Indesign Miniguide

ADOBE® INDESIGN® CS3 DesignGuidelines,v.1

January2007

Adobe InDesign CS3 GuidelinesIntroduction 01

Adobe InDesign CS3 graphic elements 02

Adobe InDesign CS3 imagery and design components 03

Corporate logo guidelines 04

Corporate logo guidelines in CS3 applications 05

Color 06

Color and the declarative statement 07

Mnemonic system 08

Typography: declarative statement 09

Typography: product name 10

Primary imagery cropping 11

Extraordinary formats 12

Extraordinary formats: typography and logo 13

Primary imagery: incorrect usage 14

Case Studies 15

For more information 16

Contents

Contents

AdobeInDesignCS3GuidelinesJanuary2007�

Introduction

ThestrengthoftheAdobebrandreliesonmaintainingasystemofclearandconsistentcommunication.BrandguidelineshavebeencreatedtohelpyoucommunicateconsistentverbalandvisualmessagingforallAdobeproductsandsolutions.

AdobeInDesignCS3setsthestandardfordesignandproductionofprofessionalpagelayouts.

AdobeInDesignCS3isanAdobeCS3pointproducttargetedatthecreativeaudiencesegment,oneofAdobe’smostimportantmarkets,consistingprimarilyofdesign,webandvideoproductionprofessionals.

TheseguidelinesdefinethestandardsfortheAdobeInDesignCS3primaryvisualvocabulary,includingcolor,typographyandproductimagery.Subsequentversionsoftheseguidelineswillexpanduponthesebasicsbyofferingmoreextensiveusageexamples.

WehopeyouwillfindtheseguidelinestobeavaluabletoolwhendesigninginformationalandpromotionalmaterialsforAdobeInDesignCS3andtheAdobebrand.


AdobeInDesignCS3graphicelements

EachAdobeCS3pointproducthasfourfundamentalelements:aproductnamelockup,theprimaryimagery,aboxshotandanapplicationicon.Theseelementsshouldbeusedacrossallpackagingandmarketingmaterialsforthisproduct.

Graphic Element DefinitionsAllproductlockupsandprimarygraphicsaredownloadablefromtheAssetLibraryintheAdobeBrandCenter:http://www.adobe.com/brandcenter.

EachCS3pointproducthasaprimaryimage.Theimageisinspiredbytheideaofflow.Thisthumbnailshowstheimageinitsentirety.

TheAdobeInDesignCS3boxshotdisplayshowtheprimaryimageryisusedontheproductpackage.Thisisthedefactostandardforhowtheimageshouldappear.

CS3applicationiconsarecalled“mnemonics.”Amnemonicshouldnotbeusedasanalternativeorsubstituteforaproduct’sprimaryimagery.

product name primary imagery box shot application icon

ADOBE® INDESIGN® CS3

http://www.adobe.com/brandcenter


AdobeInDesignCS3imageryanddesigncomponents

AdobeInDesignCS3setsthestandardfordesignandproductionofprofessionalpagelayouts.TheideasofflowandeaseofuseareintegraltoAdobeInDesignCS3productimagery.

PicturedbelowarecomponentsoftheAdobeInDesignCS3visualvocabularyastheyareappliedtotheproductpackage.

ADOBE® INDESIGN® CS3DESIGN AND PRODUCE PROFESSIONAL PAGE LAYOUTS

Product logotype lock-up

Declarative statement

Product imagery

Corporate logoThepreferredplacementofthecorporatelogoisinthelowerrightcorner,withadequateclearspacearoundit.Note:Corporatelogoguidelinesforclearspaceandcolorareonthenextpage.


Corporatelogoguidelines

Topreservethelegalprotectionandstrengthofthetrademarkedcorporatelogo,itmustbeusedcorrectlyandconsistently,accordingtotheseguidelines.

Print minimum sizeTomaintainlegibility,neverreproducethecorporatelogosmallerthan11.4mm(0.45”).

x.5x .5x

.5x

.5x

11.4mm(0.45”)

Positive logoTwo-color

AdobeRed

Black

BlackTransparent

Black

Transparent

Positive logoOne-color

Reverse logoTwo-color

AdobeRed

White

WhiteTransparent

Reverse logoOne-color

White

Transparent

Minimum clear spaceTopreservetheimpactofourcorporatelogo,neveruselessthantheminimumclearspace,asshown.

