIZE IN INDIA FROM 2015 TO 2030 (IN TRILLION INDIAN RUPEES)
ELECTRONIC RETAIL E-TAIL MARKET SIZE IN INDIA 2015-2030
References 40
Source and methodology information
Source(s) PwC
Conducted by PwC
Survey period 2015
Region(s) India
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
n.a.
Published by PwC
Publication date September 2017
Original source The promise of Indian retail: from vision to
execution, page 11
Website URL visit the website
Back to statistic
Notes:
Note: 1 Indian rupee is equal to 0.0157 U.S. dollars and 0.0127
euros (as at January 2018).
FORECASTED ELECTRONIC RETAIL (E-TAIL) MARKET SIZE OF APPAREL AND FOOTWEAR IN INDIA FROM 2020 TO 2030 (IN TRILLION INDIAN RUPEES)
FORECASTED E-TAIL MARKET SIZE OF APPAREL AND FOOTWEAR IN INDIA 2020-2030
References 41
Source and methodology information
Source(s) PwC
Conducted by PwC
Survey period 2015
Region(s) India
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
n.a.
Published by PwC
Publication date September 2017
Original source The promise of Indian retail: from vision to
execution, page 11
Website URL visit the website
Back to statistic
Notes:
Note: 1 Indian rupee is equal to 0.0157 U.S. dollars and 0.0127
euros (as at January 2018).
FORECASTED ELECTRONIC RETAIL (E-TAIL) MARKET SIZE OF CONSUMER ELECTRONICS AND APPLIANCES IN INDIA FROM 2020 TO 2030 (IN TRILLION INDIAN RUPEES)
FORECASTED E-TAIL MARKET SIZE OF ELECTRONICS AND APPLIANCES IN INDIA 2020-2030
References 42
Source and methodology information
Source(s) Kantar Millward Brown; IMRB
Conducted by IMRB
Survey period 2018
Region(s) India
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
n.a.
Published by Kantar Millward Brown
Publication date September 2018
Original source Top 75 most valuable Indian brands 2018,
page 33
Website URL visit the website
Back to statistic
Notes:
n.a.
SHARE OF SPENDING ON ONLINE SHOPPING ACROSS INDIA IN 2018, BY CATEGORY
SHARE OF SPENDING ON ONLINE SHOPPING IN INDIA 2018 BY CATEGORY
References 43
Source and methodology information
Source(s) BCG; Facebook
Conducted by BCG
Survey period 2016
Region(s) Asia, India
Number of
respondents
18,000
Age group n.a.
Special
characteristics
n.a.
Published by BCG; Facebook
Publication date March 2017
Original source Fashion Forward 2020, page 9
Website URL visit the website
Back to statistic
Notes:
n.a.
SHARE OF FIRST-TIME ONLINE BUYERS ACROSS INDIA IN 2016, BY CATEGORY PURCHASED
SHARE OF NEW ONLINE SHOPPERS IN INDIA - BY CATEGORY 2016
References 44
Source and methodology information
Source(s) KPMG
Conducted by KPMG
Survey period 2017
Region(s) India
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
n.a.
Published by KPMG
Publication date July 2018
Original source Indian brands going global, page 29
Website URL visit the website
Back to statistic
Notes:
*Estimated.
INTERNATIONAL ONLINE SALES OF INDIAN BRANDS ACROSS INDIA IN 2017 WITH AN ESTIMATE FOR 2022, BY CATEGORY (IN BILLION U.S. DOLLARS)
INTERNATIONAL ONLINE SALES OF INDIAN BRANDS IN INDIA 2017-2022 BY CATEGORY
References 45
Source and methodology information
Source(s) Deloitte; The Financial Express (India)
Conducted by Deloitte; The Financial Express (India)
Survey period 2013 to 2016
Region(s) India
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
n.a.
Published by Deloitte
Publication date January 2018
Original source India Food Report, page 15
Website URL visit the website
Back to statistic
Notes:
*Data for the year 2015 is not available from the source.
NUMBER OF MONTHLY ONLINE VISITORS ON ZOMATO ACROSS INDIA FROM 2013 TO 2016 (IN MILLIONS)*
NUMBER OF MONTHLY ONLINE VISITORS ON ZOMATO ACROSS INDIA FROM 2013-2016
References 46
Source and methodology information
Source(s) Matrimony.com
Conducted by Matrimony.com
Survey period FY 2014 to FY 2018
Region(s) India
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
India's financial year runs from April 1 to
March 31. For example, FY 2017 started on
April 1, 2016 and ended on March 31, 2017.
