Upload
erick-milham
View
216
Download
0
Tags:
Embed Size (px)
Citation preview
In 1960 SIDI began as a craftsman's workshop manufacturing mountain sports footwear. In the 1970’s SIDI began specializing in cycling footwear and boots for off-road and on-road motorcycling. Dino Signori, the founder of SIDI, has combined a passion for cycling with 48 years of experience manufacturing innovative sporting footwear.
Thanks to this passion and a deep intuitive knowledge of the business, SIDI has become the market leader in cycling and motorcycling footwear. After a half a decade, SIDI’s unique balance of tradition and innovation, style and comfort, make SIDI sporting footwear exceptional in the industry.
SIDI Logo
Highlighting the strong identification between the company and its founder, the SIDI logo started off as a union of Dino Signori’s initials. In 1974 the logo becomes the one we all know today with the addition of the vortex symbol representing strength and movement.
Over the years the logo has been graphically re-styled in order to be fitting and dynamic for modern day communication. From a simple logo, the SIDI trademark has become one of the most recognizable and know brands in the business.
TH
E C
OM
PA
NY Architecturally designed to represent
the smooth lines of the flowing movement of the surrounding Asolo Hills, SIDI’s new factory honors the area where the company began and became famous. Modern and environmentally friendly, the factory hosts the most technologically advanced machinery available in the footwear business in on site for research, design, production, and marketing the SIDI products.
TH
E P
HIL
OS
OP
HY Tradition, values and commitment
combined with an efficient distribution network make SIDI a company that is present all over the globe. Because of their guaranteed quality, SIDI footwear has been chosen by millions of athletes. Since 1960 SIDI has researched and developed highly technical footwear in order to achieve the maximum in reliability and comfort. Combining innovation with a half-century of experience; the SIDI brand evokes a passion that goes beyond that of just a company.
DESIGN & COMFORTEver since its foundation, comfort and attention to design in line with the fast changes in sports wear trends have always been one of the company’s priorities. The consumer’s high expectations and the fast evolution of the world of sport have meant SIDI’s technical staff are constantly focused on researching and developing cutting-edge design using groundbreaking materials.
TECHNOLOGYAt SIDI, research and technological evolution is a key focus. The SIDI design team works closely with the greatest champions in motorcycling, incorporating their feedback into the creation of the most cutting edge sports footwear in the business.
Technological excellence is one of the hallmarks of SIDI
SIDI boots are made by hand by the dedicated and experienced staff at the SIDI factories. Each pair of boots are thoroughly checked during production.
Particular attention is paid to the designing packaging that is sturdy but at the same time modern and recognizable.
GRAND PRIX is the first off-road boot made with a
waterproof upper and a 6 buckle closure.
The Grand Prix develops into the
famous Joel Robert model.
CORSA SPECIAL AGOSTINI
all leather road boots with a boarded box calf and fastener zip on the
back.
PROFESSIONAL a precursor to the Super
Professional, the Professional is a leather
boot with a front shin plate made of soft rubber.
CECOTTO RACING
had a boarded leather upper, leather insole
stitched to the sole and a back zip fastener.
TIMELINE
TIMELINE
SPENCER MOD is designed and produced for the young champion Freddie Spencer.
SUPER PRO is an evolution of the 1976
model, the Professional. Besides its well known features the Super Pro has a fix lock closure lacing system and Velcro straps, used
for the first time on a motorcycling boot.
Royalthe boot with the new Raised Point
Protection System changes the course of development of protection
for off-road boots.
TOP ACTION introduces “Quick Release
Mechanism” closure.
TIMELINE
TOP ACTION SRS debuts the SIDI “Sole
Replacement System” a new system designed and patented by SIDI to allow complete replacement of the off road boot tread by
the user.
TAE FLEX is an innovative off-road boot: the foot of the boot is attached to the bootleg by two hinged
pivot points for improved flexion of the leg and a more
natural and ergonomic position on the footpeg.
VERTEBRA: the trend-setting Vertebra
completely overturns the motorcycle industry’s concept of a sport boot. The patented, highly articulated “Vertebra System” is the chief
support structure of the boot. Each joint of the “Vertebra System”
moves independently and completely protects the back of the leg while still providing the flexibility
needed for optimum riding performance.
START, the next step in the
evolution of sport road boots, sets the standard
for durability: Replaceable curb deflectors, toe and
heel with inner reinforcements, Internal
parts of heel made of Kevlar, and replaceable
scuff pads.
TIMELINE
VERTEBRA RACE improves on the Vertebra with additional technical features: Ankle support
system, Replaceable shin protection in carbon or chrome, Sole Rigidity
System, Heel-cup with an internal shock absorbing
padding.
FLEX FORCE has same technical
features of the Tae Flex as well as the new patented
adjustable calf system. This system allows the rider to
adjust the boot to snuggly fit the circumference of the
calf.
VERTIGO CORSATo develop the Verigo Corsa, SIDI
focuses on creating the mist protective sport road boot on the
market. The Vertigo Corsa introduces the Techno II System, Techno VR System, that are both
micro adjustable for a best fit.
CROSSFIREThe product of the many
years of experience designing innovative motorcycle boots, the Crossfire is a boot that
combines aggressive styling, ergonomic comfort, and
cutting edge technology. The Crossfire features the next stage in the development of
the Flex System and the Adjustable Calf System.