ColorThetwo-colorlogoisthepreferredusage.The“A”insidethelogoisalwaystransparent,lettingthebackgroundcolorshowthrough.

TheAdobelogoappearsinsilveronAdobeInDesignCS3productpackaging.Thisisaspecialexceptionandshouldnotbeduplicatedonotherdesignmaterials.



Adobe Systems Incorporated345 Park Avenue, San Jose, CA 95110-2704 USA www.adobe.com

Adobe, the Adobe logo, Acrobat, and the Adobe PDF logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

© 2005 Adobe Systems Incorporated. All rights reserved.Printed in Singapore

90071521 11/06

NOTICE TO USERSThis product is o�ered subject to your acceptance of the license agreement included with the media and to limited warranty terms. See www.adobe.com/products/eulas for details. You must activate this product by telephone or via the Internet. See www.adobe.com/activation for details.

AVIS AUX UTILISATEURSCe produit est o�ert sujet à votre acceptation de l'accord de licence inclus avec les medias et aux limites de garantie limitées. Voir le www.adobe.com /products/eulas pour des détails. Vous devez lancer ce produit par téléphone ou par l'intermédiaire de l'Internet. Voir le www.adobe.com/activation pour des détails.

BEGRIFF ZU DEN BENUTZERNDieses Produkt wird abhängig von Ihrer Abnahme der Lizenzvereinbarung angeboten, die mit den Media und zu begrenzten Garantiebedingungen eingeschlossen ist. Sehen Sie www.adobe.com/products/eulas für Details. Sie müssen dieses Produkt durch Telefon oder über das Internet aktivieren. Sehen Sie www.adobe.com/activation für Details.

BERICHT AAN GEBRUIKERSDit product wordt aangeboden behoudens uw goedkeuring van de vergunningsovereenkomst inbegrepen met de media en beperkte garantietermijnen. Zie www.adobe.com/products/eulas voor details. U moet dit product telefonisch of via Internet activeren. Zie www.adobe.com/activering voor details.

AVVISO AGLI UTENTIQuesto prodotto è o�erto conforme alla vostra accettazione dell'accordo di autorizzazione incluso con i media ed ai termini di garanzia limitati. Veda www.adobe.com/products/eulas per i particolari. Dovete attivare questo prodotto per telefono o via il Internet. Veda www.adobe.com/activation per i particolari.

OBSERVAÇÃO AOS USUÁRIOSEste produto é oferecido o assunto a sua aceitação do acordo de licença incluído com os media e aos termos de garantia limitados. Veja www.adobe.com/products/eulas para detalhes. Você deve ativar este produto pelo telefone ou através do Internet. Veja www.adobe.com/activation para detalhes.

ИЗВЕЩЕНИЕ К ПОТРЕБИТЕЛЯМЭтот продукт предложен subject to ваше принятие согласования лицензии включенного с средствами и к лимитированным терминам гарантированности. См. www.adobe.com/products/eulas для деталей. Вы должны активировать этот продукт телефоном или через интернет. См. www.adobe.com/activation для деталей.

BERICHT AAN GEBRUIKERSDit product wordt aangeboden behoudens uw goedkeuring van de vergunningsovereenkomst inbegrepen met de media en beperkte garantietermijnen. Zie www.adobe.com/products/eulas voor details. U moet dit product telefonisch of via Internet activeren. Zie www.adobe.com/activering voor details.

AVVISO AGLI UTENTIQuesto prodotto è o�erto conforme alla vostra accettazione dell'accordo di autorizzazione incluso con i media ed ai termini di garanzia limitati. Veda www.adobe.com/products/eulas per i particolari. Dovete attivare questo prodotto per telefono o via il Internet. Veda www.adobe.com/activation per i particolari.

AVISO A LOS UTILIZADORESEste producto se ofrece conforme a su aceptación del acuerdo de licencia incluido con los media y a los términos de garantía limitados. Vea www.adobe.com/products/eulas para los detalles. Usted debe activar este producto por el teléfono o vía el Internet. Vea www.adobe.com/activation para los detalles.