Published by Matrimony.com
Publication date August 2018
Original source Inspiring History. Rousing Future. Annual
Report 2017-18, page 16
Website URL visit the website
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Notes:
Matrimony.com Ltd is engaged in providing online matchmaking
and marriage services through internet and mobile platforms in
India and internationally.
NUMBER OF PAID SUBSCRIPTIONS ON MATRIMONY.COM IN INDIA FROM FY 2014 TO FY 2018 (IN MILLIONS)
NUMBER OF PAID SUBSCRIPTIONS ON MATRIMONY.COM IN INDIA FY 2014-2018
References 47
Source and methodology information
Source(s) KPMG
Conducted by KPMG
Survey period 2017
Region(s) India
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
n.a.
Published by KPMG
Publication date July 2018
Original source Indian brands going global, page 15
Website URL visit the website
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Notes:
*Estimated.
ONLINE SALES MARKET FOR INDIAN TRAVEL PROVIDERS FROM INTERNATIONAL TRAVELERS TO INDIA IN 2017 WITH AN ESTIMATE FOR 2022, BY CATEGORY (IN BILLION U.S. DOLLARS)
ONLINE SALES MARKET FOR TRAVEL BRANDS IN INDIA 2017-2022 BY CATEGORY
References 48
Source and methodology information
Source(s) Limelight Networks
Conducted by Limelight Networks
Survey period May 8 to May 18, 2018
Region(s) India
Number of
respondents
500
Age group 18 years and older
Special
characteristics
n.a.
Published by Limelight Networks
Publication date June 2018
Original source The state of digital lifestyles 2018, page 9
Website URL visit the website
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Notes:
Question as stated by the source: "How often do you download,
stream, or access music online?"
FREQUENCY OF DIGITAL MUSIC CONSUMPTION AMONG INDIAN CONSUMERS IN 2018, BY CATEGORY*
DIGITAL MUSIC CONSUMPTION FREQUENCY AMONG CONSUMERS IN INDIA 2018
References 49
Source and methodology information
Source(s) KPMG; India Brand Equity Foundation
Conducted by KPMG; India Brand Equity Foundation
Survey period 2016
Region(s) India
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
n.a.
Published by KPMG
Publication date May 2017
Original source Online Education in India: 2021, page 10
Website URL visit the website
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Notes:
n.a.
NUMBER OF PAID USERS IN THE ONLINE EDUCATION MARKET ACROSS INDIA IN 2016, BY CATEGORY (IN 1,000S)
ONLINE EDUCATION PAID USERS IN INDIA BY CATEGORY 2016
References 50
Source and methodology information
Source(s) BCG; Ovum
Conducted by Ovum; BCG
Survey period 2017
Region(s) India
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
n.a.
Published by BCG
Publication date November 2018
Original source Entertainment goes online - A $5 billion
opportunity, page 10
Website URL visit the website
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Notes:
Note: One Indian rupee is equal to approximately 0,014 U.S.
dollars and 0,012 euros (as of January 2019). *Estimates.
LEADING OVER-THE-TOP (OTT) MEDIA INVESTORS FOR ORIGINAL CONTENT IN INDIA IN 2017 (IN BILLION INDIAN RUPEES)*
INVESTMENTS FOR ORIGINAL CONTENT BY OTT PLAYERS INDIA 2017
References 51
Source and methodology information
Source(s) Business Standard; Website (KalaGato)
Conducted by Website (KalaGato)
Survey period January to October 2018
Region(s) India
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
n.a.
Published by Business Standard
Publication date November 2018
Original source business-standard.com
Website URL visit the website
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Notes:
n.a.
MONTHLY SHARE OF NETFLIX ACROSS INDIA AS OF OCTOBER 2018, BY INSTALLATIONS
MONTHLY MARKET SHARE OF NETFLIX IN INDIA 2018 BY INSTALLATIONS
References 52
Source and methodology information
Source(s) Kantar Millward Brown; IMRB
Conducted by IMRB
Survey period 2018
Region(s) India
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
n.a.