通知單對用戶這個產品被提供依於許可證協議的您的接受被包括有媒體和對有限的保修單術語。參見www.adobe.com/products/eulas 為詳細資料。您必須激活這個產品用電話或通過網際網路。參見www.adobe.com/activation 為詳細資料。

ユーザーへの注意

このプロダクトは媒体とそして限定保証タームに含まれている使用許諾契約の受諾に応じて提供される。細部についてはwww.adobe.com/products/eulas を見なさい。電話によってまたはインターネットによってこのプロダクトを作動しなければならない。細部についてはwww.adobe.com/activation を見なさい。

Datasheet


Adobe InDesign CS3 lumsandipit irit adignibh eugait, con elisit nostrud te doloreetuero delendit lorer aute magnibh et wissim zzriliscilit laor sit lobore tie do dolessi. Tin henit ip ea facillam velit lortionsed tie vullaor.

Create engaging content.With quatem zzrit dolobor ipisim doloborerit, sed etue duismod olendre tat prat. Ut laore ex ea feugait atet adipit, vent acillaorem ing ero el dipis ad magnim verat, quat velit er sed dignibh et praese ea commy nis adip etue tie ming eum zzril dui eu feuisl exerilit at.Eniam irit digna alit vulla facilisi tat deliquissim dolutpate dunt deleniat. Lessenisci tie ea atem num ero odipsum quisisi irit digna alit vulla.

Tin henit ip ea facillam velit lortionsed.Tie vullaor iurerit nim nullutpat iure te veriurem dunt luptat, quat ad dolore ex euip ercil ute tion ulputat wis dolessis num vel utate tat, sum dipit lortis ent ad delendrem venim velenim quip etumsan ut lum del ut at luptat et, velestin ullandre dionsequam el ulput praesed tat.Alis nulputatet, velit euguer irit lore dolor iliquam, suscill aorperos eril irit, quipsus ciliquat ad dolor si blaore diat lam ver secte feummy nulla ad min velissi tem ipisciduis alismod tinim zzrit augiat, verit luptatu mmodiamet am. It, quatem zzrit dolobor ipisim doloborerit, sed etue duismod olendre tat prat. Ut laore ex ea feugait atet adipit, vent acillaorem ing ero el dipis ad magnim verat, quat velit er sed dignibh et praese ea commy nis adip etue tie ming eum zzril dui eu feuisl exerilit at.Tin henit ip ea facillam velit lortionsed tie

Lessenisci tie ea atem num ero odipsum quisisi.Tie vullaor iurerit nim nullutpat iure te veriurem dunt luptat, quat ad dolore ex euip ercil ute tion ulputat wis dolessis num vel utate tat, sum dipit lortis ent ad delendrem venim velenim quip etumsan ut lum del ut at luptat et, velestin ullandre dionsequam el ulput praesed tat.Alis nulputatet, velit euguer irit lore dolor iliquam, suscill aorperos eril irit, quipsus ciliquat ad dolor si blaore diat lam ver secte feummy nulla ad min velissi tem ipisciduis alismod tinim zzrit augiat, verit luptatu mmodiamet am. It, quatem zzrit dolobor ipisim doloborerit, sed etue duismod olendre tat prat. Ut laore ex ea feugait atet adipit, vent acillaorem ing ero el dipis ad magnim verat, quat velit er sed dignibh et praese ea commy nis adip etue tie ming eum zzril dui eu feuisl exerilit at.Eniam irit digna alit vulla facilisi tat deliquissim dolutpate dunt deleniat. Tin henit ip ea facillam velit lortionsed tie vullaor iurerit nim nullutpat iure te veriurem dunt luptat, quat ad dolore ex euip ercil ute tion ulputat wis dolessis num vel utate tat, sum dipit lortis ent ad delendrem venim velenim quip etumsan ut lum del ut at luptat et, velestin ullandre dionsequam el ulput praesed tat.

CorporatelogoguidelinesinCS3applications

CorporatelogoguidelinesshouldbehonoredwhentheAdobelogoappearsinCS3promotionalandinstructionalmaterials.Duetothevividnessandcomplexityofthegraphics,caremustbetakentoplacethecorporateidentityisaquietareaoftheillustrationinordertoavoidcollisions.

Logo recommendationsInasituationwherethegraphicisthepredominantelementandappearswithproductnameanddeclarativeorotherheadlinetype,thelogoshouldappearinCoolGrey7or50%blackinaclearareaofwhitespace.Usetherelationshiponthefrontoftheproductpackageasareference.

Inasituationlikeadatasheet,wherethereissubstantialbodycopybutthegraphicdoesnotappearoutsideofaboxshotpresentation,usethetraditionalredandblackAdobelogoinapositionofstrengthandprominence.

Theremaybeinstanceswherebodycopyneedstoappearoveragraphic.Thecopyshouldbeeithersolidblackorknockoutwhite,whicheveroffersmaximumreadability.Thelogoshouldbethesamecolorasthebodycopy.Makesurethelogoappearsinaquietareaofthegraphicsographicandlogodonotcollide.

White-only (knock-out) logo usage

Gray logo usage Red and Black logo usage


Corporate palette Color Pantone Toyo C M Y K R G B Web#• AdobeRed Pantone485 0101 0 100 100 0 255 0 0 FF0000• Black Black 1020 0 0 0 100 0 0 0 000000• AdobeGray CoolGray7 0790 0 0 0 50 153 153 153 999999• White — — 0 0 0 0 255 255 255 FFFFFF

Color

AdobeInDesignCS3hasbeenassignedapurplehuetodistinguishitfromotherAdobeproducts.Allimagery,insideandoutsidetheproduct,derivesfromthishue.Consistentapplicationofcolor—alongwithappropriateimageryandcleartypography—aidsinproductidentification.

Corporate paletteTheAdobecorporatepaletteisbasedonlong-establishedcorehues:AdobeRed,black,andAdobeGray.

AdobeRed,black,andAdobeGrayareusedinthecorporatelogoandsignatureandshouldalwaysbeusedconsistently. Adobe InDesign CS� paletteInDesignPurple,DIC2618,isinspiredbythehueofthein-producticon.Itismostcommonlyusedforthedeclarativestatementwhenappearingonwhite.Fora1-colorapplication,thedeclarativestatementappearsasPantoneCoolGray7againstawhitebackground.

Pantone673Purpleisthecolorofthedeclarativestatementwhenitappearsinthecontextoftheprimaryimagery.Itwasselectedtocreateanappropriatebalancebetweentheproductnameandthedeclarativestatement.

Color SpecificationCS3spotcolorsarespecifiedwitheitherDICorPantonesystems.TheDICsystemisincludedherebecauseitoffersahuethatbestmatchestheAdobeInDesignCS3mnemonicandprimaryimagery.

Adobe InDesign CS� palette Color Spot(utilizesPantone&DIC) C M Y K R G B Web#• InDesignPurple DIC2618 40 100 0 0 146 73 132 924984• DeclarativePurple Pantone673 4 43 0 0 198 136 186 c688ba• DeclarativeGray PantoneCoolGray7 0 0 0 50 153 153 153 999999• Black ProcessBlack 73 67 65 78 31 31 31 1f1f1f



ADOBE® INDESIGN® CS3DESIGN AND PRODUCEPROFESSIONAL PAGE LAYOUTS


Colorandthedeclarativestatement

CS3productnamesarelockedupwithdeclarativestatements.Theappropriatehuefortheproductnameanddeclarativeisdeterminedbythecontextinwhichtheyappear.

Product name and declarative statement on primary graphicWhenappearingwiththeprimarygraphic,theAdobeInDesignCS3productnameiswhiteandthedeclarativestatementisPantone673Purple. Declarative statement on white backgroundWhenappearingonawhitebackground,thedeclarativestatementforAdobeInDesignCS3caneitherbeDIC2618Purple(preferred)orPantoneCoolGray7.

Declarative statement on graphic

Purple declarative statement on white background (primary usage)

Gray declarative statement on white background (secondary usage)


Mnemonicsystem

Adobeusesamnemoniciconsystemtoidentifyapplicationsinthedesktopexperience.Mnemonicsplayacentralrolein-product,andthecolorofthemnemonicstronglyinfluencestheprimarygraphic.

Mnemonic graphics Mnemonicgraphicsappearasiconsintheapplicationdock.Theiruniquecolorcarriesthroughtheentirein-productexperience,helpinguserstoidentifydocuments,filtersandotherelementsrelatingtothemainapplication.

Themnemonicgraphicshouldalwaysbeclearlypresentedasanapplicationicon.