Published by Kantar Millward Brown
Publication date September 2018
Original source Top 75 most valuable Indian brands 2018,
page 33
Website URL visit the website
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Notes:
n.a.
SHARE OF SPENDING ON ONLINE SHOPPING ACROSS INDIA IN 2018, BY CATEGORY
SHARE OF SPENDING ON ONLINE SHOPPING IN INDIA 2018 BY CATEGORY
References 53
Source and methodology information
Source(s) Deloitte
Conducted by Deloitte
Survey period As of February 2018
Region(s) India
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
Based on survey of millennials having
access to internet
Published by Deloitte
Publication date February 2018
Original source Trend-setting millennials, page 13
Website URL visit the website
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Notes:
Percentages would not add up to 100 as multiple options could
be selected by customers.
LEADING REASONS FOR MILLENNIALS TO SHOP ONLINE ACROSS INDIA IN 2018
LEADING REASONS FOR MILLENNIALS TO SHOP ONLINE ACROSS INDIA IN 2018
References 54
Source and methodology information
Source(s) Livemint; YouGov
Conducted by YouGov
Survey period July 2018
Region(s) India
Number of
respondents
5000
Age group 18 years and older
Special
characteristics
n.a.
Published by Livemint
Publication date October 2018
Original source livemint.com
Website URL visit the website
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Notes:
Note: Youth here refer to respondents between the ages of 18
and 38. One Indian rupee is equal to approximately 0.014 U.S.
dollars and 0.012 euros (as of January 2018).
SHARE OF YOUNG CONSUMERS WHO SHOP ONLINE AND AT MALLS IN INDIA AS OF JULY 2018, BY INCOME LEVEL (IN INDIAN RUPEES PER MONTH)
SHARE OF YOUNG CONSUMERS WHO SHOP ONLINE AND AT MALLS IN INDIA 2018 BY INCOME LEVEL
References 55
Source and methodology information
Source(s) PayPal; Ipsos
Conducted by PayPal; Ipsos
Survey period August to October 2016
Region(s) India
Number of
respondents
665
Age group 18+
Special
characteristics
Among online shoppers.
Published by PayPal
Publication date October 2016
Original source PayPal Cross-Border Consumer Research
2016, page 8
Website URL visit the website
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Notes:
The question was phrased by the source as follows: "Thinking
only about the purchases you make on websites in other
countries, what proportion of your purchases in the last 12
months do you think were made using each device?". Results
are among all consumers surveyed in each region, not weighted
forpopulation size.
ONLINE SHOPPERS' MOST USED DEVICES IN INDIA 2016
DEVICES USED BY ONLINE SHOPPERS IN INDIA 2016
References 56
Source and methodology information
Source(s) PayPal; Ipsos
Conducted by PayPal; Ipsos
Survey period August to October 2016
Region(s) Asia, India
Number of
respondents
665
Age group 18+
Special
characteristics
Among online shoppers.
Published by PayPal
Publication date October 2016
Original source PayPal Cross-Border Consumer Research
2016, page 6
Website URL visit the website
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Notes:
The question was phrased by the source as follows: "Thinking
about shopping online, from which of the following country or
geographies` websites have you purchased in the past 12
months?".
SHARE OF ONLINE SHOPPERS WHO PURCHASED DOMESTICALLY AND CROSS-BORDER IN INDIA IN 2016
SHARE OF ONLINE SHOPPERS WHO PURCHASE DOMESTICALLY AND CROSS-BORDER INDIA 2016
References 57
Source and methodology information
Source(s) RNCOS; ASSOCHAM; Reserve Bank of
India
Conducted by RNCOS; Reserve Bank of India
Survey period FY 2017 - April 2016 to March 2017
Region(s) India
Number of
respondents
n.a.
Age group n.a.
Special
characteristics
n.a.
Published by ASSOCHAM
Publication date December 2016
Original source M-Wallet: Scenario Post Demonetization,
page 5
Website URL visit the website
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Notes:
The source defines mobile payments as money transfers for
goods or services where a mobile phone is involved in initiation
and confirmation of payment. * Distribution is based on
transaction value.
DISTRIBUTION OF MOBILE
PAYMENTS ACROSS INDIA
IN FY 2017, BY SEGMENT
SHARE OF MOBILE PAYMENTS IN INDIA - BY SEGMENT 2017