Themnemonicgraphicshouldalwaysbevisuallytiedtotheproductname.

Themnemonicgraphicmustnotbeembeddedwithinanymaincontentorbodytextareas.

Whenplacingthemnemoniciconontodifferentapplications,a.5xclearspaceonallsizeswillensurereadability.

Tomaintainlegibility,neverreproducethemnemonicapplicationiconsmallerthan.25”.

AdobeInDesignCS3

Minimumclearspacearoundicon

Minimumsize

.5x

.5x .5xx

.5x

.25”




Typography:declarativestatement

Productdeclarativestatementslockupwithproductnames.All-capstextcomplementsimageryandcolor,andestablishestheconfident,matter-of-facttoneintendedinthedeclarativedesign.

Donotcreateyourownproductnameordeclarativestatement.DownloaditfromtheBrandCenter:http://www.adobe.com/brandcenter.

TheproductnameanddeclarativestatementarebothsetinsamesizeMyriadProSemibold,allcaps.

Thistypographictreatmentismeanttocommunicateabold,confident,energetic,andstraightforwardfeeling.

Minimumsize12pointtype

ProductName

DeclarativeStatement


AdobeInDesignCS3GuidelinesJanuary2007�0




Typography:productname

Productnamescanappearwithoutdeclarativestatements.

Reversed on dark background

Usedwithdeclarativeorprimaryimagery.

Thelogotypescanalsobereversedtowhitewhenusedonanadequatelydark,solidbackground.

Donotcreateyourownproductnameordeclarativestatement.DownloaditfromtheBrandCenter:http://www.adobe.com/brandcenter.

TheproductnameissetinsamesizeMyriadProSemibold,allcaps.

Thistypographictreatmentismeanttocommunicateabold,confident,energetic,andstraightforwardfeeling.

Primary lockups

Usedasastandalonesignature.


AdobeInDesignCS3GuidelinesJanuary2007��

Primaryimagerycropping

Theappearanceoftheprimaryimageryontheproductpackageisthedefactostandardforcropping.

Upperleftcornerallowsformaximumheadlinetypereadability

Productpackagecropping

Uncroppedgraphicimage

Lowerrightcornerallowsforcorporatelogoplacementinavisually“quietspace.”

Pleasemakesureanycroppedgraphichassufficientresolutionatactualsizewhenitisinlayout.Printgenerallyrequires300dpiandweb72dpi.

Theprimaryimageryisdesignedformaximumheadlinetypereadabilityintheupperleftcorner.Visual“quietspace”inthelowerrightcornerisintendedtoaccommodatetheAdobelogo.

Bodycopytextblocksshouldneverberunacrosstheprimaryimagery.

Standard Box Cropping



Extraordinaryformats

Alternatecroppingoftheprimaryimageryshouldretaintheideaofflowandreplicatethecharacteroftheproductpackagingcrop.

Theseimagecroppingguidelinesensuretheconceptofflowandacorrectbalanceofcolorandwhitespaceisretained.

Pleasemakesureanycroppedgraphichassufficientresolutionatactualsizewhenitisinlayout.Printgenerallyrequires300dpiandweb72dpi.

Square CroppingExtreme Vertical CroppingExtreme Horizontal Cropping

Inasquareformat,theareaoftheimagechosenshouldbevisuallyinterestingandaccommodatethereadabilityofanytypographyorlogosused.

Inanextremeverticalformat,avertical“slice”shouldbeused,utilizingthefullimageheight.Theareaoftheimagechosenshouldbevisuallyinterestingandaccommodatethereadabilityofanytypographyorlogosused.

Inanextremehorizontalformat,ahorizontal“slice”shouldbeused,utilizingthefullimagewidth.Theareaoftheimagechosenshouldbevisuallyinterestingandaccommodatethereadabilityofanytypographyorlogosused.


Extraordinaryformats:typographyandlogo

Typographyandcorporatelogoshouldretainthepositionandcharacteroftheirappearanceontheproductpackage.

Whencroppingintoshapesotherthanthestandardboxformat,alwaysreferbacktothepackageasastandard.

HeadlinetypeandtheAdobelogoshouldbereadableandplacedinanareaofquietspace.





MACINTOSH | UPGRADE

Free Total Training video workshop included

Square Cropping

Extreme Vertical Cropping Extreme Horizontal Cropping


Primaryimagery:incorrectusage

ItisimportanttomaintainconsistencyintheusageofAdobeInDesignCS3imageryinordertocommunicateaunifiedbrandmessage.Belowareexamplesofincorrectusageoftheprimaryimagery.

Don’t re-color the imagery

Don’t distort the imagery Don’t change the orientation of the imagery

Don’t re-crop the imagery so that it loses the spirit of the original

Don’t ghost back the image

Don’t contrast the imagery

Don’t add a color over the “white space” of the imagery

Don’t add texture to the imagery

Don’t reverse type out of critical color areas so type is difficult to read

Don’t collage the imagery

INDESIGN


CaseStudies

UsetheCS3pointproductgraphicasastrongidentifyingaccentinapplicationswheretherearemanylevelsofadditionalcontent.Avoidtheoverlycomplexorbusy;striveforcleanlines,simplicityandopenness.

Suggested ApplicationsTheseexamplesillustratehowtheprimarygraphiccanbeusedinavarietyofrealworldsituations.Maintaintypographicstandardsforproductnameanddeclarative,andextendthatstandardtootherheadlinecontent.

Followthecroppingguidelinesillustratedonpage12forformatsthatfalloutsideoftheportraitrectangleoftheproductpackage.

AdheretocorporatebrandstandardswhenusingtheAdobelogo,keepinginmindtherecommendationsgivenonpage7forhowtopresentthelogoinrelationtotheprimaryimagery.

Jeff Loetel

From: Adobe Systems Inc.

Sent: Friday, May 11, 2007 9:15 AM

To: Arti UE Opt-In Verma USA

Subject: Welcome. Get Started with

Adobe Creative Suite 3 Resources


Dear Arti UE Opt-In Verma USA,

Welcome to Adobe InDesign CS3. To help you get the most out of your new software, we’ve created the Adobe InDesign CS3 Resource Directory, now available at the Adobe Studio web site. This comprehensive directory will help you find the tools, content, training and support you need throughout every step in the creative process.

KEEP YOUR IDEAS FLOWING

The Adobe InDesign CS3Resource DirectoryGet all the resources and support you need in one intuitive place at www.adobecsguide.com

Expand your possibilities with the Resource Directory:

Here is your Adobe ID:

>> ARVERMA@ADOBE>COM

Use your Adobe ID to access premium content, tips, tricks and tutorials on the Adobe Studio web site.

Additionally, you can view and update your profile and communication preferences.

Adobe StudioDesign resources for web, print, digital imaging and digital video professionals.

What’s In The Box – Discover a wealth of resources instantly available to you, including an all-new Adobe Help Center, design templates, fonts, expert video training, user guides and more.

Free Online Resources – Amplify your creativity and streamline your workflow with online tips and tutorials, software updates and forums.

Expand Your Toolkit – Find the extra tools you need with additional training, support and services from Adobe and our partners.

SOLUTIONS PRODUCTS SUPPORT COMMUNITIES

Your Account Contact United States (Change)

COMPANY DOWNLOADS STORE SEARCH

KEEP YOUR IDEAS FLOWING.LEARN MORE ABOUT ADOBE® INDESIGN® CS3 ›

Pre-Order your copy of Adobe InDesign CS3 today.You can now reserve your copy of InDesign CS3 and have it delivered to you on the day of its NorthAmerican release, April 1st 2007.

Rich e-mail

Web pageT-shirt


Formoreinformation

TheAdobeBrandCenterisaconvenientsourceforartworkfilesanddetailedbrandinformation.AllofthemarketingandproductimagesfromthisdocumentareavailablefordownloadintheAssetLibraryintheAdobeBrandCenter:http://www.adobe.com/brandcenter.

Allcollateralmustbesentforapprovalto:[email protected]

Forquestions,pleasecontact:

WorldwideBrandCommunications

[email protected](408)536-5389

AlisonTreEnterprise,KnowledgeWorker,Platform,Mobile,GeoComm,Verticals–manufacturing,government,financialservices,[email protected](408)536-6475

SiriLackovicCreativePro,PrintandClassicPublishing,Corporate,[email protected](408)536-3129

WendyBacileProgramManager,GeoComm,Editor-BrandCenter,[email protected](408)536-2375


mailto: [email protected]





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